Should Integrators Go to PSA-Tec?

By Brian Rhodes, Published on May 22, 2012

Trade shows typically are run by manufacturers, for manufacturers (except for ASIS which is simply controlled by manufacturers). By contrast, PSA, a co-op of integrators, offers an event that they claim is different, run by integrators for integrators. We paid our own way and went to their event, PSA-TEC, to check it out.

In this note , we report out on our experience during our three day stint, contrasting it with ISC West and ASIS.

Overview

The most important thing noticeably different about PSA-TEC was that the event does indeed center around educating integrators. This results in a different tone and feel compared to ISC or ASIS. Instead of flashy booth promotions and a dominating show floor, PSA-TEC's activities center around breakout training rooms.

ISC West and ASIS do host educational sessions like PSA-TEC, but important differences exist. PSA focuses more on specific integrator training rather than product marketing. The week long training schedule surrounds only  a single day of trade show, where manufacturers are focused on listening to member feedback and addressing issues rather than overt self promotion.

Training

Training sessions are divided into product specific certifications, technology / business 'best practice' roundtables, and professional development seminars. These seminars are scheduled concurrently with each other, so prior schedule planning is important for those attending. In general, the PSA directed sessions were tightly moderated and void of manufacturer self-promotion. However, some of the peer-moderated (integrator led) roundtables got pitchy and were less informative.

In general, the sessions delivered meaningful content. I found that some of the sessions attempted to cover too much ground for the time alloted. However, this did not seem to reduce takeaway value, and several integrators with decades of experience remarked about the usefulness of the sessions. For example, a session titled 'Security Project Management' covered rarely addressed fundamentals of project execution like work scheduling, optimization of labor hours, and project transition to service and maintenance phases. Other sessions, such as 'Selling to the IT Department' simply tried to address too broad of a topic and tended to take tangential paths of discussion often.

An interesting commonality among all the sessions were how frequently and unguarded integrators participated in discussions. Unlike training sessions at ISC or ASIS, where integrator members may be somewhat intimidated or discouraged from 'interrupting the script' during manufacturer presentations, I found that integrators spoke freely and often during PSA sessions. This open communication seemed to be bolstered by the confidence that many integrators shared sessions with familiar names and faces.

Tradeshow

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

The PSA-TEC trade show is small compared to 'megashows' like ISC or ASIS, and is only scheduled for a single day. 'Big names' like Axis had significantly smaller presence than what typically is seen, and the largest booths were occupied by the largest PSA partners. For example, Arecont Vision hosted the largest trade show booth of all the camera manufacturers, and along with Axis, bigger players like Sony and Vivotek occupied single tables on back aisleways.

In all, the 100 or so exhibitor booths can be all visited in the single day provided. I found manufacturer representation in the booths was mixed, with some booths staffed by executive level management, and others sending regional salesmen.

PSA centric?

Much of the messaging and information shared throughout the event is PSA specific. While the event is open to the general public, the assumption that attendees are PSA members may cloud or obscure important details. For example, when I discussed pricing during the trade show, some manufacturers deferred to the PSA price lists not publicly available to non-members. While the training and trade show are useful to those outside the network, the correlation between attendees and PSA membership is so strong the information might be disorienting to non-members.

Conclusion

If one is looking for open and critical dialogue in persons with integrators, this is a good event and unlike any of the major security shows we have attended. However, if you are primarily looking to meet with manufacturers or see new products, you would be best served by attending ASIS or ISC West.

Comments : Members only. Login. or Join.

Related Reports

US GSA Explains NDAA 889 Part B Blacklisting on Jul 31, 2020
With the 'Blacklist Clause' going into effect August 13 that bans the US...
Access Control Course Fall 2020 - Register Now - Last Chance on Sep 09, 2020
Starts next week! IPVM offers the most comprehensive access control course in...
Consultants and Recruiters Online Show October 2020 - 20+ Presenters on Oct 08, 2020
IPVM's 7th online show will feature 20+ consultants and recruiters presenting...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various...
Camect Presents Residential Market Smart NVR with AI Analytics on Aug 19, 2020
Camect presented its AI video analytics enhanced NVR at the May 2020 IPVM...
IPVM To Disrupt Trade Shows With Launch of Online Shows on Mar 17, 2020
IPVM is launching Online Shows, a series of ongoing events that allow sellers...
Virtual ISC West and GSX+ Exhibiting Contrasted on Sep 17, 2020
Both ISC West and ASIS GSX are going virtual this year, just weeks apart, but...
Ipsotek UK Video Analytics Company Profile on Jan 08, 2020
UK-based Ipsotek is one of just a few surviving independent video analytic...
Access Visitor Management Systems Guide on Jul 22, 2020
"Who are you, and why are you here?" Facilities that implement Visitor...
Video Surveillance Business 101 on Mar 30, 2020
This report explains the fundamental elements of the video surveillance...
Integrators Avoiding Coronavirus Air Travel on May 29, 2020
IPVM asked integrators if air travel is part of their 2020 plans to see how...
Access Control Levels and Schedules Tutorial on Sep 29, 2020
Configuring access levels and setting up schedules is central to maintaining...
HID Presents Mercury Security & Aero Access Controllers on Aug 25, 2020
HID presented Mercury Security & Aero Access Controllers at the 2020 IPVM...
ISC West 2020 Moves To The Basement on May 29, 2020
The twice cancelled/postponed show will now not only be held in a different...
"Fever Camera" Online Show June 2020 - On-Demand Recordings on Jun 03, 2020
IPVM has successfully completed the world's first "Fever Camera" show....

Recent Reports

Avigilon Aggressive Trade-In Program Takes Aim At Competitors on Oct 20, 2020
Avigilon has launched one of the most aggressive trade-in programs the video...
Mexico Video Surveillance Market Overview 2020 on Oct 20, 2020
Despite being neighbors, there are key differences between the U.S. and...
Dahua Revenue Grows But Profits Down, Cause Unclear on Oct 20, 2020
While Dahua's overall revenue was up more than 12% in Q3 2020, a significant...
Illegal Hikvision Fever Screening Touted In Australia, Government Investigating, Temperature References Deleted on Oct 20, 2020
The Australian government told IPVM that they are investigating a Hikvision...
Panasonic Presents i-PRO Cameras and Video Analytics on Oct 19, 2020
Panasonic presented its i-PRO X-Series cameras and AI video analytics at the...
Augmented Reality (AR) Cameras From Hikvision and Dahua Examined on Oct 19, 2020
Hikvision, Dahua, and other China companies are marketing augmented reality...
18 TB Video Surveillance Drives (WD and Seagate) on Oct 19, 2020
Both Seagate and Western Digital recently announced 18TB hard drives...
Watrix Gait Recognition Profile on Oct 16, 2020
Watrix is the world's only gait recognition surveillance provider IPVM has...
Intel Presents Edge-to-Cloud Ecosystem for Video Analytics on Oct 16, 2020
Intel presented its processors and software toolkit for computer vision at...
Microsoft Azure Presents Live Video Analytics on Oct 15, 2020
Microsoft Azure presented its Live Video Analytics offering at the September...
Worst Manufacturer Technical Support 2020 on Oct 15, 2020
4 manufacturers stood out as providing the worst technical support to ~200...
Clorox Announces, Then Pulls, Fever Camera on Oct 15, 2020
For almost one week, Clorox was marketing fever cameras. The booming...
Faulty Hikvision Fever Cam Setup at Mexico City Basilica and Cathedral on Oct 14, 2020
Donated Hikvision fever cameras (claiming screening of 1,800 people/min. with...
Directory of 211 "Fever" Camera Suppliers on Oct 14, 2020
This directory provides a list of "Fever" scanning thermal camera providers...