Milestone Hires Fired Exacq Rep Firm

Author: John Honovich, Published on Mar 20, 2015

The battle between Exacq and Milestone in the US is heating up.

Less than 2 months ago, Exacq fired many of their long-time rep firms.

And just 4 months ago, Milestone terminated their US reps, declaring direct relationships were best for the 'open platform'.

Now, Milestone has reversed course, hiring one of the biggest rep firms. In this note, we break down the situation and examine how it impacts the match-up between Exacq and Milestone.

*** ****** ******* ***** *** ********* ** *** ** ** heating **.

**** **** * ****** ***,***** ***** **** ** ***** ****-**** *** *****.

*** **** * ****** ***,********* ********** ***** ** ****, ********* ****** ************* **** **** *** *** '**** ********'.

***, ********* *** ******** ******, ****** *** ** *** ******* rep *****. ** **** ****, ** ***** **** *** ********* and ******* *** ** ******* *** *****-** ******* ***** *** Milestone.

[***************]

Exacq *****

**** *** *********** *** ************ ** *****, ******* **** ******** ****** / ******** '********', *** ******** *** ****** ** *** *****.

** **** ** ****, ***** ***** *** ** ***** ******* running *** ******* ****,******, ** *** ** **** *****, ********* **** **** *** AD *** ****,******.

Milestone *****

************, ********* *** *** **** *** *****. ** *** ********* of ****,********* ******* ** *** *** *****. ** *** *** ** ****,********* ********** ***** ** *** *****, *********** **** *********** **** ****** **** ***** ** *** 'open ********'.

***, ********* ******** ******** ** ***** **** ***** *** ****. *** ************* ** that ****** **** **** *** / **** ************** ***/*************, *** *** ********.

Competitive ******

**** *** **** ****** ********* *** *********.

********* ***** ** ****** *** ********* ***** ** ** ********** that ******** **** ** ****** ** **** ** *** ***-****** and ** **** *********** *******. *****'* ******** ********* ************ ** their ********* ***** **** **** **** **** **** ******* ******* manufacturer ****.

** *** *** ** *****'* ******* ****** *** ***** ** quite ************ ***** ****** *** *************, *********** *** **** ********* of ***** ******* *** ******* *** **********.

*******, ********* **** **** **********. **** ***********, ***** *** * mature *** ******* ********* ********* (**** * ********* *****). ** contrast, *********'* ********* ********* *** ****** ******* *** **** ***** (only ******* ******** *** ** **** / ********* ****). ** that ***, ********* **** **** ** ***** *** ***** ********* to ****** *******. ***********, ***** ****** **** **** *******, **** increases *** ********** ******* ******* *** ********* *** ******* *** discounts / **** ********* **** **** ** ****** *** ***********/ ***** ************.

**** ******** ** ***, **** **** **** ********** *** ********** for ********* ** ******* ** ***** *** ******** *****. *** by ******* ******, **** / ***** *** **** ** * lot ****** *** ********* ** **** ********** ******* ****.

*******, ** ******** ** **** ***** ****** ***** ** **** up ***** **** ** **** ***** ****.

Comments (18)

Undisclosed 1

| 03/20/15 12:34pm

****** ** * ****** ***** ****, **** *** **** ** get **** (*******) ********* ****.

Chris Lanier

| 03/20/15 01:15pm

***** ************ *** *** ***** ** ** **** **** **** is ** *** **** ******** ** ***** ********, ******* **** underestimate *** ****** ****** ** ***** **** *****/*****. *******, ********** the ************* *********** ******* ** ***** ***** **** ** **** towards ******** **** *** ** **** ********* ** *********. ******* the ************ **** ******, ********* ** * *********** ** *** two, *** ****** ** ******* **** ****** **** **** ** in-region ******* *** *** * *** ****.

***, * ****** ******* **** **** *** ****, *** **** at **** **** ******** ******** ******* **** ******* ******** ********** and *** *** **** *****. *** ***********, *********** *** *** users **** ******* ** **** ********* *** ************* ** *** opinion.

Undisclosed 1

In reply to Chris Lanier | 03/22/15 04:42pm

*** ****** ** ******* **** ****** **** **** ** **-****** factory *** *** * *** ****.

*** *** ****** ** **** ***** *** ****? ** *** current ************ ** ***** ***** **** *** ***** *** ********** the ******-**** *********** ** * ****** ***** *****. **** ******** can't ****** ******* *** ***** ** * ***** **-***** ***** force, ** **** *** * ******* ********.

** *** **** *** ****** ** **** ****** ** **** fashion **** *** ************ *** **-***** ****** **** ***** ***** territories *** *** *** ***** *** **** **** **? ** do *** **** **** ********** ** *** ****** ** **-***** people * ************ *** ****** * *** **** **** **** it "******" *** ******?

Chris Lanier

In reply to Undisclosed 1 | 03/22/15 09:06pm

*** ******** ** *** ***** ******** ***** ***** (******* + rep ****) **** **** *** * **** *-* *****:

*) ******* **** ***** ******* ************- *** *** **** ********* has ******** ******* ** ** ******* **** * *********** *** therefore ** ******* **** ** **** ** **** **** ****** opportunities **** **** * ******* ****** ****** ** ****** ****** selling * **** *******.

*) ******** ********/**** ******* ***********- ******* ** ***** ****** *** the ****** ** ***** *** *****, **** ****** ******** ******* attention ** ******** ** *** **** *******.

*** ******** ****** ***** *****, **** ***** ****** ****** *** timing ** *'*-****-***'**-**** *************- *** **** ****** ** ***** * factory *******, *** ******.

Undisclosed 1

In reply to Chris Lanier | 03/23/15 03:59am

**, *** ******* ** ***** ******** (***) **** ******** ***** unique ** * *** ****, ***** **** *** ******* ** have **** ********.

***'* ******* * ***** ********* ** ********* ******* ** ** people. ** *** ***** ***** ** * *** ** *******/*** people ******** **** ********* **** ** ***** ****** **** *** manufacturer ********* *** ** ****** ********? ** ** *** ***** benefit ** * *** **** **** *** ************ *** *********** get "**** ****" ****** **** ***********. * *** **** **** because **** **** ****** ******** *****, ** *** *** ********** assume **** *** ********* ***** **** ****** *** ******** *****, even ** **** (** ****) **** *********** ******** ******* ***** together.

Chris Lanier

In reply to Undisclosed 1 | 03/23/15 01:34pm

******** ** * ************ *** *** ********* ** ****** ** fulltime ****** ** **** *******, **** ***** ** ******* *** them ** ******* ***** ********. ** **+ ***** ** **** business, *'** *** ** *** **** ****** **********, ** *** "part-time" **** ** * ***** **** ** ***** ** ** attractive ***** ** ********** ******* ******.

** *** ************ **** *******, **** ******* ****** ***'* **** to **** *** **** ** **** *** *********** ********* ** increase ********* ** ***** ********* *** **** ***+ ******* ** choose *****. **** ******** *****, *********** **** *** **** **** ROI **** **** ******* ** *** ****** *****.

John Honovich

IPVM Admin | In reply to Chris Lanier | 03/23/15 01:41pm

"********* ** * ************ *** *** ********* ** ****** ** fulltime ****** ** **** *******, **** ***** ** ******* *** them ** ******* ***** ********. ** **+ ***** ** **** business, *'** *** ** *** **** ****** **********"

**** **** ** ******** ;)

**** ****, * ***** **** **** ****-*****, ***** *** **** a *** ********** **** ******** *** **** *** *** ****** so ***** ***/** **** * **** ******** **** **** *** justify *** *******.

Chris Lanier

In reply to John Honovich | 03/23/15 02:35pm

** ****- ** **** *****, * ******. **** *** ********* afford ** **** **. **** *** ******** *** ********* *** exception ** *** ****. * ****** **** **** ********* *** definition ** * "******" ******* ***, * * ***** **** versus * **** ****.

**** ***** ********.

Undisclosed 2 Manufacturer

| 03/20/15 01:53pm
** *** ** *** **** ******* **** **** ****** ****** signed **** ******* ******** *** **** ********* ******* **** *** so **....
Becb7668062b6e57885da6828f7fa91e

Rodney Thayer

| 03/20/15 03:24pm

****** ***** ******* ****** ***** * ******** ** ** * bad ***** **** ***** **********. ***** ***** * ***** ** the ****** ****** ***** **** **** **** ** ** ***** advertisement.

******* ****** **** ******* ******** ** *** *** ******** ********** in * ******** ***** ****** *** ******** **** ******* ***** of *** *** **** ****** *********.

Undisclosed 3 Manufacturer

| 03/20/15 10:55pm

**** *** ******* ** ** **** ********* *** *****. *** else *** ****** ***** **** **? **** *** ** ******.

Undisclosed 1

In reply to Undisclosed 3 Manufacturer | 03/22/15 04:32pm

* **** **** ******* ***********. ** ***** **** ***'** ******** CV **** **/*** ** * ******** ** **** ** ******** VMS **** **** ******?

*** ***** **** *** ** *** *** ****. * ***** think *** ***** ****** ***** ** **** ** ********'***** ** ********* ******* ********* **** **** ******* *** **** and ** **** **** *****.

Undisclosed 3 Manufacturer

In reply to Undisclosed 1 | 03/22/15 11:10pm

* ***** **** *** ** *****. ****** ** * ******** rep **** **** ******'* ** **************, *** **** ****** ****'* have * ****** ***** **** *********. *********** ** ******* **.

*** ********* **** "**" ** ***** **** **** ****** *********. So **, **** **** *** ** * ******** ** **** up ******, *** ***** ****** ******* ***** ***** ******** *** strength **** ***** ******. ****** **** **** ********* *****'* *** ones ******* ***** ** *** ****** **** **** ** **** them ** ** ****** ********* *****.

**'* **** *** **** ******** **** ********** ** *** ******* stench ****** ******* **** **** *** **** ****.

Undisclosed 4 Manufacturer

In reply to Undisclosed 3 Manufacturer | 03/23/15 05:15am

** * *** ************ *** *** ******** ********** ***** ****** of ** **** ** *** *** **** ** *** *** and **** ******* ****, *** ********* ******* ******* *** **** Milestone, *** ** ***** *** **** **** * **** ** on ****'* **** ** *********** ***, **** ******** **** ** be ****** ************ ********** ** ********* ********** ** ** ****. Perhaps ******* ** **** ***** ******** ***** *** ***** **** against ****?

** **** *****, *********, *** *** ** ***** **** ** N. ******* *** *** ** ******* *** * ****** ******** sales ***** ** *** **** *****, ****** ** ** **** at * *** **** ******* ** **** *** ********* *** a ******* **** ** ********* ***** ******** *** **** *****?

**** **** ***** *** ** ** *** **** *********? *** figure ****'* *** *********, * >**** */* $* ******* ***** massive ********* ****** ***** **** ********** **** * ******* *** firm **** *** **** ******** *** ********** ********* ******* **** for *** **** *** ***** ** **** **** ********** ******? Seems **** * ****** *** ****** ** ********* ** ** with **** ********* **** ******* ** ****.

** ******* *** **** ****, ** ****... ****** ******** ** something ** ******** *** ** **** "******* ******" *****?

Miloš Kohout

| 03/22/15 01:28pm

"**** ********* **** **** ** ****** *** ***********/ ***** ************."

* ***** **** ** **** **** *** ****, ** ** mentioned ** ****** ***** ******* ***** ***** *** ****. *** it ** ******** ** **** ***** **** **** ****** **** it ** * **** **** **** ***** ******** *** **** with ******** *******.

***** ** *** **** ******** *** ** ** **** ****** region ** *** ***** ********. ** ******* *** ***** ******** in ******** ** ****** **** ****** ***** **** ***.

*** ********* ******** ***** **** *** **** **** **** ******** Products *** ******* ** ***** ******** ****** *********/******, ** ** not **** ********, ** ** *** ************ *** ***** ********* by *********, ** ** ******* ******* **** *** ****** ******* in *** *** ** **** *** ******* ****** *** *** end ****.

***** ** ******* *** ***** ******** **** ******** *** **** for *** “***” **** ** ******** ******* (*** *** ***** level *** ****** ***** ******).

John Honovich

IPVM Admin | In reply to Miloš Kohout | 03/22/15 01:47pm

*****,

**, * *** **** *** ********** **** **** ** ********* regularly **** ** ***** ******* *** ** ********* ** ** have **** ******* ******* ** **** ********* / **** ********.

***, ******* **** ****** **** *** ** **** ***, ** so, * ********** **** ********.

*******, **** ********* ****** *** *** **** ********* / **** licensing ** ********** ** ****, **** ****** ****** **** ** *** * ****** '*******':

"***** ** ********* ** ******* ** **** **** ***** ******** for ** *******. ** **** **** ** **** ** ************* a **** ********* ****, *** *** * ****** ******* ** give **** ********."

**** *** ******** ******* ** ****, ***** ********** *** *** 'formal'****** **** ** *** **********.

Miloš Kohout

In reply to John Honovich | 03/22/15 03:28pm

* ***** *** **** ****** ******** *** ** * ******* practice ** **** *** ************ ** **** * ******** *** their ******* ** *** **** * ****** *** ** **.

* *** ** *** ******** ******* ****, ******* *** ** on. ***** *** **** * ******* **** ** ******** **** Sony ******* *** ********* *** **** **** ******** ******** ******* came **** *** **** **** ** ***** ** *** ******* with ******** ******* *** ***** *** ** ***** **** ***** project *****.

*** ****** **** *** **** *** ** *** ** *** very **** ******* **** *** **** *******, ** ** *** best *** ** *** *** *** ********** ********.

** ** **** **** ** ******* *** ******** ******* ** Exacq ***** *** ** *** ***** ** ****** *** ******** to ******** ***** ********, ** ** **** **** ******** ******* will **** ****** ******** ** ** ***** ********** **** ***** with ** **** ******** ** **** **** *** **** ** all.

** *** ****** ** ***** **** ******* *** ******* ****** control ** *** ******** ***** ** *** *********** ** ******* exceptional *** *** **** ***** ******** ** ***** ***** **** advantage ******* *********** ** **** ***** ********* ********. ** ** easier **** ** **** *** * *********** ** **** ******* access ******* ******** ** **** *** ********** *** ** ** now. ** ****** *******, ** *** ******* *** *****, ** baby ******* ***** ** ********. *** ** ** ** **** to ***** ***** ******* ******** *** ***** *** **** ********.

*** ** ** **** ***** ********* ** *** *********, ** do *** **** *** ** **** *** ***** ******* ** do *** **** ** **** ********* ********* ** *** ******** and *** *********.

** *** ******* **** *** *********** **** **** *** ***** of ***** ***** ******* *** *********** ********, ** ** *** same **** **** *** ***** ***, **** *** *** ******** they **** *** **** **** ** ******* ** ******* *** like **** *** **** **** **** *** **** ************

* ******* **** ** **** ********** *** ******** ********* *** to **** **** ***** **********, ** *** ***** **** ** are **** ** ****** ******* ******* ****** **** *** *********** to **** ***** (******** *****, *******, *** ** ***, ******, …) ******* ******* *** ******** ** ****** ********* ** *** or *** *****.

John Honovich

IPVM Admin | In reply to Miloš Kohout | 03/22/15 03:33pm

"* ***** *** **** ****** ******** *** ** * ******* practice ** **** *** ************ ** **** * ******** *** their ******* ** *** **** * ****** *** ** **."

********* *** **** * ** ****** ** **** **** / Exacq ** ****** ********* / **** *********************** ****** ******** ******* ** *********** **** *****. **** ** not ******* *** *********** *****. ** ** *******, ******* **** give ********* *** **** ***** **** *** *****'* **** **** away ***** *** ******** **** ******* *** *** **** ** buying ****.

*****, * ******* *** *** ***** **** *** *** ****** in **** ****, *** **** **** *** ********** *** ******** contrary ******** **** **** **** ******** ** ***** ******* *** Australia.

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