Does Lower Expectations Solve Video Analytics Problems?

Author: John Honovich, Published on Oct 09, 2008

An increasingly popular but dangerous trend is the argument that expectations for video analytics need to be lowered.  The thinking is that since video analytics have had problems in the field, if we lower the demands on what video analytics need to do, customers will be more satisfied. This report explains why this is wishful but deeply problematic thinking.

What are Expectations Today?

My experience talking with hundreds of people on analytics is that most of them expect video analytics to work consistently with almost no false alerts and simple setup.

Aren't some Expectations Unrealistic?

Sure. One time a VC asked me if we could do an analytic that detected blinking so that a hostage could secretly trigger an alert. Another time a Program Manager at a defense contractor asked me if we could send an alert if a person got on a train with a package but did not have the package when he exited the train at another station.

In my experience, these are exceptions.  I cannot remember a security manager asking for a science fiction video analytic setup. They consistenly ask for and expect performance to meet their operational needs.

What would we Lower Expectations To?

A number of leading experts suggest that our expectations should be that video analytics will have moderate false alerts, require significant on-site setup and have significant limitations on use.

The Impact of Lower Expectations

While this may be the truth for many video analytic offerings, such expectations would kill the video analytics industry.  These lower expectations would make video analytics useless to almost all security managers.  The capital and ongoing operational cost to handle such a limited performance solution would be very difficult to justify.

The Solution is Making It Work

Sometimes, lowering expectations just is not tenable. You cannot ask parents to simply lower their expectations when their child is failing out of 8th grade. Likewise, you cannot expect security managers to simply accept performance that would undermine their operations.

The only solution for the industry is to make it work and to prove that it works. Part of our challenge is that it's so hard to know if and how well any video analytic works. If you are a vendor and are interested in doing so, let's talk. I would be happy to do so and share the results with the community. Anyone who has first hand experience, please share your results.

Related Reports on Video Analytics

Axis CTO: Deep Learning 'Exciting Space' But Urges Caution on Dec 27, 2016
Deep learning interest is rising in video surveillance. 2016 saw: Hikvision's partnership with Nvidia Movidius launch a neural networks chip...
2017 Video Surveillance Predictions on Dec 15, 2016
2017 should be an active, if not rocky, year for the security industry, according to predictions from IPVM integrators. We surveyed integrators,...
Axis Partner Elder Care Video Analytics (Smartervision) on Dec 07, 2016
Can video analytics be used to improve the care of the elderly? Axis and a video analytics startup, Smartervision, are working together to do so....
Top Surprises in the Video Surveillance Industry 2016 on Nov 29, 2016
  The top 3 surprises of 2016 for integrators surveyed by IPVM were: The race to bottom, repeating 2015's Top Surprise Result New -...
Hikvision's ImageNet Win Analyzed on Nov 28, 2016
Hikvision is pushing hard to move up market and win at video analytics. One notable sign is Hikvision touting their #1 ranking for an ImageNet...
China Hot For Intelligent Video on Oct 27, 2016
The clear top theme at the 2016 Security China show has been intelligent video. This is a big shift from past years, and China's historical focus...
Hikvision Partners With Intel Movidius For Artificial intelligence Cameras on Oct 25, 2016
The world's largest camera manufacturer is partnering with the worlds largest semiconductor company to create a series of intelligent...
Camio Natural Language Processing Tested on Sep 27, 2016
The ex-Googler led team from Camio has advanced its video monitoring offering to include natural language processing. Camio ingests video,...
Nest Cam Outdoor Tested - Analytics Strong, Installation Weak on Sep 23, 2016
After years of claiming an outdoor model was "coming", addressing their biggest user demand, Nest has finally released their Outdoor Camera, an...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...

Most Recent Industry Reports

Vivotek Favorability Results on Jan 20, 2017
Financially, Vivotek is doing relatively well. The company did ~$130 million in 2015 revenue and 2016 revenue (through Q3 reported) was up more...
PR Firm: Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Getting Started With Your IPVM Membership on Jan 20, 2017
Here's how to get started and get the most out of your IPVM membership. Books for Members All members can download the 3 member-only books below...
Jim Cramer Sucks Up To Knightscope on Jan 19, 2017
Credit must be given to Knightscope. They are raising money right now and despite their $80 million pre-money valuation against a lowly sub $1...
ADT Launches Canopy - Professional Monitoring For DIY Devices on Jan 19, 2017
The intrusion industry has criticized DIY security systems for years, claiming systems like Canary or Scout cannot match professionally installed...
Dahua (Un)Favorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
Paxton Hosted Access - Disruptive Low Dealer Pricing on Jan 19, 2017
Paxton is entering the hosted access game, with BLU, at a cost that is a fraction of key competitors. The different approach could be very...
Geovision Launches Direct Cloud Offering on Jan 18, 2017
Add cloud, subtract integrator. Geovision has launched myGVcloud, an offering that allows consumers to buy cameras and cloud services directly...
Anixter / Bosch Sells Direct to Amazon on Jan 18, 2017
Anixter regularly says they do not sell direct to end users or that they do not do it anymore. However, over the past year, Anixter has sold Bosch...
Smart Power Tools For Security Installs on Jan 18, 2017
Installing a smart camera? Perhaps you should use a 'smart' drill. The intelligent appliance / IoT trend has hit power tools. In this note, we...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact