Is Cisco's TV Promotion Unethical?

Author: John Honovich, Published on Apr 27, 2010

In April 2010, an American TV show included a paid promotion that featured a demonstration of Cisco's video surveillance manager performing facial recognition. The show prominently displayed the Cisco brand and the name of Cisco's actual video surveillance product. However, it centered on a feature that Cisco does not have - integrated facial recognition. Furthermore, it featured an application that is likely impossible (without significant errors) - matching a face in real time from a 15-20 foot wide FoV with a 30 - 45 degree angle.

Here's an image of the key shot:

One might argue that this is 'Hollywood's' fault because they neither know nor care about this point. However, this differs from typical Hollywood irresponsibility. Usually, it's a generic mistake made by the TV show/movie. Here, Cisco paid the TV show to do this. A video surveillance vendor knowingly misrepresented itself with its product in full view.

Cisco does not need name recognition - whether it's surveillance or any other segment. By promoting a use case they cannot deliver, they are simply setting up disappointment or distrust as users recognize this.

3 reports cite this report:

Avigilon CEO Solution for Terror Attacks on Nov 20, 2015
Ripped from the headlines, spurred on by the France terror attacks, Avigilon's CEO has a solution. Inside this note we look at his aggressive...
NICE Suspect Search Examined on Sep 25, 2014
Did you lose your child here? Or here? Now, many might say you were a terrible parent but not NICE Systems. NICE's new Suspect Search aims to...
Training: Basics for Using Video Surveillance on May 14, 2010
This report, including a 2 hour podcast inside, is designed to help those new to video surveillance learn the basics of using, selecting and...
Comments : PRO Members only. Login. or Join.

Related Reports on Criticism

The Embarrassing Story of ISC West's Best New IP Camera on Apr 24, 2019
A sad but simple situation: Only 2 companies paid SIA the thousands of dollars required to compete for the best new 'cameras IP' The judges...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Scam Research And The $86 Billion IP Camera Market on Dec 19, 2018
Scam. The most widely cited research numbers in many, if not most, industries come from a growing number of Indian 'market research firms'. We...
Axis: "No One Wants To Buy A Camera" on Nov 09, 2018
Axis has, in its own description, made a bold declaration: The industry is changing so rapidly that the following statement might seem bold but...
Genetec Takes Aim At 'Untrustworthy' 'Foreign Government-Owned Vendors' on Sep 24, 2018
Genetec is taking aim at 'untrustworthy' 'foreign government-owned vendors'. This is not a new theme for Genetec as nearly 2 years ago, Genetec...
Hikvision Covers Up Racial Profiling And AI Error on Jun 25, 2018
Faced with global scrutiny, led by the US government-funded Voice of America (VOA), Hikvision has covered up evidence showing their racial...
Hikvision Corrects False Cybersecurity Announcement on Jun 18, 2018
Hikvision has corrected a false cybersecurity announcement that claimed a British government-sponsored program endorsed the cybersecurity of...
The Dumb Ones: PSA's Bozeman On Cybersecurity on Jun 15, 2018
The smart ones are the hundred people who flew to Denver and spent $500+ on a 1.5-day conference featuring (now US government banned) Dahua as a...
Dahua's Terrible Cybersecurity, Buys Credibility From PSA And SIA on Jun 04, 2018
Dahua has a terrible cybersecurity track record. But American organizations, like the Security Industry Association (SIA) and the PSA Security...

Most Recent Industry Reports

Ex-Integrator Now Growth Strategist Interviewed on Apr 24, 2019
For more than a decade, Scot MacTaggart was a security integrator (at PA-based PSX). In late 2018, he left the industry. He is now a Growth...
19 Facial Recognition Providers Profiled on Apr 23, 2019
IPVM interviewed 19 facial recognition providers at ISC West to understand their claimed accuracy, success and positioning. 9 from China, where...
Locking Down Network Connections Guide on Apr 23, 2019
Accidents and inside attacks are risks when network connections are not locked down. Security and video surveillance systems should be protected...
Hikvision Admits USA Sales Falling on Apr 22, 2019
Hikvision, in a new Chinese financial filing, has admitted that its USA sales are now falling. Less than a year after the US government passed a...
Speco Ultra Intensifier Tested on Apr 22, 2019
While ISC West 2019 named Speco's Ultra Intensifier the best new "Video Surveillance Cameras IP", IPVM testing shows the camera suffers from...
Arecont Favorability Results 2019 on Apr 22, 2019
Arecont's net negativity remained the same in IPVM's 2019 integrator study, though integrator's feeling became relatively more neutral compared to...
H.265 Usage Statistics on Apr 19, 2019
H.265 has been available in IP cameras for more than 5 years and, in the past few years, the number of manufacturers supporting this codec has...
ACRE Acquires RS2, Explains Acquisition Strategy on Apr 19, 2019
ACRE continues to buy, now acquiring RS2, just 5 months after buying Open Options. One is a small access control manufacturer from Texas, the...
Access Control Course Spring 2019 - Last Chance on Apr 19, 2019
 Register for the Spring 2019 Access Control Course----Closed IPVM offers the most comprehensive access control course in the industry. Unlike...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact