Kogniz Silicon Valley AI Startup Profile

By: IPVM Team, Published on Nov 07, 2018

Kogniz is a Silicon Valley company that aims to bring AI analytics to security and surveillance, centering on their own smart cameras:

We spoke with Daniel Putterman, Co-CEO at Kogniz to better understand their approach and how they aim to differentiate against incumbents.

In this note we look at:

  • Who is Kogniz
  • Retail and Loss Prevention
  • Pricing
  • Channel Structure
  • Proprietary Camera System
  • Real-Time Analytics
  • No Third-Party Camera Support
  • Communicate with Kogniz Cloud
  • Developing Image Datasets
  • Compared to Avigilon and Verkada

******** * ******* ****** company **** **** ** bring ** ********* ** security *** ************, ********* on ***** *** ***** cameras:

** ***** ********** *********, **-*** ** ****** to ****** ********** ***** approach *** *** **** aim ** ************* ******* incumbents.

** **** **** ** look **:

  • *** ** ******
  • ****** *** **** **********
  • *******
  • ******* *********
  • *********** ****** ******
  • ****-**** *********
  • ** *****-***** ****** *******
  • *********** **** ****** *****
  • ********** ***** ********
  • ******** ** ******** *** Verkada

[***************]

Who ** ******

******* ** ****,********* ** ********* ************ $* ******* ** seed **************** ** *** ********* of **, ****. *** seed ********* ***** *** “led ** *** *************’ Fund, *** ******, ***** Hoffman, *** ***** ******** investors *** *** ******** focused ** ******* ******** and ********** ************." ********* to *********, *** ******* positions ****** ** ****** strong ****** *****, ****** they **** **** ****** more ** ******* **** well-established **********.

Retail *** **** ********** *******

****** ****** ** **** over ** ****-******* *********, primarily ******** ** **** prevention *** ******, **** seeing *********** ********** ** *****, *** cited * **** ***** starting ***** **** ***. They **** **** ***** willingness ** ****** ******* systems *** ****** **** grow ** ***** ******* stages.

*******

****** ******'* ***** *** exact ******* ** ***** solution *** ************ **** "you *** *** ******* for ***** $*,***, ********* the ********, *** ********, the *******, *** ***** storage *** **** ** get ** *** ******* with ****-**** ****** ***********."

***** ** * ******* service *** *** ****** that ****** ** *** publicly ********** ** **** time, *** ** *********** compared ** ***** ****** recognition ********* **** *** available *****.

Channel *********

********* ********* **** ****** is ****** * ****** approach ** ****** ** market, ********* ******** ** end ***** ** **** expeditious ***, ** * byproduct, ******* ************* **** integrators:

** ***** * *** of **** ***** ****** to ********* *** ***** in ** ********** ** reseller ******* *** ** used ** ******* **** install ***** *********. ** are ******** ******* ************* with ***** ******* ******** as ****.

********, ****** **** **** most ********* **** **** with **** *** **** informed ********** **** *** Kogniz ******** ******:

* *** ** *** customers **'** ****** **** didn't **** **** ***** this ******** *** **** it *** ********* ** them *** **** **********. Especially **** ** **** to *** *****-******** ********.

****** ******* ***** ***** deployment ***** (***** * week) *** *****, *****-******** customers **** **** **** a ******* ***** ****** to ***** ******* ***********.

Proprietary ****** *******

**********, ****** ** ****** designing ***** ** *******. The ******* *** ******** to ******* **-***** ***** analytics ** *** ******, utilizing *** ****** *** processor ***** *******.

***** *** * **** factors, **** ******* **** image ******* *** ******** lens ******* **** *.*** up ** ****.

*******, *** */*.*" ******* CMOS ****** ** ******* than **** ** ******* which **** *********** ***-***** performance. ************, ***** *** no ******* *** ********** IR.

****** **** *** ******* are ********* ** *** US.

Real-Time *********

****** ***** ** ******** real-time **-***** ********* *** video ************, *** **** post-event ****** ************. ***** cameras ******* *** ***** at *****, *** *** performing **** ***********, **** crossing, ****** ********, ****** recognition, ***. ** ******** real-time ****** *** ****** for ******** *********.

***** **** *********** ******** requires ** ****** ***-**-*** with * ******* ***** of ********* ** ~** degrees.

No ***** ***** ****** *******

****** ***** ******** *** analytics ** *** ******* 3rd ***** *******, **** their * ****** ******.

Communicate **** ****** *****

***** ****** ******* ******* all ***** ********* ****** the ******, **** **** need ** *********** **** Kogniz ***** ******** ** update ******** ****** *** even ********* ****** **** people ******** ******* ******** cameras ** ********.

** **** ** **/* full ********** ** *****-***** video ******* ** ********, with **** ******* ******** at ********** ****.

Developing ***** ********

****** **** **** **** of *** ****** ******** (large ********* ** **** images) *** ******** ** analytics *** *** ********** for ********** ******** ********* for ***** ************ ******* of *** ********* *******:

  • *** ****** ****** ***********
  • ***** ******** (*********** ******* photos)
  • **** ** ***** (*** enough ****** ** **** person)
  • **** ** *********

**** **** **** **** spent *********** ********* ********* and ********** ******** ** their *** ******** *** training **** ******** ***** analytic. ****** **** **** train ***** ********* ** millions ** ****** ****** a ******* ***** ** individuals.

Compared ** ********

****** ** ********** ****-**** video *********, ******* ** generating **** ****** *** alarms, ***** ********'* ********** Search ** *** ********* recorded ***** *** ******, vehicles, ** *******.

******** ****** ******* ****** Detection ** * ****-**** analytic *** ** **** capable ** ******** *** odd ****** ******** ** a ******, *** ******** people, ****** ********* ** people ********.

*******,********'* ********* ************ ******* ***** ********* on *****-***** ******* ** addition ** ***** ***, while ****** **** ******** their *********** *******.

Compared ** *******

************** ******-****** ***** ************ startup *********** ****** ***** *** closed ***** *** *** storage, *** ******* *********** camera ****. ******* ** targeting ********** ************ *********, focusing ** ******* ********, mobile *****, *** **** of **********.

*******, ******* **** *** offer ****** ** *****-***** video *********, ******* ******* on ****** *********** ***** surveillance ******* **** *** cloud.

Comments (5)

********* *** ****** *** ********* ***** *******

********** ***** ********* ***** **?

**** ***** ******* *** ****** ******* **** * **** *********, with ** ******* ******* ***. *** ** ** (**********) ***, and ***** ******, ****** ********** * **** *** ** **** when ** ** ***** * *** ** ***** **********.

* ****** **** *** ***** **** ****** ***** *****, ******** it **** ***. *** ** *** **** ** ** *** by ******, **** *** **** *** ** *** ***** ***** on *****, * ***** ***** **** ******** **** **** ** PoE+.

********, ****** **** **** **** ********* **** **** **** **** not **** ******** ********** **** *** ****** ******** ******:

* *** ** *** ********* **'** ****** **** ****'* **** know ***** **** ******** *** **** ** *** ********* ** them *** **** **********. ********** **** ** **** ** *** multi-location ********.

********* ** ****. ***** *** *** ****** ** ****** *** channel, **** ** ********* *** *** ***** ** *** ** front ** * ***** *** ** *************. ****** *** **** to ***** **** ** ***** ** *********** ** *** ********* it **** ****** **** ***.

** **** ** **/* **** ********** ** *****-***** ***** ******* is ********, **** **** ******* ******** ** ********** ****.

** **** **** ***** **** ***? **** ** *** ****** bandwidth *********** *** ******?

******: ****** *** ***** * ** ** ********** ****, *** ********** ****** *** ******* *** *****.

*** *** ******** ******** ********, ********** ********: ****** ****** ***********

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