IPVM Top Reports and Reader Stats for 2010

Author: John Honovich, Published on Dec 21, 2010

In this report, we review the top read reports for the year and provide an overview of who is reading IP Video Market.

Let's start with the top 5 read reports by number of reads. They are:

All of them had at least 7,000 reads each with the VMS report being the most read at ~13,000.

We are quite glad to see that these reports were well read as the research (and testing) behind each was quite significant (at least a few hundred hours per report).

By contrast, an 'average' report is read about 1,500 to 2,000 in the first 2 months from publication.

One other very interesting trend was the extreme popularity of the Camera Finder. We launched it less than 3 months ago and it's already been used over 14,000 times. We expect this to become our most used feature in 2011.

Monthly Usage

The image below provides an overview of how many people are using IP Video Market. We used the most recent 30 days. You can see a little more than 43,000 visits were made to the site during the month.

The graphic also shows that the site is most used during the middle of week which makes sense because it's a business/work oriented site.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

About 120,000 pages are visited per month. Since we show reports on a single page regardless of length, this likely under-represents views. Most security sites use short pages (primarily to boost ad rates). I find short pages and multiple clicks frustrating so we do not do that.

Outbound links: Notice that readers clicked from our site to other websites over 6,700 times in the month. We include hundreds of new links to other sites every month to help readers learn more about new products, technologies and perspectives. It's unfortunately rare for our industry as most mags and analysts infrequently link or cite others.

A strange and unplanned side-effect of our linking practices is that for most manufacturers we are a Top 5 or Top 10 traffic referrer (often higher than the sites they advertise in). For instance, in a week, from the Axis 'study' review, we sent about 300 readers to Axis's website. Yesterday, we sent over 100 people to Ubiquiti's. Even for the companies we criticize, our coverage is often valuable to exposing them to high quality surveillance professionals. 

A few other metrics that might be of interest:

  • Direct traffic: Over 60% of visits are from people directly coming to the site (typing in the URL, bookmarks, etc.). This is a high percentage and reflects a strong level of interest in the site.
  • Search traffic: Less than 30% of visits are from search engines (e.g., Google, etc.). This is very low for the security industry. Many sites get 70% or more of their traffic from search engines. We'd like more people to find the site via search. On the other hard, direct traffic generally shows higher engagement with the content.

Country Visits Breakdown

Below is a breakdown of monhtly visits from the top 12 countries visiting IPVM:

Of course, the US, our home market is by far the largest. However, it's only 40% overall, meaning almost 60% of readers are from outside the US. While we are US based, the site certainly has global reach (much different than trade magazines who generally have web readership heavily concentrated in their home region).

A few other comments on readership:

  • Taiwan and South Korea readership is well out of proportion to their country size and percentage of English readers. We suspect there's a lot of small manufacturers and component suppliers who regularly use IPVM to stay informed of trends and technology.
  • The country we do the worst, relative to size, is the UK. I suspect it's a combination of factors - some unique requirements, locally strong manufacturers and a number of UK based magazines/sites.
  • In over 60 countries, we have 100 or more visits per month (e.g., UAE - 245, Nigeria - 148, Iran - 122). It's fairly interesting to see the broad reach the Internet provides.

If you have any questions or comments on any reader stats, feel free to post.


2 reports cite this report:

IPVM Reader Statistics 2011 on Dec 22, 2011
This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong...
FAQ: How We Cover Companies / Products on Jan 06, 2011
In this report, we explain how we cover companies and products on IPVM. This will be most useful for manufacturers who want to understand what we...

Related Reports

Genetec Mission Control Tested on Jul 13, 2017
Genetec continues to move up market with their Mission Control, "Decision Support System", bringing PSIM-like procedures and incident management to...
OnSSI Gets $16 Million Funding on Jul 11, 2017
OnSSI has had a rollercoaster past few years. Between acquiring VMS company Seetec, breaking up with former OEM partner Milestone and a rocky...
ONVIF Widely Used Toolkit Vulnerability Discovered on Jul 10, 2017
A vulnerability has been discovered in a toolkit that video surveillance manufacturers widely use for implementing ONVIF. In this report, we...
H.265 / HEVC Codec Tutorial 2017 on Jun 30, 2017
For years, video surveillance professionals have talked about the potential for H.265. Now, in 2017, H.265 is starting to gain mainstream...
Hikvision H.265+ Tested on Jun 27, 2017
Hikvision, which in the past few years released H.264+ (see test results) has now released H.265+, that claims even greater bandwidth savings. We...
Milestone / Canon Launch Cloud Startup Arcus Global on Jun 27, 2017
Milestone has spun off a business, Arcus Global, funded by their parent company Canon. The new company aims to transform the VSaaS market with an...
VMS UI - Light vs Dark Preferences on Jun 16, 2017
Several VMS manufacturers have the ability to choose a user interface with either a light or dark color theme. 150+ integrators told us which they...
Axis 20MP Q1659 Camera Tested on Jun 13, 2017
Axis has joined the super high resolution camera trend with their Q1659, a 20MP model equipped with Canon's APS-C sensor. We tested the Q1659...
Milestone New "+" Claims To "Conquer The Mid-Market" on Jun 07, 2017
Milestone has declared they are going to "Conquer The Mid-Market" with new "+" releases. Will they? In this report, we examine Milestone's "+"...
Manufacturer Revenue Directory on Jun 05, 2017
This report contains data on the revenue of 32 security manufacturers, trend analysis of whether they are gaining or losing ground and commentary...

Most Recent Industry Reports

Axis Door Station Tested (A8105-E) on Jul 19, 2017
Axis continues their push into niche markets, especially audio, with network speakers, an IP horn, and video door stations. We tested Axis'...
Manufacturer Favorability Guide on Jul 19, 2017
This 120 page PDF guide may be downloaded inside by all IPVM members. It covers our 20 manufacturer favorability rankings and 20 manufacturer...
$8 Billion Utility Georgia Power Enters Surveillance Business Offering Avigilon And Genetec on Jul 19, 2017
Utilities are typically considered major customers of surveillance integrators but one utility, Georgia Power, with $8+ billion in annual revenue...
Knightscope Laughs off Robot Drowning on Jul 18, 2017
A day after a Knightscope robot drowned, Knightscope has issued an 'official statement' making fun of the issue: The implied message is that...
Microsoft Video AI Cloud Services Examined on Jul 18, 2017
Microsoft has released one of the most amazing video analytics marketing videos ever. In it, they detect oil spills, track individual people giving...
Hikvision USA Head of Cybersecurity Exits on Jul 18, 2017
Hikvision USA's Head of Cybersecurity has exited the company. In this note, we review the move, share Hikvision's feedback and examine the...
'Suicidal' Knightscope Robot Drowns on Jul 17, 2017
Knightscope continues its hyper growth, at least when it comes to controversy, this time with a 'suicidal' robot in Washington DC. And here is...
March Networks Company Profile on Jul 17, 2017
March Networks was one of the most well-known video surveillance manufacturers of the 2000s. In 2012, March was acquired by Chinese / American...
Milestone Beats OnSSI In Court on Jul 17, 2017
The litigation between former partners Milestone and OnSSI has finished, confirmed by both parties. In April 2016, OnSSI sued Milestone and in...
Power For Burglar Alarms on Jul 14, 2017
In order to operate, alarm panels require the high voltages found in electrical outlets be converted to the low voltages they run on. In this...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact