IPVM Reader Statistics 2011

Author: John Honovich, Published on Dec 22, 2011

This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong growth in readership and continue our expansion as the world's most influential and well read surveillance resource.

Total Readership

Here's an overview of our total readership for the last 30 days:

Key data points to note:

  • Over 56,000 visitors in the past month, an increase of 30% over the same period last year when we had ~43,000 visitors. Compare to 2010 reader stats.
  • The increase was driven by our increased readership of our shootouts and survey reports while the total number of posts were roughly the same over the last 2 years.
  • Direct traffic grew 36% while search engine traffic lagged, only growing 25%.

Strong Direct Traffic

Over 60% of our visitors (34,100) came directly to our site without being referred by search engines or other sites. This is an extremely high number for the security market both in terms of percentages and absolute numbers. The overwhelming majority of visitors to most security sites are from search engines. By contrast, search only represents 30% of our traffic. The number of direct visitors is a strong indicator of the overall interest and influence in our unique original reporting.

Social Media Traffic Growing

While social media still only represents less than 5% of our traffic, social media monthly traffic tripled year over year growing from ~600 visitors to nearly 2000. I believe that connecting our Twitter and LinkedIn accounts helped increase traffic. Social media appears to be most helpful in keeping our most passionate readers in touch with new information.

Geographic Diversity Continues

Just like last year, traffic from the US remains about 40% of total visitors. The global reach of the site remains steady, in contrast to trade magazines whose readership tends to be concentrated in one region.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

The table below provides an overview of the 10 top countries ranked by number of monthly visitors:

Growing Reads Per Report

Traffic to our featured reports each week grew significantly. The average report is now generating about 3,000 reads in the first month after publication up 50% compared to last year. Top read reports are now frequently approaching 10,000 reads. I attribute this mainly to improved quality and depth of the reporting we are doing this year compared to last year (combination of shootouts, surveys and breaking news).


1 report cite this report:

Letter To PRO Members 2012 on Dec 27, 2011
We had an excellent 2011 and are planning for an even bigger 2012. This letter to our PRO members details how we plan to improve our service in...

Related Reports on Statistics

Exacq Favorability Results on Feb 22, 2017
For years, Exacq has been one of the most frequently favored VMSes in IPVM integrator statistics (e.g., see Favorite VMS Manufacturers...
Integrator's Top Selling Cameras 2017 on Feb 13, 2017
8 manufacturers accounted for 80% of the top selling camera lines for ~150 integrator responses. This report demonstrates which brands integrators...
Hikvision Best Alternatives Picked By Integrators on Jan 26, 2017
While Hikvision has driven the market with an unprecedented combination of low cost, support, sales and marketing expenditures, integrator...
Integrator Service Vehicle Guide on Jan 23, 2017
Few assets are as commonly used by integrators and installers as their service vehicles. 125 integrators explained to IPVM in detail about their...
Genetec Favorability Results on Jan 16, 2017
In the race to the bottom and flight to 'solutions', Genetec has taken a contrary path. The company remains independent, focusing up market,...
ONVIF Favorability Results on Jan 11, 2017
ONVIF has been one of the most debated aspects of the video surveillance industry. On the one hand, its aim to increase interoperability has been...
HD Analog Usage Rising But Barriers Growing on Jan 09, 2017
The good news for HD analog is that its usage is rising, fairly significantly since our 2015 HD analog usage statistics. The bad news for HD...
Cisco Favorability Ratings - Positive In Networking, Negative In Surveillance on Jan 06, 2017
Cisco is the big name in networking, but they have not been able to leverage their brand and sizable sales channel in the security industry to the...
Video Surveillance Storage Duration Average Is 1 Month on Jan 06, 2017
IPVM statistics show that 1 month duration for video surveillance storage is, by far, the most common used. However, in contrast to 2012, there...
FLIR Favorability Results on Dec 14, 2016
FLIR has been buying companies one after the other, expanding from its foundations in thermal imaging into an end-to-end video surveillance...

Most Recent Industry Reports

Artificial Intelligence Robot Assistant (ACTi) on Feb 23, 2017
Has artificial intelligence come to the video surveillance industry? ACTi has released 'SARA' which it bills as an 'AI assistant that brings...
Cutting Costs 70% Using Milestone With HD Analog on Feb 23, 2017
HD analog and enterprise VMSes are often thought of as being on opposite sides of the spectrum, with HD analog best for small jobs due to its low...
Dahua 4K HD Analog Cameras Announced on Feb 23, 2017
HD analog has been gaining popularity (even if Axis hopes otherwise). Last year, HD analog's max resolution doubled from 1080p to 4MP (see our 4MP...
Uniview (UNV) IP Cameras Tested on Feb 22, 2017
"We're #3," in China says Uniview (UNV). While the company significantly trails Hikvision and Dahua in total sales, one notable difference is that...
Glass Doors and Access Control Tutorial on Feb 22, 2017
The biggest challenge for many access control systems are glass doors. Here's what happens when a maglock is improperly installed to an existing...
Exacq Favorability Results on Feb 22, 2017
For years, Exacq has been one of the most frequently favored VMSes in IPVM integrator statistics (e.g., see Favorite VMS Manufacturers...
The Hot RMR Company - Electric Guard Dog on Feb 22, 2017
The financiers at the Barnes Buchanan conference praised a company named 'Electric Guard Dog'. While the name sounds fairly low tech, the money and...
Hikvision Leads Multi-Manufacturer Sales Promo on Feb 21, 2017
Earlier this month, Hikvision launched new 'super value' kits, with 40% discounts, and now Hikvision is offering another promo, but this time they...
Washington DC MPD's Surveillance Equipment on Feb 21, 2017
The Washington DC Metropolitan Police Department's surveillance system was hacked in January 2017. Two immediate questions were: Whose...
Hikvision Ezviz Mini 360 Plus - $80 Autotracking Camera Tested on Feb 21, 2017
Autotracking, integrated IR, local storage, full HD, cloud access: $80. That is the claim of Hikvision EZVIZ's new Mini 360 Plus. But for this...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact