The Milestone Personal Demo Marketing Campaign

By: Brian Karas, Published on Oct 30, 2017

Waste of money or emarketing innovation?

In a program being heavily promoted on their social media channels Milestone is offering to take prospects through a customized one-on-one demo of their software.

We booked a demo with Milestone to see how they position their VMS, and what features they claim are most important in this segment. Inside, we examine Milestone's online demo tactics and analyze the potential effectiveness of the program.

***** ** ***** ** emarketing **********?

** * ******* ***** heavily ******** ** ***** social ***** ******** ********* is ******** ** **** prospects ******* * ********** one-on-one **** ** ***** software.

** ****** * **** with ********* ** *** how **** ******** ***** VMS, *** **** ******** they ***** *** **** important ** **** *******. Inside, ** ******* *********'* online **** ******* *** analyze *** ********* ************* of *** *******.

[***************]

Social ***** *****

********* *** **** *********** followers ****** ** ****** ****, ********** *** ******* frequently ** ****************************.

**** ** ***** ***** and ****** *********** ** search ************* - "******* a ****** ** * haystack" ** ******** ** search.

Target ********

********* **** *** ******** used ** *** **** is ******** ** ****** users **** ***-*** ******* installations. **** *** ***** and *********** *** ********* demo **********, *** **** will ********* ********* ******* of *** ****** ********* on ***** ******** **** are ********** **. ********* also **** ** ***** that *** *** **** demos **** **** ***** for ********** ***** ** to *** *********** ********** partner, ** *** ******* is *** ******** ** drive ****** ***** ** any ***.

Booking * ****

*** ******* ******* ** fairly ***************, * *** form ******** ******** ******* information *** **** *** to ******* ** *** are ** *** **** or *******. ***** ********** the ****, *** ** Milestone's ****** ***** ****** initiates ******* ** ****** a **** *** *** webinar-style ****. ********* **** they **** * ****** in ***** ** ****** that ** ****** ***** for *** ***** ******** market, *** **** ********* do *-* ***** **** per ***.

***** *** ***** ***-**-*** style, ***** *** ********* presenter **** ***** *** session **** ** ********* time *** *** ****. This ****** *** **** to ** ******** ** specific ********* ** *** potential ********, ** *******.

Demo ***** **** ******/******

***** ********* **** **** showing ******* ****** ************, according ** *********. *** company ***** **** **** have ***** *************** ** this ******, *** ******* to ********* ** **** ********** importance ******, ********* **** **** users ** *** ******* system ******* *** * significant **** ** ***** systems ******** **** ******.

** *** *******,*********'* ***** ********* ********** ** **** ability ** ****** *** activity ** * ******* area, ***** ***** ** masking *** ***** ** exclude **** *** ****** search ** ***:

*** ********** ** ***** Search ** **** ** relied ** *********'* ******-**** motion ********* ** ******** the ****-**** *** *** search. **** ***** **** camera-based ****** ********* ** not ********** **** ***** Search, *** **** *** results ** ***** ****** to ******* ****** ******** servers, ** *********** *********** ***. ****, **** *** require **** ********** ****** on **** ****** ** order ** ******** ***** motion ********* ****** ***** could ******* ****** *******.

******** **** **** ***** of ****** (***********) ***** segments ***** ******* ***** Search, *** **** ********* of ***** *** ************* Milestone *** *********** ** make ********* **** ******* video ******** ****** *** users.

Access ******* *********** ****

********* **** *********** *** access ******* *********** ********* in ******** (*** *** versions ***** **** ******* *******). * **** **** of ****** ******* ****** can ** ********* ** a ********** ********* '******' style ***, ********* ***** reads **** *** ***** image, ******* *****, **** alarms *** ***** ****. A **** ***** **** can **** ** *****, indicating *** ****** ** doors. **** *** ****** control ***********, ***** *** link ******* ** ***** and ********* ****** **** live ***** ***** ** invalid **** ****, ** bookmark ***** **** * badge ** ******* ***** into * **** **** expensive *********.

** *** **** **** clear **** *** ****** control *********** ******** ********** per-door *********.

Did *** ***** *****/*****

*** ************* *** *** cover ***** ** **** involved ** ******* ** the ****** ** ****** cameras. ****** ********* **** they *** **** ***** elements ** ********* ** the ****, ** ** not **** ** *** standard **** *******.

Benefits ** ***********

***** **** ******* ** obviously ******** ** **** more ******** ********, ** Milestone's *******, ** ******** their ********** ******** ** the ***** **** ********* can **** **** ****** qualified *****. **** *** help ***** *********** ***** business **** ***********, ** they *** ****** **** spent ***** ******* ******* qualification *** ***** ******* Q&A ******** **** *********.

Less ********* *** ** ****** ******* ********* **** ***** *****

****** ***** *** ********* much ******* *** ****** to ******* **** ***** in-person ************** *** *********. While *** ****** **** loses **** ** *** ability ** **** * relationship **** *** ********, or **** **** ******** and ****** ***********, ** has *** ******* ** being **** ** ******* interest **** ***********. ********* that **** ** ****** reseller ********, ** ******** XProtect **** ** **********, can ******** ***** **** steps **** *** ****** doing *** ****. ** that *****, **** * Milestone ***** ***** ****** engages **** *** ******** they *** ** **** directly ** ********** ***-*****, budgets *** ********** *********, which ********* ***** ****.

Cost ************* ** **** *******?

* ****** ** ******* go **** *** ****-************* of *** **** *******:

  • *** **** ** ***** spent ** ******* ********* to ******* * ****. To *** ****** **** they **** ** ******** social ***** *********, *** incremental **** ** ***. However, ** **** ***** on ****** ***** *********** (e.g.,******** ***********), **** ***** ***** somewhere ******* $** ** $50 **** ** *** someone ** **** ** for * ****.
  • *** **** ** ******* the ***-**-*** ****. ** would ******** **** ** $50+, ***** *** **** delivering *** **** *** associated ************** *****.
  • ********** ****: **** ** the *** ********. *** many ****** *** ****** these ***** **** *** a ********* ******? ** it ** **%, **** the **** *** ******* closed ** $*** ** $200 (*.*., *** ***** above / .* ***** rate) ***** ***** ** minimal **** *** * 16 ******* ******. *** if *** ***** **** is *%, *** **** per ******* ****** ** $1,000 ** $*,*** (*.*., the ***** ***** / .05 ***** ****). ** do *** **** *********'* close **** ** **** to *********.
  • ******* ***** *****: *** higher *** ***** *****, the ******* *** *********** costs (*.*., *********** *** demo *****) **** *** be ********. *** *********, it ** ** * mix ** **** **** is ****, *** **** channels, *** *** *********** that *** ******** **** ongoing **** ****. * key ****** ** *** low ** * ****** count ******** ********* **** give ***** ** ** a ***+ ****** ******** with * **** *********** of ****** *** **** allows *** *** **** marketing ****** **** ** camera, ***** ******** ****, customers.

** ******* *** ****** that **** ** ****** tried ** **** ******** is *** ***** **** and *** **** ** conversion ****. *******, ** Milestone ***** **** **** a ********** ******, ** could **** ****** ******* customers **** ********* ***** have ****** ******** *** cost ******* ** ******* for ****.

Vote / ****

Comments (13)

Undisclosed Integrator #1

10/30/17 08:54pm

*** *** ***** ******* to *** ***********? ***** the ********...

Avatar

Brian Karas

IPVM | In reply to Undisclosed Integrator #1 | 10/30/17 01:58pm

*** **** **** *** mean. ** *** **** that *** ******* *** not ** ********** *** leads, ** **** ********* is ********** *****, *** sitting ** **** *** not ******* **** ** integrators?

Undisclosed Integrator #3

In reply to Brian Karas | 10/30/17 04:29pm

* ***** *** *** same ******** - ** the ***** *** ****** on ** *********** ** sell/install? ** *** **** I **** ******** **** leads **** ********* ** I ***** ******* **** would **** **** *******. Alternately, ********* *** ******** them ***** ******** *** keep ******** *** * could *** *** ******** on **** ** ***********/*** being ***********.

Undisclosed Manufacturer #4

In reply to Undisclosed Integrator #3 | 10/30/17 11:41pm

** ********* ******* ** SMB *** *********** ***?

Avatar

Brian Karas

IPVM | In reply to Undisclosed Manufacturer #4 | 10/30/17 04:46pm

**** ** *** **** by '***'? **** **** always **** ** ***** markets, ***** *** ***** primary ****** ** ***** of ******* ********/*******, *** they **** *** ***-***** offerings *** ***** * while.

Undisclosed Manufacturer #4

In reply to Brian Karas | 10/31/17 01:38am

* ***** * ****** have **** - "** Milestone ******** ** *** and *********** ***?"

John Honovich

IPVM | In reply to Undisclosed Manufacturer #4 | 10/30/17 10:29pm

* ***** * ****** have **** - "** Milestone ******** ** *** and *********** ***?"

********* *** ***** ** sell ** ******** ******* (roughly ********). *** *******, they ************* **** * ******* VMS ******* **** **** 7 ***** ***.

********, ***** ******** * years ***, *** ********* **** an *** **** (****** certainly **** ******** **** have ******** ****** ******* appliances).

** * ***'* *** it ** **** '********' it '***' ** **** as **** **** ************ tried ** **** ****** the ****** ****** **** low ** ****.

Avatar

Brian Karas

IPVM | In reply to Undisclosed Integrator #3 | 10/30/17 04:45pm

**** ****** **** **** pass ***-**** ***** ** to ***********, ***** ** covered ** *** ******. I ***** ***** **** Milestone ***** **** ** try *** **** ***** kinds ** ***** ** 'house ********', **** *** seem ****** ** ** worth *** *** ********* trouble.

Undisclosed Distributor #2

10/30/17 09:05pm

* ***** '*********'. **** campaign ***** **** ** me ** * **** an *** **** ** an **********, * **** that.

Undisclosed Manufacturer #5

10/30/17 06:36pm

** **** **** *** right ****** ***** *** presentation, * ***** ******* script *** ****** ** support *** *** "*** off" ********* **** ***** be * **** **** efficient *** ** **** for *** ********** ***** staff.

Undisclosed #6

10/31/17 01:26pm

* ***** ***********.

**'* * ****** **** on ***** - * just ***'* ***** ** will **** *** **** success *** ** ******************* *********.

**** **** ** ******** is *** ****** ****** to ******* ** **** well-known *** ********* *** need ******** ** *** market - ********* ********* already *** ** ******.

*******, **** ******* **** their *** **** ** those *** **** ** download *** **** ** out... * ****** ***** doesn't **** **** *** sales ********* **** **** to ******* ****. (**** reason *** ***** *** want ** *** **** show ***** ******* ** booths)

** *** **** ** the ******** *** **** brand *********, **** * would *** **** ** probably ***** ****.

** *** **** ** the ******** *** ******* new *********, **** * would *** **** ** probably **** *** **** them.

Undisclosed #7

In reply to Undisclosed #6 | 10/31/17 04:22pm

**** **** ** ******** is *** ****** ****** to ******* ** **** well-known *** ********* *** need ******** ** *** market - ********* ********* already *** ** ******.

*** *** ***** **** too **** ******; ***’* pass **** ** **** competition:)

Robert Lydic

11/01/17 07:34pm

**** **** ** **** effective. *** ******** *********** issue ** ******** ******** is ********** * **** to *********** *** *******. In ***, ***** **** historically **** ******* ******** to **** ** **** meetings. **** ******** ******* a ****, * ****** driving ** ****** ** the ********* ********, ******* up *******, ***, *** VMS, *** ***** **** the ******** *** **-*** minutes. ** ***** ** sales, **** ** * highly ********** ***** ** the **** ** ** reach ** **** ********* as ******** ** ** short ** * **** as ********. ** * manufacturer *** *** * greater ****** ** ********* to **** * ************* remotely ** *** ****, then *** ************* *** revenue ******** *** *** should ** *******. *** large ********* **** ****** demand **** ** ****, but *** ******** ****** of ********* *** ***** that *** ** ******* and *****. ****** **** of **** ************ ** impractical.

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