Kedacom Targeting Hikvision, Dahua Entering US

By: Brian Karas, Published on May 03, 2017

A publicly traded company with a $1 billion dollar market cap is directly aiming for Hikvision and Dahua. Kedacom, listed on the Shanghai stock exchange (see share price), has primarily done business in China, but is looking to expand into North America. The company offers a diverse product portfolio, and claims to be a better alternative to Hikvision and Dahua.

In this report we analyze Kedacom's offerings, market approach, and potential to disrupt the market with their aggressive strategy.

Hikvision/Dahua *********** ********* ********

***** *** **** **** signs ******** *****'* *********/*****, incorporating styled **** **** ***** competitor's *********:

**** *** **** ******** with * "**** **** HD" ********* **** (***** removed **** ***** ****), where *** ******* **** "******* ** *** **** more **** ** *** also **** **** *.*. that ** *** ****** find *** ***** ********** of ******** *** ****** abilities ** ******** *** professional *********. ** ***** welcome *** ********** ******** with ****-**** ****.", *********** stating **** *** ******* any *******/********** **** ********* or ***** ***.

Kedacom **********

*** ******* *** ******* in ****, *** *** primarily * ***** ************ supplier *** *** ***** decade ** *********. **** have ***** ******** ** offer ***** ************, ****** video, *** ******* *********. Kedacom ****** ** **** 3,000 *********, *,*** ** which *** *********, *** have * ************* ******** in ***** ***** **** build ***** ********. 

******* ***'* ** *** Shanghai ***** ******** ** late ****, *** ***** share ***** *** ***** roughly ***% ***** *** to **** **** * market *** ** **** over $** ***.

***** ***** ** **** was ~$**** ***, ********* to ********** ** *** company, *** *** ****** entirely ****** *****. **** revenue *** ****** **** large ********* ******** ***** hundreds ** ********* ** cameras **** ******** ****** a ****, **** * centralized ********** ****** ** the ****, *** **** from ***** ** ***** conferencing ********.

Product *********

** *** **** **** Kedacom ****** ** ***** of ******** **** *** and **** *******, ** NVRs, ** ***** *********. They **** ************ ******* **** ********* with ***** ******* ********* ***** *******/*********, along ************-***** ******* *** ** *** of ****** **** ** emergency ********. **** ** the ******* *********** *** geared ******* ********* *********** or ****** *******, ***** the ******* *** ********* focused ** *****.**** ******* ********* *** be ***** *********'* *******

Not ********** ** **** ** *** ******

***** ******* **** ***** prices *** '***********' **** Hikvision/Dahua, **** **** **** it ***** **** **** do *** **** ** focus ** '********' ********, but ******* *** ***** experience ** *****, *** manufacturing/engineering ************ ** ***** on ****** ********, ************ those **** *** *********** analytics, **** *******, ****** solutions, ** *****-***** ***********, where *** ******* **** it *** * ****** advantage **** ******.

North ******* ********

********* ******* *** *********** zero ******** ** ***** America. *** ******* ** looking *** ************ *** integrator ******** ** ***** their ******** **** *** market ****.  ****** *********/*****, they *** *** ******** to ***** * ***** team ** ***** *** in **** ******, *** will **** **** ****** dedicated ** *** ****** as ***********. ******* ** open ** *****-***** ************ arrangements, *** ***** ****** to ****** ******** ***** their *** ***** ** help ***** ****** ***********.

Market **********

***** *** ***** ******** is *****, *** *** offer ******* ******** *** size **** ******* ******* to ** *****, ** is **** ******* ********* in ***** ** ***** surveillance *********, *** **** successful ** ***** *** have * ***** ***** presence ** ***** *** technical *******. ****** ********* are **** ****** ** want ** **** ******** with *************** ** *** companies **** ****** *** surveillance, ** ****** **** current *** ****** ***** can ** ************. ******* may **** * ******* lineup **** *** **** some ** *** ***** of ***** *********, *** will ****** **** **** they ****** **** ** local ************ ** *********** to ***** ***** ******** to *** ***** **** want, ****** **** ****** to ****** * **** large ******** ******* **** ADI ** ********** ** represent ***** *******, *** even ***** *** **** supporting **** * ******* challenging ******* * ****** presence.

Comments (17)

Not Interested In Race To The Bottom

they are not planning to build a large team of their own in this market

So basically they are going to fail hard in the US? Even if their products are good, their two bigger rivals are already racing to the bottom plus funding large local teams of their own. How does Kedacom stand out against that?

Just a thought,

Potentially by building better products designed to meet a more specialized client.

The feature set race to the bottom is defined by "more pixels, lower light, analytics and cheaper"

Maybe they enter with dual NICs and routing on cameras, dual power supplies and built in redundancy, a P2P that can be installed and managed by the integrator or subscriber to reduce concerns, incorporate VPN technology, integrate to platforms differently.

I remember Netscape, AOL, MySpace being unbeatable in a highly competitive market. 

Maybe but that's a small market and Chinese manufacturers seem to be focused on scale / size. Also, if they did that, they would need a lot more local support and sales for the more complex / niche offering.

They want to break into municipality and first responders market in NA? Good luck with that as a Chinese company and manufacturer. They are much better off partnering with an NA company to OEM and provide sales and support operations. Sort of like a March or Verint. 

I agree, pursuing municipal markets without a strong partner and local presence is not likely to go anywhere. Even if their product was twice as good and half the price (and now it is even harder to beat Taser/Axon free cameras), that is a very relationship-driven market.

From an integrator's perspective: 

 I'm always interested in using new brands which can differentiate us from the norm. My prime concerns when searching are the following: 

 1. Quality product.
 2. Support with a phone# I can call which would be picked up by someone local.
 3. A name & face who will meet in person & answer my concerns or inform me of new product offerings.
 4. A strong/fast RMA system.
 5. Quick product turn-around. (Same day or next day delivery/pickup.)
 6. Competitive/Reasonable pricing.
 7. A company agenda that doesn't interfere with our companies morality/ethics.

 At a very quick glance, I don't see this company filling my needs list yet. Still...I'm always curious.

I think their best play might be with a large national integrator, someone who already has the presence, ability to handle support, stock product/do RMAs in bulk, etc. Particularly if they worked with that organization to develop unique capabilities (focus on cyber security/secure access, etc.).

In theory with this scenario, Kedacom could supply product at a cost-effective price point because they would not need to invest in local sales, and the integrator could have a solid offering to go against their competitors, particularly if they have good A&E relationships to get things specified into larger jobs.

The problem is that you are then not targeting Hikvision/Dahua, but Axis, Avigilon, Milestone, Genetec, etc. Companies that have already been somewhat cornered into that market, and likely to defend it heavily. It would be the kind of bet for a JCI/Tyco to make, not a Convergint.

I agree completely but can someone explain Ubiquiti?  I have several municipalities using them to replace Firetide and such, they have limited distribution presence, no tech support and do they have any feet on the street?

Granted they are inexpensive and in their attempts at other verticals the value didn't transfer from what I can see. 

I think the stylized "More Than HD" slogan is clever!

If Dahua had only chosen a more normal "d" in their logo, kedacom's taunt would be more readily apparent.  

Shoes and clothes maybe…  Electronics, what are you willing to risk? 

Once again a product that is researched and manufactured in Mainland China.

When it comes to Physical Security the single most important issue to me is the origin of the product.  China is a country with a track record of attempting to hack and hacking into our Networks. 

I won’t be specifying anything from China in any of my projects.

Some of their products look pretty good. Is there a way to currently purchase them in the US?

 

Thank you

Maybe some of the old-timers can confirm, but isn't Kedacom the original "Chinese OEM Giant" from the late 90s early 2000s? Guys like i3dvr and Say Security used their capture cards in DVRs. Or am I thinking of someone else from China... 

 

You are thinking of Korean Digital Communications Company KODICOM

 

That's it. Thanks! 

They all look the same...

I hate when chinese CCTV manufacturers set out to beat Dahua and Hikvision or thats what their slogan and motto is. Just be different, offer something different

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