Security Sales Magazine has released a statistical report on marketing expenditures and choices for US security integrators [link no longer available].
The most interesting points made include:

<ul>
<li>Close rates for new business dropped from 56% to 46% between 2009 and 2008</li>
<li>Websites are now the #1 source of leads, up from #5 a year ago</li>
<li>22% of security integrators report not having a website (and we think a large percentage of others have very basic websites with little information)</li>
<li>However, manufacturer sales literature remains the most common marketing tool (with 81% still reporting they use)</li>
<li>Over 80% of integrators spend less than 10% on marketing</li>
<li>Almost 80% have reduced sales and marketing expenditures due to the recession</li>
</ul>

Marketing Statistics for Security Integrators