iSecurity Virtual Trade Show Examined

By: John Honovich, Published on Jan 31, 2010

On March 3, 2010, a one-day 'virtual' trade show will be held. Called the iSecurity Virtual Trade Show and run by Security Magazine / SDM, the event will allow people to log in from their computers to watch videos, chat with exhibitors and other 'virtualized' version of a trade show. According to the event organizers, the show will have up to 25 exhibitors including Axis, Anixter and Intransa (note: see their exhibitor overview). They expect 3500 registrations and about 2000 of those to attend live (which we think is feasible given that individual webinars for a single topic routinely receive hundreds of sign-ups). To get a feel for the 'experience of the show', view a 2 minute video overviewing the virtual trade show [link no longer available].

We think this is an interesting example in the evolution of marketing within the security industry. There's undoubtedly a shift to on-line but the important questions are (1) how much? and (2) what forms? will it take.

Ultimately, nothing can directly take replace the experience of meeting face to face but for those who do not need the physical element, on-line alternatives can become an important substitute. A critical element will be what a 'virtual' trade show can deliver - something we cannot assess until we see it ourselves live. For example, this virtual show does not have integrated two-way voice which may make in-depth conversations difficult and require initiating phone calls off-line.

The other interesting element is the much lower costs of the virtual show. As the exhibitor overview / sponsorship information form shows, the direct and indirect costs of a 'virtual' trade show are far lower than a real one (the basic 'virtual' booth is $4,000 and even the deluxe package at $10,000 is about the same price as a tiny booth in the back of a 'real' show floor). Additionally, there are no traveling or physical setup costs which add significantly to the overall expense of a physical trade show. Ultimately, what will determine success is the number of leads the virtual show generates. However, with much lower costs, the number of leads can be a fraction of a physical show and still be profitable.

1 report cite this report:

iSecurity Virtual Trade Show Reviewed on Mar 01, 2010
Below is a video screencast showing the live iSecurity Virtual Trade Show held on March 3rd. The virtual trade show is meant to be an on-line...
Comments : Members only. Login. or Join.

Related Reports

IFSEC And The Security Event Both Postponed To September Due to Coronavirus on Mar 10, 2020
IFSEC, the UK's largest security show and held in London, has been delayed to September 8-10 due to the coronavirus. The show was originally...
ISC West March 2020 Cancelled, Postponed to July 2020 on Mar 06, 2020
ISC West March 2020, scheduled to start in just 10 days, has been cancelled and show organizers are planning to replace it with a to be determined...
Train Your Team With IPVM Courses From Experts on Mar 01, 2020
You trust and use IPVM for reporting and research and you can also have your team trained by our experts. One of the most common requests our...
Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...
IPVM Conference 2020 on Feb 13, 2020
IPVM is excited to announce our 2020 conference. This is the first and only industry event that will be 100% sponsor-free. Like IPVM online, the...
IPVM Opens 12,000 Sqft Testing Facility on Dec 16, 2019
IPVM is proud to announce the opening of the world's first video surveillance testing facility that will allow us to significantly expand our...
Freebie Face-Off: Rise of ~$30 Giveaways Examined on Dec 02, 2019
The freebies are growing. Verkada started this (see The Fastest Growing Video Surveillance Sales Organization Ever - Verkada) and now has given...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
IBM Shuts Down Intelligent Video Analytics on May 02, 2019
Abruptly, IBM has discontinued its Intelligent Video Analytics solution, it confirmed to IPVM. IBM's video analytics have faced recent media...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...

Most Recent Industry Reports

Pivot3 Mass Layoffs on Mar 27, 2020
Pivot3 has conducted mass layoffs, the culmination of grand hopes, a quarter of a billion dollars in VC funding, and multiple failures to gain...
Athena CEO Criticizes 'Deplorable' 'Nitpicking', IPVM Refutes on Mar 27, 2020
Athena Security's CEO Lisa Falzone has strongly objected to IPVM's reporting on Athena, calling it 'deplorable' and repeatedly criticizing IPVM's...
Hikvision Admits Sanctions Harming Its Financial Performance on Mar 27, 2020
While Hikvision initially downplayed being sanctioned for human rights abuses, the company is now admitting a significant impact in a new PRC...
New Axis M30 Cameras Tested on Mar 26, 2020
Axis has released a new generation of, for them, relatively low cost M30 series cameras, claiming to deliver "sharp video quality even in poor...
Coronavirus Shuts Down ADT Door Knockers on Mar 26, 2020
Coronavirus has another victim - this time, alarm giant ADT has stopped all door to door sales. Door knockers are a critical but controversial...
Access Control Course Spring 2020 - Save $50 Last Day on Mar 26, 2020
Register Now - Spring 2020 Access Control Course. Today, March 26th is the last day to save $50. IPVM offers the most comprehensive access...
Convergint Coronavirus Cuts on Mar 25, 2020
One of the world's largest security integrators, Convergint, has made a major move to handle the impact of coronavirus, with cuts across the...
VSaaS 101 on Mar 25, 2020
Video Surveillance as a Service (VSaaS) is the common industry term for cloud video. But what does it mean? How does it all work? Inside this...
TVT / InVid Facial Recognition Tested on Mar 25, 2020
Facial recognition is frequently sold for thousands of dollars per channel but some China manufacturers are offering full facial recognition...
IPVM Launches On-Demand Courses on Mar 24, 2020
For nearly a decade, IPVM has been a leader in online live courses. Now, we have added on-demand versions for all courses. The same course...