Market Share Changes Examined

Author: John Honovich, Published on Aug 26, 2009

Axis market share is likely to simultaneously increase and decrease depending on the categorization. In network/IP cameras, Axis market share is almost certainly shrinking. However, for general video surveillance products, Axis market share is likely to hold steady or increase.

Differentiating between these two is important, especially in light of Axis press release highlighting its improved position. According to IMS, for 2008, Axis is now ranked 4th overall in revenue, this is up from 6th in the previous report (see the tables included in Axis financial report earlier this year).

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