The Milestone Personal Demo Marketing Campaign

Author: Brian Karas, Published on Oct 30, 2017

Waste of money or emarketing innovation?

In a program being heavily promoted on their social media channels Milestone is offering to take prospects through a customized one-on-one demo of their software.

We booked a demo with Milestone to see how they position their VMS, and what features they claim are most important in this segment. Inside, we examine Milestone's online demo tactics and analyze the potential effectiveness of the program.

***** ** ***** ** ********** **********?

** * ******* ***** ******* ******** ** ***** ****** ***** channels ********* ** ******** ** **** ********* ******* * ********** one-on-one **** ** ***** ********.

** ****** * **** **** ********* ** *** *** **** position ***** ***, *** **** ******** **** ***** *** **** important ** **** *******. ******, ** ******* *********'* ****** **** tactics *** ******* *** ********* ************* ** *** *******.

[***************]

Social ***** *****

********* *** **** *********** ********* ****** ** ****** ****, ********** *** ******* ********** ** ****************************.

**** ** ***** ***** *** ****** *********** ** ****** ************* - "******* * ****** ** * ********" ** ******** ** search.

Target ********

********* **** *** ******** **** ** *** **** ** ******** to ****** ***** **** ***-*** ******* *************. **** *** ***** and *********** *** ********* **** **********, *** **** **** ********* different ******* ** *** ****** ********* ** ***** ******** **** are ********** **. ********* **** **** ** ***** **** *** end **** ***** **** **** ***** *** ********** ***** ** to *** *********** ********** *******, ** *** ******* ** *** designed ** ***** ****** ***** ** *** ***.

Booking * ****

*** ******* ******* ** ****** ***************, * *** **** ******** standard ******* *********** *** **** *** ** ******* ** *** are ** *** **** ** *******. ***** ********** *** ****, one ** *********'* ****** ***** ****** ********* ******* ** ****** a **** *** *** *******-***** ****. ********* **** **** **** 7 ****** ** ***** ** ****** **** ** ****** ***** for *** ***** ******** ******, *** **** ********* ** *-* demos **** *** ***.

***** *** ***** ***-**-*** *****, ***** *** ********* ********* **** books *** ******* **** ** ********* **** *** *** ****. This ****** *** **** ** ** ******** ** ******** ********* of *** ********* ********, ** *******.

Demo ***** **** ******/******

***** ********* **** **** ******* ******* ****** ************, ********* ** Milestone. *** ******* ***** **** **** **** ***** *************** ** this ******, *** ******* ** ********* ** **** ********** ********** ******, ********* **** **** ***** ** *** ******* ****** ******* get * *********** **** ** ***** ******* ******** **** ******.

** *** *******,*********'* ***** ********* ********** ** **** ******* ** ****** *** ******** ** a ******* ****, ***** ***** ** ******* *** ***** ** exclude **** *** ****** ****** ** ***:

*** ********** ** ***** ****** ** **** ** ****** ** Milestone's ******-**** ****** ********* ** ******** *** ****-**** *** *** search. **** ***** **** ******-***** ****** ********* ** *** ********** with ***** ******, *** **** *** ******* ** ***** ****** to ******* ****** ******** *******, ** *********** *********** ***. ****, **** *** ******* **** ********** ****** ** **** camera ** ***** ** ******** ***** ****** ********* ****** ***** could ******* ****** *******.

******** **** **** ***** ** ****** (***********) ***** ******** ***** through ***** ******, *** **** ********* ** ***** *** ************* Milestone *** *********** ** **** ********* **** ******* ***** ******** easier *** *****.

Access ******* *********** ****

********* **** *********** *** ****** ******* *********** ********* ** ******** (for *** ******** ***** **** ******* *******). * **** **** ** ****** ******* ****** *** ** displayed ** * ********** ********* '******' ***** ***, ********* ***** reads **** *** ***** *****, ******* *****, **** ****** *** other ****. * **** ***** **** *** **** ** *****, indicating *** ****** ** *****. **** *** ****** ******* ***********, users *** **** ******* ** ***** *** ********* ****** **** live ***** ***** ** ******* **** ****, ** ******** ***** time * ***** ** ******* ***** **** * **** **** expensive *********.

** *** **** **** ***** **** *** ****** ******* *********** requires ********** ***-**** *********.

Did *** ***** *****/*****

*** ************* *** *** ***** ***** ** **** ******** ** setting ** *** ****** ** ****** *******. ****** ********* **** they *** **** ***** ******** ** ********* ** *** ****, it ** *** **** ** *** ******** **** *******.

Benefits ** ***********

***** **** ******* ** ********* ******** ** **** **** ******** licenses, ** *********'* *******, ** ******** ***** ********** ******** ** the ***** **** ********* *** **** **** ****** ********* *****. This *** **** ***** *********** ***** ******** **** ***********, ** they *** ****** **** ***** ***** ******* ******* ************* *** basic ******* *&* ******** **** *********.

Less ********* *** ** ****** ******* ********* **** ***** *****

****** ***** *** ********* **** ******* *** ****** ** ******* that ***** **-****** ************** *** *********. ***** *** ****** **** loses **** ** *** ******* ** **** * ************ **** the ********, ** **** **** ******** *** ****** ***********, ** has *** ******* ** ***** **** ** ******* ******** **** efficiently. ********* **** **** ** ****** ******** ********, ** ******** XProtect **** ** **********, *** ******** ***** **** ***** **** the ****** ***** *** ****. ** **** *****, **** * Milestone ***** ***** ****** ******* **** *** ******** **** *** go **** ******** ** ********** ***-*****, ******* *** ********** *********, which ********* ***** ****.

Cost ************* ** **** *******?

* ****** ** ******* ** **** *** ****-************* ** *** demo *******:

  • *** **** ** ***** ***** ** ******* ********* ** ******* a ****. ** *** ****** **** **** **** ** ******** social ***** *********, *** *********** **** ** ***. *******, ** they ***** ** ****** ***** *********** (*.*.,******** ***********), **** ***** ***** ********* ******* $** ** $** **** to *** ******* ** **** ** *** * ****.
  • *** **** ** ******* *** ***-**-*** ****. ** ***** ******** that ** $**+, ***** *** **** ********** *** **** *** associated ************** *****.
  • ********** ****: **** ** *** *** ********. *** **** ****** who ****** ***** ***** **** *** * ********* ******? ** it ** **%, **** *** **** *** ******* ****** ** $100 ** $*** (*.*., *** ***** ***** / .* ***** rate) ***** ***** ** ******* **** *** * ** ******* system. *** ** *** ***** **** ** *%, *** **** per ******* ****** ** $*,*** ** $*,*** (*.*., *** ***** above / .** ***** ****). ** ** *** **** *********'* close **** ** **** ** *********.
  • ******* ***** *****: *** ****** *** ***** *****, *** ******* the *********** ***** (*.*., *********** *** **** *****) **** *** be ********. *** *********, ** ** ** * *** ** what **** ** ****, *** **** ********, *** *** *********** that *** ******** **** ******* **** ****. * *** ****** is *** *** ** * ****** ***** ******** ********* **** give ***** ** ** * ***+ ****** ******** **** * high *********** ** ****** *** **** ****** *** *** **** marketing ****** **** ** ******, ***** ******** ****, *********.

** ******* *** ****** **** **** ** ****** ***** ** this ******** ** *** ***** **** *** *** **** ** conversion ****. *******, ** ********* ***** **** **** * ********** system, ** ***** **** ****** ******* ********* **** ********* ***** have ****** ******** *** **** ******* ** ******* *** ****.

Vote / ****

Comments (13)

Undisclosed Integrator #1

10/30/17 08:54pm

*** *** ***** ******* to *** ***********? ***** the ********...

Avatar

Brian Karas

IPVM | In reply to Undisclosed Integrator #1 | 10/30/17 08:58pm

*** **** **** *** mean. ** *** **** that *** ******* *** not ** ********** *** leads, ** **** ********* is ********** *****, *** sitting ** **** *** not ******* **** ** integrators?

Undisclosed Integrator #3

In reply to Brian Karas | 10/30/17 11:29pm

* ***** *** *** same ******** - ** the ***** *** ****** on ** *********** ** sell/install? ** *** **** I **** ******** **** leads **** ********* ** I ***** ******* **** would **** **** *******. Alternately, ********* *** ******** them ***** ******** *** keep ******** *** * could *** *** ******** on **** ** ***********/*** being ***********.

Undisclosed Manufacturer #4

In reply to Undisclosed Integrator #3 | 10/30/17 11:41pm

** ********* ******* ** SMB *** *********** ***?

Avatar

Brian Karas

IPVM | In reply to Undisclosed Manufacturer #4 | 10/30/17 11:46pm

**** ** *** **** by '***'? **** **** always **** ** ***** markets, ***** *** ***** primary ****** ** ***** of ******* ********/*******, *** they **** *** ***-***** offerings *** ***** * while.

Undisclosed Manufacturer #4

In reply to Brian Karas | 10/31/17 01:38am

* ***** * ****** have **** - "** Milestone ******** ** *** and *********** ***?"

John Honovich

IPVM | In reply to Undisclosed Manufacturer #4 | 10/31/17 05:29am

* ***** * ****** have **** - "** Milestone ******** ** *** and *********** ***?"

********* *** ***** ** sell ** ******** ******* (roughly ********). *** *******, they ************* **** * ******* VMS ******* **** **** 7 ***** ***.

********, ***** ******** * years ***, *** ********* **** an *** **** (****** certainly **** ******** **** have ******** ****** ******* appliances).

** * ***'* *** it ** **** '********' it '***' ** **** as **** **** ************ tried ** **** ****** the ****** ****** **** low ** ****.

Avatar

Brian Karas

IPVM | In reply to Undisclosed Integrator #3 | 10/30/17 11:45pm

**** ****** **** **** pass ***-**** ***** ** to ***********, ***** ** covered ** *** ******. I ***** ***** **** Milestone ***** **** ** try *** **** ***** kinds ** ***** ** 'house ********', **** *** seem ****** ** ** worth *** *** ********* trouble.

Undisclosed Distributor #2

10/30/17 09:05pm

* ***** '*********'. **** campaign ***** **** ** me ** * **** an *** **** ** an **********, * **** that.

Undisclosed Manufacturer #5

10/31/17 01:36am

** **** **** *** right ****** ***** *** presentation, * ***** ******* script *** ****** ** support *** *** "*** off" ********* **** ***** be * **** **** efficient *** ** **** for *** ********** ***** staff.

Undisclosed #6

10/31/17 08:26pm

* ***** ***********.

**'* * ****** **** on ***** - * just ***'* ***** ** will **** *** **** success *** ** ******************* *********.

**** **** ** ******** is *** ****** ****** to ******* ** **** well-known *** ********* *** need ******** ** *** market - ********* ********* already *** ** ******.

*******, **** ******* **** their *** **** ** those *** **** ** download *** **** ** out... * ****** ***** doesn't **** **** *** sales ********* **** **** to ******* ****. (**** reason *** ***** *** want ** *** **** show ***** ******* ** booths)

** *** **** ** the ******** *** **** brand *********, **** * would *** **** ** probably ***** ****.

** *** **** ** the ******** *** ******* new *********, **** * would *** **** ** probably **** *** **** them.

Undisclosed #7

In reply to Undisclosed #6 | 10/31/17 11:22pm

**** **** ** ******** is *** ****** ****** to ******* ** **** well-known *** ********* *** need ******** ** *** market - ********* ********* already *** ** ******.

*** *** ***** **** too **** ******; ***’* pass **** ** **** competition:)

Robert Lydic

11/02/17 02:34am

**** **** ** **** effective. *** ******** *********** issue ** ******** ******** is ********** * **** to *********** *** *******. In ***, ***** **** historically **** ******* ******** to **** ** **** meetings. **** ******** ******* a ****, * ****** driving ** ****** ** the ********* ********, ******* up *******, ***, *** VMS, *** ***** **** the ******** *** **-*** minutes. ** ***** ** sales, **** ** * highly ********** ***** ** the **** ** ** reach ** **** ********* as ******** ** ** short ** * **** as ********. ** * manufacturer *** *** * greater ****** ** ********* to **** * ************* remotely ** *** ****, then *** ************* *** revenue ******** *** *** should ** *******. *** large ********* **** ****** demand **** ** ****, but *** ******** ****** of ********* *** ***** that *** ** ******* and *****. ****** **** of **** ************ ** impractical.

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