A day after a Knightscope robot drowned, Knightscope has issued an 'official statement' making fun of the issue:
The implied message is that this is no big deal.
It is a fascinating take.
On the one hand, it is hard to take a scene like this as a joke:
On the other, if Knightscope can convince people that they have a sense of humor and this is no big deal, they could win (a la 'all press is good press' and more $3 per share sign ups).
Fundamental Concerns Over Maturity
Knightscope markets the robot as this high-tech device but such an even undercuts that messaging.
For example, if a Knightscope device can, as they claim, 'guide themselves through even the most complex environments', how did it fall into the office's water?
And if it struggles with 'walking', how much faith can one put into claims such as 'advanced anomaly detection':
Knightscope has designed a robot to look like a movie prop, encouraging people to treat it like one, laughing or cringing at the robot's fundamentals problems (like yesterday's drowning or last year's running over a child). And Knightscope responds by laughing it off.
Damage To Overall Security Robot Market
Security robots clearly have potential but Knightscope is turning them, literally, into a joke, which poses long term damage to the credibility of this nascent segment as the public and potential buyers increasingly see them as a gimmick or an embarrassment waiting to happen
CES 2019 Show Report
on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
ADT Promotes DIFY - "Do It For You"
on Nov 30, 2018
"Do It Yourself" (DIY) is a popular expression and has become such a common word that it has even made the Cambridge English dictionary.
ISC East 2018 Mini-Show Final Report
on Nov 16, 2018
This is our second (updated) and final show report from ISC East.
ISC East, by its own admission, is not a national or international show, billed...
Fall 2018 New Products Directory
on Oct 03, 2018
Fall 2018 New Products Directory
We have compiled a directory of new products released fall 2018, or at least since our Spring 2018 Directory. The...
The Robolliance is Dead
on Oct 01, 2018
The Robolliance has died.
Formed 2 years ago to fanfare, the robots-focused marketing machine is no more, having slipped quietly away sometime...
Directory of Video Surveillance Startups
on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
Best and Worst ISC West 2018
on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing.
First, here are 20+...
Security Robot Sales Struggle
on Mar 21, 2018
2 years ago, PSA Security CEO Bill Bozeman called security robots one of “the biggest game changers” in decades for security integrators.
The 2018 Surveillance Industry Guide
on Jan 16, 2018
The 300 page, 2018 Video Surveillance Industry Guide, covering the key events and the future of the video surveillance market, is now available,...
Most Recent Industry Reports
Eagle Eye Favorability Results 2019
on Mar 21, 2019
Eagle Eye has been the biggest spender in the cloud VMS market including (via their owner) acquiring Brivo for $50 million and CameraManager from...
Genetec Security Center 5.8 Tested
on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners.