Only 5% market share for IP Surveillance Cameras?

Author: John Honovich, Published on Jul 13, 2009

A debate is emerging on what the 'true' market share for IP cameras. The generally accepted statistic is approximately 20% of cameras sold annually are IP cameras. These numbers are fairly consistent across the market sizing providers.

However, 3 key criticisms are being presented of these statistics:

  • The numbers under-report sales in non-Western countries
  • Non-western sales are increasing much faster than Western
  • A large portion of IP camera sales are for non-security purposes

Factoring in these elements, the claim is that the market share for IP video surveillance cameras is far lower than the generally cited numbers. This debate arose last week in the comments section of our analysis of Axis continued market struggles.

Could this be?

I do not know but I remain generally suspicious of market size numbers. In relation to this debate:

  • Western manufacturers tell me they routinely make up numbers (hard to verify since almost all are private or part of large publicly traded companies that do not disclose audited segment numbers). 
  • Asian manufacturers, even those who are quite large, routinely tell me they are not surveyed. In addition, chip manufacturers routinely complain to me that, from their sales, they cannot see how IP camera market share is as high as the statistics claim.
  • A lot of IP camera on-line sellers and manufacturers note the significance of non-surveillance sales. By contrast, almost all analog CCTV cameras are used in surveillance.

Does this matter?

I do not recommend focusing on market statistics. Whatever the statistics say, the most important thing is how well the technology can solve real problems in a cost effective manner. At best, statistics and projections reflect that ability. At worse, these mislead and confuse (what they have done in the last 5 years to video analytics).

On the other hand, this debate matter because it confronts two important issues:
  • Are IP cameras mainly for rich countries?
  • Is the use of IP cameras outside of surveillance tricking us into thinking the move to IP is faster than it really is?

3 reports cite this report:

Video Surveillance Market Size and Forecast Guide 2010 on Dec 13, 2009
This guide references and analyzes publicly announced forecasts and sizing for the video surveillance market. It should provide extensive...
Is the Web Replacing Security Magazines and Shows? on Sep 27, 2009
While ASIS show attendance was down and disappointing for the second consecutive year, online traffic to security websites continues to rise...
Guidelines for Commenting on Reports on Aug 21, 2009
With over 2000 total comments so far, comments are one of the most useful and important elements of IP Video Market Info. When done appropriately,...

Related Reports

Buy Arecont: Top Bid $10 Million Cash on May 22, 2018
Last year, Arecont had a deal for a purchase price of $170 million (see Failed Arecont China Acquisition). This year, Arecont has a deal for a...
Best Manufacturer Technical Support 2018 on May 21, 2018
While 5 manufacturers made the worst technical support 2018 list, only 3 stood out as providing the best technical support to 190+ integrators in...
Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
Worst Manufacturer Technical Support 2018 on May 16, 2018
5 manufacturers stood out as providing the worst technical support to 190+ integrators in new IPVM results. These integrators answered: In the...
Top Benefits Of Attending Trade Shows (Statistics) on May 15, 2018
150 integrators told IPVM: What are the top benefits of going to trade shows? The clear top 2 responses in order: (1) Networking (2) New...
March Networks Targets Cannabis Market on May 10, 2018
Will the next March Networks customer appreciation event be held a steakhouse or at a Taco Bell at 2 am? Can March sell the types of systems to the...
Canon Acquires Briefcam, Now Owns Briefcam, Milestone and Axis on May 09, 2018
Canon already owns two of the biggest names in video surveillance, Axis (acquired in 2015) and Milestone (acquired in 2014). Now, Canon...
Integrator Technician Field Software Usage (Statistics) on May 07, 2018
Maintaining accurate notes and documentation from field technicans is a difficult and important task for a security integrator operation. Keeping...
Toughest Manufacturer Competitors 2018 on May 07, 2018
150+ integrators answered: Which manufacturer, when offered by rival integrators, is toughest to compete against? Why? The...
Integrators Divided On Website Importance to Business (Statistics) on May 04, 2018
Are websites important? Still quite a number of integrators have no websites.  New IPVM statistics show that nearly half of all integrators find a...

Most Recent Industry Reports

Software Only VMS vs NVR Appliances on May 23, 2018
Should you buy your own PC/server and load VMS software on it or get a turnkey appliance (both hardware and software, e.g., NVR, Hybrid DVR) from a...
Buy Arecont: Top Bid $10 Million Cash on May 22, 2018
Last year, Arecont had a deal for a purchase price of $170 million (see Failed Arecont China Acquisition). This year, Arecont has a deal for a...
Installing Box Cameras Indoors Tutorial on May 22, 2018
This tutorial starts our physical installation for video surveillance series, starting with Box Cameras, one of the oldest and most basic types....
The Hikvision Smart Classroom Behavior Management System on May 22, 2018
Hikvision's rapidly growing offering of analytics, which we most recently examined with Hikvision's ethnic minority analytics, is now going into...
Dahua Intrusion Analytics And VMD Tested on May 21, 2018
Dahua ships basic analytics on practically all their cameras, ranging from low cost to high end. To see how these analytics work in real world...
Exacq Improving Technical Support, Responding To Integrator Complaints on May 21, 2018
Exacq had been a long-term favorite of integrators, but since their 2014 Tyco acquisition, Exacq has fallen in IPVM integrator studies (though...
Best Manufacturer Technical Support 2018 on May 21, 2018
While 5 manufacturers made the worst technical support 2018 list, only 3 stood out as providing the best technical support to 190+ integrators in...
Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
Cybersecurity for IP Video Surveillance Guide on May 18, 2018
Keeping surveillance networks secure can be a daunting task, but there are several methods that can greatly reduce risk, especially when used in...
Forced Entry / Duress Access Tutorial on May 17, 2018
Even though access control normally keeps people safe, tragedies have revealed a significant issue. If users are forced to unlock doors for...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact