IPVM Top Reports and Reader Stats for 2010

Author: John Honovich, Published on Dec 21, 2010

In this report, we review the top read reports for the year and provide an overview of who is reading IP Video Market.

Let's start with the top 5 read reports by number of reads. They are:

All of them had at least 7,000 reads each with the VMS report being the most read at ~13,000.

We are quite glad to see that these reports were well read as the research (and testing) behind each was quite significant (at least a few hundred hours per report).

By contrast, an 'average' report is read about 1,500 to 2,000 in the first 2 months from publication.

One other very interesting trend was the extreme popularity of the Camera Finder. We launched it less than 3 months ago and it's already been used over 14,000 times. We expect this to become our most used feature in 2011.

Monthly Usage

The image below provides an overview of how many people are using IP Video Market. We used the most recent 30 days. You can see a little more than 43,000 visits were made to the site during the month.

The graphic also shows that the site is most used during the middle of week which makes sense because it's a business/work oriented site.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

About 120,000 pages are visited per month. Since we show reports on a single page regardless of length, this likely under-represents views. Most security sites use short pages (primarily to boost ad rates). I find short pages and multiple clicks frustrating so we do not do that.

Outbound links: Notice that readers clicked from our site to other websites over 6,700 times in the month. We include hundreds of new links to other sites every month to help readers learn more about new products, technologies and perspectives. It's unfortunately rare for our industry as most mags and analysts infrequently link or cite others.

A strange and unplanned side-effect of our linking practices is that for most manufacturers we are a Top 5 or Top 10 traffic referrer (often higher than the sites they advertise in). For instance, in a week, from the Axis 'study' review, we sent about 300 readers to Axis's website. Yesterday, we sent over 100 people to Ubiquiti's. Even for the companies we criticize, our coverage is often valuable to exposing them to high quality surveillance professionals. 

A few other metrics that might be of interest:

  • Direct traffic: Over 60% of visits are from people directly coming to the site (typing in the URL, bookmarks, etc.). This is a high percentage and reflects a strong level of interest in the site.
  • Search traffic: Less than 30% of visits are from search engines (e.g., Google, etc.). This is very low for the security industry. Many sites get 70% or more of their traffic from search engines. We'd like more people to find the site via search. On the other hard, direct traffic generally shows higher engagement with the content.

Country Visits Breakdown

Below is a breakdown of monhtly visits from the top 12 countries visiting IPVM:

Of course, the US, our home market is by far the largest. However, it's only 40% overall, meaning almost 60% of readers are from outside the US. While we are US based, the site certainly has global reach (much different than trade magazines who generally have web readership heavily concentrated in their home region).

A few other comments on readership:

  • Taiwan and South Korea readership is well out of proportion to their country size and percentage of English readers. We suspect there's a lot of small manufacturers and component suppliers who regularly use IPVM to stay informed of trends and technology.
  • The country we do the worst, relative to size, is the UK. I suspect it's a combination of factors - some unique requirements, locally strong manufacturers and a number of UK based magazines/sites.
  • In over 60 countries, we have 100 or more visits per month (e.g., UAE - 245, Nigeria - 148, Iran - 122). It's fairly interesting to see the broad reach the Internet provides.

If you have any questions or comments on any reader stats, feel free to post.


2 reports cite this report:

IPVM Reader Statistics 2011 on Dec 22, 2011
This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong...
FAQ: How We Cover Companies / Products on Jan 06, 2011
In this report, we explain how we cover companies and products on IPVM. This will be most useful for manufacturers who want to understand what we...

Related Reports

Camera Course Summer 2017 on May 25, 2017
Learn video surveillance and get certified. IPVM provides live online classes, recorded videos, personal help, cutting edge education and...
Most Respected Manufacturer Competitors on May 25, 2017
Manufacturers told IPVM what competitor they most respected. In terms of total revenue, Hikvision, Dahua and Axis are certainly tops but would...
IP Camera - 15 Year Shootout on May 22, 2017
How far have IP cameras come? We bought and tested 4 cameras across the past 15 years to understand how much and where performance has...
48MP 180 Camera (Digital Watchdog) Test on May 10, 2017
Camera resolution continues to advance, with Digital Watchdog offering the MegaPIX PANO 48MP 180° camera, the highest resolution mainstream camera...
Hanwha 9MP Fisheye Camera Tested (PNF-9010R) on May 09, 2017
12MP sensor fisheye panoramic cameras are becoming increasingly common. We have tested Hikvision's DS-2CD63C2F as well as Panasonic's SFV481 4K...
Avigilon Discontinuing Rialto Analytics Line on Apr 27, 2017
Avigilon is informing dealers/partners that the legacy VideoIQ Rialto products have been discontinued, recommending the newer ACC ES Analytics...
Last Day - IP Networking Course May 2017 on Apr 26, 2017
Today is the last day to register for the May IP Networking Course. This is the only networking course designed specifically for video...
Eagle Eye Exec On Mountain Of Servers - VSaaS Growth Analysis on Apr 25, 2017
Eagle Eye VP of Operations, Hans Kahler, posted a picture of himself sitting on top of a shipment of new servers, as a testament to the companies...
PureTech Video Analytics Examined on Apr 21, 2017
PureTech's analytics were chosen for a US border protection system (see related post), which the company claims no other analytics vendor was able...
Axis Network Horn Tested on Apr 18, 2017
We bought and tested the Axis network horn C3003-E, examining setup and calibration, event audio, VMS integration, and sound pressure levels...

Most Recent Industry Reports

H.265 / HEVC Codec Tutorial 2017 on May 25, 2017
Since 2013, video surveillance professionals have talked about the potential for H.265. Now, in 2017, H.265 is starting to gain mainstream...
Camera Course Summer 2017 on May 25, 2017
Learn video surveillance and get certified. IPVM provides live online classes, recorded videos, personal help, cutting edge education and...
Most Respected Manufacturer Competitors on May 25, 2017
Manufacturers told IPVM what competitor they most respected. In terms of total revenue, Hikvision, Dahua and Axis are certainly tops but would...
CyPhy 'Unlimited' Flight Time Security Drone Examined on May 25, 2017
Drones face several issues as commercial security platforms - legal restrictions (e.g., in the US, the FAA), costs, and limited flight durations...
Milestone Entry Level Mobile Password Vulnerability Disclosed on May 24, 2017
While many manufacturers have only addressed cybersecurity vulnerabilities after public disclosures were made (or threatened), Milestone has...
How Integrators Use IPVM on May 24, 2017
150 integrators explained how they use IPVM and how it helps them stay informed and improve their business.  The 4 main uses integrators cited for...
Alarm Supervision Guide on May 24, 2017
Burglar alarms can constantly monitor the health of attached circuits, sensors, and devices to ensure that they remain operational. This is known...
Arlo Go Cellular Cloud Camera Tested on May 23, 2017
Totally wireless surveillance cameras are growing but almost all typically depend on a hub and local Internet access. However, many outdoor...
Avigilon New COO James Henderson Profile on May 23, 2017
It has been nearly 2 years since the infamous Bryan Schmode 'resigned' as Avigilon COO. Now, Avigilon once again has a COO, promoting James...
Hikvision Marketer Caught Spamming, Fails at Coverup, Fired on May 23, 2017
A Hikvision marketing employee was caught by IPCamTalk trying to surreptitiously disparage IPVM and IPCamTalk. This is an outgrowth of Hikvision's...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact