The Milestone Personal Demo Marketing Campaign

Author: Brian Karas, Published on Oct 30, 2017

Waste of money or emarketing innovation?

In a program being heavily promoted on their social media channels Milestone is offering to take prospects through a customized one-on-one demo of their software.

We booked a demo with Milestone to see how they position their VMS, and what features they claim are most important in this segment. Inside, we examine Milestone's online demo tactics and analyze the potential effectiveness of the program.

***** ** ***** ** ********** **********?

** * ******* ***** ******* ******** ** ***** ****** ***** channels ********* ** ******** ** **** ********* ******* * ********** one-on-one **** ** ***** ********.

** ****** * **** **** ********* ** *** *** **** position ***** ***, *** **** ******** **** ***** *** **** important ** **** *******. ******, ** ******* *********'* ****** **** tactics *** ******* *** ********* ************* ** *** *******.

[***************]

Social ***** *****

********* *** **** *********** ********* ****** ** ****** ****, ********** *** ******* ********** ** ****************************.

**** ** ***** ***** *** ****** *********** ** ****** ************* - "******* * ****** ** * ********" ** ******** ** search.

Target ********

********* **** *** ******** **** ** *** **** ** ******** to ****** ***** **** ***-*** ******* *************. **** *** ***** and *********** *** ********* **** **********, *** **** **** ********* different ******* ** *** ****** ********* ** ***** ******** **** are ********** **. ********* **** **** ** ***** **** *** end **** ***** **** **** ***** *** ********** ***** ** to *** *********** ********** *******, ** *** ******* ** *** designed ** ***** ****** ***** ** *** ***.

Booking * ****

*** ******* ******* ** ****** ***************, * *** **** ******** standard ******* *********** *** **** *** ** ******* ** *** are ** *** **** ** *******. ***** ********** *** ****, one ** *********'* ****** ***** ****** ********* ******* ** ****** a **** *** *** *******-***** ****. ********* **** **** **** 7 ****** ** ***** ** ****** **** ** ****** ***** for *** ***** ******** ******, *** **** ********* ** *-* demos **** *** ***.

***** *** ***** ***-**-*** *****, ***** *** ********* ********* **** books *** ******* **** ** ********* **** *** *** ****. This ****** *** **** ** ** ******** ** ******** ********* of *** ********* ********, ** *******.

Demo ***** **** ******/******

***** ********* **** **** ******* ******* ****** ************, ********* ** Milestone. *** ******* ***** **** **** **** ***** *************** ** this ******, *** ******* ** ********* ** **** ********** ********** ******, ********* **** **** ***** ** *** ******* ****** ******* get * *********** **** ** ***** ******* ******** **** ******.

** *** *******,*********'* ***** ********* ********** ** **** ******* ** ****** *** ******** ** a ******* ****, ***** ***** ** ******* *** ***** ** exclude **** *** ****** ****** ** ***:

*** ********** ** ***** ****** ** **** ** ****** ** Milestone's ******-**** ****** ********* ** ******** *** ****-**** *** *** search. **** ***** **** ******-***** ****** ********* ** *** ********** with ***** ******, *** **** *** ******* ** ***** ****** to ******* ****** ******** *******, ** *********** *********** ***. ****, **** *** ******* **** ********** ****** ** **** camera ** ***** ** ******** ***** ****** ********* ****** ***** could ******* ****** *******.

******** **** **** ***** ** ****** (***********) ***** ******** ***** through ***** ******, *** **** ********* ** ***** *** ************* Milestone *** *********** ** **** ********* **** ******* ***** ******** easier *** *****.

Access ******* *********** ****

********* **** *********** *** ****** ******* *********** ********* ** ******** (for *** ******** ***** **** ******* *******). * **** **** ** ****** ******* ****** *** ** displayed ** * ********** ********* '******' ***** ***, ********* ***** reads **** *** ***** *****, ******* *****, **** ****** *** other ****. * **** ***** **** *** **** ** *****, indicating *** ****** ** *****. **** *** ****** ******* ***********, users *** **** ******* ** ***** *** ********* ****** **** live ***** ***** ** ******* **** ****, ** ******** ***** time * ***** ** ******* ***** **** * **** **** expensive *********.

** *** **** **** ***** **** *** ****** ******* *********** requires ********** ***-**** *********.

Did *** ***** *****/*****

*** ************* *** *** ***** ***** ** **** ******** ** setting ** *** ****** ** ****** *******. ****** ********* **** they *** **** ***** ******** ** ********* ** *** ****, it ** *** **** ** *** ******** **** *******.

Benefits ** ***********

***** **** ******* ** ********* ******** ** **** **** ******** licenses, ** *********'* *******, ** ******** ***** ********** ******** ** the ***** **** ********* *** **** **** ****** ********* *****. This *** **** ***** *********** ***** ******** **** ***********, ** they *** ****** **** ***** ***** ******* ******* ************* *** basic ******* *&* ******** **** *********.

Less ********* *** ** ****** ******* ********* **** ***** *****

****** ***** *** ********* **** ******* *** ****** ** ******* that ***** **-****** ************** *** *********. ***** *** ****** **** loses **** ** *** ******* ** **** * ************ **** the ********, ** **** **** ******** *** ****** ***********, ** has *** ******* ** ***** **** ** ******* ******** **** efficiently. ********* **** **** ** ****** ******** ********, ** ******** XProtect **** ** **********, *** ******** ***** **** ***** **** the ****** ***** *** ****. ** **** *****, **** * Milestone ***** ***** ****** ******* **** *** ******** **** *** go **** ******** ** ********** ***-*****, ******* *** ********** *********, which ********* ***** ****.

Cost ************* ** **** *******?

* ****** ** ******* ** **** *** ****-************* ** *** demo *******:

  • *** **** ** ***** ***** ** ******* ********* ** ******* a ****. ** *** ****** **** **** **** ** ******** social ***** *********, *** *********** **** ** ***. *******, ** they ***** ** ****** ***** *********** (*.*.,******** ***********), **** ***** ***** ********* ******* $** ** $** **** to *** ******* ** **** ** *** * ****.
  • *** **** ** ******* *** ***-**-*** ****. ** ***** ******** that ** $**+, ***** *** **** ********** *** **** *** associated ************** *****.
  • ********** ****: **** ** *** *** ********. *** **** ****** who ****** ***** ***** **** *** * ********* ******? ** it ** **%, **** *** **** *** ******* ****** ** $100 ** $*** (*.*., *** ***** ***** / .* ***** rate) ***** ***** ** ******* **** *** * ** ******* system. *** ** *** ***** **** ** *%, *** **** per ******* ****** ** $*,*** ** $*,*** (*.*., *** ***** above / .** ***** ****). ** ** *** **** *********'* close **** ** **** ** *********.
  • ******* ***** *****: *** ****** *** ***** *****, *** ******* the *********** ***** (*.*., *********** *** **** *****) **** *** be ********. *** *********, ** ** ** * *** ** what **** ** ****, *** **** ********, *** *** *********** that *** ******** **** ******* **** ****. * *** ****** is *** *** ** * ****** ***** ******** ********* **** give ***** ** ** * ***+ ****** ******** **** * high *********** ** ****** *** **** ****** *** *** **** marketing ****** **** ** ******, ***** ******** ****, *********.

** ******* *** ****** **** **** ** ****** ***** ** this ******** ** *** ***** **** *** *** **** ** conversion ****. *******, ** ********* ***** **** **** * ********** system, ** ***** **** ****** ******* ********* **** ********* ***** have ****** ******** *** **** ******* ** ******* *** ****.

Vote / ****

Comments (13)

*** *** ***** ******* ** *** ***********? ***** *** ********...

*** **** **** *** ****. ** *** **** **** *** program *** *** ** ********** *** *****, ** **** ********* is ********** *****, *** ******* ** **** *** *** ******* them ** ***********?

* ***** *** *** **** ******** - ** *** ***** get ****** ** ** *********** ** ****/*******? ** *** **** I **** ******** **** ***** **** ********* ** * ***** suspect **** ***** **** **** *******. ***********, ********* *** ******** them ***** ******** *** **** ******** *** * ***** *** the ******** ** **** ** ***********/*** ***** ***********.

** ********* ******* ** *** *** *********** ***?

**** ** *** **** ** '***'? **** **** ****** **** to ***** *******, ***** *** ***** ******* ****** ** ***** of ******* ********/*******, *** **** **** *** ***-***** ********* *** quite * *****.

* ***** * ****** **** **** - "** ********* ******** on *** *** *********** ***?"

* ***** * ****** **** **** - "** ********* ******** on *** *** *********** ***?"

********* *** ***** ** **** ** ******** ******* (******* ********). For *******, **** ************* **** * ******* *** ******* **** **** * ***** ago.

********, ***** ******** * ***** ***, *** ********* **** ** *** **** (****** ********* **** recently **** **** ******** ****** ******* **********).

** * ***'* *** ** ** **** '********' ** '***' as **** ** **** **** ************ ***** ** **** ****** the ****** ****** **** *** ** ****.

**** ****** **** **** **** ***-**** ***** ** ** ***********, which ** ******* ** *** ******. * ***** ***** **** Milestone ***** **** ** *** *** **** ***** ***** ** leads ** '***** ********', **** *** **** ****** ** ** worth *** *** ********* *******.

* ***** '*********'. **** ******** ***** **** ** ** ** I **** ** *** **** ** ** **********, * **** that.

** **** **** *** ***** ****** ***** *** ************, * solid ******* ****** *** ****** ** ******* *** *** "*** off" ********* **** ***** ** * **** **** ********* *** of **** *** *** ********** ***** *****.

* ***** ***********.

**'* * ****** **** ** ***** - * **** ***'* think ** **** **** *** **** ******* *** ** ******************* *********.

**** **** ** ******** ** *** ****** ****** ** ******* or **** ****-***** *** ********* *** **** ******** ** *** market - ********* ********* ******* *** ** ******.

*******, **** ******* **** ***** *** **** ** ***** *** wish ** ******** *** **** ** ***... * ****** ***** doesn't **** **** *** ***** ********* **** **** ** ******* them. (**** ****** *** ***** *** **** ** *** **** show ***** ******* ** ******)

** *** **** ** *** ******** *** **** ***** *********, then * ***** *** **** ** ******** ***** ****.

** *** **** ** *** ******** *** ******* *** *********, then * ***** *** **** ** ******** **** *** **** them.

**** **** ** ******** ** *** ****** ****** ** ******* or **** ****-***** *** ********* *** **** ******** ** *** market - ********* ********* ******* *** ** ******.

*** *** ***** **** *** **** ******; ***’* **** **** to **** ***********:)

**** **** ** **** *********. *** ******** *********** ***** ** security ******** ** ********** * **** ** *********** *** *******. In ***, ***** **** ************ **** ******* ******** ** **** to **** ********. **** ******** ******* * ****, * ****** driving ** ****** ** *** ********* ********, ******* ** *******, NVR, *** ***, *** ***** **** *** ******** *** **-*** minutes. ** ***** ** *****, **** ** * ****** ********** model ** *** **** ** ** ***** ** **** ********* as ******** ** ** ***** ** * **** ** ********. If * ************ *** *** * ******* ****** ** ********* to **** * ************* ******** ** *** ****, **** *** opportunities *** ******* ******** *** *** ****** ** *******. *** large ********* **** ****** ****** **** ** ****, *** *** greatest ****** ** ********* *** ***** **** *** ** ******* and *****. ****** **** ** **** ************ ** ***********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Startup Flock Declares Itself "The New Standard For Neighborhood Security" on Dec 15, 2017
Mega startup generator YCombinator has backed a startup targeting neighborhood video surveillance and security. Flock Safety is taking a...
Integrator Managing Projects Statistics on Dec 14, 2017
Who actually manages projects for security integrators? Does the average security integrator have dedicated project managers, or are technicians,...
Testing DMP XTLPlus / Virtual Keypad Vs Alarm.com & Honeywell on Dec 13, 2017
DMP has a strong presence in commercial intrusion alarms, but not in residential. However, the company's XTLPLus wireless combo panel and Virtual...
Testing $20 WyzeCam, The Money Losing Amazon Vet Startup on Dec 12, 2017
This startup is perfecting the old adage: We lose money on every sale, but make it up on volume But it is no joke. The company, Wyze Labs, is...
Access Controller Software Guide on Dec 11, 2017
Properly configuring access controllers software is key to a professional access system. These devices have fundamental settings that must be...
2018 Video Surveillance Cameras Overview on Dec 11, 2017
This report concisely explains the developments for surveillance cameras offered in 2017 and the state of offerings going into 2018, including...
Integrator GPS Vehicle Tracking Statistics and Success Examined on Dec 08, 2017
GPS vehicle tracking is a growing but somewhat controversial topic. On the plus side, tracking may increases productivity by providing greater...
Security Integrator IT Expertise Statistics on Dec 07, 2017
20 years ago, putting physical security systems on IP networks was just emerging. Today, almost every system is networked in some way, IP cameras...
Lighthouse Deep Learning Camera Tested on Dec 07, 2017
A Silicon Valley startup, Lighthouse, with a Stanford PhD CTO, has released a deep learning AI camera with 3D sensors for just $300. The company...
Access Control Course Winter 2018 on Dec 07, 2017
Learn more below about the Winter 2018 IPVM Access Control Course. Register here. IPVM offers the most comprehensive access control course in...

Most Recent Industry Reports

Startup Flock Declares Itself "The New Standard For Neighborhood Security" on Dec 15, 2017
Mega startup generator YCombinator has backed a startup targeting neighborhood video surveillance and security. Flock Safety is taking a...
Directory of VSaaS / Cloud Video Surveillance Providers on Dec 15, 2017
This directory provides a list of VSaaS / cloud video surveillance providers to help you see and research what options are available. 2018 State...
Integrator Managing Projects Statistics on Dec 14, 2017
Who actually manages projects for security integrators? Does the average security integrator have dedicated project managers, or are technicians,...
Hikvision NVR Load Testing on Dec 14, 2017
IPVM members recently debated Hikvision NVR's performance under load in Hikvision 30+ Cameras On NVR - Apps And Client Really Slow Down And CPU...
This Manufacturer Shuns IP Cameras on Dec 14, 2017
One manufacturer has chosen a bold strategy in avoiding getting caught up in the race to the bottom: shun IP solutions. We spoke with an executive...
Testing DMP XTLPlus / Virtual Keypad Vs Alarm.com & Honeywell on Dec 13, 2017
DMP has a strong presence in commercial intrusion alarms, but not in residential. However, the company's XTLPLus wireless combo panel and Virtual...
BBC Features Dahua on Dec 13, 2017
Hikvision is not the only mega-Chinese video surveillance manufacturer getting global attention. Last month, the WSJ investigated Hikvision and now...
Hiring Camera Calculator Product Manager on Dec 12, 2017
We are working on making the Camera Calculator even better and hoping you can help us find the right person to join our team. IPVM is hiring a...
Testing $20 WyzeCam, The Money Losing Amazon Vet Startup on Dec 12, 2017
This startup is perfecting the old adage: We lose money on every sale, but make it up on volume But it is no joke. The company, Wyze Labs, is...
Xiongmai New Critical Vulnerability - Same Manufacturer Whose Products Drove Mirai Botnet Attacks on Dec 12, 2017
The Chinese manufacturer whose products were primarily responsible for the 2016 Mirai botnet attack has a new critical vulnerability, confirmed by...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact