iSecurity Virtual Trade Show Examined

Author: John Honovich, Published on Jan 31, 2010

On March 3, 2010, a one-day 'virtual' trade show will be held. Called the iSecurity Virtual Trade Show and run by Security Magazine / SDM, the event will allow people to log in from their computers to watch videos, chat with exhibitors and other 'virtualized' version of a trade show. According to the event organizers, the show will have up to 25 exhibitors including Axis, Anixter and Intransa (note: see their exhibitor overview). They expect 3500 registrations and about 2000 of those to attend live (which we think is feasible given that individual webinars for a single topic routinely receive hundreds of sign-ups). To get a feel for the 'experience of the show', view a 2 minute video overviewing the virtual trade show.

We think this is an interesting example in the evolution of marketing within the security industry. There's undoubtedly a shift to on-line but the important questions are (1) how much? and (2) what forms? will it take.

Ultimately, nothing can directly take replace the experience of meeting face to face but for those who do not need the physical element, on-line alternatives can become an important substitute. A critical element will be what a 'virtual' trade show can deliver - something we cannot assess until we see it ourselves live. For example, this virtual show does not have integrated two-way voice which may make in-depth conversations difficult and require initiating phone calls off-line.

The other interesting element is the much lower costs of the virtual show. As the exhibitor overview / sponsorship information form shows, the direct and indirect costs of a 'virtual' trade show are far lower than a real one (the basic 'virtual' booth is $4,000 and even the deluxe package at $10,000 is about the same price as a tiny booth in the back of a 'real' show floor). Additionally, there are no traveling or physical setup costs which add significantly to the overall expense of a physical trade show. Ultimately, what will determine success is the number of leads the virtual show generates. However, with much lower costs, the number of leads can be a fraction of a physical show and still be profitable.

1 report cite this report:

iSecurity Virtual Trade Show Reviewed on Mar 01, 2010
Below is a video screencast showing the live iSecurity Virtual Trade Show held on March 3rd. The virtual trade show is meant to be an on-line...
Comments : PRO Members only. Login. or Join.

Related Reports on Trade Show

NCS4 Sports Security Show Report on Jul 12, 2017
The National Center for Spectator Sports Safety and Security Show, or NCS4, is put on by The University of Southern Mississippi as a forum to...
NRF 2017 Exhibits Traffic Weak on Jun 28, 2017
The 'retail apocalypse' is not sparing the security industry. The National Retail Federation's Protect 2017's exhibit traffic is weak, notably...
ESX 2017 Final Show Report on Jun 16, 2017
The ESX (Electronic Security Expo) day 3 / Thursday is done and the exhibits are over. IPVM was in Nashville covering it in-depth. Below covers...
ASIS 2017 Cuts Day 3 Exhibits to 3 Hours on Jun 14, 2017
The 3rd day of major trade shows are always the worst attended. And with shows with poor traffic, like ASIS over the past few years, day 3 has...
The Sleaziest Booth Of ISC West - Rapid Response on Apr 10, 2017
The use of 'booth babes' is way down overall, but one company, Rapid Response, continues to treat ISC West like it is an HBO brothel documentary...
Best and Worst - ISC West 2017 Show Report on Apr 10, 2017
IPVM went to Las Vegas, examining what vendors are showcasing and what is new. Attendance was up, according to the show, and was certainly well...
Top Trade Shows For Security Integrators on Mar 16, 2017
100+ North American security integrators told us what trade shows they attend and why. The most well known shows are ISC West and ASIS but there...
Advertising Like Avigilon at the ISC West Airport on Feb 24, 2017
Avigilon has grabbed a lot of attention over the last few years advertising at the Las Vegas airport when attendees fly in. But how does that...
ASIS Misrepresents Show Numbers on Feb 01, 2017
With years of struggling attendance and exhibitors increasingly frustrated, ASIS is gearing up for their 2017 show. Unfortunately, their 2017...
China Hot For Intelligent Video on Oct 27, 2016
The clear top theme at the 2016 Security China show has been intelligent video. This is a big shift from past years, and China's historical focus...

Most Recent Industry Reports

Avigilon CEO Attacks Asian Companies Cyber Insecurity on Aug 18, 2017
Avigilon CEO is taking aim at their Asian competitors. And he is going directly after these company's cyber security issues. In this note, we...
Sony Next Gen HD Dome Camera Tested (SNC-EM642R) on Aug 18, 2017
Sony has released their latest generation, claiming improved WDR and low light, increased IR range, and more. We tested the SNC-EM642R outdoor IR...
IP Networking Course September 2017 on Aug 17, 2017
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
Knightscope Raises $10 Million With $3,320 Average Per Investor on Aug 17, 2017
Congrats to Knightscope. And condolences to their legion of little investors. Knightscope has disclosed they have raised $10+ million from their...
Axis and Arecont Legal Conflict Over Multi-Imager Cameras on Aug 17, 2017
Arecont threatened Axis. Axis has responded by moving to invalidate an Arecont patent. It is an important contest. Multi-imagers are Arecont's...
Directory Of Consumer Security Cameras on Aug 16, 2017
The consumer camera segment continues to grow, with new startups and models from existing players released seemingly every month. In this report we...
Cat 5e vs Cat 6 vs Cat 6a Network Cable Usage Statistics on Aug 16, 2017
Cat 5e? Cat 6? Cat 6a? What do integrators use in practice, today? 140+ integrators told IPVM. Here are the results: For those who want to...
Hikvision Responds To Cracked Security Codes on Aug 15, 2017
Hikvision has responded to IPVM's report on Hikvision's security code being cracked, both with a 2 page update to dealers and communication...
Stolen Video NVR / DVR Statistics on Aug 15, 2017
"But what happens if someone steals my recorder?" Anyone who has done more than a handful of jobs has probably heard this question several times....
Hikvision Europe Cutting Out Unauthorized End User Sales on Aug 15, 2017
The days of anyone buying Hikvision from anywhere off the Internet are numbered, at least in Europe, if Hikvision's plan comes to fruition. In...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact