LTS CEO Interviewed
LTS has emerged as a significant distributor as well as Hikvision OEM over the past decade, but its leadership and origins have remained unclear while its business has grown.
IPVM spoke with Grant Long, CEO of LTS, to learn more about LTS including:
- LTS background
- LTS confirms it is not a manufacturer, owns no factories
- COVID-19, NDAA, US-China relations impacts on LTS
- Younger sales team "more aggressive" with sales
- Possible advantages over other distributors like ADI
- Plans for future growth
LTS **********
*** ** ******** **** ***** ** one ** *********'* ***** ***** ******** OEMs *** ***** ********** *************** **** ***** ****, **** ********* quietly******* ***** ** ********** ***********. **** *********** ***** *** ****, ****** *** ********** business ***** **** *********** ****** ***** rather **** ***** *****, ***** ***-**** non-native ******* ******* ********** ** *** bulk ** *** ***** ****, *** operates * *********** ****** ** ***** offices ********** *** **. ** ** October ****, *** ******* ***** ********* *** *******. **** *** *** been **** ** ***********'* ************ **** *********, * ********-***** *******. *** *** Grant **** ***** **** ***** ** no ************ ******* *** *** *********:
*** *** *** ** ************ **** Brovision, ******* **** ********* *** ******. [Any *********** **** ******** *** ***] are *** ** ****, **** ********.
***** *** ** ***** ****-***** ** the ******** ***, *** ******* *** status ** * ************ *** *******.
LTS ** *** * ************
*** ** *** * ************, ** Long ********* ** ****. *** **** not ******* *** *********, ******, *** chooses ******** ******** ** ***. *** used ** ******* *** *** ********* in *****, *** **** **** ** "gave ** ***** *-* ***** *** because ******** * ******* ** ***** is *** ***********" *** **** ** is * ****** *** ** ********* to *********** ** *** ** ********. Long **********:
***'* **** ** ** **** *** most ********** ******** **** * **** price-performance *****, *** *** *** ** it ******* *** ****** ****** ** run *** *** *******.
***** **** ******** ** *** **, there ** **** * ***** *** brand ** *********. ********* ** ***'* website,*** *********** *** ** ***'* ************* ********. LTS *********'******** ******** ************ ***** ******* **** ***** ******* of *** ****** ******'* *** ********.
COVID-19 ****** ** ***
***** *****-** ******** ***'* ***** *********** in *** ******, ** *** ********* after **** *** **** *** "****** highs", **** ****. **** **** ** the ********, *** ********* ** *****, April, *** *** ***** **** ** May ** **** ********** **** ****** down **** *** ******** ******. ** those ******, ***'* ******* ******* ~**%, but ******* ********* ** *** ****** and *** **** ******* "****** ****" sales, ********* ** ****. * ****** of ******** *********, ********* ********* *** Dahua, ********* ** ** **** *** to ***** ***** ** **** ****** fever *******. *** *** * ****** of***** **************************** ** *** *******. ***'* **** annual *********** **** ****** ***** **** of **** **** ** ****, **** said.
NDAA ****** ** ***
*** *** "*** **** * *** impact" ** *** ******** *** ** NDAA, **** **** ****. **** ******** this ** ******* ***'* **** ******** base ** ******* ********** **** ********* or ******** ******** ** *** ****. Long *****, "******* ****** **** ** not * *** ****** ** ******* we *** **** *** **** ********* but **** **** ******."
*******, *** ***** ** **** ********* line ******* ***** ** ******** ****** for **, **. **** ****. *** advertises *** **** **** (***-**) **** * ********* ** ******* and * ********* **** ** *** website. *******, *** ************* ***** **** "they **** ** ********* ****." *** Pro-VS ******* "****** ****** ** *** USA ** ********. **** **** ******* shipped *** **** *** ************," **** told ****.
US-China ******** ********* ****** ** ***
***** **-***** ********* ****************, *** *** *** ******* *** impact ** *** ***** ** ************** rhetoric, **** ****** *** ******* **** Hikvision. **** ***** ***** *** ********** with ******** ****-***** ********, **** **** he *** *** ******* **** *** believes "**** ********* *** ********* *** pragmatic ** ****** *** ********* **** making ***** *** ******", ********** **** LTS ********* ********** **** **** ***** low-priced ******** **** ********.
Reason *** ****** ***** *********
*** ******* ** **** ****** ******* in ***** ******* ******* **** *** "more ********** **** ***** *****", ********* to ****. *** ** ******* *** its ****** ** ********* ***** ** their ******* ** **** ** ******* ** ********, ** ********** ** ********* *** most ************'* ****** ****** ** ********* industry ******** **** *********** ******** **********. In **********, ********* *** ********* ***** people **** ~** ***** ** ******** experience. *** *** ***** "** ** 60-year-olds *** *** **** *** ***'* deliver," **** **** ****. *******, *** has ***** **** ******* ****** *** be **** ********** *****, ** **********, explaining ***'* ******** ***** ** ****** new ********* ** *** **** ** its ****.
LTS's ***** **** ***** ************
**** **** ***'* ******* ** ******* economical ******** *** ******* **** ******** support ** *** **** ********** **** other ***** ************, **** ** ***, elaborating:
*** ** * ***********, **** **** provide ********* *******, **** ****** *** box ***. ***** ***** ****** ***** like ** ***** *****. **** ** the ********* ******** ***** ****** ***’* know **** ******** ** ******, *** no *** ** ***** ****** *** help ***** **** ****** ***’* **** the ********.
**** ***** ***** *** ***** **** cost *** ******* **** ** ***'* advantage, **. **** **** **** **** he ****** ***** *********** *** **** is * ******, "******** **** * more ********* ****":
*** ** ******* *** *** *** brand ************ ********. *****, ** *** our **** ** **** *** **** high *****-*********** ******** **** *** *****, no ****** ** **’* **** *****, Taiwan ** *****. **** ** ******* all *** ********* ******** ** *** sales *** *** ********* ** **** they *** ******* *** *** ********* requirements. ** *** *** ****, ** did *** * ****** ***** ** a ********* ***** ***********, *** * gave ** ** ***** ** ***** out, *** ********* ******* ********** ** very ***. *** ******** ** **** industry ***** *** * ****** *** complicated, ****** ***** **** **** ** help, *** ************ ********* ***** *** provide *****.
LTS ****** ******
***'* **** *** ****** ****** ******** expanding ***** ** ***** *** ********* LTS *** *** ******* **** ** the **** *** ********* ****** ***** that ***** ************* ******** ** ****, like ********* *** *****, *** ****** out **. **** **** ***** ***** for ****** ****** **** "*** *********** be ** ******* **** *******, *** to ****** ***** ** ********* *********." LTS ***** **** **** **** *** opportunity ** ****** **** ****** ***** that ********* ***** *** **, ***** by *** ** **********'* ******* ** "help *** *** ** *********," **** told ****.
*******, *** ******** ****** *********** **** LTS ******* **** **** *********, *** its ******* ******** ***** ** ******* by *** **** ** ****. *****, it ** ****** **** **** ********* customers *** *** ***'* **** ****** audience, *** *******, ***** ********** *** products *** ********* ******* *** ********** cameras ** *** ** ***. *****, LTS *** ***** ** *** **** variety ** *** ********* *** **** not **** *** *********, ******** ** also *** ***** ************* *** ***** products ************, *******, *****, ***. ** ****** on *** ************ ****. ***** ** **** *** ***** a ******* ** ******** ** *** scale ** ****** ************ **** ***, its *************** *** ********* **** ** attract *** ********* *** **** *** reach.
** *****,
**'** ***** **** ******* **** *** NDAA **** **** ** **** ** Uniview (***** * ***-********* ****), *** have *** **** **** ** ******** verify **** ***.
** *********, ** *** ****** **** consistently ******** ** **** ***** ******* of ******* *********. *** ********** ** particular ****** *** *** ** ** go-to ******** * ** ******* **** on * ******* **** ** ******** I'm *** ******** ****.
**** *** **** ******* (***** ****** has ***) ************ *** **** **** insight, **** ** ***** **** ******* it.
*** **** ***'* **** *** ********* to ***** ******** ******, *** ***** opinions *** ******* ********** ** ******** corporate ******** & ****** *****. (***** you **** * ***** *** ******* with ****?)
* **** **** *** ** *** been ********* **** *** **** *******. They *** ***** ******** ***** ***** own ******** *** **** *** ** understand ****** ******** **** ****** **** for ***** ***.
*** *******, ** *** * **** troubleshooting * ******* **** * ***** doorbell *** *** **** ******* *** bound *** ********** **** *** ***** was ******* *** ******** *********** *** too **** ** * ** ******. Even ***** ********** ** *** **** is *** *** **** ***** ** was ********** ** ****** ******* *** doorbell *********** **** *** ****** * lower ** ******.
*******, *** **** ** ********* **** tuch ******* *** ** ** **** us * *** ****** ** *********** on * ******** ***** - ***** than **** * *** *** **** on **** ** ******** ** *******.
** *** ***** ****, ** ***** rep *** **** *****. ****** ******* and **** ** **** ** ********* I *** **** ******.
***** ****** ***** ***** *** ****** knowledgeable *** *** **** ******** **** their ********.
**'************* ************* *** *** ******* ***** ******.
**'************* ************* *** *** ******* ***** ******.
**’********** ********** **’* * ****** *****.
** ******* **** **** ** *** the ************ ** *** **** **** is?