Letter To PRO Members 2012

Author: John Honovich, Published on Dec 27, 2011

We had an excellent 2011 and are planning for an even bigger 2012. This letter to our PRO members details how we plan to improve our service in 2012 as well as our current financial and strategic positioning.

2011 Key Developments

The two biggest improvements we made in 2011 were:

  • Shootouts - With over 20 shootouts already, these reports are redefining how to select surveillance cameras. For the first time, professionals around the world can see cameras tested side by side in real world applications to truly understand what is actually 'better'.
  • Surveys - Our fall survey series provided insights into what integrators really prefer and use, providing hard data and broad perspectives of what people are actually deploying and why they do so.

Readership to IPVM increased over 30% this year. We attribute this growth primarily to the success of the shootout and survey series.

2012 Plans

We are keeping the core of what we did in 2011 and are going to expand in 3 key ways:

  • Application Guides - Like our popular Casino Guide, we will publish guides for various surveillance applications such as education, government, military, utilities, etc. The guides will combine our test results and input from integrations to provide clear guidance of best options and key tradeoffs for each application.
  • Expanded Surveys - We see many more opportunities ahead to gather insights from the community and share them with our members. Currently, we are preparing our Winter 2012 survey series. After that, we will ramp up a survey covering end users that will provide great insights as well. We see survey results as a strong compliment to our testing so that members can compare and contrast what we find works the best to what and why is being used in the field.
  • Access and Intrusion - We will definitely expand our coverage to the rest of the physical security market in 2012. Early in 2011, we launched IP Security Market. However, that was then put on hold as we concentrated on video.  However, there remains a clear need for improved acess and intrusion information. In 2012, we will fill it.
  • Expanding the IPVM Team - In 2012, we will hire 3 new senior researchers to increase the breadth of our overall coverage and to ramp up access and intrusion coverage. We're Hiring! [See more below]

2011 Financial and Strategic Positioning 

Revenue and profits grew robustly in 2011. Revenue was up 60% year over year and profitability surged. Since we started the PRO member service at the end of 2008, we have always broken even (or better). However, now we have become robustly profitable.

We have a strong financial position which is critical for growth and independence. There are no outside investors and we have no debt. Plus, we now have growing cash reserves and a proven business model. Combine that with a highly diverse customer base (no customer accounts for even 0.2% of our revenue) and subscription model gives us an excellent foundation for growth.

We are building a team of world class security experts from around the globe. I am looking for people passionate about security and who have deep technical expertise with security products [no trade mag editors nor market analysts need apply]. Location does not matter. Indeed, in 2012, I would like to hire at least one expert from outside the US as part of the 3 new team members. [If you are interested or know of someone who is interested, please let me know].

2012 Growth

As we expand our team, it will allow us to cover different areas, provide more perspectives and deepen our interaction with PRO members.

With our increased financial strength, we will actually improve more in 2012 than we did in 2011. Please let us know if you have feedback, questions or recommendations on improvements you would like to see.

Comments : PRO Members only. Login. or Join.

Related Reports

Pole Mount Camera Installation Guide on Apr 11, 2019
Poles are a popular but challenging choice for deploying surveillance cameras outdoors. Poles are indispensable for putting cameras at the right...
UK Installer CCTV Aware - Flat Pricing, No Salespeople on Apr 10, 2019
This is a different kind of company. They do flat pricing, they do not have any salespeople and 50% of their sales are sold and booked...
Spring 2019 IP Networking Course- Register Now on Apr 04, 2019
Register now for the Spring 2019 IP Networking course here. Just $299 for the course. This is the only networking course designed specifically...
Bezos-Funded Deep Sentinel Tested on Mar 28, 2019
Backed by Jeff Bezos, the Silicon Valley startup, Deep Sentinel, has declared: No One Does Home Security Like We Do Our Surveillance Team has...
Casino Security Consultant Carl Lindgren Interview on Mar 26, 2019
For more than 20 years, Carl Lindgren worked as a casino surveillance pro, while being active (and sometimes outspoken) on various online video...
Outdoor Camera Installation Guide on Mar 25, 2019
Outdoor camera installation can be fraught with problems. Creating a sturdy and weather tight mount is key for camera performance and longevity,...
Large Hospital Security End User Interview on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Top Metrics For Ensuring Integrator Profitability - Statistics on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Installation Course - REGISTRATION CLOSED on Mar 14, 2019
This is the last chance to register for the March Installation course. CLOSED This is a unique installation course in a market where little...

Most Recent Industry Reports

H.265 Usage Statistics on Apr 19, 2019
H.265 has been available in IP cameras for more than 5 years and, in the past few years, the number of manufacturers supporting this codec has...
ACRE Acquires RS2, Explains Acquisition Strategy on Apr 19, 2019
ACRE continues to buy, now acquiring RS2, just 5 months after buying Open Options. One is a small access control manufacturer from Texas, the...
Access Control Course Spring 2019 - Last Chance on Apr 19, 2019
Register for the Spring Access Control Course. IPVM offers the most comprehensive access control course in the industry. Unlike manufacturer...
Riser vs Plenum Cabling Explained on Apr 18, 2019
You could be spending twice as much for cable as you need. The difference between 'plenum' rated cable and 'riser' rated cable is subtle, but the...
Verint Victimized By Ransomware on Apr 18, 2019
Verint, which is best known in the physical security industry for video surveillance but has built a sizeable cybersecurity business as well, was...
Milestone Drops IFSEC on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...
The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...
Door Operators Access Control Tutorial on Apr 17, 2019
Doors equipped with door operators, specialty devices that automate opening and closing, tend to be quite complex. The mechanisms needed to...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...
Dahua Repositionable IR Multi-Imager Camera Tested on Apr 16, 2019
Dahua has released their first repositionable multi-imager camera, the Multi-Flex 4x2MP, claiming integrated IR, true WDR, and flexible...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact