Shakeup of Milestone NA Distribution Team

By: Brian Karas, Published on Nov 03, 2016

Milestone built up their NA distribution sales team in the past year, following building up their manufacturer rep network and then terminating them.

Now, Milestone has shaken up their NA distribution sales team.

In this post, we look at what has happened, share Milestone's response and look at the underlying industry trends.

********* ***** ** ***** NA ************ ***** **** in *** **** ****, following ******** ** ***************** *** ******* *** then *********** ****.

***, ********* *** ****** up ***** ** ************ sales ****.

** **** ****, ** look ** **** *** happened, ***** *********'* ******** and **** ** *** underlying ******** ******.

[***************]

Organizational *******

***** ** *********'* **** person ** ************ ***** team *** ***, ********* Americas ************ *******,***** ***, *** ************ ******* managers,**** ***************** ******. *** **** ***** by ********* ** ****.

********* **** **** **** moved ************** *** ******** distributors ********* ***, ** ******** ** his ***** ****** ** Director ** ***** **********.**** ********** ***** **** ************ marketing ** ************ *****.

***** ******* ***** ********* from ****** * ********* distribution **** ******* **** 3 ***** ******, ** a **** ******* **** covers ******** ****** **** 2 ********* ***** ****** covering *** ****** **.

********* **** **** **** to ******** *******'* ********* role, *** ********* **** no ***** ** **** additional ********* *** *** distribution ****.

Milestone *********

** * ************ **** IPVM, ********* ****** "********* ******* ********* ** distribution *** *** * tier ******* ** ** market" ************ ***** ******* ** part ** ** ******* team ***********, ***** ******** reorganizing ***** ******** ** his **** ** ****** his ****** *******.

History ** ******** / ************ ****

**** ******* ** *** distribution **** ** *** unlike *********'* ************* ** ***** ************ rep ******** ** ****/****. ********, *********'* ************ team *** ******* ******** and **** **********.

Race ** *** ****** ******

*** ***** ********* ** low-cost ******* ********* ** sub $*,*** ***** ******, have *** ** ** the *****-*** ** *** VMS ******, ****** ** hard *** *** ******* manufacturers, **** ********* ********* at **** ****** ***** points, ** *******.

********* ******, *** ******* acknowledged ****, *********** ***** **** *** and ******** ******** **** ** ******** more ** ***** *** features ** *** *** tiers ** ***** ********.

Distribution **** ********* *** **** ***

****** ********* **** **** distributor-focused ******* ***** ***** for *********, **** **** an *********** ***** *** channel ***** ****** * higher-end *******, * *** of ************* ***** ************ add **** *****. ************ are **** ****** ** influence *** ****** **** complex ***** ***** ********* is ********, ** **** distributors *** ******** ** delivering ***-**** ****-****** ******* products ** ******* ******* and ******* ********.

[******: ******** ****] ********* hired * ******* ***** positions (**** ****** / ******** Acct *******,*** ***** / ******* Manager ** & **,*** ******* / ******* Manager ******* ******) *** is ***** ******* ** hire *** ****** ** backfill **** *******'* ********.

Comments (4)

Milestone says they plan to backfill Ellison's marketing role

Listed on LinkedIn yesterday. Time for a "would you work for Milestone" post?

Ellison was Distribution Marketing Manager. The role you linked to is Senior Marketing Specialist. They are different roles and the job description for the one posted on LinkedIn does not even mention distribution.

Also, we do have a job item on Milestone: Would You Take A Job At Milestone?

Huh. Could have sworn I saw a job listing for a distribution guy yesterday. That'll teach me to read.

Both of these moves were made to support the Milestone NVR's. I am guessing that they do not have enough of a margin in them to hit a price point that is truly needed, for an appliance, based on cost/features/performance in the current market environment. Thus, they have had to adjust their cost structure appropriately.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Hikvision USA Giving Free Cameras In Biggest Flash Sale on Jun 26, 2019
Hikvision redefined sales promotions in the US video surveillance market, starting at the end of 2015, with across the board discounts.  Now,...
Directory of 55 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Sighthound Transforms Into Enterprise AI Provider Profile on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...
Dumber Techs, Bad Box Movers, Says Australian Distributor on Jun 10, 2019
Techs today are "dumber" than they used to be, despite better education and training and that makes a typical day "frustrating" for one...
Nortek and SDS Fight Over Failed Settlement on Jun 05, 2019
Distributor SDS said they reached a deal with Nortek but Nortek says no settlement was reached and the suit is still on. In this post, based on...
Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada on Jun 04, 2019
Closed cloud systems may be the fastest growing segment of video surveillance with Meraki and Verkada. Now another California company is joining...

Most Recent Industry Reports

Security Dealer 'Social Media Contractor' Program on Jun 25, 2019
A $20,000 video surveillance system can be yours for free if you are willing to post on social media about the security dealer. Good deal, bad...
Axis Live Privacy Shield Analytics Tested on Jun 25, 2019
Privacy is becoming a bigger factor in video surveillance, driven both by increased public awareness and by GDPR. Now, Axis has released Live...
Directory of 55 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Hikvision ColorVu Camera Tested on Jun 24, 2019
Hikvision says their new ColorVu line captures "vivid chromatic images in darkness", with unconventional white light illuminations whereas most...
China Subway Facial Recognition System Examined on Jun 24, 2019
A China city of 6+ million people has installed facial recognition-enabled gates in subways, allowing commuters to enter stations by simply showing...
HID Mobile Tested on Jun 21, 2019
HID Global is one of the largest access brands, but their mobile access has had challenges. Indeed, the company has already restructured their...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Risk of Amazon Alexa Guard: No Battery Or Cell Backup on Jun 20, 2019
Amazon positions its Alexa Guard Service as a "smart home security system" and says it can help you "keep your home safe". However, the...
Exacq Remote Cloud Access Tested on Jun 20, 2019
Remote cloud access has been missing from most VMSes (including Exacq and Milestone). Now, Exacq, after releasing Cloud Drive Storage earlier in...
Briefcam Buys Frost Award* on Jun 20, 2019
Frost 'awards' are well-known and widely disrespected. Now Briefcam is touting their win. The way it has worked for many years is that Frost...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact