Mega-OEMs vs Micro-Relabelers
Author: John Honovich, Published on Aug 04, 2015Login to read this IPVM report.
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Comments (21)
Brian Rhodes
I've noticed that small relabelers often do it to belie the fact they are so small.
I may walk in your door looking like two slobby installers, but once I dig around in my bag and show you the glossy catalog full of cameras wearing my logo, your perspective toward me might change!
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Undisclosed #1
With Dahua I would think that buying from FLIR is possibly the best move in the states at least. As you have already alluded to, they provide warranty and tech documentation, in English, at nearly the same price.
In addition, although no one would doubt their Dahuan pedigree, they can differ from the pure bred line with some value-add of their own, as Luke pointed out here.
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Undisclosed #1
In rare cases an OEM need not even relabel...;)
See Samsung Electronics Selling Hanwha Cameras Made By Techwin As Samsung....
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Undisclosed Integrator #2
I don't understand the reasoning here.
It's ok to rebrand if you are a gigantic company, but if you are a small intergrator building a business - as are most of us here - you are doing something dishonest by rebranding? It's simply untrue and furthermore, illogical.
Your claims would have validity if you were referring to someone rebranding a local company - but a foreign company? I have serious doubts regarding the idea that Dahua would provide better support than HiDef Tech - the company you mentioned in your posts. To that end, have you ever tried contacting Dahua directly? After several days, they will respond by requesting that you contact your local supplier. The dissolution of customer service as companies grow in size is typical and even expected by consumers.
I have sold Dahua products for many years; and they have never had a Dahua label. Why? Because Dahua will not allow you to sell products in the US with their logo. You must re-lable with your own brand or remove their label all together.
That said, if I put my company name on Dahua products, install them with my company's technicians and back them with my company warranty, where is the problem?
Oh I get it. Since I'm not Flir or IC Realtime, I dont have the right. Yeah right. Preposterous indeed. This is the first time I have really been dissapointed by the opinions shared by some of the members on this board. I mean cancel my membership dissapointed. :(
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Undisclosed Integrator #2
I still dont get it. I just visited www.icrealtime.com. On the front page it reads "a Global Leader in Quality & Design of Advanced Visual Sureveillance Solutions." Following that, you see the following words scroll: "We Manufacture, We See, We Hear, We Believe." I would wager that Icrealtime is 95% dahua products. Are they being deceptive?
Regarding the seperate unrelated organizations aspect, I can't speak to how this guy's companies are structured. Yet, it is possible for companies to be completely seperate but have the same owners. In fact, sometimes it's simply smart and strategic. Ebay and Paypal recently separated because it made more business sense for them to function seperately. Go to www.ebay.com for yourself. It's at the top of the website. In no way am I comparing this guy to PayPal or Ebay, but at what point are we allowed to become smart business men? Additionally, is it wrong to do it because we're small and just beginning?
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Undisclosed Integrator #2
Last point,
I'm not confident that HiDef is even a Dahua re-labeler. If you look at their website and compare it to nellysecurity.com 's website you will see they share the same color scheme and product line. This guy is probaly a Nelly dealer taking advantage of the private lable program that Nellys offers. So I guess this is a re-laber of a re-laber.
And for the record, Nellys offers some of the best customer support in the industry.
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Undisclosed Manufacturer #3
I believe there is a big ommision in this article and in some of the comments as it relates to Mega-OEM's. I cannot speak for all of course but people based on reading this article may think that Mega-OEM's are simply relabeling product. In many cases this may be far from the truth. Sure the term 'OEM' implies this but this may not always be what's going on. Just because a product is built in a particular factory does not neccissarely mean you are just putting your branding on it. The power of Mega-OEM's is among other things volume which comes with the opportunity to steer R&D decisions or request special versions of a product (e.g. higher performance sensors for example) or add special features. So while it may look like a rebrand, if you compare the products side by side you may notice significant differences in performance/tuning. A micro-relabeler has no such influence on large factories. One area where we have seen particualr issues with stock standard product is where the product is designed/tuned for China domestic market ('good enough for China market') where it is seems to be more important to have a good relationship with the customer than having the best performance/tuning. This is more common then you think considering how big the China market is. Is that the product you want to offer your customer? Go ahead.
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Undisclosed Distributor #4
some mega-oem only sell its product, but can't provide good technical support. For example ADI distributes so many brands, its sales people are not familiar with what they sell
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