IPVM Top Reports and Reader Stats for 2010

Author: John Honovich, Published on Dec 21, 2010

In this report, we review the top read reports for the year and provide an overview of who is reading IP Video Market.

Let's start with the top 5 read reports by number of reads. They are:

All of them had at least 7,000 reads each with the VMS report being the most read at ~13,000.

We are quite glad to see that these reports were well read as the research (and testing) behind each was quite significant (at least a few hundred hours per report).

By contrast, an 'average' report is read about 1,500 to 2,000 in the first 2 months from publication.

One other very interesting trend was the extreme popularity of the Camera Finder. We launched it less than 3 months ago and it's already been used over 14,000 times. We expect this to become our most used feature in 2011.

Monthly Usage

The image below provides an overview of how many people are using IP Video Market. We used the most recent 30 days. You can see a little more than 43,000 visits were made to the site during the month.

The graphic also shows that the site is most used during the middle of week which makes sense because it's a business/work oriented site.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

About 120,000 pages are visited per month. Since we show reports on a single page regardless of length, this likely under-represents views. Most security sites use short pages (primarily to boost ad rates). I find short pages and multiple clicks frustrating so we do not do that.

Outbound links: Notice that readers clicked from our site to other websites over 6,700 times in the month. We include hundreds of new links to other sites every month to help readers learn more about new products, technologies and perspectives. It's unfortunately rare for our industry as most mags and analysts infrequently link or cite others.

A strange and unplanned side-effect of our linking practices is that for most manufacturers we are a Top 5 or Top 10 traffic referrer (often higher than the sites they advertise in). For instance, in a week, from the Axis 'study' review, we sent about 300 readers to Axis's website. Yesterday, we sent over 100 people to Ubiquiti's. Even for the companies we criticize, our coverage is often valuable to exposing them to high quality surveillance professionals. 

A few other metrics that might be of interest:

  • Direct traffic: Over 60% of visits are from people directly coming to the site (typing in the URL, bookmarks, etc.). This is a high percentage and reflects a strong level of interest in the site.
  • Search traffic: Less than 30% of visits are from search engines (e.g., Google, etc.). This is very low for the security industry. Many sites get 70% or more of their traffic from search engines. We'd like more people to find the site via search. On the other hard, direct traffic generally shows higher engagement with the content.

Country Visits Breakdown

Below is a breakdown of monhtly visits from the top 12 countries visiting IPVM:

Of course, the US, our home market is by far the largest. However, it's only 40% overall, meaning almost 60% of readers are from outside the US. While we are US based, the site certainly has global reach (much different than trade magazines who generally have web readership heavily concentrated in their home region).

A few other comments on readership:

  • Taiwan and South Korea readership is well out of proportion to their country size and percentage of English readers. We suspect there's a lot of small manufacturers and component suppliers who regularly use IPVM to stay informed of trends and technology.
  • The country we do the worst, relative to size, is the UK. I suspect it's a combination of factors - some unique requirements, locally strong manufacturers and a number of UK based magazines/sites.
  • In over 60 countries, we have 100 or more visits per month (e.g., UAE - 245, Nigeria - 148, Iran - 122). It's fairly interesting to see the broad reach the Internet provides.

If you have any questions or comments on any reader stats, feel free to post.


2 reports cite this report:

IPVM Reader Statistics 2011 on Dec 22, 2011
This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong...
FAQ: How We Cover Companies / Products on Jan 06, 2011
In this report, we explain how we cover companies and products on IPVM. This will be most useful for manufacturers who want to understand what we...

Related Reports

Verkada, Silicon Valley VSaaS Startup, Targets Enterprise on Oct 19, 2017
Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the...
Axis 'Sold Out' P3707-PVE Multi-Imager Tested on Oct 18, 2017
Axis faced significant product shortages over the summer. Perhaps the most notorious and significantly sold out model was the Axis P3707-PE 8MP...
Geovision GV-EDR2100 Tested Vs Hikvision on Oct 16, 2017
A number of ADI's top selling IP cameras are, at least surprisingly to us, from Geovision. We recently bought and tested the Geovision EDR2100...
Top Problems Searching Surveillance Video (Statistics) on Oct 13, 2017
When crimes, accidents or incidents happen, the video surveillance system is a key component in finding out and proving what actually...
Exacq M Series Low Cost NVR Tested on Oct 12, 2017
With recent cyber security issues hitting NVRs and cameras from low cost leaders Dahua and Hikvision, users are increasingly seeking alternatives...
Hanwha 20MP Multi-Imager Tested (PNM-9081VQ) on Oct 09, 2017
Hanwhwa has introduced the latest in their multi-imager camera line, the PNM-9081VQ, a Wisenet 5 20MP model with four repositionable 5MP camera...
Exporting Video Surveillance Tutorial on Oct 05, 2017
Exporting video surveillance is important when incidents or crimes occur. However, there are multiple ways to export video which have their pros...
Last Chance October Camera Course Registration on Oct 05, 2017
This is the last chance to register for the October Camera Course. Register now. Learn video surveillance and get certified. IPVM provides live...
Geovision 4MP Super Low Cost Turret Tested (EBD-4700) on Sep 29, 2017
~$100 cameras, even for 4MP, are now expected by many dealers, as price cuts and ongoing sales have set this expectation. At the same time, many...
ASIS Show 2017 Final Report on Sep 27, 2017
ASIS is in Dallas for 2017 and this is our final show report (compare to our 2016 ASIS show report). When walking in, one is greeted with Dahua's...

Most Recent Industry Reports

Cisco Falling - Favorite Network Switches 2017 on Oct 20, 2017
1 major manufacturer fell and 1 outsider manufacturer gained as integrator favorites for network switches from more than 140 votes / explanations...
Uniview Recorder Backdoor Examined on Oct 20, 2017
A Chinese research group has identified a vulnerability in Uniview recorders that allows backdoor access in a method similar to the Dahua...
Hikvision Access Control Tested on Oct 19, 2017
Hikvision aggressive pricing and marketing combined with generally reliable hardware and free software has made them a major player in video...
Verkada, Silicon Valley VSaaS Startup, Targets Enterprise on Oct 19, 2017
Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the...
Exacq Unbreaks Avigilon Integration on Oct 18, 2017
For nearly 4 years, Exacq had broken and effectively blocked use with Avigilon cameras, as IPVM reported in January 2014. Now, Exacq has...
Search More Important Than Live Monitoring - Statistics on Oct 18, 2017
Search is overall more important than live monitoring to integrators, according to new IPVM statistics.  The key themes found in integrator...
Axis 'Sold Out' P3707-PVE Multi-Imager Tested on Oct 18, 2017
Axis faced significant product shortages over the summer. Perhaps the most notorious and significantly sold out model was the Axis P3707-PE 8MP...
Dahua Removes Auto Rebooting on Oct 17, 2017
For years, Dahua has automatically programmed its IP cameras to reboot weekly, a highly atypical and questionable practice. Following IPVM...
Deep Learning Tutorial For Video Surveillance on Oct 17, 2017
Deep learning is a growing buzzword within physical security and video surveillance. But what is 'deep learning'? In this tutorial, we explain...
Multipoint Lock Access Control Tutorial on Oct 17, 2017
Doors are notoriously weak at stopping entry, and money can be misspent on wrong locks that leave doors quite vulnerable. While closed and locked...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact