JCI Runs Anti-Verkada Campaign

By Sean Patton, Published Jun 02, 2021, 10:43am EDT (Info+)

Security giant JCI / Tyco is running a half-million-dollar campaign targeting Verkada, an atypical move for a mega-incumbent versus a startup.

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In this note, we examine the campaign and its goals, including feedback from JCI.

Buyback ***** ********

*** ** ******** ***** **** ******* ********** ** ** $*** *** **** Verkada ****** ******** ** ************* ***** ( ******* ****):

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*** **** ***** **** ** ** get *,*** ****** *****-*** ** $***,*** in ******* ***** **** *******. **** require * *-***** ******* ******** ************ per ****** ******, *** *** ****** can ** **** *** *************************.

***** **** ** ******* ******** *** rare, **** ******* ** ***** ************, especially **** * ***** ******* ********* a ******* *******. ********* ***** *** offered ** ******* ********* ****** ** replace ****** **********.

Running ****** ****** ********

** **** ** **** *********, *** is ******* * ****** ****** ********, so **** ******* ******** *** '*******' JCI *** *** ***** **** **:

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***'* *** ***** ** *******'* *********** locked-in *******, *** *** **-**** ********** of ********** *********** ********, ******** ******** ** ****. **** ** *** *** ** found **************'* ****** ******** **** ****.

Challenge - ***** ****** ******** ** ******* ******* ****

*** *********** ***** *** *** ******* is $*** *** ****** ** **** little ******** ** *** **** ***** in * ********* ******* ******. ******* cameras **** $*** - $*,*** **** dealers, *** $*** *** ****** *** a *-**** ************.******* ***** ********'* *********** **** ******* ********* *** ******* ** * strength ** ***** ******.

**** ***** ***** ********** *** ******* users **** **** **** *-* **** contracts, *** **** **** **** *********** other ******* ******, *** **** *** only ******** ********:

*** ******* ***** ** **** * buyback ** *** ****** ******. ** are *********** ***** ******** ** **** out ********* **** ***** **** ** trade **.

Verkada **** ~***,*** *******

******* ********* ** *******'* ********** ***** installed ****. ***** *** ******* *** received ******** ********* *** *** ********* actions *** *** ******* ***** *** marketing ********, ******** ** ********* ***** surveillance *************, *******'* ******** ****, ***** at *****, ** ***** ******** ** companies **** ***** ***, ****'* *** Exacq, *******, *********, ***. ***** ******* has ***,***+ ******* *********, ***** ***** companies ****** **** **** ********* **** or **** ** ***** ** ********* larger **** *******.

****, ******* ********* *** ********* * year ** *** ***, ** ******* customers ** ****** ** ********** ******, though **** *** ******* ******** *** hack/breach **** ******* **** ********.

Not **** ******* ******* ********* ******* *******

*** ** *** ***** ** ********* Verkada **** ****** ****** *********. ***** Networks *** ****** **** ****** ***** systems ** ******* ************:

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******* **** *** ************ **** *******, but ***** ** **** ** ******** **** **** ***** **** ** differentiate **** ******* **:

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Cloudvue ****** *******, ******** ******* ******

******** *** ****** ** ****** ******** to ******* *** ***** ***** ***********, and** ***** ******* *********** ****** ****** our ******** ****. ******** **** ** ** *** due ** ********** * ***** *** customer:

** *** * ***** ** *** with * ***** *** ******** ****** online *** ****** ****** *** ******* for ******* ******* ***** *** ******* adjusted, ****** ** *** ** *** good ***

Verkada ******* ******* ** ***

*** **** *********** ***** *** ******* credit ** *** **** *** **** ship *** ******* **** ** *** for *** ***** *******, ********* *** credit ***** ** *** ****** ** cameras ********:

*** ******** ********* ** ***** ********** (the ******** ********) *** **** ******* they ***** **** ** ***** **. The ********** **** ****** *** ******* amount *** ***** ** *** **** cameras *** ******** **** **** ***** their ***** **** **. ** **** the ********** *** ****** ** ***** invoice **** ** **** *** *** order.*** ********** **** ***** *** ******* back ** ** ***** *** *** account (** *** *** ********).** ** ** *** *** *** the ******* ********, ** **** ****** the ****** ** ***** ******* ** reflect ****.

Positive **** *** *******?

***** ******** **** ** ** ******** by * ***** ********* ******** ******* could ** **** ** * ******** sign *** *******, ** **** *** recognizes ******* ** ** *********** ****** to ******** ** **** ******.

*** *** ** *** ***** ** its ********** ******* *******, *** *******, a******** ********* ***** ****** ********** ******* last ******* ******* **** ** **** ** IPVM's **** ********** **********.

*******, *** ****** ** ******* ** not *** ** **** *******. *** Verkada **** ******* *** ********** ****** to **** ******* *** ***** ********** they *** ******? *** **** *******'* 'lock-in' ** * *********** ****** ******* to *******'* ********* ****** *****? ***** both ****** ** ** ****.

Comments (8)

**** ** **** *****. * ***'* see **** ******* ********* ****** * switch *** **** * $*** *** camera ******. ***** ** *** *** a ****** **** ********, ** ***** free **** **** (*** **** *** integrator * ********** ***-****** ***** ***), or ********* **** ****** ******** ***'* resources *** ** ***** *** **** traction.

**** ** **** ****** ** ******* customers **** ***** **** ******* **** Verkada ******, *** * ***'* *** many ** ***** ******** **** ***** to * *** ******* ** * logical ******.

Agree: 7
Disagree
Informative
Unhelpful
Funny

* ***** *** ** ****, **** if *** ** ********** ** ****** some ********* ****, ******* ** ******* on ******** ***** ***+ ****** ****** sales ****. ***** ******* ** **** compared ** ***, *** *** ******* like *** ***** *** ********* ** the ******* ***** *******.

*** *******, *** **** ******** ** not ******* **** **** **** ** the ******** **** *** *** **** get **** **** ** *** **** year, **** **** ** *** **** after, ***.

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny

**** ** ***-**** ***********, ** *** backfire. ******** ***** ** *** ** two ****, ****** ****'** ******** *** the ***, ** **** *** ** because ** **** ** * **** thing ** * *****-** ** ****** a ******* ****** ******* ******* ****** to **** ***** *** *******.

Agree: 3
Disagree
Informative
Unhelpful
Funny

*** *** ****** ** ** **** thing * *** *********. *** ***** after ******* ****** ****** *******'* ****** image ** **** ""**** ** * threat" ** ** ******** ******** ** JCI ** ********* ****.

* ***** ** ****** **** *** IPVM "******* ** * *******" *****. Nothing ******** ** ***** **** ****.

Agree: 2
Disagree
Informative
Unhelpful
Funny

*** *** ****** ** ** **** thing * *** *********

**** ********* ***** **** ****? :)

***, * ** ***** **** *** that ***** ** * **** ** backfire *** *** ** ******* *** I ***'* ***** *** ********* ** good *********.

Agree: 2
Disagree
Informative
Unhelpful
Funny

*****://***.*******.***/*****/***.*******.***/*****/*****/****-**/**********************.***

** ********* **** ******* *** *** Certified ******* ** *****. **** ** not ** ****-****** ******** *** ** are *** ********* *** ********** **********. We ****** **** ** **** * fair ********** ** *** ******** ** what ***** ******** *** ** ** the ****** *** **** **** ******* our ****** **** **** ** **** cameras ** * **** *** ** kickstart **** *******. ** ** ****** require *** ******** ****** ** ** sent **** ** **.

** **** ***, ********* ** *** sincerest **** ** ********, ******* ** the ***** ***.

Agree
Disagree
Informative
Unhelpful
Funny: 1

***********: ***** ******** ***** ** ** referencing ********** **** ****(****** ****** ******** *********) ********"********* *** ** ******* **** ***** Surveillance?"

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Agree
Disagree
Informative
Unhelpful
Funny: 1

****'* ***** *********** **** *** ********* owned ** *** ***.

Agree: 1
Disagree
Informative
Unhelpful
Funny
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