IPVM Reader Statistics 2011

Author: John Honovich, Published on Dec 22, 2011

This report breaks down how many people read IP Video Market in 2011, where they come from and how this has changed since last year. We had strong growth in readership and continue our expansion as the world's most influential and well read surveillance resource.

Total Readership

Here's an overview of our total readership for the last 30 days:

Key data points to note:

  • Over 56,000 visitors in the past month, an increase of 30% over the same period last year when we had ~43,000 visitors. Compare to 2010 reader stats.
  • The increase was driven by our increased readership of our shootouts and survey reports while the total number of posts were roughly the same over the last 2 years.
  • Direct traffic grew 36% while search engine traffic lagged, only growing 25%.

Strong Direct Traffic

Over 60% of our visitors (34,100) came directly to our site without being referred by search engines or other sites. This is an extremely high number for the security market both in terms of percentages and absolute numbers. The overwhelming majority of visitors to most security sites are from search engines. By contrast, search only represents 30% of our traffic. The number of direct visitors is a strong indicator of the overall interest and influence in our unique original reporting.

Social Media Traffic Growing

While social media still only represents less than 5% of our traffic, social media monthly traffic tripled year over year growing from ~600 visitors to nearly 2000. I believe that connecting our Twitter and LinkedIn accounts helped increase traffic. Social media appears to be most helpful in keeping our most passionate readers in touch with new information.

Geographic Diversity Continues

Just like last year, traffic from the US remains about 40% of total visitors. The global reach of the site remains steady, in contrast to trade magazines whose readership tends to be concentrated in one region.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

The table below provides an overview of the 10 top countries ranked by number of monthly visitors:

Growing Reads Per Report

Traffic to our featured reports each week grew significantly. The average report is now generating about 3,000 reads in the first month after publication up 50% compared to last year. Top read reports are now frequently approaching 10,000 reads. I attribute this mainly to improved quality and depth of the reporting we are doing this year compared to last year (combination of shootouts, surveys and breaking news).


1 report cite this report:

Letter To PRO Members 2012 on Dec 27, 2011
We had an excellent 2011 and are planning for an even bigger 2012. This letter to our PRO members details how we plan to improve our service in...

Related Reports on Statistics

Forgotten Password Problem Importance on Sep 15, 2017
Forgotten passwords has become a major industry topic. For example, Hikvision has been emailing admin passwords in plain text until IPVM's...
Dedicated Vs Converged IP Video Networks Statistics on Sep 12, 2017
'Convergence' has been a major industry theme for many years. All organizations have IP networks today with laptops, tablets, phones and more...
Favorite Integrator Tablets 2017 on Sep 11, 2017
What percentage of integrators use tablets? Which tablets do they prefer? Apple? Android? Windows? Tablets have become popular integrator tools...
Favorite Network Termination Tools on Sep 06, 2017
Thomas Carlyle said "Man is a tool-using animal. Without tools he is nothing, with tools he is all." For security integrators, their tools are...
Low Cost, Low-End Competitors Challenge SMB Surveillance Market on Sep 01, 2017
SMB video surveillance systems are a tough market. From IPVM's new survey results of 135 integrator responses, we have identified the key...
Favorite SMB Recorder Manufacturers 2017 on Aug 28, 2017
Low cost cameras have been a major force in the small to medium business (SMB) market (as our 2015 SMB favorites and 2017 SMB camera favorites)...
Favorite SMB Camera Manufacturers 2017 on Aug 25, 2017
Small to Medium Businesses (SMB) have been hotly pursued by lower-cost entrants over the past few years. Nowhere has that been as strong a factor...
IP Camera Cabling Testing Statistics on Aug 22, 2017
Test and certify, or crimp and pray? Some integrators certify every cable they run, while others only inspect cables that have video issues. 130...
Top Used License Plate Capture Cameras on Aug 21, 2017
Capturing license plates is a common video surveillance application. But what cameras do integrators mostly commonly used? Special purpose LPC...
VLAN For Video Surveillance Usage Statistics on Aug 21, 2017
VLANs (see our tutorial) are an option for networks using video surveillance, but how often are they actually used? 125+ integrators told us how...

Most Recent Industry Reports

Reseting IP Cameras - 30 Manufacturer Directory on Sep 22, 2017
Every camera has a reset button (well, almost) but it is not always clear what these buttons do, how long they need to be held, what settings they...
Genetec Launches Cloud Access Control (Synergis SaaS) on Sep 21, 2017
Genetec's cloud everything expansion continues, with their announcement of Synergis SaaS edition, joining their cloud video offering Stratocast,...
Genetec CEO Warns Against Insider Threats on Sep 21, 2017
With Dahua and Hikvision cybersecurity issues becoming indisputable, a new counter has emerged. Just put them behind a firewall, buy cheap...
New IPVM Calculator V3 Released on Sep 20, 2017
The New IPVM Calculator V3 is released. An entirely new architecture delivers the following benefits: Turbo The calculator is now ~50% faster in...
Automatic Door Operators For Access Tutorial on Sep 20, 2017
Opening and closing doors might sound simple, but it takes a high-tech piece of door hardware to pull it off. Integrating automatic door operators...
'Clowns' Allege Ubiquiti 'Completely Fraudulent' on Sep 20, 2017
A short seller has alleged Ubiquiti is 'completely fraudulent'. Ubiquiti's CEO has responded calling them 'clowns'. Here is the short...
Avigilon 'Blue' Cloud Entry Examined on Sep 19, 2017
Avigilon is moving to the cloud. The company announced their Avigilon Blue platform, designed to be a web-managed surveillance system, utilizing...
HID Buys Mercury Security on Sep 19, 2017
One of the biggest access control deals in years. Mercury Security, the most widely used access hardware OEM, and partner to 20+ manufacturers,...
Hikvision Backdoor Exploit on Sep 18, 2017
Full disclosure to the Hikvision backdoor has been released, allowing easy exploit of vulnerable Hikvision IP cameras. As the researcher, Monte...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact