Is Cisco's TV Promotion Unethical?

Author: John Honovich, Published on Apr 27, 2010

In April 2010, an American TV show included a paid promotion that featured a demonstration of Cisco's video surveillance manager performing facial recognition. The show prominently displayed the Cisco brand and the name of Cisco's actual video surveillance product. However, it centered on a feature that Cisco does not have - integrated facial recognition. Furthermore, it featured an application that is likely impossible (without significant errors) - matching a face in real time from a 15-20 foot wide FoV with a 30 - 45 degree angle.

Here's an image of the key shot:

One might argue that this is 'Hollywood's' fault because they neither know nor care about this point. However, this differs from typical Hollywood irresponsibility. Usually, it's a generic mistake made by the TV show/movie. Here, Cisco paid the TV show to do this. A video surveillance vendor knowingly misrepresented itself with its product in full view.

Cisco does not need name recognition - whether it's surveillance or any other segment. By promoting a use case they cannot deliver, they are simply setting up disappointment or distrust as users recognize this.

3 reports cite this report:

Avigilon CEO Solution for Terror Attacks on Nov 20, 2015
Ripped from the headlines, spurred on by the France terror attacks, Avigilon's CEO has a solution. Inside this note we look at his aggressive...
NICE Suspect Search Examined on Sep 25, 2014
Did you lose your child here? Or here? Now, many might say you were a terrible parent but not NICE Systems. NICE's new Suspect Search aims to...
Training: Basics for Using Video Surveillance on May 14, 2010
This report, including a 2 hour podcast inside, is designed to help those new to video surveillance learn the basics of using, selecting and...
Comments : PRO Members only. Login. or Join.

Related Reports on Criticism

The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
'Best In Show' Fails on Apr 19, 2018
ISC West's "Best In Show" has failed. For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
P2P 'Fail To' 'Quick And Steady Access' - Hikvision Defends Port Forwarding on Apr 02, 2018
Following criticism of Hikvision's ongoing port forwarding recommendation (e.g., Hikvision Hardening Guide Recommends Port Forwarding and Hikvision...
Beware Scam Market 'Research' on Mar 30, 2018
The 'data' and 'research' that headlines many articles is a scam, perpetrated by a variety of Indian firms that have exploited the carelessness and...
Ingram Micro Owner HNA Declares "Victim of Conspiracy Against China" on Feb 08, 2018
Just 2 years ago, Ingram Micro was acquired by a Chinese company that paid them $6 billion in cash, nearly 40% more than their then stock...
Convergint Damage Control on Feb 07, 2018
Convergint needs you to understand. When Convergint acquires companies, as they continuously do, it is an acquisition, e.g.: But when...
Hanwha: Chinese Products Damaged Industry on Jan 25, 2018
Hanwha Techwin's CEO has come out swinging against the Chinese. In this note, we examine his statements, the relative positioning of Chinese and...
Axis: "It’s A Question Of Trust And Who You Want To Be Associated With" on Jan 17, 2018
Who do you trust? Who do you want to be associated with? Axis is raising hard questions to start 2018. In this note, we examine these questions,...
'Defiant' Hikvision 'Strikes Back' At WSJ And US on Jan 16, 2018
The fight is on. Hikvision and their owner, the Chinese government, 'strikes back' against the Wall Street Journal and US politicians raising...
Chinese Government Attacks Western Reports on Jan 03, 2018
The Chinese government is angry at the BBC and WSJ's reporting on Chinese video surveillance (see BBC Features Dahua and WSJ Investigates China's...

Most Recent Industry Reports

Favorite Access Control Manufacturers 2018 on Apr 26, 2018
150+ Integrators told IPVM "What is your favorite access control management software/system? Why? Unlike the 2016 access favorites where a group...
Last Day Save $50 - May 2018 Camera Course on Apr 26, 2018
Today is the last day to save $50 on early registration. Register now (save $50) for the Spring 2018 Camera Course This is the only independent...
Hikvision DarkfighterX Vs Darkfighter PTZ Tested on Apr 26, 2018
Hikvision has focused on improving low-light performance for PTZs, an area that has traditionally been a problem, even more so than fixed cameras,...
Digifort VMS Profile on Apr 25, 2018
Digifort, a Brazilian company, has a strong presense in their home country. In a crowded and mature Enterprise VMS market, will they be able to...
Death Of A Dummy Camera Manufacturer on Apr 25, 2018
5 years ago, IPVM gathered insights from a dummy camera manufacturer, who was then the top selling dummy camera provider on Amazon and 3rd in all...
Hikvision Critical Cloud Vulnerability Disclosed on Apr 25, 2018
Security researchers Vangelis Stykas and George Lavdanis discovered a vulnerability in Hikvision's HikConnect cloud service that: just by...
The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
DMP Adds Ring Video Doorbell Integration on Apr 24, 2018
Video doorbells have become one of the hottest items for security systems. After several years with no doorbell, DMP has announced integration with...
Milestone 2017 Financials Examined on Apr 24, 2018
For ISC West 2018, Milestone released ... their financials, touting "strong revenue growth in 2017". However, there were discrepancies with the...
Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam) on Apr 23, 2018
In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact