SIA NPS New Product Showcase Judging

Author: Carlton Purvis, Published on Apr 18, 2013

"It's like a cute baby contest. If only 12 ugly babies enter, then only ugly babies are going to win," explained the SIA New Product Showcase (NPS) chair, Jennifer Martin, of their awards program.

Many industry people, or at least us, have been confused over the years about the significance of these awards. While most security industry programs are obviously picked without any real consideration, SIA's sometimes seemed to be different.

*******, *** *****'* ****** ******* **** ** *****. “**’* * marketing ****, ****’* **** **,” ******** *** ********* *****, ****** a ***** ************ ** *** **** ***** ** *** ****** forum. ** *** ***** *** **********, “*****’* *** **** ****** you *** ***** * ***** ***** *** *** *** *** exposure *** *** *** **** ****,” *** ****.

** *** *******,*** **** *** ****, ******** **** *** **** **** *** ***** ** * half-page *************, “*** ****** *** **** ** ****** ** ********* new ******** *** ******** ******* ** ********** ********* ************** ********.” And *** ******, *** **** *** ******* ** * ****** of ******** *********** ** *** ********.

What ***** * ******* * ****** (*** ***

**** ****'* ******** ****** ********* *****. ******** *** ****** ** their **********, *************, *** ************* (** ***** *****, **********, **********, value *** * ****-***** ********). *** *******, ******* ****** ***** price *** * ***** ****** ** ***** ******** ****** ***’* **** “**** *** *******.”*** ****** ** ********** *** ******* ** *********. *** ***** even *** *** ** *** ******* ******** ****** ***** *** one ** *** ****** **** **** ** **********. *** ****** however ***** ******* ***** ***** ** ********* *** **** ****** each **** **** ******** * **** *******. **** **** ********, ISD *** ************ **** ****** **** ** ***** ** ** priced ** *** **** *** ** *** ******.

You (****) **** ** ***** ** ***

***** **** ** ******* **** ** ********* *** ** **** categories ***** **** ** *******. ****** *** **** ********** *** no *******. ** ** *** *** *** ***** ********* *** didn’t ***** ***** **********, ***** ************* ********, ******** ********** ** ***** ********* ********. ** ***** **** **** ** **** ***. **** ******** that ** *** *** *** ****** ** *** ** ***** publications, *** **** *********** ******.

Manufacturers ** *****

*********, **** ** ******** ** *************, ** ***** *** *** dozens ** ******* *** *** ******* ********* *** ********** *** a *** ******** *******. *******, ** **** ** *********** ***** **** *******, ***** ** *** '******** ***********' ** *****, who ***** ** *********** ***** **** ** **** *******?

Comments (4)

*******, ********** ***** ** **** ***** **** ***** ** ********, for *******, ** * ******* ********** ****** ***** ******** ******** and ************ **** ****** ********** ****** *** ********, *** *** results *********.

*******, ** **** ******* * ******** ***** *** *********** *** new ********** *******, **** ********* *** *** ***, *** ***** how **** ***** ** ** ***** ** *** ****, ** helps ** **** ******** *****. * ***** ****** *** ***** of ****** ********* ** **** ****** *** ****, *** * decided **** * ***** *** *** ******* **** ** *** new ******** (*** ***** **** ****** **** ******** **** ** action) ** ******* **** ** ********* ******** *****.

*'* *** ***** ** **** ***** *** *** ****** **** for *** *********** *********, *** ** **** **** ******* *** products *** ******* ** ** **** ***—*** *********** ***** ******* real ******* ** **** ***********, ***'* *** *****?

*******, ** *** ** ********* ******* "*********** ***** **** ** ugly *******"—**** ***** ****** ***** ** ********* **** ********* * know. * **** ***** ***** ** ****** ****** * ******* selection ***** ****** **** *** ******. ** * ***** ****'* a *** ** ** *************. [ ** ** - * thought **** ******* **** ****** ** ****!;-)]

***, **** **** ******** *** ***** ** **. ** ********, you **** *** *** '*****' ** **** ********, ** ******* we **** *** ****** ******.

***** * **** ***** ***** ******* ****** * ******* ********* based******** *** (** **** **************, ***.), * **** **** **** people *** ** ** * *** ************* *** ****** * product, ********** *** *** '**** ** ****' ***.

****, ****—*** *** *** "*****". *** **** ** ***** ** **, I **** *** * *** ********** ******** *** **** **** they *** ** "*** *********" ** ********** *** ** **** to * **** ******* *** * "**** ** *****" ******* to ******.

*****, * ***** ***** ********* ***** ********* ** ****** **** showcase ****** *** *********** ***** *** **** ******** *** ********** professionals ***** ***** **** *** *********, **** ** ******** ******** references. ***** ********* ******* ***** ***** **** **** ****** ** break * ***.

* **** ** **** ** **** ****** ********* *********** ****** *** ****** ** ****** ******.

***, * ** **** **** ***** ******** ** ****** ****** used, **** ** ******** ******** **********.

*******, '**** ** ****' ** * *** ***** **********. ***** nearly ***** ******* *** *** ******** **********, ***** ** **** one ******* **** **** '**** ** ****' **** **** *** the **'* ******* ***** *****.

* **** **** ****** *** ***** ****** *** ** **** is ****** **** ** **, *****'* *** ******** **** ******?

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