IPVM Top Reports and Reader Stats for 2010

Author: John Honovich, Published on Dec 21, 2010

In this report, we review the top read reports for the year and provide an overview of who is reading IP Video Market.

Let's start with the top 5 read reports by number of reads. They are:

All of them had at least 7,000 reads each with the VMS report being the most read at ~13,000.

We are quite glad to see that these reports were well read as the research (and testing) behind each was quite significant (at least a few hundred hours per report).

By contrast, an 'average' report is read about 1,500 to 2,000 in the first 2 months from publication.

One other very interesting trend was the extreme popularity of the Camera Finder. We launched it less than 3 months ago and it's already been used over 14,000 times. We expect this to become our most used feature in 2011.

Monthly Usage

The image below provides an overview of how many people are using IP Video Market. We used the most recent 30 days. You can see a little more than 43,000 visits were made to the site during the month.

The graphic also shows that the site is most used during the middle of week which makes sense because it's a business/work oriented site.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

About 120,000 pages are visited per month. Since we show reports on a single page regardless of length, this likely under-represents views. Most security sites use short pages (primarily to boost ad rates). I find short pages and multiple clicks frustrating so we do not do that.

Outbound links: Notice that readers clicked from our site to other websites over 6,700 times in the month. We include hundreds of new links to other sites every month to help readers learn more about new products, technologies and perspectives. It's unfortunately rare for our industry as most mags and analysts infrequently link or cite others.

A strange and unplanned side-effect of our linking practices is that for most manufacturers we are a Top 5 or Top 10 traffic referrer (often higher than the sites they advertise in). For instance, in a week, from the Axis 'study' review, we sent about 300 readers to Axis's website. Yesterday, we sent over 100 people to Ubiquiti's. Even for the companies we criticize, our coverage is often valuable to exposing them to high quality surveillance professionals. 

A few other metrics that might be of interest:

  • Direct traffic: Over 60% of visits are from people directly coming to the site (typing in the URL, bookmarks, etc.). This is a high percentage and reflects a strong level of interest in the site.
  • Search traffic: Less than 30% of visits are from search engines (e.g., Google, etc.). This is very low for the security industry. Many sites get 70% or more of their traffic from search engines. We'd like more people to find the site via search. On the other hard, direct traffic generally shows higher engagement with the content.

Country Visits Breakdown

Below is a breakdown of monhtly visits from the top 12 countries visiting IPVM:

Of course, the US, our home market is by far the largest. However, it's only 40% overall, meaning almost 60% of readers are from outside the US. While we are US based, the site certainly has global reach (much different than trade magazines who generally have web readership heavily concentrated in their home region).

A few other comments on readership:

  • Taiwan and South Korea readership is well out of proportion to their country size and percentage of English readers. We suspect there's a lot of small manufacturers and component suppliers who regularly use IPVM to stay informed of trends and technology.
  • The country we do the worst, relative to size, is the UK. I suspect it's a combination of factors - some unique requirements, locally strong manufacturers and a number of UK based magazines/sites.
  • In over 60 countries, we have 100 or more visits per month (e.g., UAE - 245, Nigeria - 148, Iran - 122). It's fairly interesting to see the broad reach the Internet provides.

If you have any questions or comments on any reader stats, feel free to post.


2 reports cite this report:

IPVM Reader Statistics 2011 on Dec 22, 2011
This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong...
FAQ: How We Cover Companies / Products on Jan 06, 2011
In this report, we explain how we cover companies and products on IPVM. This will be most useful for manufacturers who want to understand what we...

Related Reports

IP Networking Course May 2017 on Apr 21, 2017
NOTE: Registration ends this Thursday. This is the only networking course designed specifically for video surveillance professionals plus it...
PureTech Video Analytics Examined on Apr 21, 2017
PureTech's analytics were chosen for a US border protection system (see related post), which the company claims no other analytics vendor was able...
Axis Network Horn Tested on Apr 18, 2017
We bought and tested the Axis network horn C3003-E, examining setup and calibration, event audio, VMS integration, and sound pressure levels...
Aqueti 100MP Mantis Camera Profile on Apr 14, 2017
One of the original gigapixel camera startups, Aqueti, which we first covered in 2012, is back. This time, they have partnered with NVIDIA,...
Hanwha Lowest Cost WiseNet X Camera (XND-6010) Tested on Apr 13, 2017
IPVM bought and tested the lowest-cost WiseNet X model, the indoor 2MP fixed focal XND-6010 dome, continuing our testing of Hanwha's new WiseNet X...
Pelco Surevision 3 Tested on Apr 12, 2017
Pelco has released generation 3 of its Surevision cameras, claiming improved performance in both super low light and WDR performance. We bought...
VMS Vs NVR Usage Statistics on Apr 07, 2017
What is used more often? VMS software or NVR appliances? 160 integrators told us what they most commonly use and why. [premium_content] Key...
Panasonic Consolidates Video Insight on Apr 04, 2017
Panasonic has consolidated VideoInsight, the VMS provider it acquired in 2015. In this note, we examine Panasonic's goals and its potential...
Milestone / Lenel Resell Partnership on Apr 03, 2017
Lenel has never found success in video management. Nearly a decade ago Lenel OEMed an OEM of Milestone. Now, in an equally uncommon move,...
ConvergenceTP (CTP) Claims VMS Integrations Simplified on Mar 30, 2017
Developing integrations with 3rd party systems can be expensive and time consuming, especially in the physical security market with hundreds of...

Most Recent Industry Reports

IP Networking Course May 2017 on Apr 21, 2017
NOTE: Registration ends this Thursday. This is the only networking course designed specifically for video surveillance professionals plus it...
PureTech Video Analytics Examined on Apr 21, 2017
PureTech's analytics were chosen for a US border protection system (see related post), which the company claims no other analytics vendor was able...
US Border RVSS / Video Analytics System Examined on Apr 21, 2017
US Customs and Border Protection has been rolling out a video analytics-based detection system along the US/Mexico border, with detection ranges...
Beware The "Hit List" Ranking on Apr 21, 2017
The hit list. Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT. Alas, that's the Google...
Ring Floodlight Cam Tested on Apr 20, 2017
Ring has released their latest entry, the Floodlight Cam, calling it the "Evolution of Outdoor Security", touting motion activated floodlights,...
Lenel President Is Out on Apr 20, 2017
Lenel's challenges continue. Now, Lenel's President is out, suddenly. This follows increasing challenges for the company who has broadly upset...
Dell EMC Surveillance Division Profile on Apr 20, 2017
With revenue growth from traditional IT customers slowing, Dell has set a focus on the security industry as a market where the company can offer...
PatriotOne Deep Neural / Radar Weapon Detection Examined on Apr 19, 2017
The bodyscanner/weapons detection sector has seen several new products, some using advanced approaches like metamaterials (Evolv) or terahertz...
Failing at Marketing, "ALL HIKVISION PRODUCTS" On Sale on Apr 18, 2017
The ballerinas are out. The price cuts are back. Hikvision is struggling to build a premium brand (i.e., 'The Art of Video Surveillance') so...
Axis Network Horn Tested on Apr 18, 2017
We bought and tested the Axis network horn C3003-E, examining setup and calibration, event audio, VMS integration, and sound pressure levels...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact