Top Manufacturers Gaining and Losing 2015

By: John Honovich, Published on Dec 02, 2015

100+ integrators told IPVM what products they are selling substantially more and less of this year. This is the second time we tabulated this, following the Top Manufacturers Gaining and Losing Ground 2014 report.

We asked them these two open ended questions:

"Compared to last year, what products / manufacturers are you selling substantially more of?"

"Compared to last year, what products / manufacturers are you selling substantially less of?"

This allowed us to determine:

  • The overall trend of gainers and losers
  • The top manufacturers gaining ground
  • The top manufacturers losing ground
  • Which manufacturers integrators were most commonly switching from

In alphabetical order, the most notable manufacturers in the responses were:

  • Avigilon
  • Axis
  • Dahua
  • Hikvision
  • Panasonic
  • Pelco
  • Samsung / Hanwha
  • Sony

The overall trend was clear: integrators are shifting their buying significantly from premium big brand established manufacturers to lower cost, less known manufacturers.

***+ *********** **** **** what ******** **** *** selling ************* **** *** less ** **** ****. This ** *** ****** time ** ********* ****, following *** *** ************* ******* *** Losing ****** **** ******.

** ***** **** ***** two **** ***** *********:

"******** ** **** ****, what products / ************* *** you ******* *******************?"

"******** ** **** ****, what ******** / ************* are *** ******* *******************?"

**** ******* ** ** determine:

  • *** ******* ***** ** gainers *** ******
  • *** *** ************* ******* ground
  • *** *** ************* ****** ground
  • ***** ************* *********** **** most ******** ********* ****

** ************ *****, *** most ******* ************* ** the ********* ****:

  • ********
  • ****
  • *****
  • *********
  • *********
  • *****
  • ******* / ******
  • ****

*** ******* ***** *** clear: *********** *** ******** their ****** ************* **** premium *** ***** *********** manufacturers ** ***** ****, less ***** *************.

[***************]

Dominating *********

*** *** ****** **** in * ***, ********* dominated *** ******* *****. No *** *** ******** close ** *********. *** reasons **** ******* ** last **** - ************** low ****** **** ******* features, ******* *** *******.

**** ***** *** **** not ************ ***** *********, ************ **:

  • "*'* ****** **** **** Hikvision. * ******* ***** quality *** ***** **** mean ** **** ** sell **."
  • "********* - ** *** use ***** ***** ** DVRs *** ******* *** small ****. **'* *** only *** ** ******* - ******** **** ** doing *** ****. ** regularly *** *********** ****** and ***** ****, *** it's * **** ** the ******."

******, **** *** ********** cited ********* ** * brand **** **** ******* substantially **** ** (******** to **** **** * dozen *** ****), ***** shows * **** ***** of ************ **** *********'* performance, ********** ***** *** far integrator ******* **** ******* in ****.

********* ** ************** ****** share **** **** ******* brands, **** **% ** integrators ******** ********* ****** less ** *** ******. Axis *** ******* **** the *** **** ******** ***** manufacturers ***** ***** **** falling ** *** ******* of ********* *** ******** references ** ********* **** Sony, *****, *********, ***. were ****.

Still ********** *****

***** ********* ********* ** grow ************, ***** #* domestic ***** ********* ** lag / ********. *** the ****** ******** ****, Dahua ********* **** * integrator **********, ************'* ******* ****** / expansion****** ***** *******. 

** *** ******** ****, Dahua's ************ *****-** ***** pay ********* ** **** as ******** * ******* takes ****. ******* *********, Dahua's ******** ***** ******* price / *********** ** Hikvision.

*******, *****'* *************** ** crippling ** ** *** international ***** **** ********* and ** ** **** be **** *** ***** to ******** *** **** **** they **** ******** ** Hikvision. 

Western / ******** ****** ****

** *** **** ****, the ***** *****, **** overall *** ************, *** that ********* *** ****** were ***** **** **** and ****. ******* ******** like *** ********* **** typical:

  • "**** *** ***** *** name *************"
  • "** *** ******* ************* less ** ****** **** of *** ****** **** products **** **** ** Panasonic"
  • "********* *****. * *** of ***** ** *** priced ******* ******* ** well (*** ******** ** situations) ** ******* ***** their *****. ********* *** now ************ **** *******."
  • "*** **** ** *******"
  • "**** *** ******* *******, Axis, *********"
  • "**** *** ** - SMB ********* ** *** have *** ****** *** mid-market ********. ** ** not **** ******* *** end ** ****** ** budget ** ********* ******* they *** * **** to ****** *** ****** impossible ** ******, ******* this ** ***** *** market ** *****."

**** ** *** ** a *********** ** *** *** ************** ** ************ Cameras ***** *** **** ** easier *** ***** **** rivals ** ******* ******* quality *** *********'* ******* expansion ******* ***** *** made *********** **** *********** buying *** ***** **** cameras, ***** *********'* ********** sales, *******, *********, ***.

*******

** *** ******** ****, Axis ***** *** * significant ****** ** *********** substantially ********** ***** **** sales, ********* ** *** higher *** ** *** market.

*** ******* *** ****, is **** **** **** twice **** ****** *** reducing ***** ***** ** Axis, **** ******** ****:

  • "**** *** ** ***** *** other ************* ****** **** or ****** ***** ***** quality, ****** *******, *********"
  • "**** ****, ******** ******* to ********* ******* *****"
  • "**** **** ** ******* except *** *********** *****."
  • "**** **** *** ***** big **** ************* *** analog ***** (**** ****** camera ***** ********* ******* Turbo ** **** ********** will ** ******** ** HD)"
  • "**** - ***** **** have ****** ********** *** of *** ****** ****** for **** *** ********* and ***** ********."

**** ** ******* **** releasing **** *** ******** and ********** ********** ********* in ****. *** *******, though, ** ******* **** Axis *** *** **** enough ** ****** *** most ********* **** ***** to *** ***** *********.

*********** ******* **** **** most ******** ******** ******* more ******* *** **** Hikvision. *** **** ** Samsung ** ************ ********** because *** ******** ** integrators *** ******** ******* more *******, ******** ******* less **** ** ****. Our ************** ** **** many **** ******* *** more ********* ***** ***** record *** ***** *** therefore *** **** **** to ***** '****' / away ** ******* **** Hikvision.

Panasonic, *****, **** ****

*********, ***** *** ****, three of *** ******* ****** of *** ******* **** era, *** ******. ****** no *********** ****** ***** more ** ***** *** Sony while ***** * ****** reported ******* ***** ** these *****.

***** ***** *** **** ***** have ****** ***** *** established ***** ********, ***** relative **** **** ** new ******* ********, ******** with ********* / ******* vastly ************ ***** *** Sony's ******* ******* *** clearly **** ******** **** challenging *** ****. 

********* ***** *** ************* differ. While ******* ******* ** integrators ******** ******* ********* sales **** ******* ** Pelco *** ****, ********* has * ****** *******. One, ***** *********** ******* ************** ************** *** ******** *** Panasonic ******* ****** **** ****. ********, Panasonic *** ************** ***** *********** **** *** *** finally ****** ** *******.

Samsung / ****** *** ******** *****

*** ** *** ******** performers ** *** **** survey ******* *** ********* more ***** ******* ** 2015. ***** **** *** a ***** ****** ** *********** listing **** ** ****** suppliers, **** *** * notable number *** **** **** their ***** ** ***** two ****** *** *********.

********* ** ******* ** the ******* ** **** of *****. ** *** integrators ***** **** ******* and ********, *** ******** said ********* *** *** manufacturer **** **** ******* more **. **** ******** would **** **** ** Hikvision ***** *****, ****** because ******** *** **** no **** ******* ** offer ***** **** ******* (e.g., ******** ** ***** **** Test). **** ******* / Hanwha ** ********** ** Hikvision ** **** ********** since ******* *** * similar *** **** ****** (******* ******* **** ******* Tested) *** ******* *** been *** **** ********** non-Chinese ************ ** ******** prices ** ******* **** Hikvision.

**** *****, *******, ******* and ******** *** **** clearly *** ******** *** the ***** ** **** has ********** **** *****, driven ** *********.

Outlook *** ****

** *** ******** ************ or ************ **** * reason *** **** ***** to ****. ** ****** **** switching ** ********* *** potentially ***** (** **** can *** *********) ** 2016. *******, ** ***** be ******** **** **** of '******* *****' ***** most *********** *** ******* heavily ******* *** **** Chinese *******, ***** ***** start ** **** ***** growth, *** ** ***** comparatively **** **** ******.

*** **** ************ / consolidations **** *** **** 2 ***** ***** **** counteract **** ** *** future, *** **** *** Panasonic / ************ *********** shows * ***** ******* plan ** ******* ******* the *** **** *******.

Comments (7)

I hate to say it but there is nothing too surprising here with Hikvision dominating and the almost unanimous lack of manufacturer response, aside from Samsung. As much as I think Hikvision cameras are good for the price it cannot be good for the market to become so homogeneous. How long before all we have to compete on is whoever can buy the cheapest copper coated aluminum off-brand cable?

Are integrators reporting sales of relabeled product as the relabeler or the true manufacturer? For instance ADI, Honeywell and FLIR. Or do you think the volumes are so small that they don't get reported at all?

I am pretty confident that it it almost always the relabeler.

ADI only started to sell W-Box in the last few months so not surprised not to see many mentions. Also, it's more of a trunkslammer offering, especially since Hikvision is same or better with more marketing.

Honeywell exists... but rarely any big moves from them.

FLIR, we do not hear a lot of people leading with it, but I am sure it does solid business at big box retailers and over the counter at the ADI and Tri-Ed.

We recently tried the Wbox with 1.3 MP cameras. We were really surprised how well these looked compared to the hikvision 2 and 3 mp cameras, that we normally sell. The W box also had alot of featurers and equipment came right up with no issues. this is a great option for customers that just need a low cost "detectable" and "recognizable " featurers. This help us compete with the Cosco and Sams Clubs offerings from Samsung and Lorex. Plus margins are good but more than that we can sell our installation labor and support. Every drop in the bucket makes the whole gallon:)

I always think that Mobotix is one of the top brands. But im surprised its not usually mentioned amongst top brands anymore. Is this down to the quality of its product or company revenue.

Mobotix is primarily a sales issue, they have struggled to grow for a few years (e.g., Mobotix Admits Channel Stuffing). Because of their poor sales growth, they are not going to be on a any list on big gainers.

Despite their build and image quality, their historical resistance to standards (MxPEG instead of H.264, no ONVIF, in particular) has made them tough to use on open systems. Also, pricing is high so if you do not use their software (free) it is harder to justify price premium.

Many thanks John. I get the picture now.

Login to read this IPVM report.

Related Reports

Worst NVR / VMS Manufacturers 2020 on Feb 10, 2020
For the second time in a row, a global manufacturer has been selected by...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how...
Favorite Video Analytic Manufacturers 2020 on Feb 25, 2020
Video analytics is now as hot as ever, driven by the excitement of advancing...
Disruptive Free Lead Generation Added To IPVM on May 15, 2020
IPVM has added lead generation for sellers, for free, disrupting the...
IBM Video Analytics Reborn on May 01, 2020
IBM is back in video analytics and they are even offering AI-based fever...
Masks Cause Major Facial Recognition Problems on Feb 24, 2020
Coronavirus is spurring an increase in the use of medical masks, which new...
Coronavirus Hits Manufacturers, Standing Now, Worse To Come on Apr 06, 2020
Coronavirus is hitting security manufacturers, though overall modestly for...
Motorola / Avigilon Drops ISC West on Feb 26, 2020
Motorola Solutions has pulled out of ISC West 2020 effective immediately,...
Hikvision and Uniview Entry Level Thermal Handheld Cameras Tested on Jun 05, 2020
While most screening systems cost $10,000 or more, manufacturers such as...
Favorite VSaaS Providers 2020 on Apr 17, 2020
VSaaS is starting to become mainstream but who are integrator's...
Hikvision Illicitly Uses Back To The Future In Marketing on Jul 03, 2020
NBCUniversal told IPVM that Hikvision UK's ongoing coronavirus marketing...
IPVM To Disrupt Trade Shows With Launch of Online Shows on Mar 17, 2020
IPVM is launching Online Shows, a series of ongoing events that allow sellers...
Mass Exhibitor Dropouts Threaten ISC West October 2020 on May 08, 2020
More than 50 big booths are now available / empty at the planned ISC West...
Motorola Solutions Speaks on Avigilon / Video Strategy on Feb 04, 2020
2 years ago Motorola Solutions acquired Avigilon for a billion dollars but...
ISC West 2020 Moves To The Basement on May 29, 2020
The twice cancelled/postponed show will now not only be held in a different...

Recent Reports

Genetec CEO Declares "We Don't Negotiate Payment With Patent Trolls" on Aug 11, 2020
Are patent trolls like terrorists? Genetec's CEO is coming out strongly...
Hanwha AI Analytics Camera Tested on Aug 11, 2020
Hanwha has released their Wisenet P AI camera, adding person and vehicle...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
HID Releases VertX Replacement Aero on Aug 10, 2020
HID is replacing two established and broadly supported types of access...
NDAA Compliant Video Surveillance Whitelist on Aug 10, 2020
This report aggregates video surveillance products that manufacturers have...
Telpo China Temperature Tablets Tested on Aug 10, 2020
The provider for overseas companies ranging from Canon Singapore to US'...
Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
"Grand Slam" For Pelco's PE Firm, A Risk For Motorola on Aug 07, 2020
The word "Pelco" and "grand slam" have not been said together for many years....
FLIR Stock Falls, Admits 'Decelerating' Demand For Temperature Screening on Aug 07, 2020
Is the boom going to bust for temperature screening? FLIR disappointed...
VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
Dogs For Coronavirus Screening Examined on Aug 06, 2020
While thermal temperature screening is the surveillance industry's most...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
AHJ / Authority Having Jurisdiction Tutorial on Aug 06, 2020
One of the most powerful yet often underappreciated characters in all...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...