Disruptive Free Lead Generation Added To IPVMBy: Donald Maye, Published on May 15, 2020
IPVM has added lead generation for sellers, for free, disrupting the long-standing practice of shows and publications charging. We are adding this into our online shows and IPVM generally, starting with this week's successful Start Up Show.
Doing this for free is part of our overall philosophy of refusing advertising and sponsorships so our interests are aligned with the buyers and users of products.
Buyers want to find and get connected to specific offerings that might meet their needs. Often IPVM members will email or post on IPVM asking for our help with connecting to a manufacturer. This new feature makes it easy for them to do so directly and quickly.
Online Shows Lead Generation
While each presenter is presenting, we now display a button in the top right corner that allows attendees to contact that presenter to get more information.
Moreover, the same contact / request form will be available in subsequent show reports, e.g.:
Test Reports As Well
Likewise, in IPVM test reports, we will include a similar contact form at the end of the report.
Email Sent To Seller
When a member submits a request, IPVM automatically emails the seller with the name, email, and optional note the member enters.
This works opt-in only, a member has to choose themselves to request their information be sent to a company.
Downsides to Sellers
Compared to traditional lead generation programs, there are downsides and limits with IPVM's approach. We will not sell leads and we have no motivation to maximize leads. Members solely need to decide if they want to be contacted by sellers.
Upsides to Sellers
On the positive side, this will reward and motivate sellers to build better products and deliver more informative presentations.
Contact IPVM To Add
If you are a seller, contact IPVM at firstname.lastname@example.org to request us to add your company to the lead system.