The Milestone Personal Demo Marketing Campaign

Author: Brian Karas, Published on Oct 30, 2017

Waste of money or emarketing innovation?

In a program being heavily promoted on their social media channels Milestone is offering to take prospects through a customized one-on-one demo of their software.

We booked a demo with Milestone to see how they position their VMS, and what features they claim are most important in this segment. Inside, we examine Milestone's online demo tactics and analyze the potential effectiveness of the program.

***** ** ***** ** ********** **********?

** * ******* ***** ******* ******** ** ***** ****** ***** channels ********* ** ******** ** **** ********* ******* * ********** one-on-one **** ** ***** ********.

** ****** * **** **** ********* ** *** *** **** position ***** ***, *** **** ******** **** ***** *** **** important ** **** *******. ******, ** ******* *********'* ****** **** tactics *** ******* *** ********* ************* ** *** *******.

[***************]

Social ***** *****

********* *** **** *********** ********* ****** ** ****** ****, ********** *** ******* ********** ** ****************************.

**** ** ***** ***** *** ****** *********** ** ****** ************* - "******* * ****** ** * ********" ** ******** ** search.

Target ********

********* **** *** ******** **** ** *** **** ** ******** to ****** ***** **** ***-*** ******* *************. **** *** ***** and *********** *** ********* **** **********, *** **** **** ********* different ******* ** *** ****** ********* ** ***** ******** **** are ********** **. ********* **** **** ** ***** **** *** end **** ***** **** **** ***** *** ********** ***** ** to *** *********** ********** *******, ** *** ******* ** *** designed ** ***** ****** ***** ** *** ***.

Booking * ****

*** ******* ******* ** ****** ***************, * *** **** ******** standard ******* *********** *** **** *** ** ******* ** *** are ** *** **** ** *******. ***** ********** *** ****, one ** *********'* ****** ***** ****** ********* ******* ** ****** a **** *** *** *******-***** ****. ********* **** **** **** 7 ****** ** ***** ** ****** **** ** ****** ***** for *** ***** ******** ******, *** **** ********* ** *-* demos **** *** ***.

***** *** ***** ***-**-*** *****, ***** *** ********* ********* **** books *** ******* **** ** ********* **** *** *** ****. This ****** *** **** ** ** ******** ** ******** ********* of *** ********* ********, ** *******.

Demo ***** **** ******/******

***** ********* **** **** ******* ******* ****** ************, ********* ** Milestone. *** ******* ***** **** **** **** ***** *************** ** this ******, *** ******* ** ********* ** **** ********** ********** ******, ********* **** **** ***** ** *** ******* ****** ******* get * *********** **** ** ***** ******* ******** **** ******.

** *** *******,*********'* ***** ********* ********** ** **** ******* ** ****** *** ******** ** a ******* ****, ***** ***** ** ******* *** ***** ** exclude **** *** ****** ****** ** ***:

*** ********** ** ***** ****** ** **** ** ****** ** Milestone's ******-**** ****** ********* ** ******** *** ****-**** *** *** search. **** ***** **** ******-***** ****** ********* ** *** ********** with ***** ******, *** **** *** ******* ** ***** ****** to ******* ****** ******** *******, ** *********** *********** ***. ****, **** *** ******* **** ********** ****** ** **** camera ** ***** ** ******** ***** ****** ********* ****** ***** could ******* ****** *******.

******** **** **** ***** ** ****** (***********) ***** ******** ***** through ***** ******, *** **** ********* ** ***** *** ************* Milestone *** *********** ** **** ********* **** ******* ***** ******** easier *** *****.

Access ******* *********** ****

********* **** *********** *** ****** ******* *********** ********* ** ******** (for *** ******** ***** **** ******* *******). * **** **** ** ****** ******* ****** *** ** displayed ** * ********** ********* '******' ***** ***, ********* ***** reads **** *** ***** *****, ******* *****, **** ****** *** other ****. * **** ***** **** *** **** ** *****, indicating *** ****** ** *****. **** *** ****** ******* ***********, users *** **** ******* ** ***** *** ********* ****** **** live ***** ***** ** ******* **** ****, ** ******** ***** time * ***** ** ******* ***** **** * **** **** expensive *********.

** *** **** **** ***** **** *** ****** ******* *********** requires ********** ***-**** *********.

Did *** ***** *****/*****

*** ************* *** *** ***** ***** ** **** ******** ** setting ** *** ****** ** ****** *******. ****** ********* **** they *** **** ***** ******** ** ********* ** *** ****, it ** *** **** ** *** ******** **** *******.

Benefits ** ***********

***** **** ******* ** ********* ******** ** **** **** ******** licenses, ** *********'* *******, ** ******** ***** ********** ******** ** the ***** **** ********* *** **** **** ****** ********* *****. This *** **** ***** *********** ***** ******** **** ***********, ** they *** ****** **** ***** ***** ******* ******* ************* *** basic ******* *&* ******** **** *********.

Less ********* *** ** ****** ******* ********* **** ***** *****

****** ***** *** ********* **** ******* *** ****** ** ******* that ***** **-****** ************** *** *********. ***** *** ****** **** loses **** ** *** ******* ** **** * ************ **** the ********, ** **** **** ******** *** ****** ***********, ** has *** ******* ** ***** **** ** ******* ******** **** efficiently. ********* **** **** ** ****** ******** ********, ** ******** XProtect **** ** **********, *** ******** ***** **** ***** **** the ****** ***** *** ****. ** **** *****, **** * Milestone ***** ***** ****** ******* **** *** ******** **** *** go **** ******** ** ********** ***-*****, ******* *** ********** *********, which ********* ***** ****.

Cost ************* ** **** *******?

* ****** ** ******* ** **** *** ****-************* ** *** demo *******:

  • *** **** ** ***** ***** ** ******* ********* ** ******* a ****. ** *** ****** **** **** **** ** ******** social ***** *********, *** *********** **** ** ***. *******, ** they ***** ** ****** ***** *********** (*.*.,******** ***********), **** ***** ***** ********* ******* $** ** $** **** to *** ******* ** **** ** *** * ****.
  • *** **** ** ******* *** ***-**-*** ****. ** ***** ******** that ** $**+, ***** *** **** ********** *** **** *** associated ************** *****.
  • ********** ****: **** ** *** *** ********. *** **** ****** who ****** ***** ***** **** *** * ********* ******? ** it ** **%, **** *** **** *** ******* ****** ** $100 ** $*** (*.*., *** ***** ***** / .* ***** rate) ***** ***** ** ******* **** *** * ** ******* system. *** ** *** ***** **** ** *%, *** **** per ******* ****** ** $*,*** ** $*,*** (*.*., *** ***** above / .** ***** ****). ** ** *** **** *********'* close **** ** **** ** *********.
  • ******* ***** *****: *** ****** *** ***** *****, *** ******* the *********** ***** (*.*., *********** *** **** *****) **** *** be ********. *** *********, ** ** ** * *** ** what **** ** ****, *** **** ********, *** *** *********** that *** ******** **** ******* **** ****. * *** ****** is *** *** ** * ****** ***** ******** ********* **** give ***** ** ** * ***+ ****** ******** **** * high *********** ** ****** *** **** ****** *** *** **** marketing ****** **** ** ******, ***** ******** ****, *********.

** ******* *** ****** **** **** ** ****** ***** ** this ******** ** *** ***** **** *** *** **** ** conversion ****. *******, ** ********* ***** **** **** * ********** system, ** ***** **** ****** ******* ********* **** ********* ***** have ****** ******** *** **** ******* ** ******* *** ****.

Vote / ****

Comments (13)

*** *** ***** ******* ** *** ***********? ***** *** ********...

*** **** **** *** ****. ** *** **** **** *** program *** *** ** ********** *** *****, ** **** ********* is ********** *****, *** ******* ** **** *** *** ******* them ** ***********?

* ***** *** *** **** ******** - ** *** ***** get ****** ** ** *********** ** ****/*******? ** *** **** I **** ******** **** ***** **** ********* ** * ***** suspect **** ***** **** **** *******. ***********, ********* *** ******** them ***** ******** *** **** ******** *** * ***** *** the ******** ** **** ** ***********/*** ***** ***********.

** ********* ******* ** *** *** *********** ***?

**** ** *** **** ** '***'? **** **** ****** **** to ***** *******, ***** *** ***** ******* ****** ** ***** of ******* ********/*******, *** **** **** *** ***-***** ********* *** quite * *****.

* ***** * ****** **** **** - "** ********* ******** on *** *** *********** ***?"

* ***** * ****** **** **** - "** ********* ******** on *** *** *********** ***?"

********* *** ***** ** **** ** ******** ******* (******* ********). For *******, **** ************* **** * ******* *** ******* **** **** * ***** ago.

********, ***** ******** * ***** ***, *** ********* **** ** *** **** (****** ********* **** recently **** **** ******** ****** ******* **********).

** * ***'* *** ** ** **** '********' ** '***' as **** ** **** **** ************ ***** ** **** ****** the ****** ****** **** *** ** ****.

**** ****** **** **** **** ***-**** ***** ** ** ***********, which ** ******* ** *** ******. * ***** ***** **** Milestone ***** **** ** *** *** **** ***** ***** ** leads ** '***** ********', **** *** **** ****** ** ** worth *** *** ********* *******.

* ***** '*********'. **** ******** ***** **** ** ** ** I **** ** *** **** ** ** **********, * **** that.

** **** **** *** ***** ****** ***** *** ************, * solid ******* ****** *** ****** ** ******* *** *** "*** off" ********* **** ***** ** * **** **** ********* *** of **** *** *** ********** ***** *****.

* ***** ***********.

**'* * ****** **** ** ***** - * **** ***'* think ** **** **** *** **** ******* *** ** ******************* *********.

**** **** ** ******** ** *** ****** ****** ** ******* or **** ****-***** *** ********* *** **** ******** ** *** market - ********* ********* ******* *** ** ******.

*******, **** ******* **** ***** *** **** ** ***** *** wish ** ******** *** **** ** ***... * ****** ***** doesn't **** **** *** ***** ********* **** **** ** ******* them. (**** ****** *** ***** *** **** ** *** **** show ***** ******* ** ******)

** *** **** ** *** ******** *** **** ***** *********, then * ***** *** **** ** ******** ***** ****.

** *** **** ** *** ******** *** ******* *** *********, then * ***** *** **** ** ******** **** *** **** them.

**** **** ** ******** ** *** ****** ****** ** ******* or **** ****-***** *** ********* *** **** ******** ** *** market - ********* ********* ******* *** ** ******.

*** *** ***** **** *** **** ******; ***’* **** **** to **** ***********:)

**** **** ** **** *********. *** ******** *********** ***** ** security ******** ** ********** * **** ** *********** *** *******. In ***, ***** **** ************ **** ******* ******** ** **** to **** ********. **** ******** ******* * ****, * ****** driving ** ****** ** *** ********* ********, ******* ** *******, NVR, *** ***, *** ***** **** *** ******** *** **-*** minutes. ** ***** ** *****, **** ** * ****** ********** model ** *** **** ** ** ***** ** **** ********* as ******** ** ** ***** ** * **** ** ********. If * ************ *** *** * ******* ****** ** ********* to **** * ************* ******** ** *** ****, **** *** opportunities *** ******* ******** *** *** ****** ** *******. *** large ********* **** ****** ****** **** ** ****, *** *** greatest ****** ** ********* *** ***** **** *** ** ******* and *****. ****** **** ** **** ************ ** ***********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Last Chance - Security Sales Course Summer 2018 on Jul 19, 2018
Today is the last day to register. Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security...
Directory of Video Surveillance Startups on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
FST Fails on Jul 17, 2018
FST was one of the hottest startups of the decade, selected as the best new product at ISC West 2011 and backed with tens of millions in...
4 Most Difficult Camera Installs (Statistics) on Jul 12, 2018
Heavy housings, cumbersome brackets, heavy ladders required, and tricky field of view requirements will cause difficulties no matter the camera...
Eastern and SavvyTech Merge, Form ENS, Targets ADI on Jul 09, 2018
ADI, ENS is coming for you. Or, at least, they hope. Two US distributors, NY based EasternCCTV and California based SavvyTech have merged, to...
Arlo IPO Filing Reveals Key Financial and Competitive Details on Jul 09, 2018
Arlo is going to IPO at a projected valuation greater than Axis. Now, Arlo has released their 175-page Form S1 Registration Statement for its...
Drops Dahua, Fenner Becomes ISS CMO on Jul 09, 2018
Hired to improve Dahua's miserable marketing just last year, Janet Fenner has quit Dahua, joining VMS manufacturer ISS as Chief Marketing...
Belgium Bans Private Facial Surveillance on Jul 06, 2018
Belgium has effectively banned the use of facial recognition and other biometrics-based video analytics in surveillance cameras for private,...
GDPR For Access Control Guide on Jul 03, 2018
Electronic access control is common in businesses plus organizations are increasingly considering biometrics for access control. With GDPR coming...
Allegion Acquires Isonas on Jun 29, 2018
Isonas failed to 'revolutionize' access control as they regularly claimed. Now, nearly 20 years after their founding, they are being acquired by...

Most Recent Industry Reports

Free 100+ Manufacturer-Customized Camera Calculator Released on Jul 19, 2018
Now, any manufacturer has a customized IPVM Camera Calculator, free. The goal is to make it easier for companies to help their customers better...
Improved Security And Surveillance Bidding - 2018 MasterFormat Divisions Examined) on Jul 19, 2018
Navigating the world of system specifications and bidding work can be complex and confusing, but a standard format exists, and understanding it...
Last Chance - Security Sales Course Summer 2018 on Jul 19, 2018
Today is the last day to register. Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security...
Directory of Video Surveillance Startups on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
Ladder Lockdown and Ladder Levelizer Tested on Jul 18, 2018
Ladders are a daily necessity for surveillance and security installers, but working on an unstable surface can be extremely dangerous. In addition...
FST Fails on Jul 17, 2018
FST was one of the hottest startups of the decade, selected as the best new product at ISC West 2011 and backed with tens of millions in...
Axis ~$100 Camera Tested on Jul 17, 2018
Axis has released their lowest cost camera ever, the Companion Eye Mini L, setting their sights on a market dominated by Hikvision and Dahua. Can...
Amazon Ring Alarm System Tested on Jul 16, 2018
Amazon Ring is going to hurt traditional dealers, and especially ADT, new IPVM test results of Ring's Alarm system underscore. IPVM found that...
Hikvision Wins Chinese Government Forced Facial Recognition Project Across 967 Mosques on Jul 16, 2018
Hikvision has won a Chinese government tender which requires that facial recognition cameras be set up at the entrance of every single mosque...
Installing Dome Cameras Indoors Guide on Jul 16, 2018
IPVM is producing the definitive series on installing surveillance cameras. This entry covers one of the most common scenarios - installing dome...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact