Milestone's Brazil Business Examined

By Robert Wren Gordon, Published Feb 10, 2021, 11:52am EST

While Milestone has become a major VMS supplier in North America and Europe, how is Milestone doing in Brazil? IPVM examines.

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**** *** **** ** Brazil *** *** **** few ****** ******* **** local ********* *************, ******* a ****** ************* ** the ******.

** **** **** ** examine *********'* ****** ********, discussing *** ****** ************'* market ***********, ****** *********, and ********** ****** *** Brazilian ******.

**** ** *** ***** in * ****** ** posts ********* *** ********* businesses ** ******* ***** surveillance *************. *** ******** coverage, ************'* ****** ******** *****************'* ****** ******** ********.

Estimated ****** ***********

***** ********* ********* ******** in *** ***- *** high-end ******* ** *** US, ** ******, ********* only ******** ** *** high-end ******. ************, ********* competes ******* ******* *** ISS ** *** **** end ** *** ******, while *** **** ******** in *** *** *** of *** *** ****** (whereas ******* *** ********* do ***). ************, ******-***** competitors, **** ************* ******* (***% ***** by *****-***************), *** **** *********** foreign *********** ** *** lower *** ** *** VMS ****** *** ** large **** ** ******* pricing *** ******** *************/*********** that ********* **** *** have ** * ******* company.

********* ******* ****** ** 2011 ***, **** ******* locally, ***** **** **** it ********* ****** ** a ******** ** ********* to *** "********** *** market:"

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*********’* *** * ********** growth ** *** ********* market ** **** **** 15% *** ******* ****** the **** * *****.Milestone *** * ***** ******** ** ****** ** *** ********** ****** with clients in several verticals, highlighting clients in Federal Justice, Critical Infrastructure, Cities and the Bank. [emphasis added]

We **** **** ******** ** *** ******* ***** [** **********], in the judiciary and in infrastructure. We also have end-users in industry, healthcare, and corporate buildings as well as some state-level smart city projects. [emphasis added]

************

* ********* ********** ************ the *******-***** ************'* ***** to **** **** **** sell "***% ******* *** channel," **** ********* ****** channel ******** ************* **************** **** *********'* ************* with ************ *** *********** have **** * ***** of ***** **** *** last ***** *****:

***** * ******* **** Milestone [** ****] ** have **** ******* ** consolidate *** ***** **** the *******.

*********'* ******* ***** *******,*****, *************, ** **** ** two ******* ********* ** its ************ *** ******.

***** *** ** **** partnership **** ********* **************(*** *****), ********* **** IPVM **** *******, **********, and *** *** *** larger ********* ************, ***** Brako ********* ********** *** ******* ************.

***********

*********'* ******* ***** **** two ***** "*********" ** Brazil, ********* ** *** country's ***** *** ********* regions:

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*** ****** ** ********* resellers ** ****** ** roughly ********** ** *** number ** ********* ** has ** ******* *** is ***** **** *** number ** ************ ** has ** ****** (**** smaller **** ******).

** * **** **** IPVM, ********* *********** ************** *** **** ******* partner ** ****** *** later *********** **** ***** systems ***********:******** **********,****** ********** ******** * Engenharia, ******* **********á**** (**** of***** ******), ******* ****.

*******

*** ************* ** *** have ** ****** * physical ******* **** ******, therefore, ****** ****** *************, their ******** *** *** subject ** *** *******'* high ****** *****.

*** *******, ** ******* 2021 *** ********** ** Brazil's******* **************** ********** ******* **********á**** as *** ****** *** its *********** ** ***** of ****** ******** *** 1,000 ********* ******** ******** priced ** *$ *,*** (US$187) *** ** ****** license (*** ********):

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************, ********* **** ***** *************** ** *******-***** *** ********** ***** that ********* ******** ********* licenses **** ********* *** R$ *,*** (**$*** ** the **** ******** ****) per ******:

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******, ***** **** ************ ******* ********** ******** in *** ********* ***** of************ **** *** ********* XProtect ********* ******** **** sold *** *$ *,*** (US$360 ** *** **** exchange ****) *** ******:

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******** ** **** ******** manufacturers, *** ***** ***** prices ** ***-***** ** developing *********, ***** ******** show **** *********'* ****** pricing ** ************* ******* to, ** *** **** expensive **** *** ** pricing.

Geographical *****: ****** ** *********, *****, *** *******-****, ****** ** ***** *** *********

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**********, *********'* ****** ******** activities *** ************ ** Brazil's ******* ********* *** South ******* ** **** as ** *** ******* Brasília (******* ** *** Central-West ******):

** *** ********* ** the ******, *********, *** South, ********** ** ****í***, São ***** *** ***í**** Santo. **** ****, ** always ********* **** *** distributors ****** **** * national ******** *** ******* our ******** ** *** the ****** ** ******.

Success: ****** ****** *****

** ********* ** *** pricing ******** *********** ***** and ** ************ ** a ***** ***********, *** qualified ********* ** "******" in ****** ****** *** government ***************, *** **********-***** manufacturer *** ****** *** a ***** ** ****-*****, big-budget ********.

********* ** ****-******** ** security ************* ** ******'* most *********** ************, **** the ******* ******* ** a ***-*** ****** ************ speaking ** ****** **** IPVM ***** *** ********* Supreme *****'* ******** ** upgrade *** ***** ************ in **** **** * Hikvision/Milestone ******** ******* ********** L8. *********, **** ******** is ******** ** * 2018 ******* **** ** Brazil ******** ***** ****** Milestone's ******** ** * "brand/model ** *********," ***** with *******:

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********* *********** *** ****** sector ******** ** * positive, ******* **** **** long-standing ************* *** ********* responsible *** **** *******:

Our ****** ****** ******** ** ******. Openness and flexibility are prioritized by the government and we have some customers where the systems integrator has been selling Milestone for ~14 years. [emphasis added]

************, ********* *********** *** following ** "******** ** our **** *******:"

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******* ********** ** ** SOE,*** *. **.

Success: *********** **** ***

IPVM Image***, *** ** ******'* largest ************ *** * former ******* *******,******* **** * *********** with ********* ** ******** 2020. **** ***** ***** this ***********, ********* **** IPVM:

** *** **** ******* to *********** *** ************ and ***** ********* ** Brazil, ******* *** * national *********** **** *** right ****.

***** ** ** ***** too **** *** *** Milestone/WDC *********** ** **** achieved *** ******, ********** with *** ****** ***** the ****** ******* ** expand *** ***** ** Brazil ***** ********** **** Milestone ****** ***** *** to ****** *** ********** business.

**** ******* *** ** WDC **** **** **** a ******* *** ******* on **** ****; *******, WDC *** *** ** respond.

Success: ********** ******, **********, ***********

* ***** ***** ************ professional ********* ** *********'* commercial ******, ****** **** Milestone *** "***-***********" *** offered **** "*********" **** do **** ** *** competitors.

**** ***** ***** ****, Milestone ********* **** ** considers *** ******* ******, among ***** ******, ** be ****** ******:

** ******** ********** ** terms ** ******* ******** and *** *********** ** combining ***** ********* **** on-premise ********* ** ** among *** *********.

*** ********** ****** ** also * ********, ** are *********** ** ***** business ** ******.

Challenge: ******* ****** **** *************** **** ************

********* **** **** **** between **** *** ****, sales **** ********* ** one-off ******** *** ***** spending ** ******************* ***. **** ***** ** comment ** ********** **** numerous ***** ******** ************* claiming **** *** ****** VMS ************ **** ** be ****** ** ******, Milestone *********:

*** ************ ****** **** to ** ******. ***** 2018, ** **** ********* a ************** ******.Events **** ** *** . [emphasis added]

********* ******** **, ************ its ******* ******* ** consistency ** ******* *******:

We **** ** ** ******. Milestone sees the importance of Brazil in the global market. We used to have big expectations about the Brazilian market and have shifted to a long-term focus with end-users such as airports, highways, and ports. We would like to do more in infrastructure and transportation and are looking for airport and highway projects and consistent ***** *** ********** ****** ** ******* ** *****. [emphasis added]

***********, ************** ******** **** as ******** *** ****** coveted *** ****** *********, with ******* *******, *** example, ** ******** ** Fortaleza, ***** ******, ****ã* ***** (*********)*** *** ******* ** Rio ** ******* (****ã*).

Challenge: ******** *** **** *** *****

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********* ************ ** **** that ** ***** ** do * ****** *** of ******** *** ***** in ******:

** **** ** ******* transparency ** ************ *** invest **** ** ********. Training ** * *********, and ** **** ** help *** ***-**** ** differentiate *********, *** *******, end-to-end ********* **. **** solutions.

******* ** **********, *** could ****** **** ********* is ********* ******* **, after **** ****** ** Brazil, ********* ** ********* by ***** ******** ************* with *** **** ********* than ***** ***** ******** and ******* *** ******* competitors ******* *** ***.

*** **** **** *********, unlike ******* *** ***, does *** **** ******** a **********-******** ******* ** its ******* ** ******* illustrative ** **** **** of ***** ***********.

**********

** ******* ** ** Milestone's ********* ********* *** impact ** *** ******** and ***** *** ** its ****** ********, *** Denmark-based ************ *** ********* in ******* *** * niche *** ****** ** Brazil **** ****-*****, ***-****** projects **** *** *******'* most ***** ********** ****** (e.g. ******* **** ** Brazil, ****** ***).

**** ****, ********* ** largely ****** ****** **** niche, **** ******* ******* more ******** ** ***** corporate ***-***** *** *********** such ** ***, ********, and ******* **** ** offer *** ********* ** far ***** ***** ****** than *********, ***** ******* is ********* *** **** as ** *** ** and ***** ********* *******. As *** ********** **** IPVM, "********* ** *** expensive ** ******."

Comments (1)

* ** * ****** confused ** **** ****** because *** ******* ***** somewhat ****** **** ** MSRP *** ********* ********, and **** *** **** don't ******* ** **** includes **** **** ** not ***** ** ***** bundled ** *** *****. Corporate ** **** *** top *** **** ********* product **** *********, *** there *** * ***** software ******* ***** *** a ******** ** *********.

* *** **** * bit ******** ** *** focus ** **** ******** Resellers ***** ** *** Milestone ***** ** *** website. ***** *** **** sell *******+ *** ************+ are *** ******.

Agree
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Informative
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