Market Share Changes Examined

Author: John Honovich, Published on Aug 26, 2009

Axis market share is likely to simultaneously increase and decrease depending on the categorization. In network/IP cameras, Axis market share is almost certainly shrinking. However, for general video surveillance products, Axis market share is likely to hold steady or increase.

Differentiating between these two is important, especially in light of Axis press release highlighting its improved position. According to IMS, for 2008, Axis is now ranked 4th overall in revenue, this is up from 6th in the previous report (see the tables included in Axis financial report earlier this year).

This does make sense, because Axis' 2008 revenue increased 18% compared to 2007 (see the 2008 annual report).

However, 2009 is a different story. First half growth in video products was down 8% (in local currency terms) - see our examination of Axis' market weakness.

In 2009, Axis may continue to increase its overall market share in video surveillance if only because the legacy analog companies ahead of it (Pelco, Panasonic, Bosch, etc.) are likely to be struggling as much as Axis is.

However, on the IP side, it's almost guaranteed that Axis will lose market share in the network camera space as its growth rate fails to match the market's.

As a final note, Axis 2008 annual revenue was approximately $250 M USD. This really drives home the fragmentation of this market - the 4th largest company in an approximately $8 B USD global market only generates $250 M USD or about 3% of the total market.

[Update: Axis revenue is now $600+ million USD and is the largest western surveillance manufacturer.]

Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

Silicon Valley Cybersecurity Insurance Startup Coalition Profile on Mar 20, 2019
Many industry people believe cybersecurity insurance is not worth it, as the voting and debate in our Cybersecurity Insurance For Security...
Covert IP Camera Shootout - Axis, Hanwha, Hikvision, March, Vivotek on Mar 20, 2019
Covert cameras were one of the last holdout areas for analog cameras. However, in the past few years, IP / HD covert cameras have become...
Top Metrics For Ensuring Integrator Profitability - Statistics on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...
Hanwha Tax Evasion Probe, Camera Division Implicated on Mar 19, 2019
A Hanwha group subsidiary was raided as part of a tax evasion probe. While a Korean news media report listed the raided entity as 'Hanwha...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Retired Mercury President Returns As Open Options President on Mar 18, 2019
Open Options experienced major changes in 2018, including being acquired by ACRE and losing its President and General Manager, John Berman who...
Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
Hikvision Favorability Results 2019 on Mar 18, 2019
Hikvision favorability results declined significantly in IPVM's 2019 study of 200+ integrators. While in 2017 Hikvision's favorability was...
ONVIF Favorability Results 2019 on Mar 15, 2019
In the past decade, ONVIF has grown from a reaction to the outside Cisco-lead PSIA challenge, to being the de facto video surveillance standard...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact