Shark Tank Security Startup (UniKey)

Author: Brian Rhodes, Published on Aug 30, 2013

A startup featured on the US Shark Tank TV show, UniKey, is trying to disrupt residential access control. Now, they are partnering with one of the biggest incumbents in the space "Kevo" to bring it to market. Is the product ready to dominate the market, leaving competitor startups behind in the dust? We examine the details, pro and cons compared to traditional locks as well as smart locks such as Lockitron, Goji and the Yale Z-Wave Deadbolt.

Backstory

************ ********* **** **** ** ****** ***, **** *** ******* founder ******** ** *** ** **** '***** ****', * ****** **** ******* *********** ******* ******* ******* **** a **** ** *********, ***** *********. *** *******: ** ** individual '*****' *** ****, ** ******** ****** ******* ******* *** a ***** ** *********** ********. ***** ****** ************ **** *** concept *** ******* ********* ******* *******,* ****** ********* ***** *** ******.

*******,*** ******** **** ******* ****** ******* ******* ******* **** '** **' *** *** *** ****. **** *** ********** *******, ****** landed ** ********* *************** ******** ***** *******, *** ** ************* *** ************ *** ****** ******* ** part ** *** '********' *********.

Product ********

**** ** * ************ **** ***** ** ********** *** ** ******* *** *****, instead ***** ** ****** *** ***** ********. *** ***** ***** below ***** *** *******:

****** ***** '***** *****' ****** *****, **** ** *** ********* via **** ***-****. *** ******** ** ********** *******, ******* ******* ** *** close ********* *********** *.* (***)** ************ *****. **** *********** ***** *** ******** * ******* range ** *** ****, ******* ******** ******* **** *** **** itself ** ******** ** ******* ** ***** *** ****.

*** *** ** ******** ** ** ******, ******** ** ************** token. ******* ** ***'* ************* *** * *** *********, ** can ****** ******* ******** ** **** ******* *****, *** *** company ****** '*** ** *** **** **** ** **** **** phone *** ** **** *****' ** **** ** ****:

**** *******

*** ******* *******:

  • **** *********: *** **** ****** ** ****** ***** **** ** the **** *** *** ********, ** * **** **** *** inadvertently '******' * **** *** ******* ******** *******.
  • ****** ****: ******* ** **** *** ******* ********* *.* (***), so *********** ** *** ** *** *******.
  • ******* *******: *** **** ** ******* ** * **** ** 4 ** ***** *********, ***** *** ******* ****** ******** ***** a **** ** ***.
  • **********/******: **** *** *** ** *** ******, * ****** **** can ****** **** ** ***** ****** *****, *** * ******** when **** *** *****, *** ******* ************* (** *** ** phone *****) **** *** **** ** ******.
  • ****** *******: *** ***** ******* ** ******, **** ****** * standalone ******* *** *** * *** ** ********** **** ****
  • ****: ******* ** ******* **** *** ~$*** *** **** ** 'big ***' **** *********** *********, ******* *** ******* ** ********* for *** **** ***** **** ****** *********. ********** *** **** cost ~$** *** ********** ****** **** **** same '*** ***' *********.

****

*** **** ** ********* **** ****** ** *** ***** *** substantial, *********:

  • ******* ***********: ** ****** * *******, ** **** *** ** *** ** *** technical **********. ****** ** **** ** ******* ******* *** *** manufacturing *** ************ ********* ** **** ***** *********** ********* **** trouble. ** ***** ** ******* *******, ********* *******, *** ***** recognition, **** **** *** **** ** ******** ****** ******** ** its ******** - ** ****** *** ******** **** ******* ******* has ** *****.
  • *** **********: ******* '*****' ******* *** ****'* ***, **** ****** definable **** ****** ***** *** ******.
  • ******: **** **** *** **** *******, * *****'* *** ** used ** * '*****' ** ****** **** ****** ** ******* through *** ****, *** ** ****.
  • ********: ******* ***** ** ******** *** ********, *** **** *** be ********* *** **** ** ***** *** ********'* ***** *****, ** existing **** *** '***-****' ***** *** ** **** ** *** Kevo ****.

****

*******, ******* ***** **********, **** *** **** ************:

  • **** **** *** & '******** ********' **: ** ***** ** work, ******* **** **** **** ** ***** ******* ****** **, and **** *** ********* ******* ****, *********** ******** ***** ** time **** * ****** ******* *******.
  • ** ****** *************:****** ******* '***** *****', ***** ** ** *** ** ******** **** ** ****** the ****. *** **** **** ********** ** ****** ***** *** touch *** **** ** ******* ****** ****.
  • *** *******: ***** *** ******** ******* *** ****, **** ********* end ***** ***** ** ****** ***-***** ** ******* ** ******* their *** ****, *** ** *** **** ****** ** *** of ********* ** ******, ** *** ******* ****** ****** '***' to *******.

Comparing ***** **** *****

********, *** **** ** ** ** ******* **** **** *****, and ***** *** * ****** ** ********* ******* ** ******* stages ** ***********:

  • *********: ***** *** ****** ** ******** ********** *** **** ********* than **** ** $***, *** ******* *** ****** ******* *********** and ********** **********,*** ** *** *** ********. ***** **** ****** ** **** start ******** ***-****** **** *****, ********* ******** ****** ***** **** back ** **** ****/***** ****** ** ****.
  • ****: ***********, '****' ** *** ******* **** ** **** ********, with ** ********** ****** *** **** *** ******* **** ** the ****, *** ** **** ***** *** ****, **** ***-****** costing $***, *** ****-******* ****** ****** ******. **** **** ****** the **** '*******' ***** ****** ** ****, *** ** ****** and **** **** ******* ********* **** *** *************. *******, **** many ** ***** *** ********, *** ******** **** *** **** pushed **** ******* *****. *** **** ****** ********* **** **** for **** ** ********* ********* ****
  • **** *-**** ********: ******, *** ** *** **** '***** *****' ******** ******** at ******* ** ****'* ~$*** *-**** ********. ****** *** ***** 'smart ****' ********, * *-**** ****** ******** ********** ********** ********* and ********, ******* * *** ** ******** ***** *****. ***** other ******** ***** ****** ************* **** * **** *** ** web ******, ****** ** ****'* ******** ** ********* ******* * subscription ***** ******* ********* ******* *.*

Comments (12)

***** *** ****** ******* ***** *** ******, **'** **** ************ using ******* *-**** **** *** ** **** **** ***. ** chose ******* **** ******* *-**** **** **** ******* ** *** 10 **** ******* **** *, ********** * ******* *********. ** were ********** **** **** *-**** ********* ** *** **** ** our *********. *** **** ***** *******, *******, *** **** *-**** offerings ****** **********.

**** *** ******** ***** *** ******. ******** ******** *****, *** older ******* *-**** ******* **** ****** ******* ** ***** ****** airflow **** ******* ** ******. ***** *** ******** **********, ****** the ****** **'** ******** *********** ************ ****** *** ***** ** the ******** ***-*********** **** ** *** ****. *** **** ********** effect (** ***) *** **** ** **** ************* ******* ******* life.

****'* *********** ********! ** ******* ***** ** **** *****?

* ***'* ****. **'* **** * ***** ***** **** ************ that ***** ******* ** ***** ** *** *******. * ***** I ********* *** ***** ******* ** ** ******** ****, ** haven't *** ***** ** *** ***** ******* ************** ** ******** condensation **** *******-**-****** *******.

** ***'** ******* ******** "***** ** ****** ****** *** *** devices ** ******** ***** ****** ********," * **** **** ***** be *****, *** * **** * *** ****** ********** ***** this ****** ... :)

***** * ********* ****** **** **** * **** ******* ***** in ** ******, * ******** *** ********* ** **** *******. I *** **** *** ** ***...

**** *** ****** **** ***** **** **** **** *** ******* after * **** ******. ****** *** ****** ********. *** ** sitting ** ******* ** *** **** ** *** **** ****** on *** **** ** *** ***** ******* ** ***** * charge ********** *** ** ****** *** ***** *** ** *** it ** *** ***** **** ** *** **.

**** ** ** *********** *****, *** *** **** **** ** these '***** ***** ***' ******* *** ******.

******* ******** *** ******* ** *********** ***** ** ***** '******' mechanical **** ** *** ***** *** **** ** *****. ***********: throw * *** ***** *** ******* ***.

**** ***, ***** ** ***** ****** ******* *** ********** ***, suffers **** *** **** ********. *** ********** ******* *** *** BLE (**** **** ****) ** **** *** *** ** ********* powered ** * **** ***** ******, ** **** ** *** phone *** ****, *** **** ***** ***** ** **** ** the ******.

*******, *** ****** **** *** ****** **************. *** *******, ***'* workflows ** ***** *** *** **** *** ****** ******* *** phone *** * ***** ****** ***** ** ********* *** ******* chip. ******: ** *****, ** ******.

***** *****: **** ****** ********** ***** ***** ****'* ***** **** just ***.

** ** ****, **** ** ********** ****** *******, ********** ***** locks *****'* **** **** ****. *** ***** *** ******* ******* fail *** **** ***** *********. ** *'* **** **** ******** a ***. * **** ***'* **** ** ****** **** ** use **.

****** ***** ****

*** *** ****** **** *********?

** **** ******* ** *** ** *** ******* **** ****** his/her ******* ******* ** ***** *** ** *** ******** (****** 150' *********)..***** ** ******** ****** **** ** ***** *** **** housing ** **** ******? *** "**** *********" ***** ** ********** because *** ****** ***** ** ** *** ******** "****".

****'* * **** ********, *** *** ***** * **** ***** be **********. *** ********* ***** ** *** ** ~*****, *** the **** ****** *** **** * **** ********* *******, ********* in * ****** ********** *****.

*** '*****' ******* ** ******* *** *** **** *** *****, as ****'** **** **** ******* ** *** '*** ****' *******. A **** ***** ** ************ ** ********* **** ****!

**** ** ** *** ***** **** ** ****** ***** ***, btw.

**'* ***** ** ** ************ ******** *****! *** *********, **** **** ********* ** ****** is ****** ******* ********.

*****, ****!!

** ** ****** ************* ** **** ****** **** ****, ** the ***** ******-** **** **** ********* *** ** ******* *** is ********** ** ********. *** *******, ** * ** ** a ******** ***** **** ** *** ********** **** *** ** wife, * *** *** *** ********. **** ** * ** to ***** ******** ********. **** ** ** ********.

* ****** *** ****** ** ** **** *** **** ** would ****** *** ** **** **** *** **** ** ******. If * **** ** *** ******, **'* *** ******** *** bicycle *****.

***

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