Axis Low Cost HD Cameras

By: Ethan Ace, Published on Apr 24, 2012

A critical weakness of Axis' recently announced Camera Companion was the lack of low-cost cameras with on-board storage support. Even if the 'DVR' is free, expensive cameras can eliminate any overall financial benefit. Now, Axis has announced two new models with MicroSD card support, including their lowest-priced HD camera to date, which aim to make ACC more competitive. In this note, we overview these new models comparing to low-cost VMSes, analog DVRs and VSaaS to determine if the competitive positioning really does change.

Overview

The M1013 and M1014 are most similar in featureset to the existing M1011 cube camera, with some additions:

  • Increased resolution - SVGA and 720p, vs. VGA for the M1011
  • MicroSDHC slot on board vs none before
  • H.264 Main profile encoding (previous models were Baseline profile only), which may provide modest bandwidth savings.

At release, the M1013 and M1014 will not support third-party Axis Camera Application Platform plugins. Axis plans to add support for these in a future firmware update.

The M1013 and M1014 will be available in Q2 2012, with MSRPs of $179 and $229 USD, respectively. Based on available Axis products, we expect street pricing of approximately $165 for the M1013 and $210 for the M1014.

Comparison to Existing Models

These prices set new low points among Axis's line for the offered feature sets. The M1013 has the same pricing as the existing M1011, though increases resolution to SVGA. The M1014, on the other hand, is priced well under the 720p M1054 ($399 MSRP/$375 online), previously the least expensive HD model. 

However, compared to Axis's existing HD cube camera, the M1054, important limitations exist. The M1054 supports a number of more advanced features including PoE, audio, I/O, and contains a PIR and white light illuminator. None of these are available in the new models. Most important for day to day use is the lack of PoE.

ACC Comparisons

Previously, the least expensive HD Axis Camera Companion system used M1054s with a NAS, totaling about $1,700 ($375 per camera, $200 for NAS). Now, using M1014s, this pricing is significantly lower - ~$960 ($210 per each camera, plus $30 for 32GB SDHC card). [Contrast to our original ACC price comparisons in our Axis Camera Companion Overview.] This reduction in pricing dramatically alters comparisons to competitive technologies, as well.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Comparison to Milestone and Exacq

Previously, pricing was essentially the same between a four-camera ACC system and a low-cost VMS platform with budget cameras, around $1,700. However, with the M1014's lower pricing, ACC becomes more attractive, pricing out significantly less while eliminating the need for a recording PC, further reducing costs and complexity.

ACC vs. Four-Camera VMS System

  • 4 x VMS licenses, $50 each: $200
  • Recording PC: $800
  • 4 x Low Cost HD camera - Vivotek IP8132, ~$185 each online: $740
  • Total: ~$1,740 for 3rd Party VMS vs. ~$960 for ACC System with M1014s

The gap narrows somewhat as camera counts increase, due to the lower cost of the Vivotek cameras in this case, however ACC still prices out substantially lower than using a VMS, at sixteen cameras:

ACC vs. Sixteen-Camera VMS System

  • 16 x VMS licenses, $50 each: $800
  • Recording PC: $1.200
  • 16 x Low Cost HD camera - Vivotek IP8132, ~$185 each online: $2,960
  • Total: ~$4,960 for 3rd Party VMS vs. ~$3840 for ACC System with M1014s

Comparison to Analog DVR

Previously, ACC using M1054s was substantially more expensive than using analog cameras and a DVR, regardless of camera count. However, due to the M1014's much lower pricing, Axis becomes more attractive in four-camera systems, within a few hundred dollars. We suspect that many users will find this a small price to pay for the increase to 720p resolution.

ACC vs. Four-Channel Analog DVR

  • 4-Channel DVR, 1TB HDD: ~$400 online
  • 4 x Analog cameras, ~$75 each online: $300
  • Total: ~$700 vs. ~$960 for ACC Systems with M1014s

At sixteen cameras, analog remains much less expensive than using M1014s with ACC, though the gap is narrowed significantly ($3,840 vs. $6,385 previously):

ACC vs. Sixteen-Channel Analog DVR

  • 16-Channel DVR, 2TB HDD: ~$800 online
  • 16 x Analog cameras, ~$75 each online: $1,200
  • Total: ~$2,000 vs. ~$3,840 for ACC System with M1014s

VSaaS

While ACC already hurt VSaaS, the introduction of these new cameras makes this fair more painful. Now, ACC deployments do not need a NAS and provide a no recurring cost solution with a straightforward install of cameras only.

Other HD Cube Cameras

All this stated, without ACC, this camera release is not big news nor novel for the market. Many IP camera vendors already offer HD cube camera for less than $200. For instance, Axis's new HD cube camera is 40% more expensive than Panasonic's new HD cube camera. To that end, the cameras themselves are more catch up for Axis than innovation (again save for ACC integration).

Conclusion

The combination of lower cost HD cameras and ACC makes the overall ACC solution much more disruptive - clearly against VSaaS and VMS solutions and increasingly against analog.

Comments : Members only. Login. or Join.

Related Reports

Coronavirus Hits Sony, Bosch Says Switch on Feb 26, 2020
Sony's fall in video surveillance has been severe over the past decade. Now, they may be done. In this note, we examine Bosch's new...
Bosch Dropping Dahua on Feb 13, 2020
Bosch has confirmed to IPVM that it is in the process of dropping Dahua, over the next year, as both IP camera contract manufacturer and recorder...
Axis HD Analog Encoder Tested on Oct 11, 2019
Two years after declaring "Everything is IP", Axis has released their first HD analog encoder, the P7304, with support for AHD, CVI, TVI, and SD...
Hanwha Announces 32MP Camera + AI Line on Sep 10, 2019
In the first rise in maximum megapixel resolution in 5 years, Hanwha has announced a 32MP / 8K camera directly competing with Avigilon's H4 30MP /...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...
Verkada False Allegations Against Avigilon Exposed on May 08, 2019
Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient'...
Axis Supports HD Analog on Apr 15, 2019
In 2017, Axis declared 'Everything is IP': Now, in 2019, Axis has released support for HD analog, with their new encoders. Why the change?...
Spring 2019 50+ New Products Directory on Apr 08, 2019
We are compiling a list of new products for Spring 2019 and have over 50 already. Contrast to Fall 2018 New Products Directory and Spring 2018...

Most Recent Industry Reports

"Fever Camera" Show Starts Tuesday on May 31, 2020
IPVM is excited for the world's first "Fever Camera" show, to be held this Tuesday, June 2nd and Wednesday the 3rd from 11am to 3pm EDT, giving you...
Proxy Presents Mobile Credentials For BLE Devices and Access on May 29, 2020
Proxy presented Mobile Credentials For BLE Devices and Access at the May 2020 IPVM Startups show. Inside this report: A 30-minute video...
ISC West 2020 Moves To The Basement on May 29, 2020
The twice cancelled/postponed show will now not only be held in a different month (October) but on a different floor, moving down to the...
Integrators Avoiding Coronavirus Air Travel on May 29, 2020
IPVM asked integrators if air travel is part of their 2020 plans to see how significantly Coronavirus will impact future...
Viakoo Presents Cyber Hygiene for Cameras on May 28, 2020
Viakoo presented its 'Cyber Hygiene' and 'Service Assurance' products at the April 2020 IPVM New Products show. Inside this report: A...
Seek Scan Thermal Temperature Screening System ReTested on May 28, 2020
Now that IPVM has tested Dahua, Hikvision, and Sunell, we are returning to Seek, the first blackbody system we tested and retested it with our...
Directory of 110 "Fever" Camera Suppliers on May 28, 2020
This directory provides a list of "Fever" scanning thermal camera providers to help you see and research what options are available. There are...
Fever Cameras Are Medical Devices, Per The FDA, Dahua, Feevr, Hikvision, InVid Contrary Claims Are False on May 28, 2020
Fever cameras are medical devices, despite what euphemisms various sellers use. The US FDA clearly categorizes them as medical devices and...
Wyze Raises $10 Million And Seeks Services Expansion on May 27, 2020
Wyze has raised $10 million, the company's first disclosed raise since the $20 million announced at the beginning of 2019. Inside this note,...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups show. A 30-minute video from Videoloft including IPVM...