Strong ISC West 2016, Cheer Manufacturers, Trumps Weak ASIS 2015

Author: John Honovich, Published on Apr 11, 2016

As much as manufacturers were upset with a weak ASIS 2015, they are cheering the results of a strong ISC West 2016.

In this note, we share survey results from manufacturers breaking down their satisfaction, with detailed color commentary, concluding with an analysis of the future of ISC West vs ASIS.

ISC West 2016 Results

The chart below, summarizing the input of 70+ manufacturers, shows clear manufacturer trend:

Compared to ASIS 2015 weak results:

Commentary from Manufacturers

Manufacturers were quite effusive in their praise of ISC West:

  • "Very satisfied. The show seemed well attended this year, even more than last year."
  • "Very satisfied with not only the quantity but quality of visitors to our booth. I can't remember a busier show"
  • "Very satisfied. High volume of visitors with genuine interest and big potential."
  • "Incredibly. Booth was packed entire time."
  • "Loved it, exceptionally busy with customers and partners throughout the duration."

Indeed, quite a number cited strong traffic from end users, a group who historically has been more commonly thought of as ASIS type attendees:

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

  • "Lots of activity. Lots of end users."
  • "Extremely satisfied. Traffic for the first 2 days was very strong and we saw many new customers that are considered enterprise level customers visiting our booth."
  • "Lots of attendees across three key categories for us: 1) End-users & prospective end-users 2) Integrators & potential integrators 3) consultants."

We received only one negative comment:

"I won't be back as an exhibitor. I spent three days demonstrating my new products to Chinese and Japanese manufacturers."

While this was clearly not the norm, we also saw many Chinese manufacturers visiting many of the smaller booths, an expensive and counterproductive trend for those receiving them.

By contrast, the typical ASIS 2015 manufacturer response was brutal:

  • "Not satisfied at all. Very little traffic in the exhibition area. Smallest lead count ever."
  • "Other than the appearance of a reunion for vendors, it's not clear why vendors continue to participate."
  • "Unsatisfied. Foot traffic was beyond stagnant as far as attendees was concerned."

ASIS / ISC West Comparison

ISC West is now 50%+ bigger than ASIS, both in attendee count and exhibition size.

On the attendee side, ASIS reported less than 18,000 total attendees for the 2015 show, while ISC West 2016 claims 28,000 - 30,000. Whatever the exact number is, it is obvious that ISC West has far more attendees.

This is similarly shown in the size of the exhibit floor, where ISC West dwarfs ASIS. Below are the two show's floorplans normalized:

Indeed, the true advantage for ISC West may be obscured because ASIS fills its show with numerous non-exhibitor booths to fill empty spaces (like 6 lounges, poster areas, etc.) while ISC West does not. Moreover, as the many large light blue spaces on the map above show, ASIS is still trying to sell off much of the show floor less than 5 months to the show's start (see ASIS 2016 floor plan).

Future Strong for ISC West, Weak for ASIS

We believe the #1 factor for ISC West's strength is ASIS's continued weakness. We do not see this changing for ASIS 2016:

  1. This has become a vicious cycle. The more the manufacturers are dissatisfied, the less likely they are willing to spend and exhibit at ASIS. This in turn, makes ASIS less attractive to attendees wanting a one stop shop for meeting with vendors.
  2. ASIS continues to start their exhibits on Monday, in contrast to ISC West who started exhibits on a Wednesday this year. Monday starts have proven to be bad, as it undermines the first day of the show, which should be the best. Instead, a significant segment of ASIS exhibit attendees fly in on Monday morning, missing out on much of that day.
  3. ASIS exhibits this year starts on September 12, just a week after Labor Day and at the tail end of summer. We expect many to find the early time frame unappealing, further depressing attendance.

ASIS will need to do something significant to counter this overall downtrend. As is, ISC West is setting up to dominate ASIS, a sharp shift from a decade ago when the shows were widely regarded as equals.

5 reports cite this report:

Manufacturers Cheer ISC West 2017 Performance on Apr 11, 2017
ISC West 2017 showed strong satisfaction results from manufacturers, similar to 2016's ISC West. 100 manufacturers rated their impressions of ISC...
Best and Worst - ISC West 2017 Show Report on Apr 10, 2017
IPVM went to Las Vegas, examining what vendors are showcasing and what is new. Attendance was up, according to the show, and was certainly well...
Top ISC West 2017 Booth Moves on Jan 16, 2017
There are significant moves among many major manufacturers on the ISC West show floor, and very few prime spaces left unoccupied. In this report we...
Weak ASIS 2016 Upsets Manufacturers, ASIS Working On Improvements on Sep 19, 2016
Manufacturer dissatisfaction with ASIS intensified this year. With survey results from 80+ manufacturers, the trend of diminishing returns from...
ISC West 2016 Best and Worst on Apr 07, 2016
ISC West 2016 had very strong attendance and moderately strong new products, following a year of unprecedented acquisitions. Traffic was almost...
Comments (11): PRO Members only. Login. or Join.

Related Reports

CES 2018 Show Final Report on Jan 12, 2018
This is IPVM's final edition of our 2018 CES show report. Below are already numerous images and commentary, with more coming tomorrow.   CES is...
ASIS Dumps 'ASIS' For Show on Dec 06, 2017
After 60+ years, ASIS is dumping its eponymous show name and replacing it with 'GSX'. This is a classic marketing mistake. For a show struggling...
The Race To The Bottom Is Over on Nov 28, 2017
The race to the bottom in video surveillance is over. After 3 years of aggressive price cuts and heavy sales and marketing expenditures, the...
Panasonic Unified Surveillance Strategy Analyzed on Nov 17, 2017
Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed: Looking to make a comeback in the security industry,...
CPSE 2017 Highlights on Nov 01, 2017
CPSE 2017, the largest security-oriented exhibition, held in China, has wrapped up. Inside we cover some top trends from the show,...
Deceptive ASIS Attendance on Oct 06, 2017
ASIS is being deceptive with its conference reporting, effectively inflating the event's real actual attendance. What they try, but struggle to...
ASIS 2017 Stronger, Says Manufacturers on Sep 29, 2017
ASIS has reversed a trend of declining satisfaction from manufacturers, based on results of our survey of 80 manufacturers. However, exhibitors...
ASIS Show 2017 Final Report on Sep 27, 2017
ASIS is in Dallas for 2017 and this is our final show report (compare to our 2016 ASIS show report). When walking in, one is greeted with Dahua's...
The 3 Most Outstanding Security Manufacturers (OSPAs) Make No Sense on Sep 08, 2017
The Outstanding Security Manufacturer finalists (US edition) are here: And if you are wondering, "How did those 3 get chosen?" then you are...
UTC / Lenel Joins FLIR Dropping ASIS on Sep 07, 2017
Weeks before a show, vendors are typically gearing up for their booths. But UTC / Lenel / Interlogix is joining FLIR in a last minute dumping of...

Most Recent Industry Reports

Vivint Streety Video Strengthens Door Knocking on Jan 17, 2018
Vivint is famous (or infamous depending on your perspective) for mastering large scale door to door selling. The company has skyrocketed from a...
Axis: "It’s A Question Of Trust And Who You Want To Be Associated With" on Jan 17, 2018
Who do you trust? Who do you want to be associated with? Axis is raising hard questions to start 2018. In this note, we examine these questions,...
Software House Vulnerability Allows Inside Attacker To Open Doors on Jan 17, 2018
A vulnerability in Software House IP-ACM modules allows an attacker to potentially unlock doors, or perform other actions, on affected systems....
'Defiant' Hikvision 'Strikes Back' At WSJ And US on Jan 16, 2018
The fight is on. Hikvision and their owner, the Chinese government, 'strikes back' against the Wall Street Journal and US politicians raising...
Camera Course - Last Day - Save $50 on Jan 16, 2018
Today is the last day to save $50 - register now. Learn video surveillance and get certified. Save $50 on the course, ending this Thursday the...
The 2018 Surveillance Industry Guide on Jan 16, 2018
The 300 page, 2018 Video Surveillance Industry Guide, covering the key events and the future of the video surveillance market, is now available,...
Edward Snowden Haven App Tested on Jan 16, 2018
Global coverage followed the December 2017 announcement that Edward Snowden was leading a team developing Haven, an app "that leverages on-device...
This High Schooler Is Excited About His Future Security Career on Jan 15, 2018
A common lament is that smart, young people have little interest in surveillance systems. In fact, discussions like Should Talented Young People...
"First Of Its Kind" Stove Knob Alarm Sensor (2GIG) on Jan 15, 2018
At CES 2018, 2Gig/Nortek announced the Stove & Grill Guard, a "first of its kind" sensor in the security industry, allowing users to be...
Amazon Deep Learning Partnership With AgentVi on Jan 15, 2018
Amazon is aiming to grow its Kinesis Video Streams offering that "enables you to quickly build computer vision and ML applications" in the cloud....

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact