Magic Cable Box Debunked

By: John Grocke, Published on Aug 23, 2013

In a recent security magazine 'article', ICE claims a superior cable box that will "save integrators time and money". Is this marketing hype or is there something to this claim? In this note, we examine the key features of boxed cabling vs spools, providing recommendations on the best options and tradeoffs for cable dispensing.

Box Cabling Overview

Boxed cable is handy for quickly installing shorter single runs of cabling. The rectangular box won't roll around in the back of a van like a spool, is fairly lightweight at ~30lbs. full and can be carried with hand hole slots. Also, boxed cable is easier to stack and store in a van or warehouse than spools of cable.

Here's a look at a box of generic CAT6 cable.


The ICE cable box

ICE claims that their dispensing box will save time and money due to a 20 times larger "big mouth payout" opening, a proprietary cable winding system, ascending/descending footage markers and heavy-duty water resistant cardboard packaging.  

As compared to generic "no name" cabling, at first glance there appears to be merit to that claim. 

Brand Name Cable Manufacturer Offerings

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

However, many name brand manufacturers have their own unique dispensing boxes with internal spools, wide mouth openings, and methods of bundling boxes together so that multiple cables can be pulled simultaneously. Some cable manufacturers have gone as far as patenting their dispensing boxes.

There are many cable manufacturers, but some bigger names include:

  • Belden
  • West Penn
  • Honeywell 
  • Commscope/Uniprise
  • Windy City Wire

Box Cable Limitations

Boxed cable has its drawbacks. Unless the box contains an internal reel or spool, it will occasionally kink or knot in the box regardless of how the cable is wound, but a larger opening does help with pulling the cable from the box.

With boxed cable, it is nearly impossible to immediately tell how much cable is left in the box without picking it up or looking at the markings on the cable. Many times, an installer in a hurry arrives on a job site to find their box of cable that they thought was full to be nearly empty and has to make a run back to the shop or to a supplier for more cable, which costs time and money.

Just about every manufacturer includes a footage marking on the cable, some include ascending and descending footages to specifically show how much has been used and how much remains in the box. Others also include descriptions of the cable and additional letters and numbers where an installer can use a Sharpie to easily mark the cable numbers.

Is ICE Cable worth it?

For comparison, we contacted a distributor and found that the price for ICE cable is ~$140 for a box of non-plenum CAT6 cable. Another major brand with a similar wide mouth opening sells for ~$110-120 dealer price from a national alarm supply houses. 

Note: When it comes to cable prices, it is important to note that copper is a commodity causing prices to fluctuate sometimes greatly, distributor's discounts to integrators can vary, and bulk purchases can usually obtain additional discounts. Cable costs also differ substantially depending on the rating of the cable: non-plenum, plenum or riser. 

Using Spools Instead of Boxes

For larger projects where multiple cables are being pulled at simultaneously, the spool is still the most popular delivery method. Rolling wire spool carts make managing the cabling easier and can range from simple single-spool carts to large rolling carts carrying many spools.  This is especially handy when pulling non-composite access control cabling where the card reader, exit device, door switch and locking device all require separate individual cables.


For simple camera installations, many installers prefer single spools as opposed to the boxed cable and put them on a compact folding cart or simply take an A-frame ladder and stick a short pice of rigid conduit through the spool and support it from the ladder rungs for pulling cable.

Although spools and carts are bulkier, harder to handle and store, cable flows from the spool freely without kinking or knotting and installers can quickly see much cable is left at a glance. Most manufacturers offer their cabling in either boxes or spools.

Hybrid Approach

Some wire manufacturers such as Windy City Wire have taken a hybrid approach of boxes and spools, taking advantage of the benefits of both methods. Their system uses equal depth boxes which all contain internal free-spinning reels and the boxes are ganged together on custom rolling carts designed for their boxes. 


Choosing what brand of boxed cable or spools to use many times comes down to cost, size of the project, number of cables to be pulled, and the installer's personal preference. There might be some labor savings, but in most cases it is not a significant difference. We have examined several different methods, but essentially they are just differences in packaging. It's hard for a wire manufacturer to claim that their cable is better then their competitor's, so they focus on touting the coloring, labeling or packaging. It's essentially the same as comparing mayonnaise from a jar versus squeeze bottle, what really matters is on the inside. The focus should be given to choosing the proper cable for the job rather than the package it comes from.

Comments (4) : PRO Members only. Login. or Join.

Related Reports

Viisights Raises $10 Million, Behavior Analytics Company Profile on Dec 09, 2019
Viisights, an Israeli AI analytics startup marketing "Behavioral Understanding Systems", announced $10 million Series A funding. We spoke to...
Vunetrix Health Monitoring Company Profile on Nov 26, 2019
Vunetrix boasts that they make the integrators the 'HERO' by using Vunetrix's monitoring. We spoke to Vunetrix to better understand their...
Top 2020 Trend - AI Analytics on Nov 22, 2019
170+ Integrators answered: What do you think will be the top industry trend in 2020? Why? For the 4th year in a row, AI/video analytics was...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two largest manufacturers, Dahua and Hikvision, being sanctioned for human...
ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...
Open vs End-to-End Systems: Integrator Statistics 2019 on Nov 11, 2019
Preference for open systems is on the decline, according to new IPVM statistics. We asked integrators: For video surveillance systems, do you...
Biggest Low Light Problems 2019 on Nov 08, 2019
Over 150 integrators responded to our survey question: "What are the biggest problems you face getting good low-light images?" Inside, we share...
Axis Cracks Down On Illicit Channel Sales on Nov 01, 2019
Axis has stepped up efforts to crack down on illicit channel sales according to various industry sources, though, Axis denies this. Online sales...
Remote Access (DDNS vs P2P vs VPN) Usage Statistics on Oct 25, 2019
Remote access can make systems more usable but also more vulnerable. How are integrators delivring remote access in 2019? How many are using...
Access Control Door Controllers Guide on Oct 22, 2019
Door controllers are at the center of physical access control systems connecting software, readers, and locks. Despite being buried inside...

Most Recent Industry Reports

Video Surveillance 101 Course Opened on Dec 12, 2019
IPVM is adding a Video Surveillance 101 course, designed to help those new to the industry to quickly understand the most important terms,...
Verkada Notification Outage on Dec 12, 2019
Verkada is suffering an event notification outage and analytic search failures. Inside, we examine what the issues are, what Verkada told IPVM...
Hikvision DS 2nd Gen Intercom Tested on Dec 12, 2019
With its newest IP intercom, Hikvision proclaims users can 'get full control over an entrance' regardless of where it is installed, home or office...
Honeywell 30 Series Cameras Tested Vs Dahua and Hikvision on Dec 11, 2019
Honeywell has infamously OEMed Dahua and Hikvision for years, but now they have introduced an NDAA-compliant line, the 30 Series, claiming "lower...
"Good Market, Bad Business Models" - Residential Security on Dec 11, 2019
Industry banker John Mack, at his company's annual event, took aim squarely at the problems in the residential security...
IP Camera Browser Support: Who's Broken / Who Works on Dec 10, 2019
For many years, IP cameras depended on ActiveX control, whose security flaws have been known for more than a decade. The good news is that this is...
Acquisitions - Winners and Losers on Dec 10, 2019
Most major manufacturers have been acquired over the last decade. But which have been good deals or not? In this report, we analyze the...
IP Camera Installability Shootout 2019 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Dec 09, 2019
What are the best and worst cameras to install? Which manufacturers make it the hardest or easiest to install their cameras? We tested 35 total...
Viisights Raises $10 Million, Behavior Analytics Company Profile on Dec 09, 2019
Viisights, an Israeli AI analytics startup marketing "Behavioral Understanding Systems", announced $10 million Series A funding. We spoke to...
Disruptor Wyze Releases Undisruptive Smartlock on Dec 06, 2019
While Wyze has disrupted the consumer IP camera market with ~$20 cameras, its entrance into smart locks is entirely undisruptive. We have...