IPVM Reader Statistics 2011

Author: John Honovich, Published on Dec 22, 2011

This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong growth in readership and continue our expansion as the world's most influential and well read surveillance resource.

Total Readership

Here's an overview of our total readership for the last 30 days:

Key data points to note:

  • Over 56,000 visitors in the past month, an increase of 30% over the same period last year when we had ~43,000 visitors. Compare to 2010 reader stats.
  • The increase was driven by our increased readership of our shootouts and survey reports while the total number of posts were roughly the same over the last 2 years.
  • Direct traffic grew 36% while search engine traffic lagged, only growing 25%.

Strong Direct Traffic

Over 60% of our visitors (34,100) came directly to our site without being referred by search engines or other sites. This is an extremely high number for the security market both in terms of percentages and absolute numbers. The overwhelming majority of visitors to most security sites are from search engines. By contrast, search only represents 30% of our traffic. The number of direct visitors is a strong indicator of the overall interest and influence in our unique original reporting.

Social Media Traffic Growing

While social media still only represents less than 5% of our traffic, social media monthly traffic tripled year over year growing from ~600 visitors to nearly 2000. I believe that connecting our Twitter and LinkedIn accounts helped increase traffic. Social media appears to be most helpful in keeping our most passionate readers in touch with new information.

Geographic Diversity Continues

Just like last year, traffic from the US remains about 40% of total visitors. The global reach of the site remains steady, in contrast to trade magazines whose readership tends to be concentrated in one region.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

The table below provides an overview of the 10 top countries ranked by number of monthly visitors:

Growing Reads Per Report

Traffic to our featured reports each week grew significantly. The average report is now generating about 3,000 reads in the first month after publication up 50% compared to last year. Top read reports are now frequently approaching 10,000 reads. I attribute this mainly to improved quality and depth of the reporting we are doing this year compared to last year (combination of shootouts, surveys and breaking news).


1 report cite this report:

Letter To PRO Members 2012 on Dec 27, 2011
We had an excellent 2011 and are planning for an even bigger 2012. This letter to our PRO members details how we plan to improve our service in...

Related Reports on Statistics

Tri-Ed Favorability Results on Apr 25, 2017
Tri-Ed, owned by Anixter, far outranked Anixter, the lowest ranked company in our distributor favorability series. Still, Anixter's ownership did...
Top Selling Video Surveillance Distributors on Apr 17, 2017
These are the top selling video surveillance distributors in North America, as reported by 150 integrator survey respondents. In this report, we...
Hide or Show Models on Quotes - Integrator Statistics on Apr 13, 2017
Customers like to know what they are buying, but they might use an integrator's detailed quote to shop the system designed. This is a challenge...
VMS Vs NVR Usage Statistics on Apr 07, 2017
What is used more often? VMS software or NVR appliances? 160 integrators told us what they most commonly use and why. [premium_content] Key...
DDNS vs P2P vs VPN Usage Statistics on Mar 30, 2017
Cyber security concerns are escalating, even in the video surveillance industry which has historically lagged in its attention here. A key...
ADI Favorability Results on Mar 22, 2017
150 North American integrators provided feedback on 6 distributors, and why they do (or do not do) business with ADI. ADI is clearly a big name in...
Top Trade Shows For Security Integrators on Mar 16, 2017
100+ North American security integrators told us what trade shows they attend and why. The most well known shows are ISC West and ASIS but there...
CSC / Wesco Distributor Favorability Results on Mar 13, 2017
  IPVM has conducted favorability statistics for distributors, based on 100+ integrator responses, covering ADI, Anixter, Scansource, PSA, Tri-Ed,...
Positive Video Surveillance Outlook - 2017 Statistics on Mar 07, 2017
376 manufacturers and integrators revealed their outlook on the future of the video surveillance industry in a recent IPVM survey. Both groups are...
Favorite Social Media Sites for Video Surveillance on Mar 01, 2017
Facebook, Twitter, Instagram, LinkedIn, Snapshot, Pinterest, Google+, etc. 150 integrator respondents answered: What, if any, social media...

Most Recent Industry Reports

Instant Cloud For Hikvision - Manything on Apr 28, 2017
One ISC West exhibitor had a very specific and clear pitch - cloud for Hikvision: In this note, we examine their offering, key differentiators,...
Milestone GPU Enhanced VMD Tested on Apr 28, 2017
In their 2017 XProtect release, Milestone announced support for hardware accelerated video motion detection, touting a 2X increase in server...
Burglar Alarm Zoning Guide on Apr 28, 2017
The function of an alarm panel is to gather information from sensors and respond to this information by triggering actions. While it is possible to...
Avigilon Discontinuing Rialto Analytics Line on Apr 27, 2017
Avigilon is informing dealers/partners that the legacy VideoIQ Rialto products have been discontinued, recommending the newer ACC ES Analytics...
A Marketing Home Run For Knightscope - Man Attacks Robot on Apr 27, 2017
We criticize Knightscope regularly - their lack of revenue, their trying to fool mom 'n pop investors, their associating themselves with a clueless...
The World's First Fashion IP Camera From Amazon on Apr 27, 2017
Some analytics cameras can tell you if a person is jumping a fence, or loitering in a secure area, but none of them can tell you if the person...
Last Day - IP Networking Course May 2017 on Apr 26, 2017
Today is the last day to register for the May IP Networking Course. This is the only networking course designed specifically for video...
Hikvision EZVIZ Amazon Scam Revealed on Apr 26, 2017
Hikvision is violating US Federal Trade Commission guidelines and Amazon rules with a "Honest" Review Program scheme that provides gift cards to...
Anixter CEO Admits Price Deflation and Non-Exclusive Integrator Sales on Apr 26, 2017
Anixter's CEO has admitted to (1) price deflation impacting IP camera sales and (2) not always being 'exclusive' with security integrators. In...
Xandem Next Gen Intrusion Tested on Apr 26, 2017
Xandem's "full coverage motion tracking technology" is unlike any intrusion technology we have seen. We bought their new system and tested it...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact