Video Insight Marketing Stunt or $250K Surveillance Donation?

Author: John Honovich, Published on Jan 08, 2014

A quarter million dollar donation of video surveillance systems will be made this year, by a single manufacturer, says Video Insight. That's quite an offer, much higher than anything we have ever seen. But is there a catch? Is this just a stunt? In this note, we examine the details of Video Insight's campaign.

Overview

**** *****, ***** ******* **** **** * ******, ***** ** an***********, *** **** **** ** *** ******** **** ** ***** software *******, * **** ******** **********, ** ***** ***** **** *** ******* (** **********) *** a ** ******* ***** *******.

*******, ******* *** ************ ** *** ********.

***** ******* **** **** **** ********** ******* **** **** *****. They ******* ********* ** ***** *********** ** ******* ****, ******************* ** ******** ********** *** **** *****, *** ********** * **********.

********

** ***** **** ** * ****** ********* ******** **** ******** some ***** ** *******, *** ****** **** **** ** ***** Insight.

*** **** **** ** **** ** ******** (*******/********) ** ****** no **** **** $*,*** *** ****** (***** $**,*** *** ****). While ***** ** ********* ***** ** *** ******** **** *** including, ****** **** *** ******** ******** ***** *** **** **** as * ****** / ********* *** ****** ******* ***** ** users **** ** *********** ** * ******** ***. ** ******, this ***** *** ****** ******** *** ****** ***** ******* *** sales.

************, ***** ******* *** **** *** **** ** **** ****** districts ** ****** ** *** *** **** ****** ** ********** in ****** ********* *****.

***, ** ******, **** **** ****** ******** **** ******* / press ******** *** ********* ** **** ** **** ** ***** buzz ******* ******* **** ***.

** ** **** ******, ********* ****** *********** ********* *********** ***** *** * * ****** ******, ******* **** ** get ***** ******* ** **** ** *** ************'* *******, **** rejecting **% ** ***** *** **** **** ** *** ********* campaign.*****, ********?

Comments (9)

The term you're looking for, John, is "win-win scenario".

And this is not the first time they have come up with an attractive promotion, see: Most Aggressive Pilot Program Ever?

I appreciate that Video Insight is doing this.

However, who the heck is going to install these systems?

Are impoverished, underfunded Public Schools going to rub together 'volunteer' students from the varsity sports teams, the computer science club, and 'the breakfast club' to get boxes of random components functioning as a surveillance system?

They can sub it out to the students, as this case shows :)

In all seriousness, presumably, a local Video Insight integrator might see this as an opportunity to get an in to major account.

Not to rain on anyone's party here, but your comment concerning Avigilon seems unfair. This site alone lists 80,000 Canadian charities which it accepts online donations for. At one system per quarter, on even 12 systems per year for the Video Insight initiative, it would take thousands of years to award systems to all of them. And keep in mind that's only Canada and doesn't include other community organizations which aren't officially recognized as charities by the Canadian government, meaning that they can't issue official receipts for tax deductions. There are many more of those.

Even Video Insight requires charities schools to fill out an application, which obviously means they can't repond to all demands. How do they chose which is more worthy and which isn't?

A contest might not be the best way to go but it has the merit of being transparent. And Avigilon isn't the only company around these days making a big deal about its "community involvement". I would go as far as saying those that don't are the exception rather than the rule.

Alain, others, if you want to debate the merits of the Avigilon charity contest, do so here. We have already discussed the pros and cons there, in detail.

btw, it was planned to be quarterly but there was no contest for Q4 2013 after the original one in Q3.

Hi John,

I did read through part of that thread, but my main point is that its impossible to make everyone happy even if you wanted to and that its very easy to find fault with anyone who tries, wether it be Avigilon with its contest or Video Insight with its schools initiative.

As of 2005, there were over 120,000 schools in the U.S. and I'm sure that number is going up constantly. At a rate of one per month, it would take more than 10,000 years to supply each of them with a system.<edit> It makes you wonder how much it will cost Video Insight to process all of the applications it will receive and how long they will be able to afford to keep this program going. <edit>

And I'm not disagreeing with you that most of these initiatives are rather self-serving.

Update the first award has been announced: Public school district of Monroe Michigan.

6,700 kids, nine elementary schools, one middle school, one high school, one alternative high school, and two specialized education centers (Monroe Public Schools website via Wikipedia). Looks like they've got a conscientious and active security department, too. Three grants approved (four, now) in ten years means someone knows what they're doing.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Video Analytics Integration Guide on Aug 16, 2018
Video analytics is hot again (at least conceptually) but integrating video analytics with VMSes can be challenging. This is especially significant...
ISS VMS / Video Analytics Company Profile on Aug 16, 2018
Who is ISS? In the past few months, they had one of the craziest ISC West promo items in years. Then, they hired industry veteran and ex-Dahua...
Cut Milestone Licensing Costs 80% By Using Hikvision and Dahua NVRs (Tested) on Aug 13, 2018
Enterprise VMS licensing can be quite expensive, with $200 or more per channel common, meaning a 100 camera system can cost $20,000 in VMS...
Uniview Intrusion Analytics and VMD Tested on Aug 13, 2018
IPVM's IP Camera Analytics Shootout featuring Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision created some ill will with a Uniview distributor who...
Hikvision PanoVu Mini Tested (Multi-imager + PTZ For ~$500) on Aug 07, 2018
Hikvision has released their first PanoVu Mini multi imager, the PanoVu DS-2PT3326IZ-DE3, with four 1080p imagers, including a PTZ and integrated...
Bluebox Video UK Startup Profile on Aug 06, 2018
One UK startup, Bluebox Video has designed, developed and is manufacturing their own streaming video wall appliances. To the right is a picture of...
Zenitel/ Stentofon Turbine IP Intercom Tested on Aug 06, 2018
IPVM has published reports testing an Axis door station and a Hikvision door station (tested). However, those companies are new entrants to this...
Panasonic 9MP Panoramic Fisheye Tested (WV-X4571L) on Aug 02, 2018
Panasonic has released their latest fisheye camera, the WV-X4571L, with 12MP sensor and 9MP resolution, claiming "extreme image quality" under...
Dahua NA Consolidates Rep Firms Led By Ex-FLIR Team on Aug 01, 2018
When Dahua acquired Lorex / FLIR SMB, Dahua NA had 11 manufacturer rep firms and FLIR had another 6. Now, Dahua NA, led by the ex-FLIR team, has...
Wave Retorts: SDS 'Desperate' And 'Defeated' on Aug 01, 2018
Distributor SDS has sued Nortek and distributor Wave Electronics alleging bribery, conspiracy, antitrust violations and violations of state laws...

Most Recent Industry Reports

Video Analytics Integration Guide on Aug 16, 2018
Video analytics is hot again (at least conceptually) but integrating video analytics with VMSes can be challenging. This is especially significant...
Hikvision IP Camera Critical Vulnerability 2018 Disclosed on Aug 16, 2018
The same day that the US government passed a prohibition on Hikvision cameras, Hikvision disclosed a critical vulnerability for its IP...
ISS VMS / Video Analytics Company Profile on Aug 16, 2018
Who is ISS? In the past few months, they had one of the craziest ISC West promo items in years. Then, they hired industry veteran and ex-Dahua...
Chinese OEM Avycon Gets ADI Push on Aug 15, 2018
Who is Avycon? An American company? A Korean company? A couple of guys relabelling Chinese products? The latter is the best explanation. While...
Backboxes for Video Surveillance Tutorial on Aug 15, 2018
Backboxes are a necessity in surveillance, whether for managing cable whips, recessing cameras, adding wireless radios. But it can be confusing to...
Genetec Stratocast / Comcast 'Motion Insights' Examined on Aug 15, 2018
Comcast recently announced "SmartOffice Motion Insights", an extension to their Genetec OEMed cloud video service (covered by IPVM here). This...
Ban of Dahua and Hikvision Is Now US Gov Law on Aug 13, 2018
The US President has signed the 2019 NDAA into law, banning the use of Dahua and Hikvision (and their OEMs) for the US government, for US...
Cut Milestone Licensing Costs 80% By Using Hikvision and Dahua NVRs (Tested) on Aug 13, 2018
Enterprise VMS licensing can be quite expensive, with $200 or more per channel common, meaning a 100 camera system can cost $20,000 in VMS...
Nortek Sues SDS, Battle Over Unpaid Bill and Cancelled Lines on Aug 13, 2018
Nortek and SDS legal battle continues. As IPVM reported, SDS sued Nortek alleging bribery and antitrust violation. However, Wave fired back at SDS,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact