IPVM Reader Statistics 2011

Author: John Honovich, Published on Dec 22, 2011

This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong growth in readership and continue our expansion as the world's most influential and well read surveillance resource.

Total Readership

Here's an overview of our total readership for the last 30 days:

Key data points to note:

  • Over 56,000 visitors in the past month, an increase of 30% over the same period last year when we had ~43,000 visitors. Compare to 2010 reader stats.
  • The increase was driven by our increased readership of our shootouts and survey reports while the total number of posts were roughly the same over the last 2 years.
  • Direct traffic grew 36% while search engine traffic lagged, only growing 25%.

Strong Direct Traffic

Over 60% of our visitors (34,100) came directly to our site without being referred by search engines or other sites. This is an extremely high number for the security market both in terms of percentages and absolute numbers. The overwhelming majority of visitors to most security sites are from search engines. By contrast, search only represents 30% of our traffic. The number of direct visitors is a strong indicator of the overall interest and influence in our unique original reporting.

Social Media Traffic Growing

While social media still only represents less than 5% of our traffic, social media monthly traffic tripled year over year growing from ~600 visitors to nearly 2000. I believe that connecting our Twitter and LinkedIn accounts helped increase traffic. Social media appears to be most helpful in keeping our most passionate readers in touch with new information.

Geographic Diversity Continues

Just like last year, traffic from the US remains about 40% of total visitors. The global reach of the site remains steady, in contrast to trade magazines whose readership tends to be concentrated in one region.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

The table below provides an overview of the 10 top countries ranked by number of monthly visitors:

Growing Reads Per Report

Traffic to our featured reports each week grew significantly. The average report is now generating about 3,000 reads in the first month after publication up 50% compared to last year. Top read reports are now frequently approaching 10,000 reads. I attribute this mainly to improved quality and depth of the reporting we are doing this year compared to last year (combination of shootouts, surveys and breaking news).


1 report cite this report:

Letter To PRO Members 2012 on Dec 27, 2011
We had an excellent 2011 and are planning for an even bigger 2012. This letter to our PRO members details how we plan to improve our service in...

Related Reports on Statistics

Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Pelco Favorability Results 2019 on Jan 11, 2019
Pelco had a significant favorability problem amongst integrators in our previous study (see 2016 Pelco results). Now, in the first edition of our...
Combating Vaping Epidemic - Halo Smart Sensor Profile on Dec 21, 2018
Youth vaping has become an epidemic, according to the US Surgeon General, while the market leader, Juul, just received a $12.8 billion investment...
Strong Outlook For 2019 on Nov 29, 2018
Integrators are bullish for 2019, with nearly 80% showing a positive outlook in our integrator results from 160+ respondents: This is almost...
Video Surveillance Hard Drive Size Statistics 2018 on Nov 08, 2018
What is the most common hard drive size for video surveillance? 150+ integrators answered: What size hard drive do you most commonly use? What...
Favorite Video Surveillance Hard Drive Manufacturer 2018 on Nov 06, 2018
Who is the favorite hard drive for video surveillance use? 150+ integrators answered: What is your preferred brand/model of hard drive for...
Worst Products on Nov 03, 2018
Security integrators periodically report on their favorite and worst products to IPVM. These are known integrators who IPVM pays to answer surveys....
Video Surveillance Hard Drive Failure Statistics 2018 on Nov 02, 2018
Hard drive failures can be significant service problems but how common of an issue are they in video surveillance? How long do drives last when...
Cloud Video Storage Usage 2018 on Oct 31, 2018
Storing email and documents in the cloud have long been common, with on-site email or file servers increasingly eliminated. However, what about...

Most Recent Industry Reports

The IP Camera Lock-In Trend: Meraki and Verkada on Jan 18, 2019
Open systems and interoperability have not only been big buzzwords over the past decade, but they have also become core features of video...
NYPD Refutes False SCMP Hikvision Story on Jan 18, 2019
The NYPD has refuted the SCMP Hikvision story, the Voice of America has reported. On January 11, 2018, the SCMP alleged that the NYPD was using...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact