Top Manufacturers Gaining and Losing 2015

Author: John Honovich, Published on Dec 02, 2015

100+ integrators told IPVM what products they are selling substantially more and less of this year. This is the second time we tabulated this, following the Top Manufacturers Gaining and Losing Ground 2014 report.

We asked them these two open ended questions:

"Compared to last year, what products / manufacturers are you selling substantially more of?"

"Compared to last year, what products / manufacturers are you selling substantially less of?"

This allowed us to determine:

  • The overall trend of gainers and losers
  • The top manufacturers gaining ground
  • The top manufacturers losing ground
  • Which manufacturers integrators were most commonly switching from

In alphabetical order, the most notable manufacturers in the responses were:

  • Avigilon
  • Axis
  • Dahua
  • Hikvision
  • Panasonic
  • Pelco
  • Samsung / Hanwha
  • Sony

The overall trend was clear: integrators are shifting their buying significantly from premium big brand established manufacturers to lower cost, less known manufacturers.

***+ *********** **** **** **** ******** **** *** ******* ************* more *** **** ** **** ****. **** ** *** ****** time ** ********* ****, ********* *** *** ************* ******* *** ****** ****** **** ******.

** ***** **** ***** *** **** ***** *********:

"******** ** **** ****, **** ******** / ************* *** *** ******* substantially******?"

"******** ** **** ****, **** ******** / ************* *** *** selling *******************?"

**** ******* ** ** *********:

  • *** ******* ***** ** ******* *** ******
  • *** *** ************* ******* ******
  • *** *** ************* ****** ******
  • ***** ************* *********** **** **** ******** ********* ****

** ************ *****, *** **** ******* ************* ** *** ********* were:

  • ********
  • ****
  • *****
  • *********
  • *********
  • *****
  • ******* / ******
  • ****

*** ******* ***** *** *****: *********** *** ******** ***** ****** significantly **** ******* *** ***** *********** ************* ** ***** ****, less ***** *************.

[***************]

Dominating *********

*** *** ****** **** ** * ***, ********* ********* *** gaining *****. ** *** *** ******** ***** ** *********. *** reasons **** ******* ** **** **** - ************** *** ****** with ******* ********, ******* *** *******.

**** ***** *** **** *** ************ ***** *********, ************ **:

  • "*'* ****** **** **** *********. * ******* ***** ******* *** price **** **** ** **** ** **** **."
  • "********* - ** *** *** ***** ***** ** **** *** cameras *** ***** ****. **'* *** **** *** ** ******* - ******** **** ** ***** *** ****. ** ********* *** competitors ****** *** ***** ****, *** **'* * **** ** the ******."

******, **** *** ********** ***** ********* ** * ***** **** were ******* ************* **** ** (******** ** **** **** * dozen *** ****), ***** ***** * **** ***** ** ************ with *********'* ***********, ********** ***** *** *** ********** ******* **** ******* in ****.

********* ** ************** ****** ***** **** **** ******* ******, **** 90% ** *********** ******** ********* ****** **** ** *** ******. Axis *** ******* **** *** *** **** ******** ***** ************* ***** sales **** ******* ** *** ******* ** ********* *** ******** references ** ********* **** ****, *****, *********, ***. **** ****.

Still ********** *****

***** ********* ********* ** **** ************, ***** #* ******** ***** continues ** *** / ********. *** *** ****** ******** ****, Dahua ********* **** * ********** **********, ************'* ******* ****** / *************** ***** *******. 

** *** ******** ****, *****'* ************ *****-** ***** *** ********* in **** ** ******** * ******* ***** ****. ******* *********, Dahua's ******** ***** ******* ***** / *********** ** *********.

*******, *****'* *************** ** ********* ** ** *** ************* ***** with ********* *** ** ** **** ** **** *** ***** to ******** *** **** **** **** **** ******** ** *********. 

Western / ******** ****** ****

** *** **** ****, *** ***** *****, **** ******* *** specifically, *** **** ********* *** ****** **** ***** **** **** and ****. ******* ******** **** *** ********* **** *******:

  • "**** *** ***** *** **** *************"
  • "** *** ******* ************* **** ** ****** **** ** *** larger **** ******** **** **** ** *********"
  • "********* *****. * *** ** ***** ** *** ****** ******* perform ** **** (*** ******** ** **********) ** ******* ***** their *****. ********* *** *** ************ **** *******."
  • "*** **** ** *******"
  • "**** *** ******* *******, ****, *********"
  • "**** *** ** - *** ********* ** *** **** *** budget *** ***-****** ********. ** ** *** **** ******* *** end ** ****** ** ****** ** ********* ******* **** *** a **** ** ****** *** ****** ********** ** ******, ******* this ** ***** *** ****** ** *****."

**** ** *** ** * *********** ** *** *** ************** ** ************ ******* ***** *** **** ** ****** *** ***** **** ****** ** deliver ******* ******* *** *********'* ******* ********* ******* ***** *** made *********** **** *********** ****** *** ***** **** *******, ***** Hikvision's ********** *****, *******, *********, ***.

*******

** *** ******** ****, **** ***** *** * *********** ****** of *********** ************* ********** ***** **** *****, ********* ** *** higher *** ** *** ******.

*** ******* *** ****, ** **** **** **** ***** **** number *** ******** ***** ***** ** ****, **** ******** ****:

  • "**** *** ** ***** *** ***** ************* ****** **** ** ****** video ***** *******, ****** *******, *********"
  • "**** ****, ******** ******* ** ********* ******* *****"
  • "**** **** ** ******* ****** *** *********** *****."
  • "**** **** *** ***** *** **** ************* *** ****** ***** (when ****** ****** ***** ********* ******* ***** ** **** ********** will ** ******** ** **)"
  • "**** - ***** **** **** ****** ********** *** ** *** market ****** *** **** *** ********* *** ***** ********."

**** ** ******* **** ********* **** *** ******** *** ********** innovative ********* ** ****. *** *******, ******, ** ******* **** Axis *** *** **** ****** ** ****** *** **** ********* used ***** ** *** ***** *********.

*********** ******* **** **** **** ******** ******** ******* **** ******* and **** *********. *** **** ** ******* ** ************ ********** because *** ******** ** *********** *** ******** ******* **** *******, reported ******* **** **** ** ****. *** ************** ** **** many **** ******* *** **** ********* ***** ***** ****** *** brand *** ********* *** **** **** ** ***** '****' / away ** ******* **** *********.

Panasonic, *****, **** ****

*********, ***** *** ****, ***** ** *** ******* ****** ** *** classic **** ***, *** ******. ****** ** *********** ****** ***** more ** ***** *** **** ***** ***** * ****** ******** ******* sales ** ***** *****.

***** ***** *** **** ***** **** ****** ***** *** *********** ***** channels, ***** ******** **** **** ** *** ******* ********, ******** with ********* / ******* ****** ************ ***** *** ****'* ******* pricing *** ******* **** ******** **** *********** *** ****. 

********* ***** *** ************* ******. ***** ******* ******* ** *********** ******** falling ********* ***** **** ******* ** ***** *** ****, ********* has * ****** *******. ***, ***** *********** ******* ************** ************** *** ******** *** ********* ******* ****** **** ****. ********, ********* *** ************** ***** *********** **** *** *** ******* ****** ** *******.

Samsung / ****** *** ******** *****

*** ** *** ******** ********** ** *** **** ****** ******* had ********* **** ***** ******* ** ****. ***** **** *** a ***** ****** ** *********** ******* **** ** ****** *********, **** had * ******* ****** *** **** **** ***** ***** ** ***** two ****** *** *********.

********* ** ******* ** *** ******* ** **** ** *****. Of *** *********** ***** **** ******* *** ********, *** ******** said ********* *** *** ************ **** **** ******* **** **. That ******** ***** **** **** ** ********* ***** *****, ****** because ******** *** **** ** **** ******* ** ***** ***** cost ******* (*.*., ******** ** ***** **** ****). **** ******* / ****** ** ********** ** ********* ** more ********** ***** ******* *** * ******* *** **** ****** (******* ******* **** ******* ******) *** ******* *** **** *** **** ********** ***-******* ************ in ******** ****** ** ******* **** *********.

**** *****, *******, ******* *** ******** *** **** ******* *** positive *** *** ***** ** **** *** ********** **** *****, driven ** *********.

Outlook *** ****

** *** ******** ************ ** ************ **** * ****** *** this ***** ** ****. ** ****** **** ********* ** ********* *** potentially ***** (** **** *** *** *********) ** ****. *******, we ***** ** ******** **** **** ** '******* *****' ***** most *********** *** ******* ******* ******* *** **** ******* *******, which ***** ***** ** **** ***** ******, *** ** ***** comparatively **** **** ******.

*** **** ************ / ************** **** *** **** * ***** might **** ********** **** ** *** ******, *** **** *** Panasonic / ************ *********** ***** * ***** ******* **** ** compete ******* *** *** **** *******.

Comments (7)

* **** ** *** ** *** ***** ** ******* *** surprising **** **** ********* ********** *** *** ****** ********* **** of ************ ********, ***** **** *******. ** **** ** * think ********* ******* *** **** *** *** ***** ** ****** be **** *** *** ****** ** ****** ** ***********. *** long ****** *** ** **** ** ******* ** ** ******* can *** *** ******** ****** ****** ******** ***-***** *****?

*** *********** ********* ***** ** ********* ******* ** *** ********* or *** **** ************? *** ******** ***, ********* *** ****. Or ** *** ***** *** ******* *** ** ***** **** they ***'* *** ******** ** ***?

* ** ****** ********* **** ** ** ****** ****** *** relabeler.

*** **** ******* ** **** *-*** ** *** **** *** months ** *** ********* *** ** *** **** ********. ****, it's **** ** * ************ ********, ********** ***** ********* ** same ** ****** **** **** *********.

********* ******... *** ****** *** *** ***** **** ****.

****, ** ** *** **** * *** ** ****** ******* with **, *** * ** **** ** **** ***** ******** at *** *** ********* *** **** *** ******* ** *** ADI *** ***-**.

** ******** ***** *** **** **** *.* ** *******. ** were ****** ********* *** **** ***** ****** ******** ** *** hikvision * *** * ** *******, **** ** ******** ****. The * *** **** *** **** ** ********* *** ********* came ***** ** **** ** ******. **** ** * ***** option *** ********* **** **** **** * *** **** "**********" and "************ " *********. **** **** ** ******* **** *** Cosco *** **** ***** ********* **** ******* *** *****. **** margins *** **** *** **** **** **** ** *** **** our ************ ***** *** *******. ***** **** ** *** ****** makes *** ***** ******:)

* ****** ***** **** ******* ** *** ** *** *** brands. *** ** ********* *** *** ******* ********* ******* *** brands *******. ** **** **** ** *** ******* ** *** product ** ******* *******.

******* ** ********* * ***** *****, **** **** ********* ** grow *** * *** ***** (*.*.,******* ****** ******* ********). ******* ** ***** **** ***** ******, **** *** *** going ** ** ** * *** **** ** *** *******.

******* ***** ***** *** ***** *******, ***** ********** ********** ** standards (***** ******* ** *.***, ** *****, ** **********) *** made **** ***** ** *** ** **** *******. ****, ******* is **** ** ** *** ** *** *** ***** ******** (free) ** ** ****** ** ******* ***** *******.

**** ****** ****. * *** *** ******* ***.

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