Lowe's Selling Alarms Direct

Author: Ethan Ace, Published on May 23, 2012

Should RMR junkies start worrying? Home improvement giant Lowe's is entering the home automation and security market, selling equipment directly to users in-store, with low-cost or free monitoring services. In this note, we overview the offering and the potential impact it may have on dealers and the overall industry.

Product Overview

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******** ** ********** *** ******** ********** *********, ********* ****/****** ********, ****** *******, ** *******, *** "SmartPlugs", **** ** ******* *** ******* **********.

*** ********* ** *** ****** *** ************ *** *** ********, through * *****-***** *******, ** *** **** *** ****** ****. Users *** **** ******** ****** ***********, *********** *****, *** **** camera ***** *** ***** **********.

****** *** *** ** ******* *** ********* *******, *** **** likely ** ******* ** ******* ******* ********. * ******* *** with *** ***, ****** ******, ******** *******, *** *******, *** a ********** ** ********* *** £*** ***, ***** $*** ***. Additional ******** ******* (********, ****** *******) *** £**, ***** $**.

Monitoring *******

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******* ********** ******* ********* ***** *** £*.** *** *****, ***** $8. Pricing *** *** ****'* **** ******* ** *** *** *********, but ********* ** *** ********* **** * ****'* **/**, *** ******* ** ******** ** ** ****.

US ****** ******

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