iSecurity Virtual Trade Show Examined

Author: John Honovich, Published on Jan 31, 2010

On March 3, 2010, a one-day 'virtual' trade show will be held. Called the iSecurity Virtual Trade Show and run by Security Magazine / SDM, the event will allow people to log in from their computers to watch videos, chat with exhibitors and other 'virtualized' version of a trade show. According to the event organizers, the show will have up to 25 exhibitors including Axis, Anixter and Intransa (note: see their exhibitor overview). They expect 3500 registrations and about 2000 of those to attend live (which we think is feasible given that individual webinars for a single topic routinely receive hundreds of sign-ups). To get a feel for the 'experience of the show', view a 2 minute video overviewing the virtual trade show.

We think this is an interesting example in the evolution of marketing within the security industry. There's undoubtedly a shift to on-line but the important questions are (1) how much? and (2) what forms? will it take.

Ultimately, nothing can directly take replace the experience of meeting face to face but for those who do not need the physical element, on-line alternatives can become an important substitute. A critical element will be what a 'virtual' trade show can deliver - something we cannot assess until we see it ourselves live. For example, this virtual show does not have integrated two-way voice which may make in-depth conversations difficult and require initiating phone calls off-line.

The other interesting element is the much lower costs of the virtual show. As the exhibitor overview / sponsorship information form shows, the direct and indirect costs of a 'virtual' trade show are far lower than a real one (the basic 'virtual' booth is $4,000 and even the deluxe package at $10,000 is about the same price as a tiny booth in the back of a 'real' show floor). Additionally, there are no traveling or physical setup costs which add significantly to the overall expense of a physical trade show. Ultimately, what will determine success is the number of leads the virtual show generates. However, with much lower costs, the number of leads can be a fraction of a physical show and still be profitable.

1 report cite this report:

iSecurity Virtual Trade Show Reviewed on Mar 01, 2010
Below is a video screencast showing the live iSecurity Virtual Trade Show held on March 3rd. The virtual trade show is meant to be an on-line...
Comments : PRO Members only. Login. or Join.

Related Reports on Trade Show

China Hot For Intelligent Video on Oct 27, 2016
The clear top theme at the 2016 Security China show has been intelligent video. This is a big shift from past years, and China's historical focus...
ASIS Hurting, Fills Empty Space Pushing Attendees to Show Floor on Sep 08, 2016
ASIS depends on manufacturer exhibitors to make most of their revenue ($15+ million) but manufacturers are upset with ASIS poor performance over...
Manufacturer Trade Show Costs Analyzed - Spending Millions on Aug 25, 2016
Ten million dollars plus is spent by manufacturers at every major trade show (e.g., ISC West, ASIS, IFSEC, Essen, etc.) And the bigger booths...
Strong ISC West 2016, Cheer Manufacturers, Trumps Weak ASIS 2015 on Apr 11, 2016
As much as manufacturers were upset with a weak ASIS 2015, they are cheering the results of a strong ISC West 2016. In this note, we share survey...
10 Surprising ISC West 2016 Booth Sizes on Feb 17, 2016
Who is spending big money or cutting back on marketing? Who is going to be the IDIS of this year's show? Here are our 10 top choices: Dahua...
Weak ASIS 2015 Show Upsets Manufacturers on Oct 02, 2015
Though ASIS is supposed to be dedicated to security professionals, their main customer base and revenue source ($10+ million) is...
How to Blow $200,000 On A Booth (IDIS) on Mar 26, 2015
The industry has more than doubled in size in the past 10 years yet trade shows are struggling to get the attendance numbers they once achieved a...
Manufacturer Sales Pitches Revealed on Dec 02, 2014
IPVM sent a 'secret shopper' to ISC East 2014 to talk to manufacturer sales reps at their booths. We wanted to understand and contrast how they...
ASIS 2014 Show Floor Review on Sep 30, 2014
What Happened to the New Products? Nothing major at all. Disappointing. Lots of new recorder boxes, for some reason. Axis is now in the box...
Fall 2014 New Products Directory on Sep 23, 2014
New releases are weak this year, and unfortunately, the trend does not appear to be changing this fall. Here is a list of new products released...

Most Recent Industry Reports

Vivotek Favorability Results on Jan 20, 2017
Financially, Vivotek is doing relatively well. The company did ~$130 million in 2015 revenue and 2016 revenue (through Q3 reported) was up more...
PR Firm Pleads Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Getting Started With Your IPVM Membership on Jan 20, 2017
Here's how to get started and get the most out of your IPVM membership. Books for Members All members can download the 3 member-only books below...
Jim Cramer Sucks Up To Knightscope on Jan 19, 2017
Credit must be given to Knightscope. They are raising money right now and despite their $80 million pre-money valuation against a lowly sub $1...
ADT Launches Canopy - Professional Monitoring For DIY Devices on Jan 19, 2017
The intrusion industry has criticized DIY security systems for years, claiming systems like Canary or Scout cannot match professionally installed...
Dahua UnFavorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
Paxton Hosted Access - Disruptive Low Dealer Pricing on Jan 19, 2017
Paxton is entering the hosted access game, with BLU, at a cost that is a fraction of key competitors. The different approach could be very...
Geovision Launches Direct Cloud Offering on Jan 18, 2017
Add cloud, subtract integrator. Geovision has launched myGVcloud, an offering that allows consumers to buy cameras and cloud services directly...
Anixter / Bosch Sells Direct to Amazon on Jan 18, 2017
Anixter regularly says they do not sell direct to end users or that they do not do it anymore. However, over the past year, Anixter has sold Bosch...
Smart Power Tools For Security Installs on Jan 18, 2017
Installing a smart camera? Perhaps you should use a 'smart' drill. The intelligent appliance / IoT trend has hit power tools. In this note, we...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact