Only 5% market share for IP Surveillance Cameras?

Author: John Honovich, Published on Jul 13, 2009

A debate is emerging on what the 'true' market share for IP cameras. The generally accepted statistic is approximately 20% of cameras sold annually are IP cameras. These numbers are fairly consistent across the market sizing providers.

However, 3 key criticisms are being presented of these statistics:

  • The numbers under-report sales in non-Western countries
  • Non-western sales are increasing much faster than Western
  • A large portion of IP camera sales are for non-security purposes

Factoring in these elements, the claim is that the market share for IP video surveillance cameras is far lower than the generally cited numbers. This debate arose last week in the comments section of our analysis of Axis continued market struggles.

Could this be?

I do not know but I remain generally suspicious of market size numbers. In relation to this debate:

  • Western manufacturers tell me they routinely make up numbers (hard to verify since almost all are private or part of large publicly traded companies that do not disclose audited segment numbers). 
  • Asian manufacturers, even those who are quite large, routinely tell me they are not surveyed. In addition, chip manufacturers routinely complain to me that, from their sales, they cannot see how IP camera market share is as high as the statistics claim.
  • A lot of IP camera on-line sellers and manufacturers note the significance of non-surveillance sales. By contrast, almost all analog CCTV cameras are used in surveillance.

Does this matter?

I do not recommend focusing on market statistics. Whatever the statistics say, the most important thing is how well the technology can solve real problems in a cost effective manner. At best, statistics and projections reflect that ability. At worse, these mislead and confuse (what they have done in the last 5 years to video analytics).

On the other hand, this debate matter because it confronts two important issues:
  • Are IP cameras mainly for rich countries?
  • Is the use of IP cameras outside of surveillance tricking us into thinking the move to IP is faster than it really is?

3 reports cite this report:

Video Surveillance Market Size and Forecast Guide 2010 on Dec 13, 2009
This guide references and analyzes publicly announced forecasts and sizing for the video surveillance market. It should provide extensive...
Is the Web Replacing Security Magazines and Shows? on Sep 27, 2009
While ASIS show attendance was down and disappointing for the second consecutive year, online traffic to security websites continues to rise...
Guidelines for Commenting on Reports on Aug 21, 2009
With over 2000 total comments so far, comments are one of the most useful and important elements of IP Video Market Info. When done appropriately,...

Related Reports

Cat 5e vs Cat 6 vs Cat 6a Network Cable Usage Statistics on Aug 16, 2017
Cat 5e? Cat 6? Cat 6a? What do integrators use in practice, today? 140+ integrators told IPVM. Here are the results: For those who want to...
Stolen Video NVR / DVR Statistics on Aug 15, 2017
"But what happens if someone steals my recorder?" Anyone who has done more than a handful of jobs has probably heard this question several times....
Hikvision Europe Cutting Out Unauthorized End User Sales on Aug 15, 2017
The days of anyone buying Hikvision from anywhere off the Internet are numbered, at least in Europe, if Hikvision's plan comes to fruition. In...
IP Camera Specification / RFP Guide 2017 on Aug 14, 2017
RFPs are hard. Do them 'right' and it takes a lot of knowledge and time. Do them 'wrong' and you can be (a) unwittingly locked into a specific...
Cellphone Usage Issues For Integrators (Statistics) on Aug 11, 2017
Cellphones clearly offer significant advantages in communication and problem solving. But they can also be a major pain point if employees...
Rebooting IP Camera Statistics And Practices on Aug 10, 2017
Dahua cameras automatically reboot weekly, by default. Is this an innovation by the Chinese mega-manufacturer or a sign of a problems? 125...
Avigilon Profits Surge, Stock Jumps (Q2 2017) on Aug 10, 2017
Avigilon said earlier this year they would shift their strategy to maximizing profits. Now, they are delivering it and the stock market is...
Vivotek Acquisition Offer From Delta on Aug 10, 2017
One of the largest remaining independent video surveillance manufacturers has received an offer to become majority owned by Delta Group, a Taiwan...
Most Common Network Termination Usage Statistics on Aug 09, 2017
How do integrators decide which brand of patch panel or keystone jack to buy?  140+ integrators told IPVM which manufacturers they trust and what...
Dome Versus Turret Camera Usage Statistics 2017 on Aug 07, 2017
Turret cameras are a growing segment within video surveillance. Indeed, many integrators argued strongly for turrets in an IPVM...

Most Recent Industry Reports

Final Day Save $50 - IP Networking Course September 2017 on Aug 17, 2017
Today, Thursday, August 17th is the last day to save $50 on the September IP Networking Course. This is the only networking course designed...
Knightscope Raises $10 Million With $3,320 Average Per Investor on Aug 17, 2017
Congrats to Knightscope. And condolences to their legion of little investors. Knightscope has disclosed they have raised $10+ million from their...
Axis and Arecont Legal Conflict Over Multi-Imager Cameras on Aug 17, 2017
Arecont threatened Axis. Axis has responded by moving to invalidate an Arecont patent. It is an important contest. Multi-imagers are Arecont's...
Directory Of Consumer Security Cameras on Aug 16, 2017
The consumer camera segment continues to grow, with new startups and models from existing players released seemingly every month. In this report we...
Cat 5e vs Cat 6 vs Cat 6a Network Cable Usage Statistics on Aug 16, 2017
Cat 5e? Cat 6? Cat 6a? What do integrators use in practice, today? 140+ integrators told IPVM. Here are the results: For those who want to...
Hikvision Responds To Cracked Security Codes on Aug 15, 2017
Hikvision has responded to IPVM's report on Hikvision's security code being cracked, both with a 2 page update to dealers and communication...
Stolen Video NVR / DVR Statistics on Aug 15, 2017
"But what happens if someone steals my recorder?" Anyone who has done more than a handful of jobs has probably heard this question several times....
Hikvision Europe Cutting Out Unauthorized End User Sales on Aug 15, 2017
The days of anyone buying Hikvision from anywhere off the Internet are numbered, at least in Europe, if Hikvision's plan comes to fruition. In...
Axis Laser Focus PTZ Tested on Aug 14, 2017
Axis has been touting its new Q6155-E laser focus PTZ as 'always in focus' and 'always in color'. Does it really deliver? We bought and tested...
Vulnerability Directory For Access Control Cards on Aug 14, 2017
Knowing which access credentials are insecure can be unclear, especially because most look and feel the same. Even the most insecure 125 kHz types...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact