The Milestone Personal Demo Marketing Campaign

Author: Brian Karas, Published on Oct 30, 2017

Waste of money or emarketing innovation?

In a program being heavily promoted on their social media channels Milestone is offering to take prospects through a customized one-on-one demo of their software.

We booked a demo with Milestone to see how they position their VMS, and what features they claim are most important in this segment. Inside, we examine Milestone's online demo tactics and analyze the potential effectiveness of the program.

***** ** ***** ** ********** **********?

** * ******* ***** ******* ******** ** ***** ****** ***** channels ********* ** ******** ** **** ********* ******* * ********** one-on-one **** ** ***** ********.

** ****** * **** **** ********* ** *** *** **** position ***** ***, *** **** ******** **** ***** *** **** important ** **** *******. ******, ** ******* *********'* ****** **** tactics *** ******* *** ********* ************* ** *** *******.

[***************]

Social ***** *****

********* *** **** *********** ********* ****** ** ****** ****, ********** *** ******* ********** ** ****************************.

**** ** ***** ***** *** ****** *********** ** ****** ************* - "******* * ****** ** * ********" ** ******** ** search.

Target ********

********* **** *** ******** **** ** *** **** ** ******** to ****** ***** **** ***-*** ******* *************. **** *** ***** and *********** *** ********* **** **********, *** **** **** ********* different ******* ** *** ****** ********* ** ***** ******** **** are ********** **. ********* **** **** ** ***** **** *** end **** ***** **** **** ***** *** ********** ***** ** to *** *********** ********** *******, ** *** ******* ** *** designed ** ***** ****** ***** ** *** ***.

Booking * ****

*** ******* ******* ** ****** ***************, * *** **** ******** standard ******* *********** *** **** *** ** ******* ** *** are ** *** **** ** *******. ***** ********** *** ****, one ** *********'* ****** ***** ****** ********* ******* ** ****** a **** *** *** *******-***** ****. ********* **** **** **** 7 ****** ** ***** ** ****** **** ** ****** ***** for *** ***** ******** ******, *** **** ********* ** *-* demos **** *** ***.

***** *** ***** ***-**-*** *****, ***** *** ********* ********* **** books *** ******* **** ** ********* **** *** *** ****. This ****** *** **** ** ** ******** ** ******** ********* of *** ********* ********, ** *******.

Demo ***** **** ******/******

***** ********* **** **** ******* ******* ****** ************, ********* ** Milestone. *** ******* ***** **** **** **** ***** *************** ** this ******, *** ******* ** ********* ** **** ********** ********** ******, ********* **** **** ***** ** *** ******* ****** ******* get * *********** **** ** ***** ******* ******** **** ******.

** *** *******,*********'* ***** ********* ********** ** **** ******* ** ****** *** ******** ** a ******* ****, ***** ***** ** ******* *** ***** ** exclude **** *** ****** ****** ** ***:

*** ********** ** ***** ****** ** **** ** ****** ** Milestone's ******-**** ****** ********* ** ******** *** ****-**** *** *** search. **** ***** **** ******-***** ****** ********* ** *** ********** with ***** ******, *** **** *** ******* ** ***** ****** to ******* ****** ******** *******, ** *********** *********** ***. ****, **** *** ******* **** ********** ****** ** **** camera ** ***** ** ******** ***** ****** ********* ****** ***** could ******* ****** *******.

******** **** **** ***** ** ****** (***********) ***** ******** ***** through ***** ******, *** **** ********* ** ***** *** ************* Milestone *** *********** ** **** ********* **** ******* ***** ******** easier *** *****.

Access ******* *********** ****

********* **** *********** *** ****** ******* *********** ********* ** ******** (for *** ******** ***** **** ******* *******). * **** **** ** ****** ******* ****** *** ** displayed ** * ********** ********* '******' ***** ***, ********* ***** reads **** *** ***** *****, ******* *****, **** ****** *** other ****. * **** ***** **** *** **** ** *****, indicating *** ****** ** *****. **** *** ****** ******* ***********, users *** **** ******* ** ***** *** ********* ****** **** live ***** ***** ** ******* **** ****, ** ******** ***** time * ***** ** ******* ***** **** * **** **** expensive *********.

** *** **** **** ***** **** *** ****** ******* *********** requires ********** ***-**** *********.

Did *** ***** *****/*****

*** ************* *** *** ***** ***** ** **** ******** ** setting ** *** ****** ** ****** *******. ****** ********* **** they *** **** ***** ******** ** ********* ** *** ****, it ** *** **** ** *** ******** **** *******.

Benefits ** ***********

***** **** ******* ** ********* ******** ** **** **** ******** licenses, ** *********'* *******, ** ******** ***** ********** ******** ** the ***** **** ********* *** **** **** ****** ********* *****. This *** **** ***** *********** ***** ******** **** ***********, ** they *** ****** **** ***** ***** ******* ******* ************* *** basic ******* *&* ******** **** *********.

Less ********* *** ** ****** ******* ********* **** ***** *****

****** ***** *** ********* **** ******* *** ****** ** ******* that ***** **-****** ************** *** *********. ***** *** ****** **** loses **** ** *** ******* ** **** * ************ **** the ********, ** **** **** ******** *** ****** ***********, ** has *** ******* ** ***** **** ** ******* ******** **** efficiently. ********* **** **** ** ****** ******** ********, ** ******** XProtect **** ** **********, *** ******** ***** **** ***** **** the ****** ***** *** ****. ** **** *****, **** * Milestone ***** ***** ****** ******* **** *** ******** **** *** go **** ******** ** ********** ***-*****, ******* *** ********** *********, which ********* ***** ****.

Cost ************* ** **** *******?

* ****** ** ******* ** **** *** ****-************* ** *** demo *******:

  • *** **** ** ***** ***** ** ******* ********* ** ******* a ****. ** *** ****** **** **** **** ** ******** social ***** *********, *** *********** **** ** ***. *******, ** they ***** ** ****** ***** *********** (*.*.,******** ***********), **** ***** ***** ********* ******* $** ** $** **** to *** ******* ** **** ** *** * ****.
  • *** **** ** ******* *** ***-**-*** ****. ** ***** ******** that ** $**+, ***** *** **** ********** *** **** *** associated ************** *****.
  • ********** ****: **** ** *** *** ********. *** **** ****** who ****** ***** ***** **** *** * ********* ******? ** it ** **%, **** *** **** *** ******* ****** ** $100 ** $*** (*.*., *** ***** ***** / .* ***** rate) ***** ***** ** ******* **** *** * ** ******* system. *** ** *** ***** **** ** *%, *** **** per ******* ****** ** $*,*** ** $*,*** (*.*., *** ***** above / .** ***** ****). ** ** *** **** *********'* close **** ** **** ** *********.
  • ******* ***** *****: *** ****** *** ***** *****, *** ******* the *********** ***** (*.*., *********** *** **** *****) **** *** be ********. *** *********, ** ** ** * *** ** what **** ** ****, *** **** ********, *** *** *********** that *** ******** **** ******* **** ****. * *** ****** is *** *** ** * ****** ***** ******** ********* **** give ***** ** ** * ***+ ****** ******** **** * high *********** ** ****** *** **** ****** *** *** **** marketing ****** **** ** ******, ***** ******** ****, *********.

** ******* *** ****** **** **** ** ****** ***** ** this ******** ** *** ***** **** *** *** **** ** conversion ****. *******, ** ********* ***** **** **** * ********** system, ** ***** **** ****** ******* ********* **** ********* ***** have ****** ******** *** **** ******* ** ******* *** ****.

Vote / ****

Comments (13)

*** *** ***** ******* ** *** ***********? ***** *** ********...

*** **** **** *** ****. ** *** **** **** *** program *** *** ** ********** *** *****, ** **** ********* is ********** *****, *** ******* ** **** *** *** ******* them ** ***********?

* ***** *** *** **** ******** - ** *** ***** get ****** ** ** *********** ** ****/*******? ** *** **** I **** ******** **** ***** **** ********* ** * ***** suspect **** ***** **** **** *******. ***********, ********* *** ******** them ***** ******** *** **** ******** *** * ***** *** the ******** ** **** ** ***********/*** ***** ***********.

** ********* ******* ** *** *** *********** ***?

**** ** *** **** ** '***'? **** **** ****** **** to ***** *******, ***** *** ***** ******* ****** ** ***** of ******* ********/*******, *** **** **** *** ***-***** ********* *** quite * *****.

* ***** * ****** **** **** - "** ********* ******** on *** *** *********** ***?"

* ***** * ****** **** **** - "** ********* ******** on *** *** *********** ***?"

********* *** ***** ** **** ** ******** ******* (******* ********). For *******, **** ************* **** * ******* *** ******* **** **** * ***** ago.

********, ***** ******** * ***** ***, *** ********* **** ** *** **** (****** ********* **** recently **** **** ******** ****** ******* **********).

** * ***'* *** ** ** **** '********' ** '***' as **** ** **** **** ************ ***** ** **** ****** the ****** ****** **** *** ** ****.

**** ****** **** **** **** ***-**** ***** ** ** ***********, which ** ******* ** *** ******. * ***** ***** **** Milestone ***** **** ** *** *** **** ***** ***** ** leads ** '***** ********', **** *** **** ****** ** ** worth *** *** ********* *******.

* ***** '*********'. **** ******** ***** **** ** ** ** I **** ** *** **** ** ** **********, * **** that.

** **** **** *** ***** ****** ***** *** ************, * solid ******* ****** *** ****** ** ******* *** *** "*** off" ********* **** ***** ** * **** **** ********* *** of **** *** *** ********** ***** *****.

* ***** ***********.

**'* * ****** **** ** ***** - * **** ***'* think ** **** **** *** **** ******* *** ** ******************* *********.

**** **** ** ******** ** *** ****** ****** ** ******* or **** ****-***** *** ********* *** **** ******** ** *** market - ********* ********* ******* *** ** ******.

*******, **** ******* **** ***** *** **** ** ***** *** wish ** ******** *** **** ** ***... * ****** ***** doesn't **** **** *** ***** ********* **** **** ** ******* them. (**** ****** *** ***** *** **** ** *** **** show ***** ******* ** ******)

** *** **** ** *** ******** *** **** ***** *********, then * ***** *** **** ** ******** ***** ****.

** *** **** ** *** ******** *** ******* *** *********, then * ***** *** **** ** ******** **** *** **** them.

**** **** ** ******** ** *** ****** ****** ** ******* or **** ****-***** *** ********* *** **** ******** ** *** market - ********* ********* ******* *** ** ******.

*** *** ***** **** *** **** ******; ***’* **** **** to **** ***********:)

**** **** ** **** *********. *** ******** *********** ***** ** security ******** ** ********** * **** ** *********** *** *******. In ***, ***** **** ************ **** ******* ******** ** **** to **** ********. **** ******** ******* * ****, * ****** driving ** ****** ** *** ********* ********, ******* ** *******, NVR, *** ***, *** ***** **** *** ******** *** **-*** minutes. ** ***** ** *****, **** ** * ****** ********** model ** *** **** ** ** ***** ** **** ********* as ******** ** ** ***** ** * **** ** ********. If * ************ *** *** * ******* ****** ** ********* to **** * ************* ******** ** *** ****, **** *** opportunities *** ******* ******** *** *** ****** ** *******. *** large ********* **** ****** ****** **** ** ****, *** *** greatest ****** ** ********* *** ***** **** *** ** ******* and *****. ****** **** ** **** ************ ** ***********.

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