Top ISC West 2018 Booth Moves

Author: IPVM Team, Published on Jan 23, 2018

ISC West spending frequently signals market expansion and trend shifts. In 2016, the surge of Chinese exhibitors underscored the race to the bottom. In 2017, deep learning marketing signaled its expansion, at least in terms of hype. Now, in 2018, what are the top trends and moves.

In this note, we examine these moves.

*** **** ******** ********** ******* ****** ********* *** ***** ******. In****, *** ***** ** ******* ********************* *** **** ** *** ******. ******, **** ******** ***************** *** *********, ** ***** ** ***** ** ****. ***, in ****, **** *** *** *** ****** *** *****.

** **** ****, ** ******* ***** *****.

[***************]

Explore ****** *********

***** *** *** *** **** **** ****** *********** ******* ** **** *** *** ******** ** ******** **********.

Larger ********** **** ********

*******, ********** **** ****** ****** (***** *** **) **** ****** an ********* ****** ** **** ** ****. **** ********** **** the **** ******** *** ***** **** **** ****, ****** ********* and ********* ***** *** ***** *** ****** ************* *** ********** the **** ** ***** ******** (********* *****).

*** ********* ********* ********** ***** *** ***********:

Emerging ********** **** *****

*** **** ** *********** ******** *** **** * ******* ****** the ******** ******** ******** **** *** **** *** *****.

*** **** **** ******* ********** ********** ****** ~** ******, ******** ** ******* ********* *** ** *** security ********. ** **** ** **** ** *** ***** ***** expo **** (***** ***** ****** *** **** ******* *** ********** from *** **** ********). **** **** **** ***** *****-****** ******* space *** **** **** ****** *** **** **** ***** ** help ******* *********.

*** ****** ** *** ********** ****, *****+ ******** **** ********* ********

NVIDIA ******* **** ********

** ****, ****** *** * ***** ******** ******** ** *** middle ** *** **** ***** *** ** ****, **** *** having * ******* ******* ** *** ***** *** * ******* room.

*******, ***** **** ** ****** ** **** ******** ********* ** the **** ***** **** **** ***** *** ********* ********* ***** large ******** ****** *** **********. *********, ********* **** ** ****** out ******** ******** *** *********** ********** **** ******** ***.

** **** ** ******'* *** *****, **** ********** *** * ***** / ********* *** ***** ** ******** at *** ****:

Huawei ***** ********* *****

******, *****'* ******* *****, *** **** ********* ***** ************ ********* around *** ***** *** ******* *********** ** *** ** ** they **** **** ******* *** ****** ** *** *****. ***, for *** ***** ****, **** **** ***** *** ***** ** ISC ****. ** **** * **** **** ****** ** ***** to **** ** ** ***** ************? ** ** *******.

** **** ****, ******'* ********** ********* ********* ** *** ****, now ****** ** ****** ** ****. *** **'***' ***** ******* in *** **** ******** ** ******** *****. ** *** ****, HiSilicon's ***** *** ****** *****, *** ****** ** * ****** lack ** *******-******** *****, *** ** *** **** **** **** ISC **** ********* *** *** ******* *** *********-***** ********.

Panasonic ***** ***** ********, ****** *****

********* **** *****'* ******** **'***' ***** ** *** ***** ***, a **% ******** **** ***** **'***' ***** ******* ****** **** at *** **** ****. ***** ***** **** ** * **'***' booth. ***** *****'* ***** ** *** ** *** ***** ***, they *** *** ******** ****** ** *** **** ***** ************ area, **** ** *********.

Hikvision ********* ***** *********

** ****, ********* ***** ***** ***** ****** ** *** ***** of *** *****, *** ******** ****** ******* **%, **** * 50'x60' ***** ** * **'***'. *** **** **** ********* ~**% to * **'***' ***** ** *** **** ********, ******* *** Milestone ***** **** ******** ** *** *******. *********'* ******** ****** have **** ******* **** **** ******, *** ********, ****** *** expansion * ********* ****.

Convergint ***** **** *****

********** ** ********* ** ***** **** **** ******** **** * booth ** *** **** ****. ***** ********** ****** *** *** uncommon ** ****, **** *** *********** **** ** *** ****, particularly *** * ******* **** ** *** **** * ******** (e.g. ****) ** ********** (***). ** **'***', **********'* ***** ** equal **, ** ******, **** **** ************* (**** ** *******). Integrators ******* ** **** ** ************* *********** ******** **** ** ***** * *** ** ****** ********** ** ISC ****.

*******-****

******* *** ******* *** ***-** *** ***** ***** **-********, **** their *** **** **** ***** ***** ** "******* ****" *******.

**** ****** ******** *******'* ******* ******** ******** ********* ***** *********** *** ***-** *****.

Cisco ******** ********, ***** ********** ****

****** ***** ***** ******** ** ***** ***** *********, ***** *** quadrupled ***** ******** ** *** **** ****, ********* *** ****** booth **** **'***' ** **'***', *** ****** ** ******** **'***' booth *** ***********"*** ************ ********** ********". *******, *****'* ****** *** ** *** back **** ** *** *****, **** * ****** ** ****** from *** ***. *** **** * ***** *******, **** * marketing ****** ** ****** ** *** ***** ******* ** **** security *************, **** ******** **** *** **** ***** ********** ** a ******** ******** ****.

Mercedez-Benz ***** **** ****

********-****, *** ****** ****** *** ** ************* ****** ** ******** ******* ********, *** * **'***' *****, *** ******* ** *** * commercial ******* ********* ********** (*****, ****, ********, ******).

Mini-Booths ****

*******-*********** ***** ******** ** *** **** **** *** ****, ****** there **** ** ***** ****-****** **** **** **** **** ** such ****** ******* ** *** ** ****** ** ****. ***** several **** ****-***** **********, **** *******, *** *** ****** ** *** **** ********* ****, ****** such **************, **** ***** ** ** ****-**** ********* ** *** **** floor.

VCA ***

********* ******* ***, ************* ******** **** ** ********* *********, *** *** * **** ***-******** *****-***** ******* ******* ** ISC **** **** ** *** ****** ** *** **** **** guide. ***'* *********** ******** ***** *** ***** *** ** *** show ** ***** ********* *****, * **** ************ ******* **** ** *** ** *** West.

DeepCam ***** *** ** ****** ****

*******, * ********* ******* **** ****-***** ********* *** ***** **** the ****** **** ******* ** *** **** ** * **'***' booth ** *** "******** ********" ******* ** *** **** **** corner ** *** **** (**** ******** ** *** **** ******** Security ****).

IPVM **********

*** *** ***** **** ****, **** ** **********. **** **** have * ****-***** ** *** **** ** *** **** ****, directly **** *** ***** **** ****, *********, *********, ***. [****: unlike ***** ************, **** **** *** *** *** *****.]

***** **** *** * ****** ******** ****** **** *+ ******* visits **** ****, **** **** **** ******* * ****** *********** to **** **** ** ** ******.

****, ***** *** *** * ********* ** *** ***** ** the **** *****. ** **** ** ***********...

Comments (24)

*******! ***** ****. * ** ******* ** *** *** **** booth *** **** *** ****!

@**** *** ****** **** ********* **** ** ***********! :)

**** ***** **** *** **** *** *****- *'** **** ** and *** **!

**** **** ** *** ******** ******? **** ** ***** **** faces **** *** *****.

***... **** ******** *****

****, ***** *** *** * ********* ** *** ***** ** the **** *****. ** **** ** ***********...

******* ***** ***** ** ******!

******* ***** ***** ** ******!

*** ****** ** *** ****** **** ****, ****? :) ** maybe ***** **** ** **...

** *** **** ********** ****** *** ** **** :)

** *** **** ********** ****** *** ** **** :)

**** ********** **** ***, *** ***** ******* :)

******* ******* ** ***** ****

**** :)

* ***'* ****** ********** *** ***** ** ******* ******..... *** pay ** ******* *** *********, *** * **** **** *** 1st ***** ** *******.

******** * ***'* ***** * ***** **** ****** *** ***** as ***. ** ******** *** ** ** *** ******, *** correct.

*** **** **** **** *** **** ********* ******. ** ***** was ********* *** **** ** *** (**** ****) ** ***** Market.info ******** *****:

*** ** ***** **** **** *** *** * ***** **** too :)

* ***** ***** ***** **** ** ******** ** ****'* **-***** promotion. ***** **'** *** ** *** ****'* ******* ***** ****** Calculator!

***, *** ******* ** ** ********** ** *** ****-******! **** were ***** *** ***** **** ****. **** ****, **'** ** in *** ******* ** ********'* ***** *******.

*** *** ** **** *******.

*** **** ******** ** **** **** **** ***** *****? ***

***, *** **** ******** ******* ***...

** *** ***********, ********** *** ****** -*** ********* ***** ** *** **** - ***** ********.

***, **********, **** ***** ******* ** *** ** *** **** booth, ***** **** ** *** **** ****** ***** **** ********* offering ***** '******'. ********.

*'* ** ****, *** *'* **** *** ** **** *****. At ***** * *** ****** **** ****** *********.

** ** * *'***' *****, *** **** ***** ***** ** space ***** ** **** **** *** *** **** **** *** magician.

****, ***** *** *** * ********* ** *** ***** ** the **** *****. ** **** ** ***********...

***** ****** **** *********?

* ***** **** *** *** ***** *** **** **** **** certs *** ***** **** ** *** ***** ***** ***** **** be * ****** ****** ** ******* ****.

********* > **** *************

****, **** *** ** ** ***** **** ** ***? ** sure ***** ** **** ** **** ***.

****** ***** ** **** ****:

NVIDIA ******* **** ********

** ****, ****** *** * ***** ******** ******** ** *** middle ** *** **** ***** *** ** ****, **** *** having * ******* ******* ** *** ***** *** * ******* room.

*******, ***** **** ** ****** ** **** ******** ********* ** the **** ***** **** **** ***** *** ********* ********* ***** large ******** ****** *** **********. *********, ********* **** ** ****** out ******** ******** *** *********** ********** **** ******** ***.

** **** ** ******'* *** *****, **** ********** *** ****** / ************ ***** ** ******** ** *** ****:

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