Is the HDcctv Alliance Shooting Itself in the Foot?

Author: John Honovich, Published on Sep 28, 2010

We believe that the HDcctv Alliance's uniquely combative PR strategy is hurting their cause. The Alliance is the first industry group to aggressively use social media and guerrilla marketing to share their message. However, their approach focuses on repeatedly criticizing IP, usually on questionable grounds, rather than clearly communicating their own advantages. This has engendered significant ill-will, nicely demonstrated by a thread on HDcctv at the analog friendly CCTVForum.

A recent example nicely demonstrates their approach. An HDcctv member attacked IP camera 'standards' for needing plugfests, "the standards must be pretty weak if you need to have plugfests to to test interoperability." This, despite the well known property that plugfests are commonplace across IT. The HDcctv member further claimed, "SDI, HDMI, USB, FireWire, NTSC, PAL, Component Video, S-Video, DVI, Video standards dont seem to need Plugfests." This despite, the obvious, overwhelming evidence that HDMI, USB, Firewire, etc. all had extensive plugfests when they were first developed. HDcctv will have to have plugfests as well if they get beyond a small number of production products and want to ensure problem free interoperability.

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