Should Integrators Go to PSA-Tec?

Author: Brian Rhodes, Published on May 22, 2012

Trade shows typically are run by manufacturers, for manufacturers (except for ASIS which is simply controlled by manufacturers). By contrast, PSA, a co-op of integrators, offers an event that they claim is different, run by integrators for integrators. We paid our own way and went to their event, PSA-TEC, to check it out.

In this note , we report out on our experience during our three day stint, contrasting it with ISC West and ASIS.

Overview

The most important thing noticeably different about PSA-TEC was that the event does indeed center around educating integrators. This results in a different tone and feel compared to ISC or ASIS. Instead of flashy booth promotions and a dominating show floor, PSA-TEC's activities center around breakout training rooms.

ISC West and ASIS do host educational sessions like PSA-TEC, but important differences exist. PSA focuses more on specific integrator training rather than product marketing. The week long training schedule surrounds only  a single day of trade show, where manufacturers are focused on listening to member feedback and addressing issues rather than overt self promotion.

Training

Training sessions are divided into product specific certifications, technology / business 'best practice' roundtables, and professional development seminars. These seminars are scheduled concurrently with each other, so prior schedule planning is important for those attending. In general, the PSA directed sessions were tightly moderated and void of manufacturer self-promotion. However, some of the peer-moderated (integrator led) roundtables got pitchy and were less informative.

In general, the sessions delivered meaningful content. I found that some of the sessions attempted to cover too much ground for the time alloted. However, this did not seem to reduce takeaway value, and several integrators with decades of experience remarked about the usefulness of the sessions. For example, a session titled 'Security Project Management' covered rarely addressed fundamentals of project execution like work scheduling, optimization of labor hours, and project transition to service and maintenance phases. Other sessions, such as 'Selling to the IT Department' simply tried to address too broad of a topic and tended to take tangential paths of discussion often.

An interesting commonality among all the sessions were how frequently and unguarded integrators participated in discussions. Unlike training sessions at ISC or ASIS, where integrator members may be somewhat intimidated or discouraged from 'interrupting the script' during manufacturer presentations, I found that integrators spoke freely and often during PSA sessions. This open communication seemed to be bolstered by the confidence that many integrators shared sessions with familiar names and faces.

Tradeshow

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

The PSA-TEC trade show is small compared to 'megashows' like ISC or ASIS, and is only scheduled for a single day. 'Big names' like Axis had significantly smaller presence than what typically is seen, and the largest booths were occupied by the largest PSA partners. For example, Arecont Vision hosted the largest trade show booth of all the camera manufacturers, and along with Axis, bigger players like Sony and Vivotek occupied single tables on back aisleways.

In all, the 100 or so exhibitor booths can be all visited in the single day provided. I found manufacturer representation in the booths was mixed, with some booths staffed by executive level management, and others sending regional salesmen.

PSA centric?

Much of the messaging and information shared throughout the event is PSA specific. While the event is open to the general public, the assumption that attendees are PSA members may cloud or obscure important details. For example, when I discussed pricing during the trade show, some manufacturers deferred to the PSA price lists not publicly available to non-members. While the training and trade show are useful to those outside the network, the correlation between attendees and PSA membership is so strong the information might be disorienting to non-members.

Conclusion

If one is looking for open and critical dialogue in persons with integrators, this is a good event and unlike any of the major security shows we have attended. However, if you are primarily looking to meet with manufacturers or see new products, you would be best served by attending ASIS or ISC West.

Comments : PRO Members only. Login. or Join.

Related Reports

Milestone Favorability Results 2019 on Jan 21, 2019
Milestone's favorability moderately strengthed, in new IPVM integrator statistics over their results from 2016. While the industry has been...
Intersec 2019 Live Day 1 - Massive China Presence on Jan 21, 2019
There’s a massive presence from Chinese or China-focused video surveillance firms, chiefly Hikvision, Dahua, Huawei, and Infinova, at...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Pelco Favorability Results 2019 on Jan 11, 2019
Pelco had a significant favorability problem amongst integrators in our previous study (see 2016 Pelco results). Now, in the first edition of our...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
The Battle For The VSaaS Market Begins 2019 - Alarm.com, Arcules, Eagle Eye, OpenEye, Qumulex, Verkada, More on Jan 02, 2019
2019 will be the year that VSaaS finally becomes a real factor for professional video surveillance. While Video Surveillance as a Service (VSaaS)...
US Gov China Ban Rules Process, SIA Lobbies Against 'Blacklisting', For 'Risk-Based Protocol' on Dec 27, 2018
Details have emerged about when the rules implementing the federal ban on Hikvision, Dahua, Huawei and others will be made public for official...
Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
Top 2019 Trend - AI Video Analytics on Dec 10, 2018
160+ Integrators answered: What do you think the top industry trend will be in 2019? Why? AI / video analytics was the run-away winner with...
ADT Wins Fire Death Suit But Faces Appeal on Dec 05, 2018
ADT/Protection 1 has won a wrongful death court case in which it was sued by the estate of a deceased customer. However, the attorney for the...

Most Recent Industry Reports

Cable Trenching for Surveillance on Jan 21, 2019
Trenching cable for surveillance is surprisingly complex. While using shovels, picks, and hoes is not advanced technology, the proper planning,...
Milestone Favorability Results 2019 on Jan 21, 2019
Milestone's favorability moderately strengthed, in new IPVM integrator statistics over their results from 2016. While the industry has been...
Intersec 2019 Live Day 1 - Massive China Presence on Jan 21, 2019
There’s a massive presence from Chinese or China-focused video surveillance firms, chiefly Hikvision, Dahua, Huawei, and Infinova, at...
The IP Camera Lock-In Trend: Meraki and Verkada on Jan 18, 2019
Open systems and interoperability have not only been big buzzwords over the past decade, but they have also become core features of video...
NYPD Refutes False SCMP Hikvision Story on Jan 18, 2019
The NYPD has refuted the SCMP Hikvision story, the Voice of America has reported. On January 11, 2018, the SCMP alleged that the NYPD was using...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact