Is Axis the IP Video Surveillance Vendor of the Year?

Author: John Honovich, Published on Nov 29, 2009

Frost & Sullivan has awarded Axis Communications the IP Video Surveillance Vendor of the Year award. The awards were given to those who "demonstrated market-leading revenue growth and business innovation ... and are continuing to succeed in challenging times."

What Do You Think?

Background on Frost Awards

The industry consensus is that Frost & Sullivan awards are pay for play. For background, read our analysis of Frost awards with extensive industry feedback.

I view these awards as a deceptive form of vendor advertising. In my experience, vendors are most likely to 'win' these awards when they are trying to boost sales (large companies) or lack real world success (small companies).

Axis Year in Review

The award certainly triggers an important question, "How well did Axis, the biggest company in IP Video Surveillance, do this year?"

First, let's take a look at the positives for Axis which centers around an impressive number of product launches:

On the other hand, Axis faces increasing challenges:
  • They are losing market share in IP cameras after years of gaining it.
  • Sales are declining year over year (measured in local currency terms). While the economy has impacted almost everyone, the drop in Axis growth has been especially sharp.
  • Practically every Asian manufacturer and incumbent analog CCTV supplier has decided to jump into IP cameras.
  • Despite Axis numerous product introductions at the high end, Axis has done little to address its weakness in supplying products for the cost conscious or budget segment of the market.

Related Reports on Awards

A New Low In Embarrassing Security Awards (OSPA) on Aug 03, 2016
The trade show stunts continue, though this one purports to be 'credible' and 'respectable'. The Outstanding Security Performance Awards (OSPAs)...
How Embarrassing - 28 Security 'MVPs' on Jun 03, 2015
Security industry awards are nonsense. This is not news. From pay to promote Frost awards to trade show fluff awards to trade mag awards, media...
People's Champion Revealed on Oct 04, 2013
For the first time, a physical security industry award has been chosen by the people. Rather than constrain voting to a closed group of insiders,...
Dumbest Awards We've Ever Seen on Dec 04, 2012
Just when you think awards couldn't get any stupider, a US trade magazine, GSN, steps up the plate with the most dumbfounding video...
BRS Labs Wins 'Most Desperate' Award on Nov 14, 2012
The least respected award in all of surveillance - BRS Labs has now bought won it. When struggling manufacturers need a shot of fake authenticity,...
Reverse Auctions: A Horrible Way To Buy Security on Apr 16, 2012
One of the hottest procurement trends is using a ‘reverse auction’. Unlike an RFP, which typically awards a project based on multiple criteria, a...
Best New Product Awards Investigated on Apr 03, 2012
The ISC best new product awards use a secretive process that lacks transparency, making it impossible to understand the rationale, fairness or...
"Best New Product" MorphoAccess VP Examined on Mar 31, 2012
Safran Morpho's MorphoAccess VP was voted best in show in the SIA New Product Showcase at ISC West 2012. This reader offers better accuracy and...
How to Make Award Programs Legitimate on Dec 21, 2011
Security industy awards today are a joke -- shallow attempts to reward manufacturers who buy ads, booths or research from the award...
Winners and Losers Fall 2011 on Sep 25, 2011
Now that the dust has settled from the new announcements of the last month, we can better understand the impact on the overall video surveillance...

Most Recent Industry Reports

VLANs for Video Surveillance on Sep 26, 2016
Many people confidently say to 'use VLANs' as an answer to IP video networking problems and as a way to signal expertise. But how should VLANs be...
Ambarella CEO Admits H.265 and 4K Not Popular on Sep 26, 2016
Ambarella is the main chip provider for high-end surveillance cameras driving higher resolution and new CODECs. While Ambarella has been pushing...
Nest Cam Outdoor Tested on Sep 23, 2016
After years of claiming an outdoor model was "coming", addressing their biggest user demand, Nest has finally released their Outdoor Camera, an...
ACTi Refuses Race To The Bottom, Shifts To Solutions on Sep 23, 2016
The original low cost IP camera disruptor was ACTi. Back in the 2008 - 2010 time frame, Taiwanese manufacturer ACTi challenged the Western and...
You Get Robbed, Canary Will Pay You Up To $1,000 on Sep 22, 2016
Canary is trying to break the status quo in DIY security, first by raising over $40 million, and now a revamp of their monthly services package...
Milestone Ends Development of "Enterprise" VMS on Sep 22, 2016
Milestone 'Enterprise' was one of the first enterprise video management software offerings, selected by many early adopters of IP video. However,...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...
Access Control Course Fall 2016 on Sep 22, 2016
IPVM offers the most comprehensive access control course in the industry. Unlike manufacturer training that focuses only on a small part of the...
Totally Wireless IP Camera (IPVideo Corp NomadHD) on Sep 21, 2016
Wireless battery powered cameras have been a surveillance pipe dream for years, limited by camera power consumption, battery technology, and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact