Top ISC West 2018 Booth Moves

Published Jan 23, 2018 14:18 PM

ISC West spending frequently signals market expansion and trend shifts. In 2016, the surge of Chinese exhibitors underscored the race to the bottom. In 2017, deep learning marketing signaled its expansion, at least in terms of hype. Now, in 2018, what are the top trends and moves.

In this note, we examine these moves.

Explore ****** *********

***** *** *** *** **** **** online *********** ******* ** **** *** *** location ** ******** **********.

Larger ********** **** ********

*******, ********** **** ****** ****** (***** and **) **** ****** ** ********* layout ** **** ** ****. **** exhibitors **** *** **** ******** *** booth **** **** ****, ****** ********* and ********* ***** *** ***** *** larger ************* *** ********** *** **** of ***** ******** (********* *****).

*** ********* ********* ********** ***** *** consistency:

Emerging ********** **** *****

*** **** ** *********** ******** *** been * ******* ****** *** ******** security ******** **** *** **** *** years.

*** **** **** ******* ********** ********** ****** ~** ******, ******** ** ******* companies *** ** *** ******** ********. It **** ** **** ** *** first ***** **** **** (***** ***** pickup *** **** ******* *** ********** from *** **** ********). **** **** will ***** *****-****** ******* ***** *** will **** ****** *** **** **** floor ** **** ******* *********.

*** ****** ** *** ********** ****, see**+ ******** **** ********* ********

NVIDIA ******* **** ********

** ****, ****** *** * ***** physical ******** ** *** ****** ** the **** ***** *** ** ****, they *** ****** * ******* ******* in *** ***** *** * ******* room.

*******, ***** **** ** ****** ** deep ******** ********* ** *** **** floor **** **** ***** *** ********* centering ***** ***** ******** ****** *** technology. *********, ********* **** ** ****** out ******** ******** *** *********** ********** **** ******** ***.

** **** ** ******'* *** *****, they ********** *** * ***** / ********* for ***** ** ******** ** *** show:

IPVM Image

Huawei ***** ********* *****

******, *****'* ******* *****, *** **** expanding ***** ************ ********* ****** *** world *** ******* *********** ** *** US ** **** **** **** ******* and ****** ** *** *****. ***, for *** ***** ****, **** **** their *** ***** ** *** ****. Is **** * **** **** ****** is ***** ** **** ** ** video ************? ** ** *******.

** **** ****, ******'* ********** ********* exhibited ** *** ****, *** ****** is ****** ** ****. *** **'***' booth ******* ** *** **** ******** as ******** *****. ** *** ****, HiSilicon's ***** *** ****** *****, *** partly ** * ****** **** ** English-speaking *****, *** ** *** **** that **** *** **** ********* *** not ******* *** *********-***** ********.

IPVM Image

Panasonic ***** ***** ********, ****** *****

********* **** *****'* ******** **'***' ***** in *** ***** ***, * **% increase **** ***** **'***' ***** ******* aisles **** ** *** **** ****. Pelco ***** **** ** * **'***' booth. ***** *****'* ***** ** *** in *** ***** ***, **** *** now ******** ****** ** *** **** video ************ ****, **** ** *********.

IPVM Image

Hikvision ********* ***** *********

** ****, ********* ***** ***** ***** closer ** *** ***** ** *** floor, *** ******** ****** ******* **%, from * **'***' ***** ** * 60'x60'. *** **** **** ********* ~**% to * **'***' ***** ** *** same ********, ******* *** ********* ***** back ******** ** *** *******. *********'* previous ****** **** **** ******* **** both ******, *** ********, ****** *** expansion * ********* ****.

IPVM Image

Convergint ***** **** *****

********** ** ********* ** ***** **** 2017 ******** **** * ***** ** ISC **** ****. ***** ********** ****** are *** ******** ** ****, **** are *********** **** ** *** ****, particularly *** * ******* **** ** not **** * ******** (*.*. ****) or ********** (***). ** **'***', **********'* booth ** ***** **, ** ******, than **** ************* (**** ** *******). Integrators ******* ** **** ** *** Convergint *********** ***** *** **** ** bring * *** ** ****** ********** to *** ****.

IPVM Image

*******-****

******* *** ******* *** ***-** *** CLARK ***** **-********, **** ***** *** West **** ***** ***** ** "******* only" *******.

IPVM Image

**** ****** ******** *******'* ******* ******** focusing ********* ***** *********** *** ***-** *****.

Cisco ******** ********, ***** ********** ****

****** ***** ***** ******** ** ***** large *********, ***** *** ********** ***** presence ** *** **** ****, ********* the ****** ***** **** **'***' ** 20'x20', *** ****** ** ******** **'***' booth *** ***********"*** ************ ********** ********". *******, *****'* booths *** ** *** **** **** of *** *****, **** * ****** of ****** **** *** ***. *** such * ***** *******, **** * marketing ****** ** ****** ** *** total ******* ** **** ******** *************, this ******** **** *** **** ***** commitment ** * ******** ******** ****.

IPVM Image

Mercedez-Benz ***** **** ****

********-****, *** ****** ****** *** ** our********** ****** ** ******** ******* ********, *** * **'***' *****, *** largest ** *** * ********** ******* companies ********** (*****, ****, ********, ******).

IPVM Image

Mini-Booths ****

*******-*********** ***** ******** ** *** **** 2017 *** ****, ****** ***** **** be ***** ****-****** **** **** **** just ** **** ****** ******* ** the ** ****** ** ****. ***** several **** ****-***** **********, **** *******, *** *** ****** ** *** 2018 ********* ****, ****** **** **************, **** ***** ** ** ****-**** locations ** *** **** *****.

VCA ***

********* ******* ***, ************* ******** **** ** ********* *********, *** *** * **** ***-******** arena-style ******* ******* ** *** **** 2017 ** *** ****** ** *** 2018 **** *****. ***'* *********** ******** along *** ***** *** ** *** show ** ***** ********* *****, * **** ************ ******* **** is *** ** *** ****.

IPVM Image

DeepCam ***** *** ** ****** ****

*******, * ***** ******* **** ****-***** analytics *** ***** **** *** ****** Expo ******* ** *** **** ** a **'***' ***** ** *** "******** Security" ******* ** *** **** **** corner ** *** **** (**** ******** as *** **** ******** ******** ****).

IPVM **********

*** *** ***** **** ****, **** is **********. **** **** **** * mini-booth ** *** **** ** *** West ****, ******** **** *** ***** from ****, *********, *********, ***. [****: unlike ***** ************, **** **** *** its *** *****.]

IPVM Image

***** **** *** * ****** ******** online **** *+ ******* ****** **** year, **** **** **** ******* * better *********** ** **** **** ** in ******.

****, ***** *** *** * ********* we *** ***** ** *** **** floor. ** **** ** ***********...

Comments (24)
Avatar
Will Van Wickler
Jan 23, 2018

Awesome! Great info. I am excited to see the IPVM booth and meet you guys! 

(3)
U
Undisclosed #1
Jan 23, 2018

@ipvm You should have exhibited next to Knightscope!  :)

(14)
U
Undisclosed #4
Jan 26, 2018
IPVMU Certified

 

(3)
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Avatar
Mark McRae
Jan 23, 2018
Inaxsys Security Systems

very happy that you guys are there- I'll drop by and say hi!

 

(2)
Avatar
Kevin Mundy
Jan 24, 2018

What time is the Cocktail Social?  Love to place some faces with the names.

 

(1)
(11)
UE
Undisclosed End User #2
Jan 24, 2018

Awe... Poor Security Today

CR
Chad Rohde
Jan 24, 2018

Also, watch out for a promotion we are doing on the show floor. It will be interesting...

Dunking booth would be killer!

(2)
(5)
JH
John Honovich
Jan 24, 2018
IPVM

Dunking booth would be killer!

You trying to get banned from IPVM, Chad? :) Or maybe throw pies at me...

(3)
U
Undisclosed #3
Jan 24, 2018

If you need bodyguards please let me know :)

JH
John Honovich
Jan 24, 2018
IPVM

If you need bodyguards please let me know :)

With bodyguards like you, who needs enemies :)

(1)
U
Undisclosed #3
Jan 24, 2018

Looking forward to shake your 

hand :)

CR
Chad Rohde
Jan 24, 2018

I don't recall mentioning who would be getting dunked..... You pay my airfare and admission, and I will take the 1st round of dunking.

Although I don't think I would draw nearly the crowd as you. So assuming you to be the dunked, was correct.

(2)
Avatar
Brian Rhodes
Jan 24, 2018
IPVMU Certified

The dunk tank idea has been mentioned before.  It first was discussed way back on the (long gone) IP Video Market.info LinkedIn forum:

(3)
UE
Undisclosed End User #2
Jan 24, 2018

And it looks like that one had a booth babe too :)

I doubt booth babes will be involved in IPVM's on-floor promotion. Maybe we'll get to see IPVM's Amazing Human Camera Calculator!

Avatar
Carter Maslan
Jan 24, 2018
Camio

FYI, our absence is no indictment of the mini-booths! They were great for Camio last year. This year, we'll be in our partner IC Realtime's booth instead.

(2)
SL
Steve Lewis
Jan 25, 2018

you are in good company.

Avatar
Paul Grefenstette
Jan 25, 2018

The real question is will IPVM have booth babes? lol

 

(1)
JH
John Honovich
Jan 25, 2018
IPVM

Yes, but only scantily dressed men...

In all seriousness, background for others - The Sleaziest Booth Of ISC West - Rapid Response.

And, ironically, ever since signing up for an ISC West booth, every week we get some random email from companies offering booth 'models'. Annoying.

(1)
(1)
Avatar
Lynn Harold
Jan 25, 2018

I'm no babe, but I'd hang out in your booth.  At least I can answer some techie questions.

(3)
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Brian Karas
Jan 25, 2018
IPVM

It is a 5'x10' booth, not sure there would be space after we make room for the dunk tank and magician.

 

(2)
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Armando Perez
Feb 09, 2018
Hoosier Security and Security Owners Group • IPVMU Certified

Also, watch out for a promotion we are doing on the show floor. It will be interesting...

 

Zwirn Bobble Head giveaways?

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U
Undisclosed #5
Feb 09, 2018

I heard that you can print out your IPVM test certs and bring them to the booth where there will be a Notary Public to endorse them.

Notarized > ANSI Accreditation

 

(3)
GK
Geoffrey King
Mar 22, 2018

John, will you be on booth duty at all?  It sure would be good to meet you.

JH
John Honovich
Apr 07, 2018
IPVM

Update added to this post:

NVIDIA Reduces Show Presence

In 2017, Nvidia had a major physical presence in the middle of the show floor but in 2018, they are having a smaller display in the lobby and a meeting room.

However, there will be plenty of deep learning displayed on the show floor with both Dahua and Hikvision centering their large exhibits around the technology. Hopefully, Hikvision will be giving out improved firmware for their poorly performing Deep Learning NVR.

In lieu of Nvidia's own booth, they are sending out a guide / floorplan for their 21 partners at the show: