Strong ISC West 2016, Cheer Manufacturers, Trumps Weak ASIS 2015

By John Honovich, Published Apr 11, 2016, 07:51am EDT (Info+)

As much as manufacturers were upset with a weak ASIS 2015, they are cheering the results of a strong ISC West 2016.

In this note, we share survey results from manufacturers breaking down their satisfaction, with detailed color commentary, concluding with an analysis of the future of ISC West vs ASIS.

ISC **** **** *******

*** ***** *****, *********** *** ***** of **+ *************, ***** ***** ************ trend:

******** ** **** **** **** *******:

Commentary **** *************

************* **** ***** ******** ** ***** praise ** *** ****:

  • "**** *********. *** **** ****** **** attended **** ****, **** **** **** last ****."
  • "**** ********* **** *** **** *** quantity *** ******* ** ******** ** our *****. * ***'* ******** * busier ****"
  • "**** *********. **** ****** ** ******** with ******* ******** *** *** *********."
  • "**********. ***** *** ****** ****** ****."
  • "***** **, ************* **** **** ********* and ******** ********** *** ********."

******, ***** * ****** ***** ****** traffic **** *** *****, * ***** who ************ *** **** **** ******** thought ** ** **** **** *********:

  • "**** ** ********. **** ** *** users."
  • "********* *********. ******* *** *** ***** 2 **** *** **** ****** *** we *** **** *** ********* **** are ********** ********** ***** ********* ******** our *****."
  • "**** ** ********* ****** ***** *** categories *** **: *) ***-***** & prospective ***-***** *) *********** & ********* integrators *) ***********."

** ******** **** *** ******** *******:

"* ***'* ** **** ** ** exhibitor. * ***** ***** **** ************* my *** ******** ** ******* *** Japanese *************."

***** **** *** ******* *** *** norm, ** **** *** **** ******* manufacturers ******** **** ** *** ******* booths, ** ********* *** ***************** ***** for ***** ********* ****.

** ********, *** *********** **** ************ *********** ******:

  • "*** ********* ** ***. **** ****** traffic ** *** ********** ****. ******** lead ***** ****."
  • "***** **** *** ********** ** * reunion *** *******, **'* *** ***** why ******* ******** ** ***********."
  • "***********. **** ******* *** ****** ******** as *** ** ********* *** *********."

ASIS / *** **** **********

*** **** ** *** **%+ ****** than ****, **** ** ******** ***** and ********** ****. 

** *** ******** ****, ************ **** ******,*** ***** ********* *** *** **** show, ***** *** **** **** ****** 28,000 - **,***. ******** *** ***** number **, ** ** ******* **** ISC **** *** *** **** *********. 

**** ** ********* ***** ** *** size ** *** ******* *****, ***** ISC **** ****** ****. ***** *** the *** ****'* ********** **********: 

******, *** **** ********* *** *** West *** ** ******** ******* **** fills *** **** **** ******** ***-********* booths ** **** ***** ****** (**** 6 *******, ****** *****, ***.) ***** ISC **** **** ***. ********, ** the **** ***** ***** **** ****** on *** *** ***** ****, **** is ***** ****** ** **** *** much ** *** **** ***** **** than * ****** ** *** ****'* start (*** **** **** ***** ****).

Future ****** *** *** ****, **** *** ****

** ******* *** #* ****** *** ISC ****'* ******** ** ****'* ********* weakness. ** ** *** *** **** changing *** **** ****:

  1. **** *** ****** * ******* *****. The **** *** ************* *** ************, the **** ****** **** *** ******* to ***** *** ******* ** ****. This ** ****, ***** **** **** attractive ** ********* ******* * *** stop **** *** ******* **** *******.
  2. **** ********* ** ***** ***** ******** on ******, ** ******** ** *** West *** ******* ******** ** * Wednesday **** ****. ****** ****** **** proven ** ** ***, ** ** undermines *** ***** *** ** *** show, ***** ****** ** *** ****. Instead, * *********** ******* ** **** exhibit ********* *** ** ** ****** morning, ******* *** ** **** ** that ***.
  3. **** ******** **** **** ****** ** September **, **** * **** ***** Labor *** *** ** *** **** end ** ******. ** ****** **** to **** *** ***** **** ***** unappealing, ******* ********** **********.

**** **** **** ** ** ********* significant ** ******* **** ******* *********. As **, *** **** ** ******* up ** ******** ****, * ***** shift **** * ****** *** **** the ***** **** ****** ******** ** equals.

Comments (10)

As to the comment about the other manufacturers coming by the booth, I noticed it too. I spoke with some other manufacturers and we thought we should get T-shirts made that says something like "I flew all the way to Las Vegas to take pictures of information I could find on the Internet for Free!" Then we could give each of them a shirt when they come by the booth.

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I missed this year, usually skip every other year.

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Same here Scott and normally that is a good policy, but sounds like this year may have been worth it.

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I think John threw the word "Trumps" in there so every internet search engine would find this article. The attendance was huge :)

Agree: 1
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MAKE ISC WEST GREAT AGAIN!

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THE WALL JUST GOT TEN FEET HIGHER! ALSO, WE STUCK SOME CAMERAS ON IT.

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lol!

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You media people always smear the facts - I won Nevada caucus, I am not weak. I am not weak and this is huge!

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Yes, the booths were packed. One of the reasons why I used to like ISC is because there was more technical focus and face time to learn about the products. The big manufacturers had nobody available for that kind of exposure given the attendance. Now it is like headlines only and maybe follow up later after the show. Still, it is a good sign for the industry. Good coverage from IPVM helps!

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"The big manufacturers had nobody available for that kind of exposure given the attendance."

I did see a similar pattern. Well for us, it is not the attendance, it is how much they do or do not hate/fear us...

But, in general, with so many of the big name booths being so packed, it is definitely harder to reach people. On the other hand, because the manufacturers know that they will get great attendance at ISCW, they are more likely to send their best people, rather than simply who lives closest.

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Funny: 1
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