iSecurity Virtual Trade Show Examined

Author: John Honovich, Published on Jan 31, 2010

On March 3, 2010, a one-day 'virtual' trade show will be held. Called the iSecurity Virtual Trade Show and run by Security Magazine / SDM, the event will allow people to log in from their computers to watch videos, chat with exhibitors and other 'virtualized' version of a trade show. According to the event organizers, the show will have up to 25 exhibitors including Axis, Anixter and Intransa (note: see their exhibitor overview). They expect 3500 registrations and about 2000 of those to attend live (which we think is feasible given that individual webinars for a single topic routinely receive hundreds of sign-ups). To get a feel for the 'experience of the show', view a 2 minute video overviewing the virtual trade show.

We think this is an interesting example in the evolution of marketing within the security industry. There's undoubtedly a shift to on-line but the important questions are (1) how much? and (2) what forms? will it take.

Ultimately, nothing can directly take replace the experience of meeting face to face but for those who do not need the physical element, on-line alternatives can become an important substitute. A critical element will be what a 'virtual' trade show can deliver - something we cannot assess until we see it ourselves live. For example, this virtual show does not have integrated two-way voice which may make in-depth conversations difficult and require initiating phone calls off-line.

The other interesting element is the much lower costs of the virtual show. As the exhibitor overview / sponsorship information form shows, the direct and indirect costs of a 'virtual' trade show are far lower than a real one (the basic 'virtual' booth is $4,000 and even the deluxe package at $10,000 is about the same price as a tiny booth in the back of a 'real' show floor). Additionally, there are no traveling or physical setup costs which add significantly to the overall expense of a physical trade show. Ultimately, what will determine success is the number of leads the virtual show generates. However, with much lower costs, the number of leads can be a fraction of a physical show and still be profitable.

1 report cite this report:

iSecurity Virtual Trade Show Reviewed on Mar 01, 2010
Below is a video screencast showing the live iSecurity Virtual Trade Show held on March 3rd. The virtual trade show is meant to be an on-line...
Comments : PRO Members only. Login. or Join.

Related Reports on Trade Show

Hikvision Drops ASIS / GSX, Ex-Dahua ISS CMO Takes Advantage on Aug 02, 2018
The fallout of the Ban Bill has begun and it is hurting the already beleaguered ASIS GSX show next month. Mega-exhibitor Hikvision has now...
IFSEC Competitor The Security Event Launches, Same Week As ISC West on Jul 02, 2018
IFSEC is facing competition. Led by an ex-IFSEC head, partnered with mega-exhibitor Essen and hosted in IFSEC's old city, Birmingham, "The...
ASIS GSX Show Struggling Getting Exhibitors on Jun 26, 2018
The show formerly known as ASIS, now GSX, is less than 3 months away. And it is struggling to get exhibitors to go back to Las Vegas, just...
GDPR / ICO Complaint Filed Against IFSEC Show Facial Recognition on Jun 20, 2018
IPVM has filed a complaint against IFSEC’s parent company UBM based on our concern that the conference violates core GDPR principles on...
IFSEC 2018 Final Show Report on Jun 20, 2018
IPVM attended the IFSEC show for the first time this year. The Chinese took over the show, centered on Hikvision, flanked by Dahua, Huawei and a...
Top Benefits Of Attending Trade Shows (Statistics) on May 15, 2018
150 integrators told IPVM: What are the top benefits of going to trade shows? The clear top 2 responses in order: (1) Networking (2) New...
'Best In Show' Fails on Apr 19, 2018
ISC West's "Best In Show" has failed. For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
Strong ISC West 2018, Says Manufacturers, GSX / ASIS Expected Weaker on Apr 17, 2018
Manufacturers say ISC West 2018 was strong, continuing the trend we have seen in 2017 results and 2016 results. However, those same 100...
Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
ISC West Bans Booth Babes on Mar 22, 2018
Booth babes, goodbye. Technically, ISC West banned them 2 years ago with a 'staffing attire' requirement but it looks like ISC West is going to...

Most Recent Industry Reports

25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Chinese Government Praises Hikvision Following Xi Jinping on Sep 17, 2018
The Chinese government council responsible for managing China's state-owned companies praised Hikvision’s obedience to China’s authoritarian leader...
Amazon Ring Spotlight Cam Tested on Sep 17, 2018
Amazon's Ring has released their latest camera entry, the Spotlight Cam, which we bought and tested in our Consumer IP Camera Analytics...
European Mega Security Firm Verisure Pushing Security Fog on Sep 17, 2018
The European mega security firm Verisure (Securitas Direct), with a reported 2 million customers, is pushing security fog, as shown in this BBC...
IP Camera Cable Labeling Guide on Sep 14, 2018
Labeling cables can save a lot of money and headaches. While it is easy to overlook, taking time to label runs during installation significantly...
Favorite Intercom Manufacturers 2018 on Sep 14, 2018
Intercoms are certainly increasing in popularity, driven by the integration of video and IP networking. But who is the favorite? On the one side,...
Vivotek 4MP Camera Tested (FD8379-HV) on Sep 13, 2018
Next in our series of updated 4MP testing, we bought and tested Vivotek's FD8379-HV, and entry level 4MP model claiming "top-notch quality video in...
Ascent / MONI Faces Lender Lawsuit and Debt Crisis on Sep 13, 2018
ASCMA, aka Ascent, aka Brinks Home Security, aka MONI, aka Monitronics is being sued by a group of their lenders who allege: As of June 30,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact