2009 IP Video Market Forecast

Author: John Honovich, Published on Oct 21, 2008

IP Video market growth will slow by 66% next year due to the unfolding financial implosion. It is critical for all of us to understand where it will slow, why it will slow and how the impact will be most felt. This report provides projections for 2009 revenue growth factoring in macroeconomic changes.

Here are the key projections:

  • IP Video market will grow 15% in 2009
  • Growth rate will shrink by 66% compared to 2008
  • Megapixel camera growth rate will be 30% in 2009
  • Video Analytic growth rate will be -10% in 2009
  • IP cameras and video management software growth will be 15% in 2009

** ***** ****** ****** **** **** ** **% **** **** due ** *** ********* ********* *********. ** ** ******** *** all ** ** ** ********** ***** ** **** ****, *** it **** **** *** *** *** ****** **** ** **** felt. **** ****** ******** *********** *** **** ******* ****** ********* in ************* *******.

**** *** *** *** ***********:

  • ** ***** ****** **** **** **% ** ****
  • ****** **** **** ****** ** **% ******** ** ****
  • ********* ****** ****** **** **** ** **% ** ****
  • ***** ******** ****** **** **** ** -**% ** ****
  • ** ******* *** ***** ********** ******** ****** **** ** **% in ****

[***************]

Easy ****** ** ****

*** **** ****** *** ********* *** ********** **** ************* *** last * ***** ** ********* ****. ** *********** ****** **** the ******* ********* ******** **** ** ******** *** **** ***** liquidity **** ** ******** ** *** ***********. ***********, **** **** this *******, *** ********** *** ******** ********* ** ******** ***** loans **** ***** ****** *** ******* ******** ** *** **** 5 *****. **** **** **** *********** ****** ** **** *** growth *** ******** ***********.

***********, *** ********* ****** ****** ** *** *** ******** (** of **/**/**). **** ********** *********** * ************* ** *** ****** market. ***********, **** ** ** ****** *** ****** ******* ****** to **** ********* ** ******** ** *** **** *** ******, damage *** **** ****. *** **** **** **** ***** **** projects ** *** ***** ****, *** ******* *** **** ** spending **** ****** **** ****** **** ********** ****** ******* ******** growth, ******** *** ********** *** ********* ** ****** ** *** capital ******** **** ** ***** *******.

Wealth ********* **** ******* ******** ********

** *** ******** ****, *** ******* **** ** **** ******* prices *** ****** **** ***** ********* ** ***** *** **** than **********. ******** ******** ******** *** ************* **% ** ***. A ***** ********** ** ********** ******** ******** *** ********** ** **** ****** *** ********** ********* ** ******* *** equity ******. ****** **** ******* ** ******* **** *** **** *** years, ******* *** ****** ** ** ********.

*********** *** ******* ********* ** *** **** ********* ***** *** severe ****** ** *** ************* ** ******* ****** ********. *** chart ***** ************ *** *** ** *** **** ********* ******* mortgage ****** ***********. ***********, *** ******** ****** *********** ***** ******** growth ****** *** **** *********. ****, *********, **** *** ** the **** **** ****.

Capital ********* ******** **** ******* ** *******

**** ********* ******** **** *** ****** ***** *******, ******** **** have ** ***** **** ******* ********* ********. **** *** ******* to ******* **** ******** ******* ****** ****** *** *** ******** to ****** ********* **** ********* *********.

** ***** **, ** **********, * ******* *******. *** ***** IP ***** ******* ** *** ******** ** *********** ** ****** CCTV ******* ******** ****** *** **** *** *****, ********* **** need ** ****** ******* ** **** **** ** **** ******** to ******** ** ***** *******. *** ********* ******** ** ****** will ** *******. *** ******* ** ******** ******** **** ****** will ** ****** **** – ********** ********** ** **** ** these ******* **** **** ******** ** *** **** * *****. Stretching *** *** **** ** **** **** ******* *** ** extra **** **** ********* ** **** ********.

******* ** ******* ******** *** ******* ****** **. *** ********,******* *****************, “******** *** **** ***** **** ** ** ******* **** have ********* ** ********* **** ** ***** *** **** **** have ********* ***** ****** ****** ******* *** ********* *********; *** also **** **** ***** ******** ****** ***** ******* ************* ** evidenced ** *** ****-*** ** **** ********** ******* *****. ***** are *** ********, *** *****. ** ****** ******* **** ****, or ****** ** ****** ** ******* ***** ******** ******* ************, they **** *** ** *********; ** **** **** ** ********* in ******* **********. ************** **** *** ********* ** **** ******* finance *** ********** ** **** ***** ********* *****. *** ********, last ***** *** ***** ******** ***** **** ***** ** ** could *** ** ******, *** *** ***** ** *********** *** able ** **** ********* **** ***** **** ***********.“

**** *** *** *** **** ***** ****** ******** ********* ******** ***** *** ** *** ******** ******, * ******* **** *** ***** ********** ***** ***** ** resistant ** **** ****. *******, **** * ****** ** ***** companies *** ******* ** ******** ** ******** – **** ******* and **********, ***'* ****** ******** ** “*** ***** *** *** ********* ** **** ****.”

Pressure ** *** ***** ** ******** **** ** ***********

******** ******** **** **** *** ***** ***** ********** **** ** cut ** ****** ****** ********. **** ** ** ***** ****, the ***** ** ***** ** *** ******** ********, ****** ** handle ** ****** ********** *********. ***********, **** ** * **** defined ******* ** ******** ******* ******** ** ****** ** * cost ******.

******** *********** *** **** **** ****** ** **** ****** ** handle ********* ** *****. **** *** ********** **** ** ************, the **** ** ****** **** ********. ****, ****** *** ** operating ******* *** ********* ********* ** **** *** ******* ** pulled ** ********. **** ******** **** ******* ********* *********** **** an ** ***** ******.

But *** ***'* **** **** **** ** ***** ** **?

**** ** * ****** ******** ** *** ***** **** ******** costs **** ** ***. ****, ** ******, **** *** *********: (1) ** *** ******** **** *** ** ***** ****** ***** (see ***** *** **********) *** (*) *** ** *** ******* the ***** ** * ********* **** ****** ** ** ****** a *********.

** * ***** *******, *** ******* ******** **** ** ** keep ****** *** ***** ******** ***** ***** *** *********** ***** (unlikely ** ****).

IP ***** *** ********* *** ********** **** ** *********

******* *** **** *** ***** ** ***** *** ********* *** operations, **** *** ** ********* **** ********** **** ****** ********. I **** ********* *********** ******** ** **** ***** *** *** only *********** * *** ****** **** *** ****** ** ****** counting. ****** ******** ** **** *** ***** **** ** **** only ** **** ** * *** ******* *** ********, *** growth ** **** ******** **** ** ******.

******** ************ **** ** ******* ** *** ******* *** **** decreases. **** **** **** * *********** ****** ** **** ***** analytics ** ******* *** *** ********* ** ** ***** ** retail.

Weak *** ** ** ***** **** ** *******

*** *** ** ** ***** ** ********* ****. ********* ** Axis' *** *******, ****** ********* ** **** *-**%. ** * ***, ********** ** * *********, ***** **** not ** **********, ********** ***** **** ******* *** ************ ******* that ********* ** *** ******* **** ****** ******* *** ****** cameras ** ***** (**** ** * **** ****** *** ****** assumption). *** ******** ** ** ***** **** ** *******.

* **** ** ***** ***** ***** ** **** ********** ************ should ****** ***** ** **%. *** ******* ** *** ****** cable ******. ***** ****** ******** '**** ******' **** ***** ********* at **% **** *****. **** ****** ***** ********* **** ** to ***** ***** *** ******** ***. *************, ** ***** ****** such ******** ** *********** ****** ***** ******* ******** ** **** a ***** ******** ** ******** ******.

**** ***** *** ********* *********** ********** *** **** ** *** of *** ******** ************ *******. ** * ******* *****, *** most ************* ** ** ***** ********** ** *** **** ***** above. **** *** ********* *** ** ********** ****** * **** market *** **** ** **** ********* ** ******* ** * time ***** ***** *** **** **** ********* ********.

The *******

******* ** ***** *******, * ****** ******* ** ***** ******** to **** ************* ** **** **% ******. ********* ******* **** do ****** ******* ** ** ** ******** ********** **** **** value. *******, *** ****** *** ***** ********* **** ****** ** 10% ** ******* *********** *** ********* ** **** ***** ***** purchasers ** ********.

*** ********* *** ** ***** ** ******** ** **** ** that (*) *** ***** **** ** *** ****** ** ***** small *** (*) ***** *** ****** ***** ** ***** *** a ****** ******** ****. ***********, *** ***** **** ****** ** the **** *** ***** (**%+) **** ** *********** ********** *** the ******** ** ********* ** ***** ********** (****, **** **** not **** **** ********** ******* ****** ******* **%+ ******).

*** ***'* ******* *** ****** ** * *** ****** ******* basis:

** ****** *******

*******

******* ** ****** ** ** *** ******* *** ****** ** IP *****. ***** **** ****** *** ******* ******** ******** *******. Consolidation ** ***** **** ***** ********** ** ********. ******* **** importantly, *** *** ** *** ******* **** **** ****** *** of *** *** ****** ******* ** **** ******** – **** originations. *** **** ********* ** **** ******** **** ****** ** reversed ** ******** ****** **** **********. ***** *** ***** **** of **** **** ********, ** ***** *** * **** *** historically. **** ** *** ****** ******** ****** **** ******* *** situation.

******

*** *** ******* ******* ** ** ***** ******, ******** ********* and ******** ************, ** ****** *** ***** **********. **** ******** spending ***** **** ***, *** ***** ****-**** *** ****** ** be ************ *******. *********, **** ******* ************* ******* (** ****** being ********), ****** ********* ** ** **** **** ********* ** spend (**** **** ** **** ******). ****** **** ****** ** file ********** ** *** ****** ****** *** *** ********* ** consumer ******** ****** *** ******. *******, ******* *** **** *** business ************, *** ********** ** **** ************ **** ********** *****. The *** ****** *** ******** ************ ******** **** *** *********** in ****.

*********

********* ** *** **, ** *** *** *********, ******** ** IP *****. *** *********** ********* **** ****** ** ******** ** strength. *** *** **** *** ********* ** ****** ** *******. Public ******* ** **** ************** **** **** ***** ****** ****. Private ******* *** ******* ****** ******* ****** ** ***** **********. This ** *****, ** *****, ** ***** ****** ** **** projects.

*******

** *** ** *** ******, ** *** ********** * ***** shift **** ******** ****** ** ******** ********* **** ** *** governmental ********. *************, *** ***** ******* ********* *** * ***** driver ** ** ***** ********. **** *** ********** ******** *** budgets ******** *******, ****** **** ******** *** ******* ******** ** be ***. ************, ** *** **, ***** ******* ***********, ** Obama ******* ***** ****** ********* ****** ** *********** ****** *** likely ***** ********** ** ******* ********. **** ****** ***** ** felt ****** *********** ***** *** ******** ** *** *********** *** projects ** ****, ******** **** ** *** ****** ** *** governmental ******.

But * ** *** ****** **** ******? (November 2008)

***** ** * ***, ** *****, ******* ******** ****** *** business *******. **** *** ***-***** ******** ******. **** ******* ***** broke ** ****** *** *** *** ********* ****** **** ******* to ** **** * ** * ****** *****. ********, *** unwinding **** ********* ** ******* ********, ******** ** ******** ******** as **** ******* **** **** ***** *** **** (*** ***), budget ********** ** *********** ****** ********** ********, ***., ***.

***********, ************* **** ****. **** ********* *** ******* ******* *** impact *** ****** *** ***. * ** ******* ******** ******* about ******** ***** “******* * *******.” *** ***** ***** ***** such ****** ** **** **** ** ***** ******** **** ********** be ********. *** ******* **** ********* ******** ** ****** ** the *********** ******, ******* ******* ******** ** ***** ********.

What ** ***** **** **?

*****, *** *********, *** *** **** ***** ** *** ****** of *** ******. **** * ****** ******** ***********, *** ****** for ***** ************ ** ****** ********* ** ******* **** ******** to *** ***** **** ** *** ******. * **** *** speculate ** *** *********** ** * ********* *****. ***********, ** a ******* *** *** ** *****, **** ***** ********* ***** demand *** ***** ************.

** *** *****, *** *** ********* *** ***** *** (*) how **** **** ***** **** *** (*) *** **** ******** managers ******* ** *** ****** ** *****. ******** ******* * balanced ********* ** ************ *** ********* ****** **** ** ********* *** *** **** *****. ** ** ********** ** ****** crime **** **** ** ***** ******* *** ********** ********* *******. What ** ********* ** ******* ** *** **** ***** **** rise.

*** ***** **** ** **** ********* ** ******* ** *** choices ******** ******** **** *** ** ****** ******* *****. *** most ********* ***** ** ********* ******** ****** (******* *** ******** reputation). *** ***** ********* ***** ** ********* ********* ********* *******. I ***** ****** ***** ***** ** ******** ***** *** **** heavily ** ****** ********* ** *****. ** *** **** ****, depending ** *** *********** *** *** ***** ** *****, ***** surveillance ****** ********** ******** ****** ** ****. *******, ** ** unlikely **** **** **** ************* ****** *** ******* ******** ********* nor *** ********** ** *******.

Is **** **** *** *** **?

**** ********** ** **** ********** ** *** ** *** ** Northern ****** *** ** ****, ** **********, ****** ***** ******* most ******** *** *************. *******, ***** *** ***** **** ** those ******* *** ***** ********** ** ** ***** (******** **% of *** ***** ***** ******), *** ****** **** ** ***********. Moreover, ***** *** ***** ***** ******* **** ** *** ***** economy, **** **** ********** ****** ** ***** ******** ** *** rest ** *** ***** ** ***** **** ** ******** ******* growth ** ***** ***** (*** ********, ***** *** ****** *** OPEC ********* *** **** *************/*********** ***** **** ****).

** * ******* ** ******* *****, *** ****** **** ********* vary. * ****** ******* * **** ******** *** **** ******* as ** ******** * ******* ************* ** **** ******* – some ****** *** ****** ******** *** **** ***** *** ****** positive. *** ********, ** ******, ***** **** *********** ******* *** ******* *****, *** ****** *********** ****** ** ******** **** *** **.

What ***** *** **** *** ******?

********** ********** ** **** *** ****** ******* **** *******. ** need ** *** **** *** *** ******* ******* *** ** video ******* *******. *** ***** ** *** ****** ** ***** unclear *** *** ********** ******* ** **** ************* ******** *** regulations *** *** ** *****. ** *** ****** ****, *** inevitable **** ******** ************ **** ** ****, * ****** ** manufacturers **** *****, ******** ************* **** ***** ********** *** ******* will ** *******. ********* ** **** *********** ** ***** ****** occur *** ** **** **** ******* ********* *** ********** ** 2010.

**** ***** ****, ********** ******* ******* ******* ** *** **** run ** ******** *** ******** *** ******* ********* ** ******** to ******* **** *****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Silicon Valley Startup Launches People Counting As A Service on Aug 09, 2016
A Silicon Valley startup says their people counting sensor is so accurate it's free, just pay for the data. They recently raised $4M from a top VC...
Ring Buys Installs For New Customers on Jul 19, 2016
Q: "When is DIY not really DIY?" A: "When Ring offers to buy professional install for you." Yes, it is that simple.  Ring is offering to pay an...
Honeywell 17x More Recognized Than Axis Among Consumers on Jul 12, 2016
Homeowners have almost no idea who Axis is, but associate Honeywell closely with security. A survey sponsored by the Electronic Security...
Axis Drops Samsung, Closes Off Cognimatics on Jul 05, 2016
So much for open platform. In Axis' first move since acquiring retail video analytics provider Cognimatics, they are dumping Samsung and closing...
Top VC Backs Video Analytics Baby Monitor (Nanit) on Jun 21, 2016
One of the most well respected Venture Capitalists has not only invested in a video analytics developer but has given a ringing endorsement to the...
Axis Acquires Retail Analytics Developer on Jun 03, 2016
Two acquisitions in a week and the third in three months for Axis. At this point, it is pretty clear - Axis is on a buying spree. On the other...
Americans Vastly Underestimate Being Recorded on CCTV on May 24, 2016
Americans vastly underestimate how often they are recorded on CCTV, by a factor of ~10x, based on a Google Consumer Survey study that IPVM recently...
360° Motion Detection Camera Tested (Zmodo Pivot) on May 18, 2016
The Zmodo Pivot trumpets "motion detection in 360 degrees", claiming to detect and capture intruders behind itself, a truly rare camera...
Q-See Company Profile on May 17, 2016
Q-See is a direct-to-consumer camera system reseller that was ranked on the Inc 5000 list. This report is based on a conversation with a Q-See...
The Standing Security Desk is Here (Winsted) on May 12, 2016
Sitting is the new smoking, so they say. But surveillance operators often need to sit for long periods of time, looking at monitors. Standing...

Most Recent Industry Reports

US Embassy Requires Hikvision Cameras on Aug 29, 2016
The US Embassy in Kabul Afghanistan has required only Hikvision cameras in a new US federal government bid. However: Hikvision...
Axis Hosted Video Decade of Failure on Aug 29, 2016
Do you want to 'head up' Axis hosted video offerings? Axis almost never publicly promotes senior positions, but for such an unattractive job they...
Hikvision Chinese Government Origin on Aug 29, 2016
Hikvision originated from a Chinese government research institute. This is uncommon in the West but frequent in China. Hikvision was founded...
Viakoo Health Monitoring Examined on Aug 26, 2016
Viakoo, the company of ex-Intransa leaders, says they have created a monitoring tool for security networks that is easy to deploy and offers...
Genetec Access Control Security Center 5.5 Release on Aug 26, 2016
Inside, we examine Genetec's new Access Control features in Security Center 5.5. Enhanced Active Directory and 'Universal Groups' New, Single...
Tailgating - Access Control Tutorial on Aug 25, 2016
Despite costing thousands of dollars per door, electronic access control systems are vulnerable to an easy exploit called 'tailgating'. Unless this...
Manufacturer Trade Show Costs Analyzed - Spending Millions on Aug 25, 2016
Ten million dollars plus is spent by manufacturers at every major trade show (e.g., ISC West, ASIS, IFSEC, Essen, etc.) And the bigger booths...
Axxon Next VMS 4.0 Tested on Aug 24, 2016
AxxonSoft is one of the biggest VMS vendors (reporting 263,000 channels sold in 2015), especially strong in their home market of Russia, but not...
Milestone Declares End-To-End Is A Dead-End on Aug 24, 2016
While Axis celebrates their end to end system win at top 50 global retailer H&M, their Canon sister company Milestone is proclaiming that...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact