Top Manufacturers Gaining and Losing 2015

Author: John Honovich, Published on Dec 02, 2015

100+ integrators told IPVM what products they are selling substantially more and less of this year. This is the second time we tabulated this, following the Top Manufacturers Gaining and Losing Ground 2014 report.

We asked them these two open ended questions:

"Compared to last year, what products / manufacturers are you selling substantially more of?"

"Compared to last year, what products / manufacturers are you selling substantially less of?"

This allowed us to determine:

  • The overall trend of gainers and losers
  • The top manufacturers gaining ground
  • The top manufacturers losing ground
  • Which manufacturers integrators were most commonly switching from

In alphabetical order, the most notable manufacturers in the responses were:

  • Avigilon
  • Axis
  • Dahua
  • Hikvision
  • Panasonic
  • Pelco
  • Samsung / Hanwha
  • Sony

The overall trend was clear: integrators are shifting their buying significantly from premium big brand established manufacturers to lower cost, less known manufacturers.

***+ *********** **** **** **** ******** **** *** ******* ************* more *** **** ** **** ****. **** ** *** ****** time ** ********* ****, ********* *** *** ************* ******* *** ****** ****** **** ******.

** ***** **** ***** *** **** ***** *********:

"******** ** **** ****, **** ******** / ************* *** *** ******* substantially******?"

"******** ** **** ****, **** ******** / ************* *** *** selling *******************?"

**** ******* ** ** *********:

  • *** ******* ***** ** ******* *** ******
  • *** *** ************* ******* ******
  • *** *** ************* ****** ******
  • ***** ************* *********** **** **** ******** ********* ****

** ************ *****, *** **** ******* ************* ** *** ********* were:

  • ********
  • ****
  • *****
  • *********
  • *********
  • *****
  • ******* / ******
  • ****

*** ******* ***** *** *****: *********** *** ******** ***** ****** significantly **** ******* *** ***** *********** ************* ** ***** ****, less ***** *************.

[***************]

Dominating *********

*** *** ****** **** ** * ***, ********* ********* *** gaining *****. ** *** *** ******** ***** ** *********. *** reasons **** ******* ** **** **** - ************** *** ****** with ******* ********, ******* *** *******.

**** ***** *** **** *** ************ ***** *********, ************ **:

  • "*'* ****** **** **** *********. * ******* ***** ******* *** price **** **** ** **** ** **** **."
  • "********* - ** *** *** ***** ***** ** **** *** cameras *** ***** ****. **'* *** **** *** ** ******* - ******** **** ** ***** *** ****. ** ********* *** competitors ****** *** ***** ****, *** **'* * **** ** the ******."

******, **** *** ********** ***** ********* ** * ***** **** were ******* ************* **** ** (******** ** **** **** * dozen *** ****), ***** ***** * **** ***** ** ************ with *********'* ***********, ********** ***** *** *** ********** ******* **** ******* in ****.

********* ** ************** ****** ***** **** **** ******* ******, **** 90% ** *********** ******** ********* ****** **** ** *** ******. Axis *** ******* **** *** *** **** ******** ***** ************* ***** sales **** ******* ** *** ******* ** ********* *** ******** references ** ********* **** ****, *****, *********, ***. **** ****.

Still ********** *****

***** ********* ********* ** **** ************, ***** #* ******** ***** continues ** *** / ********. *** *** ****** ******** ****, Dahua ********* **** * ********** **********, ************'* ******* ****** / *************** ***** *******. 

** *** ******** ****, *****'* ************ *****-** ***** *** ********* in **** ** ******** * ******* ***** ****. ******* *********, Dahua's ******** ***** ******* ***** / *********** ** *********.

*******, *****'* *************** ** ********* ** ** *** ************* ***** with ********* *** ** ** **** ** **** *** ***** to ******** *** **** **** **** **** ******** ** *********. 

Western / ******** ****** ****

** *** **** ****, *** ***** *****, **** ******* *** specifically, *** **** ********* *** ****** **** ***** **** **** and ****. ******* ******** **** *** ********* **** *******:

  • "**** *** ***** *** **** *************"
  • "** *** ******* ************* **** ** ****** **** ** *** larger **** ******** **** **** ** *********"
  • "********* *****. * *** ** ***** ** *** ****** ******* perform ** **** (*** ******** ** **********) ** ******* ***** their *****. ********* *** *** ************ **** *******."
  • "*** **** ** *******"
  • "**** *** ******* *******, ****, *********"
  • "**** *** ** - *** ********* ** *** **** *** budget *** ***-****** ********. ** ** *** **** ******* *** end ** ****** ** ****** ** ********* ******* **** *** a **** ** ****** *** ****** ********** ** ******, ******* this ** ***** *** ****** ** *****."

**** ** *** ** * *********** ** *** *** ************** ** ************ ******* ***** *** **** ** ****** *** ***** **** ****** ** deliver ******* ******* *** *********'* ******* ********* ******* ***** *** made *********** **** *********** ****** *** ***** **** *******, ***** Hikvision's ********** *****, *******, *********, ***.

*******

** *** ******** ****, **** ***** *** * *********** ****** of *********** ************* ********** ***** **** *****, ********* ** *** higher *** ** *** ******.

*** ******* *** ****, ** **** **** **** ***** **** number *** ******** ***** ***** ** ****, **** ******** ****:

  • "**** *** ** ***** *** ***** ************* ****** **** ** ****** video ***** *******, ****** *******, *********"
  • "**** ****, ******** ******* ** ********* ******* *****"
  • "**** **** ** ******* ****** *** *********** *****."
  • "**** **** *** ***** *** **** ************* *** ****** ***** (when ****** ****** ***** ********* ******* ***** ** **** ********** will ** ******** ** **)"
  • "**** - ***** **** **** ****** ********** *** ** *** market ****** *** **** *** ********* *** ***** ********."

**** ** ******* **** ********* **** *** ******** *** ********** innovative ********* ** ****. *** *******, ******, ** ******* **** Axis *** *** **** ****** ** ****** *** **** ********* used ***** ** *** ***** *********.

*********** ******* **** **** **** ******** ******** ******* **** ******* and **** *********. *** **** ** ******* ** ************ ********** because *** ******** ** *********** *** ******** ******* **** *******, reported ******* **** **** ** ****. *** ************** ** **** many **** ******* *** **** ********* ***** ***** ****** *** brand *** ********* *** **** **** ** ***** '****' / away ** ******* **** *********.

Panasonic, *****, **** ****

*********, ***** *** ****, ***** ** *** ******* ****** ** *** classic **** ***, *** ******. ****** ** *********** ****** ***** more ** ***** *** **** ***** ***** * ****** ******** ******* sales ** ***** *****.

***** ***** *** **** ***** **** ****** ***** *** *********** ***** channels, ***** ******** **** **** ** *** ******* ********, ******** with ********* / ******* ****** ************ ***** *** ****'* ******* pricing *** ******* **** ******** **** *********** *** ****. 

********* ***** *** ************* ******. ***** ******* ******* ** *********** ******** falling ********* ***** **** ******* ** ***** *** ****, ********* has * ****** *******. ***, ***** *********** ******* ************** ************** *** ******** *** ********* ******* ****** **** ****. ********, ********* *** ************** ***** *********** **** *** *** ******* ****** ** *******.

Samsung / ****** *** ******** *****

*** ** *** ******** ********** ** *** **** ****** ******* had ********* **** ***** ******* ** ****. ***** **** *** a ***** ****** ** *********** ******* **** ** ****** *********, **** had * ******* ****** *** **** **** ***** ***** ** ***** two ****** *** *********.

********* ** ******* ** *** ******* ** **** ** *****. Of *** *********** ***** **** ******* *** ********, *** ******** said ********* *** *** ************ **** **** ******* **** **. That ******** ***** **** **** ** ********* ***** *****, ****** because ******** *** **** ** **** ******* ** ***** ***** cost ******* (*.*., ******** ** ***** **** ****). **** ******* / ****** ** ********** ** ********* ** more ********** ***** ******* *** * ******* *** **** ****** (******* ******* **** ******* ******) *** ******* *** **** *** **** ********** ***-******* ************ in ******** ****** ** ******* **** *********.

**** *****, *******, ******* *** ******** *** **** ******* *** positive *** *** ***** ** **** *** ********** **** *****, driven ** *********.

Outlook *** ****

** *** ******** ************ ** ************ **** * ****** *** this ***** ** ****. ** ****** **** ********* ** ********* *** potentially ***** (** **** *** *** *********) ** ****. *******, we ***** ** ******** **** **** ** '******* *****' ***** most *********** *** ******* ******* ******* *** **** ******* *******, which ***** ***** ** **** ***** ******, *** ** ***** comparatively **** **** ******.

*** **** ************ / ************** **** *** **** * ***** might **** ********** **** ** *** ******, *** **** *** Panasonic / ************ *********** ***** * ***** ******* **** ** compete ******* *** *** **** *******.

Comments (7)

* **** ** *** ** *** ***** ** ******* *** surprising **** **** ********* ********** *** *** ****** ********* **** of ************ ********, ***** **** *******. ** **** ** * think ********* ******* *** **** *** *** ***** ** ****** be **** *** *** ****** ** ****** ** ***********. *** long ****** *** ** **** ** ******* ** ** ******* can *** *** ******** ****** ****** ******** ***-***** *****?

*** *********** ********* ***** ** ********* ******* ** *** ********* or *** **** ************? *** ******** ***, ********* *** ****. Or ** *** ***** *** ******* *** ** ***** **** they ***'* *** ******** ** ***?

* ** ****** ********* **** ** ** ****** ****** *** relabeler.

*** **** ******* ** **** *-*** ** *** **** *** months ** *** ********* *** ** *** **** ********. ****, it's **** ** * ************ ********, ********** ***** ********* ** same ** ****** **** **** *********.

********* ******... *** ****** *** *** ***** **** ****.

****, ** ** *** **** * *** ** ****** ******* with **, *** * ** **** ** **** ***** ******** at *** *** ********* *** **** *** ******* ** *** ADI *** ***-**.

** ******** ***** *** **** **** *.* ** *******. ** were ****** ********* *** **** ***** ****** ******** ** *** hikvision * *** * ** *******, **** ** ******** ****. The * *** **** *** **** ** ********* *** ********* came ***** ** **** ** ******. **** ** * ***** option *** ********* **** **** **** * *** **** "**********" and "************ " *********. **** **** ** ******* **** *** Cosco *** **** ***** ********* **** ******* *** *****. **** margins *** **** *** **** **** **** ** *** **** our ************ ***** *** *******. ***** **** ** *** ****** makes *** ***** ******:)

* ****** ***** **** ******* ** *** ** *** *** brands. *** ** ********* *** *** ******* ********* ******* *** brands *******. ** **** **** ** *** ******* ** *** product ** ******* *******.

******* ** ********* * ***** *****, **** **** ********* ** grow *** * *** ***** (*.*.,******* ****** ******* ********). ******* ** ***** **** ***** ******, **** *** *** going ** ** ** * *** **** ** *** *******.

******* ***** ***** *** ***** *******, ***** ********** ********** ** standards (***** ******* ** *.***, ** *****, ** **********) *** made **** ***** ** *** ** **** *******. ****, ******* is **** ** ** *** ** *** *** ***** ******** (free) ** ** ****** ** ******* ***** *******.

**** ****** ****. * *** *** ******* ***.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Integrator Service Vehicle Guide on Jan 23, 2017
Few assets are as commonly used by integrators and installers as their service vehicles. 125 integrators explained to IPVM in detail about their...
Vivotek Favorability Results on Jan 20, 2017
Financially, Vivotek is doing relatively well. The company did ~$130 million in 2015 revenue and 2016 revenue (through Q3 reported) was up more...
Dahua UnFavorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
Anixter / Bosch Sells Direct to Amazon on Jan 18, 2017
Anixter regularly says they do not sell direct to end users or that they do not do it anymore. However, over the past year, Anixter has sold Bosch...
Canon 250MP Prototype Targeted At Surveillance on Jan 17, 2017
At one point Axis declared the megapixel race was over, but now parent company Canon is showing an imager that would be a rocket ship in a...
Cut in Half, Everfocus Shifts Strategies on Jan 17, 2017
The race to the bottom impact continues. Now, Everfocus, who used to be one of the larger budget providers, is shifting strategies after years of...
Genetec Favorability Results on Jan 16, 2017
In the race to the bottom and flight to 'solutions', Genetec has taken a contrary path. The company remains independent, focusing up market,...
Free VMS Software Directory on Jan 13, 2017
Many Video Management Software (VMS) providers offer free versions, either open source, for a limited number of cameras or for a limited amount of...
Milestone Essential Subscription Removed on Jan 12, 2017
Subscriptions may be the future for Milestone and VMSes but not right now. Responding to negative feedback, Milestone has removed subscriptions...
Amazon Sales of Hikvision China Cameras on Jan 12, 2017
Hikvision has become widely available in the US, including on popular retail outlets like Amazon, with over 2,600 results: 4MP Hikvision outdoor...

Most Recent Industry Reports

Avigilon Responds to Direct Sales Discussion on Jan 24, 2017
In a discussion, an integrator posted that an Avigilon inside sales rep contacted him, mistakenly believing he was an end user, looking to set an...
WDR Shootout 2017: Low vs High Cost Cameras on Jan 24, 2017
Multi-exposure WDR was once only available in expensive cameras but in the past few years, this capability has become available even in sub $200...
Scathing Honeywell Favorability Results on Jan 24, 2017
Honeywell is one of the biggest brands in security, with offerings for intrusion, fire, wire, video surveillance, access control, plus they own one...
2Gig Expands Into Commercial Intrusion With Vario on Jan 23, 2017
2GIG, an alarm product manufacturer best known for their wireless products, has introduced a new line of wired panels aimed at the commercial...
Integrator Service Vehicle Guide on Jan 23, 2017
Few assets are as commonly used by integrators and installers as their service vehicles. 125 integrators explained to IPVM in detail about their...
Goodbye Samsung, Hello Wisenet X on Jan 23, 2017
Samsung is gone but Hanwha is back. Their latest generation Wisenet X, touts a slew of new high end features including H.265, WiseStream II,...
Vivotek Favorability Results on Jan 20, 2017
Financially, Vivotek is doing relatively well. The company did ~$130 million in 2015 revenue and 2016 revenue (through Q3 reported) was up more...
PR Firm Pleads Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Getting Started With Your IPVM Membership on Jan 20, 2017
Here's how to get started and get the most out of your IPVM membership. Books for Members All members can download the 3 member-only books below...
Jim Cramer Sucks Up To Knightscope on Jan 19, 2017
Credit must be given to Knightscope. They are raising money right now and despite their $80 million pre-money valuation against a lowly sub $1...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact