Marketing Statistics for Security Integrators
Author: John Honovich, Published on Jan 27, 2010Security Sales Magazine has released a statistical report on marketing expenditures and choices for US security integrators.
The most interesting points made include:
- Close rates for new business dropped from 56% to 46% between 2009 and 2008
- Websites are now the #1 source of leads, up from #5 a year ago
- 22% of security integrators report not having a website (and we think a large percentage of others have very basic websites with little information)
- However, manufacturer sales literature remains the most common marketing tool (with 81% still reporting they use)
- Over 80% of integrators spend less than 10% on marketing
- Almost 80% have reduced sales and marketing expenditures due to the recession
Related Reports
Favorite Video Storage / Server Manufacturers 2019
on Mar 25, 2019
189 integrators answered this question:
"What is your favorite storage device / server manufacturer for recording video? Why?"
In general...
Eagle Eye Favorability Results 2019
on Mar 21, 2019
Eagle Eye has been the biggest spender in the cloud VMS market including (via their owner) acquiring Brivo for $50 million and CameraManager from...
Large Hospital Security End User Interview
on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Silicon Valley Cybersecurity Insurance Startup Coalition Profile
on Mar 20, 2019
Many industry people believe cybersecurity insurance is not worth it, as the voting and debate in our Cybersecurity Insurance For Security...
Top Metrics For Ensuring Integrator Profitability - Statistics
on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Genetec Security Center 5.8 Tested
on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners.
Our previous...
Retired Mercury President Returns As Open Options President
on Mar 18, 2019
Open Options experienced major changes in 2018, including being acquired by ACRE and losing its President and General Manager, John Berman who...
Large US University End-User Video Surveillance Interview
on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
Hikvision Favorability Results 2019
on Mar 18, 2019
Hikvision favorability results declined significantly in IPVM's 2019 study of 200+ integrators. While in 2017 Hikvision's favorability was...
ONVIF Favorability Results 2019
on Mar 15, 2019
In the past decade, ONVIF has grown from a reaction to the outside Cisco-lead PSIA challenge, to being the de facto video surveillance standard...
Most Recent Industry Reports
UTC Interlogix Series 6 Tested
on Mar 25, 2019
UTC Interlogix has long been deceptively OEMing Hikvision as our 2017 results show. Now, Interlogix is back with their newest IP camera series,...
Outdoor Camera Installation Guide
on Mar 25, 2019
Outdoor camera installation can be fraught with problems. Creating a sturdy and weather tight mount is key for camera performance and longevity,...
Favorite Video Storage / Server Manufacturers 2019
on Mar 25, 2019
189 integrators answered this question:
"What is your favorite storage device / server manufacturer for recording video? Why?"
In general...
IBM / Genetec Surveillance System Investigated Over Philippines Human Rights Abuses
on Mar 22, 2019
A lengthy investigation into an IBM video surveillance project in the Philippines, raising concerns IBM helped local police conduct a bloody...
Eagle Eye Favorability Results 2019
on Mar 21, 2019
Eagle Eye has been the biggest spender in the cloud VMS market including (via their owner) acquiring Brivo for $50 million and CameraManager from...
Large Hospital Security End User Interview
on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Silicon Valley Cybersecurity Insurance Startup Coalition Profile
on Mar 20, 2019
Many industry people believe cybersecurity insurance is not worth it, as the voting and debate in our Cybersecurity Insurance For Security...
Covert IP Camera Shootout - Axis, Hanwha, Hikvision, March, Vivotek
on Mar 20, 2019
Covert cameras were one of the last holdout areas for analog cameras. However, in the past few years, IP / HD covert cameras have become...
Top Metrics For Ensuring Integrator Profitability - Statistics
on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Avigilon Launches 'Renewed Products Program'
on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras?
While such programs are common in other industries, in video surveillance, they are...
The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.