Marketing Statistics for Security Integrators

Security Sales Magazine has released a statistical report on marketing expenditures and choices for US security integrators [link no longer available].

The most interesting points made include:

• Close rates for new business dropped from 56% to 46% between 2009 and 2008
• Websites are now the #1 source of leads, up from #5 a year ago
• 22% of security integrators report not having a website (and we think a large percentage of others have very basic websites with little information)
• However, manufacturer sales literature remains the most common marketing tool (with 81% still reporting they use)
• Over 80% of integrators spend less than 10% on marketing
• Almost 80% have reduced sales and marketing expenditures due to the recession