Is Access Control Nearly 400% Larger than Video?

By: John Honovich, Published on Aug 08, 2010

A July 2010 Report on Electronic Security Systems makes a number of contrarian and shocking claims about the state of the market. For background information, readers may review the Freedonia Group's Marketing Brochure and an SSN interview with the report's author.

Key claims made in the report include:

  • Overall US electronic security market will grow from $10.9 billion in 2009 to $17 billion in 2014. The report does not identify if this is manufacturer revenue or total end user revenue. We suspect this is manufacturer revenue.
  • Access control represents 37% of the market today and will grow to 43% of the market in 2014. Access control CAGR will be 12.8% from 2009-2014.
  • CCTV represents only 10% of today's $10.9 Billion market (that is about $1.1 Billion). Video/CCTV will grow only at 7% to $1.6 Billion in 2014.
  • Quoted in SSN, the report author said "the 2009 economy was so bad, the market for video stayed essentially flat between 2004 and 2009."

These claims appear erroneous. First, US video revenue cannot be only $1.1 Billion. Axis alone generated over $100 Million 2009 US revenue. Pelco easily generates yearly a few hundred million US revenue. Moreover, the consensus among other analysts is that US video surveillance revenue is $3 Billion+.

Secondly, it appears impossible that access control revenue would be that much higher than video. For instance, an April 2010 SSI integrator survey [link no longer available] records video as being 50% more popular revenue generator than access and having 50% more installs per month. We are not sure what the exact ratio of video to access sales. We could believe that total revenue was close. We find it impossible that access is 3 to 4x the size of video.

Finally, the report's claim that access control's growth rate would be almost twice that of video's is contrarian to say the least. As we examined in an August 2010 integrator survey, video absolutely dominates the list of future revenue generating opportunities.

Comments : Members only. Login. or Join.

Related Reports

Uniview Heat-Tracker Temperature Screening Series Examined on Apr 22, 2020
Uniview is marketing #UNVagainstCOVID19 with their Heat-Tracker series,...
Mobotix Thermal Body Temperature Detection Examined on Apr 07, 2020
Mobotix has jumped into the Coronavirus temperature detection market, but how...
Favorite Video Surveillance Hard Drive Manufacturer 2020 on Aug 27, 2020
Western Digital and Seagate effectively have a duopoly in hard drives but...
Micron Presents 1TB MicroSD For VSaaS on May 08, 2020
Micron presented its 1TB MicroSD for VSaaS at the April 2020 IPVM New...
Brivo Presents ACS100 Single-Door Combo Controller & Reader on Apr 27, 2020
Brivo presented its first integrated reader and controller, the ACS100 at the...
Mobotix Thermal Detection Camera Tested on Jun 09, 2020
For years Mobotix has struggled but now sales are surging driven by Mobotix's...
IPConfigure Presents Orchid Fusion VSaaS on Apr 30, 2020
IPConfigure presented Orchid Fusion VSaaS at the April 2020 IPVM New Products...
Terrible Convergint Coronavirus Thermal Camera Recommendation on Apr 01, 2020
A week after Convergint disclosed falling revenue, pay and job cuts,...
Integrator Acquisitions 'A Good Market' During COVID-19, Says Greybeards on Jul 28, 2020
Industry broker Ron Davis of the "Greybeards" says that the integrator and...
How Mobile Access Control Can and Cannot Help With Coronavirus on Mar 23, 2020
With coronavirus concerns continuing to rise, many access control companies...
HID Presents Mercury Security & Aero Access Controllers on Aug 25, 2020
HID presented Mercury Security & Aero Access Controllers at the 2020 IPVM...
Trueface Presents AI Face Recognition, Mask and Temperature Detection on Jun 10, 2020
Trueface presented its AI facial recognition, mask and temperature detection...
FLIR A Series Temperature Screening Cameras Tested on Jun 04, 2020
FLIR is one of the biggest names in thermal and one of the most conservative....
ZKTeco Presents SpeedFace Recognition + Body Temperature Detection on Apr 21, 2020
ZKTeco presented its SF1008+ reader with body temperature and face mask...
Milestone Presents XProtect On AWS on May 04, 2020
Milestone presented its XProtect on AWS offering at the April 2020 IPVM New...

Recent Reports

Axis Compares Fever Camera Sellers to 9/11 on Sep 18, 2020
Axis Communications, the West's largest surveillance camera manufacturer, has...
Avigilon Elevated Temperature Detection Camera Tested on Sep 17, 2020
Avigilon has entered the temperature screening market with the release of...
Chilean Official Investigated for Motorola And Hikvision Contracts on Sep 17, 2020
A corruption investigation is underway in Chile after a crime prevention...
Huawei HiSilicon Production Shut Down on Sep 17, 2020
Huawei HiSilicon chips are no longer being manufactured or supplied to...
Virtual ISC West and GSX+ Exhibiting Contrasted on Sep 17, 2020
Both ISC West and ASIS GSX are going virtual this year, just weeks apart, but...
X.Labs Sues FLIR on Sep 16, 2020
X.Labs, the maker of Feevr, has sued FLIR, the publicly traded thermal...
Video Surveillance 101 September Course - Last Chance on Sep 16, 2020
Today is the last chance to sign up for the Fall Video Surveillance 101...
No Blackbody Mistake, Half Million Dollar, Hikvision Fever Camera System in Georgia on Sep 16, 2020
A Georgia school district touted buying Hikvision fever screening "about...
Costar Technologies / Arecont H1 2020 Financials Examined on Sep 16, 2020
Costar's financial results have been hit by the coronavirus with the company...
Startup Cawamo Presents Live Alerts With Edge AI and Cloud VMS on Sep 15, 2020
Cawamo, an Israeli edge-to-cloud analytics and VMS startup, presented its...
Favorite Access Control Credentials 2020 on Sep 15, 2020
Credential choice is more debated than ever, with hacking risk for 125kHz and...
Dangerous Hikvision Fever Screening Marketing In Africa on Sep 15, 2020
A multi-national African Hikvision distributor is marketing dangerously...
New Products Show Fall 2020 Announced - Register Now on Sep 14, 2020
IPVM's sixth online show will feature New Products from over 25...
Hanwha 8K / 33MP Camera Tested on Sep 14, 2020
Hanwha Techwin has released an 8K / 33MP resolution camera, the TNB-9000 with...
Gait Recognition Examined on Sep 14, 2020
Facial recognition faces increasing ethical and political criticisms while...