Video Insight Marketing Stunt or $250K Surveillance Donation?

Author: John Honovich, Published on Jan 08, 2014

A quarter million dollar donation of video surveillance systems will be made this year, by a single manufacturer, says Video Insight. That's quite an offer, much higher than anything we have ever seen. But is there a catch? Is this just a stunt? In this note, we examine the details of Video Insight's campaign.

Overview

**** *****, ***** ******* **** **** * ******, ***** ** an***********, *** **** **** ** *** ******** **** ** ***** software *******, * **** ******** **********, ** ***** ***** **** *** ******* (** **********) *** a ** ******* ***** *******.

*******, ******* *** ************ ** *** ********.

***** ******* **** **** **** ********** ******* **** **** *****. They ******* ********* ** ***** *********** ** ******* ****, ******************* ** ******** ********** *** **** *****, *** ********** * **********.

********

** ***** **** ** * ****** ********* ******** **** ******** some ***** ** *******, *** ****** **** **** ** ***** Insight.

*** **** **** ** **** ** ******** (*******/********) ** ****** no **** **** $*,*** *** ****** (***** $**,*** *** ****). While ***** ** ********* ***** ** *** ******** **** *** including, ****** **** *** ******** ******** ***** *** **** **** as * ****** / ********* *** ****** ******* ***** ** users **** ** *********** ** * ******** ***. ** ******, this ***** *** ****** ******** *** ****** ***** ******* *** sales.

************, ***** ******* *** **** *** **** ** **** ****** districts ** ****** ** *** *** **** ****** ** ********** in ****** ********* *****.

***, ** ******, **** **** ****** ******** **** ******* / press ******** *** ********* ** **** ** **** ** ***** buzz ******* ******* **** ***.

** ** **** ******, ********* ****** *********** ********* *********** ***** *** * * ****** ******, ******* **** ** get ***** ******* ** **** ** *** ************'* *******, **** rejecting **% ** ***** *** **** **** ** *** ********* campaign.*****, ********?

Comments (9)

The term you're looking for, John, is "win-win scenario".

And this is not the first time they have come up with an attractive promotion, see: Most Aggressive Pilot Program Ever?

I appreciate that Video Insight is doing this.

However, who the heck is going to install these systems?

Are impoverished, underfunded Public Schools going to rub together 'volunteer' students from the varsity sports teams, the computer science club, and 'the breakfast club' to get boxes of random components functioning as a surveillance system?

They can sub it out to the students, as this case shows :)

In all seriousness, presumably, a local Video Insight integrator might see this as an opportunity to get an in to major account.

Not to rain on anyone's party here, but your comment concerning Avigilon seems unfair. This site alone lists 80,000 Canadian charities which it accepts online donations for. At one system per quarter, on even 12 systems per year for the Video Insight initiative, it would take thousands of years to award systems to all of them. And keep in mind that's only Canada and doesn't include other community organizations which aren't officially recognized as charities by the Canadian government, meaning that they can't issue official receipts for tax deductions. There are many more of those.

Even Video Insight requires charities schools to fill out an application, which obviously means they can't repond to all demands. How do they chose which is more worthy and which isn't?

A contest might not be the best way to go but it has the merit of being transparent. And Avigilon isn't the only company around these days making a big deal about its "community involvement". I would go as far as saying those that don't are the exception rather than the rule.

Alain, others, if you want to debate the merits of the Avigilon charity contest, do so here. We have already discussed the pros and cons there, in detail.

btw, it was planned to be quarterly but there was no contest for Q4 2013 after the original one in Q3.

Hi John,

I did read through part of that thread, but my main point is that its impossible to make everyone happy even if you wanted to and that its very easy to find fault with anyone who tries, wether it be Avigilon with its contest or Video Insight with its schools initiative.

As of 2005, there were over 120,000 schools in the U.S. and I'm sure that number is going up constantly. At a rate of one per month, it would take more than 10,000 years to supply each of them with a system.<edit> It makes you wonder how much it will cost Video Insight to process all of the applications it will receive and how long they will be able to afford to keep this program going. <edit>

And I'm not disagreeing with you that most of these initiatives are rather self-serving.

Update the first award has been announced: Public school district of Monroe Michigan.

6,700 kids, nine elementary schools, one middle school, one high school, one alternative high school, and two specialized education centers (Monroe Public Schools website via Wikipedia). Looks like they've got a conscientious and active security department, too. Three grants approved (four, now) in ten years means someone knows what they're doing.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
Foolish Strategy: OEMing Facial Recognition on Dec 13, 2018
Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with...
FLIR Launches Body Cameras Unified With VMS (TruWitness) on Dec 11, 2018
While FLIR is best known for their thermal cameras, now they have expanded into body cameras, launching TruWITNESS, a public safety focused body...
AV Tech Company Profile on Dec 07, 2018
Taiwanese manufacturer AV Tech's revenue declined ~70% since 2012. Planning a comeback, AV Tech spoke to IPVM about their opportunities and...
Infinova's Xinjiang Business Examined on Dec 07, 2018
As pressure mounts for companies to stop doing business in China’s Xinjiang region amid a severe human rights crisis, IPVM has found Infinova sold...
VMS Live Monitoring Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone, Network Optix on Dec 05, 2018
Viewing live video is the first interaction and most common task most users have with a VMS. Who does it best and worst? Who offers the most...
Fullerton Returns, Joins OpenEye on Dec 04, 2018
Eric Fullerton became one of the most famous people in the industry as the Chief Sales and Marketing Officer of Milestone as Milestone became the...
SS&Si Claims To Be "The New Face of Security Distribution" on Dec 03, 2018
Can 27-year-old Jake Voll disrupt the security distribution giants? He has positioned his company SS&amp;Si as the 'NEW FACE' of...
Longse USA Profile on Nov 30, 2018
In September 2017, Longse bought and opened their USA office. As one of the largest South China surveillance manufacturers, they have previously...
ADT Promotes DIFY - "Do It For You" on Nov 30, 2018
"Do It Yourself" (DIY) is a popular expression and has become such a common word that it has even made the Cambridge English dictionary. But why...

Most Recent Industry Reports

Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
Cisco Meraki New Cameras and AI Analytics on Dec 14, 2018
Meraki has released their second generation of video surveillance with 3 new cameras, AI-based video analytics, and 2 cloud-based storage...
Foolish Strategy: OEMing Facial Recognition on Dec 13, 2018
Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with...
DVR Examiner - Video Recovery from Recorder Hard Drives on Dec 13, 2018
Bypassing passwords and long download times on-site, DVR Examiner collects and organizes video evidence directly from a hard drive extracted from...
2019 Access Control Book Released on Dec 12, 2018
This is the best, most comprehensive access control book in the world, based on our unprecedented research and testing has been significantly...
Huawei Hisilicon Quietly Powering Tens of Millions of Western IoT Devices on Dec 12, 2018
Huawei Hisilicon chips are powering, at least, tens of millions of Western IoT devices, such as IP cameras and surveillance recorders, a fact that...
FLIR Launches Body Cameras Unified With VMS (TruWitness) on Dec 11, 2018
While FLIR is best known for their thermal cameras, now they have expanded into body cameras, launching TruWITNESS, a public safety focused body...
Startup Sunflower Labs' Autonomous Drone Security System on Dec 11, 2018
Startup Sunflower Labs is claiming a unique design on a home security system, combining autonomous drones and 'Sunflower' sensors. Imagine an...
The 2019 Video Surveillance Industry Guide on Dec 10, 2018
The 300 page, 2019 Video Surveillance Industry Guide, covers the key events and the future of the video surveillance market, is now available,...
Multi-Factor Access Control Authentication Guide on Dec 10, 2018
Can a stranger use your credentials? One of the oldest problems facing access control is making credentials as easy to use as keys, but restricting...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact