After the migration offer, agreed not the first three years, all existing Essential customers will be paying their CARE Plus a lot more than they did until now...
Also, every camera they add will cost them a lot more if they take the offer. A customer can buy an extra Essential camera license at 39,- € for now, after 01/01/2017 he'll have to pay 59,- €.
It seems to me they did the math, probably based on statistics on how many extra licenses an average Essential customer adds to his starting point in three years and calculated from there.
Something tells me it's not the customer who is going to get better from this migration deal in the long run
Do the math:
I have a customer with currently 2 Essentials and in total 10 camera licences. He wants to add 9 camera's.
If all would stay the same he'd had to pay 9 x 36,- cam license and 9 x 16,- 3 year CARE Plus = 495,- EURO. CARE Plus on his existing camera's is still active
Now with the 'deal'
He pays 10 x 12,- EURO for the migration = 120,- EURO
Then he adds 9 camera's, 9 x 59,- EURO + CARE Plus 9 x 24,- EURO = 747,- EURO + 120,- migration cost = 869,- EURO
Compared to 495,- EURO, who is winning here? And that's only for the first three years, this keeps getting worse year after year.
OK, he has more features but guess what, he doesn't need them. they just add up to the 80% of features he isn't allready using now.
So, will i push my customers into the migration deal? Not convinced yet to be honest