JCI Runs Anti-Verkada Campaign

By Sean Patton, Published Jun 02, 2021, 10:43am EDT

Security giant JCI / Tyco is running a half-million-dollar campaign targeting Verkada, an atypical move for a mega-incumbent versus a startup.

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In this note, we examine the campaign and its goals, including feedback from JCI.

Buyback ***** ********

*** ** ******** ***** **** ******* ********** ** ** $*** for **** ******* ****** replaced ** ************* ***** ( ******* Test):

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*** **** ***** **** is ** *** *,*** camera *****-*** ** $***,*** in ******* ***** **** program. **** ******* * 1-month ******* ******** ************ per ****** ******, *** the ****** *** ** used *** *************************.

***** **** ** ******* programs *** ****, **** outside ** ***** ************, especially **** * ***** company ********* * ******* company. ********* ***** *** offered ** ******* ********* trying ** ******* ****** incumbents.

Running ****** ****** ********

** **** ** **** marekting, *** ** ******* a ****** ****** ********, so **** ******* ******** for '*******' *** *** are ***** **** **:

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***'* *** ***** ** Verkada's *********** ******-** *******, and *** **-**** ********** of ********** *********** ********, which*** ******** ** ****. **** ** *** ads ** ***** **************'* ****** ******** **** hack.

Challenge - ***** ****** ******** ** ******* ******* ****

*** *********** ***** *** the ******* ** $*** per ****** ** **** little ******** ** *** sunk ***** ** * purchased ******* ******. ******* cameras **** $*** - $2,000 **** *******, *** $199 *** ****** *** a *-**** ************.******* ***** ********'* *********** sunk ******* ********* *** ******* as * ******** ** their ******.

**** ***** ***** ********** for ******* ***** **** long **** *-* **** contracts, *** **** **** were *********** ***** ******* offers, *** **** *** only ******** ********:

*** ******* ***** ** only * ******* ** the ****** ******. ** are *********** ***** ******** to **** *** ********* that ***** **** ** trade **.

Verkada **** ~***,*** *******

******* ********* ** *******'* relatively ***** ********* ****. While *** ******* *** received ******** ********* *** its ********* ******* *** its ******* ***** *** marketing ********, ******** ** incumbent ***** ************ *************, Verkada's ******** ****, ***** at *****, ** ***** compared ** ********* **** Eagle ***, ****'* *** Exacq, *******, *********, ***. While ******* *** ***,***+ cameras *********, ***** ***** companies ****** **** **** multiples **** ** **** an ***** ** ********* larger **** *******.

****, ******* ********* *** generally * **** ** two ***, ** ******* customers ** ****** ** inherently ******, ****** **** the ******* ******** *** hack/breach **** ******* **** somewhat.

Not **** ******* ******* ********* ******* *******

*** ** *** ***** in ********* ******* **** Google ****** *********. ***** Networks *** ****** **** market ***** ******* ** Verkada ************:

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******* **** *** ************ name *******, *** ***** ad **** ** ******** **** **** ***** plan ** ************* **** Verkada **:

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Cloudvue ****** *******, ******** ******* ******

******** *** ****** ** growth ******** ** ******* and ***** ***** ***********, and** ***** ******* *********** issues ****** *** ******** test. ******** **** ** it *** *** ** onboarding * ***** *** customer:

** *** * ***** in *** **** * major *** ******** ****** online *** ****** ****** was ******* *** ******* devices ***** *** ******* adjusted, ****** ** *** up *** **** ***

Verkada ******* ******* ** ***

*** **** *********** ***** the ******* ****** ** the **** *** **** ship *** ******* **** to *** *** *** final *******, ********* *** credit ***** ** *** number ** ******* ********:

*** ******** ********* ** their ********** (*** ******** customer) *** **** ******* they ***** **** ** trade **. *** ********** then ****** *** ******* amount *** ***** ** how **** ******* *** involved **** **** ***** their ***** **** **. We **** *** ********** the ****** ** ***** invoice **** ** **** out *** *****.*** ********** **** ***** the ******* **** ** us ***** *** *** account (** *** *** shipping).** ** ** *** get *** *** ******* promised, ** **** ****** the ****** ** ***** invoice ** ******* ****.

Positive **** *** *******?

***** ******** **** ** ad ******** ** * giant ********* ******** ******* could ** **** ** a ******** **** *** Verkada, ** **** *** recognizes ******* ** ** significant ****** ** ******** so **** ******.

*** *** ** *** alone ** *** ********** towards *******, *** *******, a******** ********* ***** ****** criticized ******* **** ******* ******* **** ** last ** ****'* **** integrator **********.

*******, *** ****** ** whether ** *** *** of **** *******. *** Verkada **** ******* *** determined ****** ** **** through *** ***** ********** they *** ******? *** will *******'* '****-**' ** a *********** ****** ******* to *******'* ********* ****** plans? ***** **** ****** to ** ****.

Comments (8)

**** ** **** *****. I ***'* *** **** Verkada ********* ****** * switch *** **** * $100 *** ****** ******. Offer ** *** *** a ****** **** ********, or ***** **** **** outs (*** **** *** integrator * ********** ***-****** labor ***), ** ********* that ****** ******** ***'* resources *** ** ***** get **** ********.

**** ** **** ****** to ******* ********* **** would **** ******* **** Verkada ******, *** * don't *** **** ** those ******** **** ***** to * *** ******* is * ******* ******.

Agree: 7
Disagree
Informative
Unhelpful
Funny

* ***** *** ** that, **** ** *** is ********** ** ****** some ********* ****, ******* is ******* ** ******** their ***+ ****** ****** sales ****. ***** ******* is **** ******** ** JCI, *** *** ******* like *** ***** *** structure ** *** ******* sales *******.

*** *******, *** **** question ** *** ******* they **** **** ** the ******** **** *** can **** *** **** more ** *** **** year, **** **** ** the **** *****, ***.

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny

**** ** ***-**** ***********, it *** ********. ******** could ** *** ** two ****, ****** ****'** thankful *** *** ***, or **** *** ** because ** **** ** a **** ***** ** a *****-** ** ****** a ******* ****** ******* nervous ****** ** **** names *** *******.

Agree: 3
Disagree
Informative
Unhelpful
Funny

*** *** ****** ** no **** ***** * bad *********. *** ***** after ******* ****** ****** Verkada's ****** ***** ** they ""**** ** * threat" ** ** ******** behemoth ** *** ** targeting ****.

* ***** ** ****** with *** **** "******* as * *******" *****. Nothing ******** ** ***** from ****.

Agree: 2
Disagree
Informative
Unhelpful
Funny

*** *** ****** ** no **** ***** * bad *********

**** ********* ***** **** that? :)

***, * ** ***** with *** **** ***** is * **** ** backfire *** *** ** Verkada *** * ***'* think *** ********* ** good *********.

Agree: 2
Disagree
Informative
Unhelpful
Funny

*****://***.*******.***/*****/***.*******.***/*****/*****/****-**/**********************.***

** ********* **** ******* for *** ********* ******* in *****. **** ** not ** ****-****** ******** and ** *** *** targeting *** ********** **********. We ****** **** ** have * **** ********** of *** ******** ** what ***** ******** *** be ** *** ****** and **** **** ******* our ****** **** **** no **** ******* ** a **** *** ** kickstart **** *******. ** no ****** ******* *** replaced ****** ** ** sent **** ** **.

** **** ***, ********* is *** ********* **** of ********, ******* ** the ***** ***.

Agree
Disagree
Informative
Unhelpful
Funny: 1

***********: ***** ******** ***** to ** *********** ********** **** ****(****** ****** ******** *********) ********"********* *** ** ******* Your ***** ************?"

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Agree
Disagree
Informative
Unhelpful
Funny: 1

****'* ***** *********** **** are ********* ***** ** the ***.

Agree: 1
Disagree
Informative
Unhelpful
Funny
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