IPVM Reader Statistics 2011

Author: John Honovich, Published on Dec 22, 2011

This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong growth in readership and continue our expansion as the world's most influential and well read surveillance resource.

Total Readership

Here's an overview of our total readership for the last 30 days:

Key data points to note:

  • Over 56,000 visitors in the past month, an increase of 30% over the same period last year when we had ~43,000 visitors. Compare to 2010 reader stats.
  • The increase was driven by our increased readership of our shootouts and survey reports while the total number of posts were roughly the same over the last 2 years.
  • Direct traffic grew 36% while search engine traffic lagged, only growing 25%.

Strong Direct Traffic

Over 60% of our visitors (34,100) came directly to our site without being referred by search engines or other sites. This is an extremely high number for the security market both in terms of percentages and absolute numbers. The overwhelming majority of visitors to most security sites are from search engines. By contrast, search only represents 30% of our traffic. The number of direct visitors is a strong indicator of the overall interest and influence in our unique original reporting.

Social Media Traffic Growing

While social media still only represents less than 5% of our traffic, social media monthly traffic tripled year over year growing from ~600 visitors to nearly 2000. I believe that connecting our Twitter and LinkedIn accounts helped increase traffic. Social media appears to be most helpful in keeping our most passionate readers in touch with new information.

Geographic Diversity Continues

Just like last year, traffic from the US remains about 40% of total visitors. The global reach of the site remains steady, in contrast to trade magazines whose readership tends to be concentrated in one region.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

The table below provides an overview of the 10 top countries ranked by number of monthly visitors:

Growing Reads Per Report

Traffic to our featured reports each week grew significantly. The average report is now generating about 3,000 reads in the first month after publication up 50% compared to last year. Top read reports are now frequently approaching 10,000 reads. I attribute this mainly to improved quality and depth of the reporting we are doing this year compared to last year (combination of shootouts, surveys and breaking news).


1 report cite this report:

Letter To PRO Members 2012 on Dec 27, 2011
We had an excellent 2011 and are planning for an even bigger 2012. This letter to our PRO members details how we plan to improve our service in...

Related Reports on Statistics

Worst Features for Camera Installation (Statistics) on Jun 07, 2018
4 clear worst features for installing were identified by 140+ integrator respondents to: What feature(s) make a camera hard to install? The...
Top Features For Easy Camera Installation (Statistics) on Jun 05, 2018
Camera installation is the most fundamental and common task for video security technicians. Because of this, camera manufacturers market their...
Stats: IP Camera Dead On Arrival (DOA) Decline, Near Zero on Jun 01, 2018
New IPVM integrator statistics show that IP camera DoA rates have declined with zero dead on arrival units for many integrators and effectively...
Stats: Upgrading Cameras Far More Common Than Replacing Failed Cameras on May 30, 2018
The old saying "If It Ain't Broke, Don't Fix It" does not apply here. New IPVM statistics show that 60% of cameras that are replaced still work but...
Best Manufacturer Technical Support 2018 on May 21, 2018
While 5 manufacturers made the worst technical support 2018 list, only 3 stood out as providing the best technical support to 190+ integrators in...
Worst Manufacturer Technical Support 2018 on May 16, 2018
5 manufacturers stood out as providing the worst technical support to 190+ integrators in new IPVM results. These integrators answered: In the...
Top Benefits Of Attending Trade Shows (Statistics) on May 15, 2018
150 integrators told IPVM: What are the top benefits of going to trade shows? The clear top 2 responses in order: (1) Networking (2) New...
Integrator Technician Field Software Usage (Statistics) on May 07, 2018
Maintaining accurate notes and documentation from field technicans is a difficult and important task for a security integrator operation. Keeping...
Toughest Manufacturer Competitors 2018 on May 07, 2018
150+ integrators answered: Which manufacturer, when offered by rival integrators, is toughest to compete against? Why? The...
Integrators Divided On Website Importance to Business (Statistics) on May 04, 2018
Are websites important? Still quite a number of integrators have no websites.  New IPVM statistics show that nearly half of all integrators find a...

Most Recent Industry Reports

IFSEC Show Report - Live From London on Jun 19, 2018
IPVM is live from London reporting on the IFSEC show. The Chinese have taken over the UK, centered on Hikvision, flanked by Dahua, Huawei and a...
Axis Guardian - Cloud VMS for Alarm Companies on Jun 19, 2018
Axis has struggled to deliver a cloud-based managed service video platform. Video service providers have utilized AVHS for over a decade, and have...
IPVM Vulnerability Scanner Released on Jun 18, 2018
IPVM is proud to announce video surveillance's first and only cybersecurity vulnerability scanner. This tool allows quickly and simply...
Hikvision Corrects False Cybersecurity Announcement on Jun 18, 2018
Hikvision has corrected a false cybersecurity announcement that claimed a British government-sponsored program endorsed the cybersecurity of...
July 2018 IP Networking Course on Jun 16, 2018
The last chance to save $50 on registration is this Thursday, June 21st. Register now and save. This is the only networking course designed...
The Dumb Ones: PSA's Bozeman On Cybersecurity on Jun 15, 2018
The smart ones are the hundred people who flew to Denver and spent $500+ on a 1.5-day conference featuring Dahua as a 'cyber responsible partner',...
Amazon Ring Launches $10 Monthly Professional Alarm Monitoring on Jun 15, 2018
Amazon's Ring has announced an alarm system with 24/7 professional alarm monitoring for $10 per month, a fraction of the $30+ per month traditional...
Axis Releases First New Access Controller In 5 Years (A1601) on Jun 15, 2018
It has been 5 years since Axis 2013 entry in the physical access control market, with the A1001 (IPVM test). Now, Axis has released its second...
Hikvision 12MP Fisheye Camera Tested (DS-2CD63C2F-IV) on Jun 14, 2018
Hikvision's DS-2CD63C2F-IV is their flagship panoramic camera, with a 12MP imager, 15m integrated IR, smart codec, and more. We tested the 63C2 in...
Four Major Outdoor Camera Install Problems on Jun 14, 2018
Over 140 integrators told us the top four camera installation mistakes that lead to unexpected problems and failures. Their comments often...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact