IPVM Top Reports and Reader Stats for 2010

Author: John Honovich, Published on Dec 21, 2010

In this report, we review the top read reports for the year and provide an overview of who is reading IP Video Market.

Let's start with the top 5 read reports by number of reads. They are:

All of them had at least 7,000 reads each with the VMS report being the most read at ~13,000.

We are quite glad to see that these reports were well read as the research (and testing) behind each was quite significant (at least a few hundred hours per report).

By contrast, an 'average' report is read about 1,500 to 2,000 in the first 2 months from publication.

One other very interesting trend was the extreme popularity of the Camera Finder. We launched it less than 3 months ago and it's already been used over 14,000 times. We expect this to become our most used feature in 2011.

Monthly Usage

The image below provides an overview of how many people are using IP Video Market. We used the most recent 30 days. You can see a little more than 43,000 visits were made to the site during the month.

The graphic also shows that the site is most used during the middle of week which makes sense because it's a business/work oriented site.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

About 120,000 pages are visited per month. Since we show reports on a single page regardless of length, this likely under-represents views. Most security sites use short pages (primarily to boost ad rates). I find short pages and multiple clicks frustrating so we do not do that.

Outbound links: Notice that readers clicked from our site to other websites over 6,700 times in the month. We include hundreds of new links to other sites every month to help readers learn more about new products, technologies and perspectives. It's unfortunately rare for our industry as most mags and analysts infrequently link or cite others.

A strange and unplanned side-effect of our linking practices is that for most manufacturers we are a Top 5 or Top 10 traffic referrer (often higher than the sites they advertise in). For instance, in a week, from the Axis 'study' review, we sent about 300 readers to Axis's website. Yesterday, we sent over 100 people to Ubiquiti's. Even for the companies we criticize, our coverage is often valuable to exposing them to high quality surveillance professionals. 

A few other metrics that might be of interest:

  • Direct traffic: Over 60% of visits are from people directly coming to the site (typing in the URL, bookmarks, etc.). This is a high percentage and reflects a strong level of interest in the site.
  • Search traffic: Less than 30% of visits are from search engines (e.g., Google, etc.). This is very low for the security industry. Many sites get 70% or more of their traffic from search engines. We'd like more people to find the site via search. On the other hard, direct traffic generally shows higher engagement with the content.

Country Visits Breakdown

Below is a breakdown of monhtly visits from the top 12 countries visiting IPVM:

Of course, the US, our home market is by far the largest. However, it's only 40% overall, meaning almost 60% of readers are from outside the US. While we are US based, the site certainly has global reach (much different than trade magazines who generally have web readership heavily concentrated in their home region).

A few other comments on readership:

  • Taiwan and South Korea readership is well out of proportion to their country size and percentage of English readers. We suspect there's a lot of small manufacturers and component suppliers who regularly use IPVM to stay informed of trends and technology.
  • The country we do the worst, relative to size, is the UK. I suspect it's a combination of factors - some unique requirements, locally strong manufacturers and a number of UK based magazines/sites.
  • In over 60 countries, we have 100 or more visits per month (e.g., UAE - 245, Nigeria - 148, Iran - 122). It's fairly interesting to see the broad reach the Internet provides.

If you have any questions or comments on any reader stats, feel free to post.


2 reports cite this report:

IPVM Reader Statistics 2011 on Dec 22, 2011
This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong...
FAQ: How We Cover Companies / Products on Jan 06, 2011
In this report, we explain how we cover companies and products on IPVM. This will be most useful for manufacturers who want to understand what we...

Related Reports

VMS UI - Light vs Dark Preferences on Jun 16, 2017
Several VMS manufacturers have the ability to choose a user interface with either a light or dark color theme. 150+ integrators told us which they...
Axis 20MP Q1659 Camera Tested on Jun 13, 2017
Axis has joined the super high resolution camera trend with their Q1659, a 20MP model equipped with Canon's APS-C sensor. We tested the Q1659...
Camera Course Summer 2017 on Jun 08, 2017
Learn video surveillance and get certified. IPVM provides live online classes, recorded videos, personal help, cutting edge education and...
Milestone New "+" Claims To "Conquer The Mid-Market" on Jun 07, 2017
Milestone has declared they are going to "Conquer The Mid-Market" with new "+" releases. Will they? In this report, we examine Milestone's "+"...
Manufacturer Revenue Directory on Jun 05, 2017
This report contains data on the revenue of 32 security manufacturers, trend analysis of whether they are gaining or losing ground and commentary...
Most Disrespected Manufacturer Competitors on Jun 01, 2017
Manufacturers told IPVM what competitor they most disrespected. There was one overwhelming selection that manufacturers felt was harming the...
Most Respected Manufacturer Competitors on May 25, 2017
Manufacturers told IPVM what competitor they most respected. In terms of total revenue, Hikvision, Dahua and Axis are certainly tops but would...
IP Camera - 15 Year Shootout on May 22, 2017
How far have IP cameras come? We bought and tested 4 cameras across the past 15 years to understand how much and where performance has...
48MP 180 Camera (Digital Watchdog) Test on May 10, 2017
Camera resolution continues to advance, with Digital Watchdog offering the MegaPIX PANO 48MP 180° camera, the highest resolution mainstream camera...
Hanwha 9MP Fisheye Camera Tested (PNF-9010R) on May 09, 2017
12MP sensor fisheye panoramic cameras are becoming increasingly common. We have tested Hikvision's DS-2CD63C2F as well as Panasonic's SFV481 4K...

Most Recent Industry Reports

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
Manufacturers Shipping Unlicensed H.265 Products on Jun 22, 2017
While H.265 support in video surveillance is growing, IPVM's research shows that most surveillance manufacturers are shipping H.265 products with...
Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact