Iomega / EMC to be VMS Platform

By: John Honovich, Published on Mar 18, 2012

One of the world's largest storage providers is turning their NAS devices into a platform for 3rd party VMS software. In this note, we examine what Iomega, a division of EMC, is doing, what market segments this best addresses, what limitations it has and how it compares to offerings from Synology and QNAP.

Overview of Offering

Iomega is loading VMS software on its broad range of NAS appliances supporting from 2 to 12 hard drives [link no longer available]. Noteworthy elements of the offering include:

  • VMSes Supported: Total of 3 - Mindtree [link no longer available], Soleratec and Axis AVHS; Mindtree is the only traditional VMS, Soleratec is a specialist for long term storage and Axis AVHS is VSaaS.
  • Iomega is open to new 3rd party apps. A developer needs to sign their NDA to get access to the SDK. Developers can inquire about the SDK by emailing emclifeline@emc.com.
  • Technical/resource restrictions: Limited by the power of their platform hardware, which Iomega says varies from  1.6GHz dual core Marvell CPU with 256MB memory up to an Intel Core2Duo with 4GB memory. Iomega requires the application be compiled and built with their toolchain, which integrates the app with their management. Iomega is 64 bit only and runs on a Debian Linux kernel on all platforms.

Limited VMS Support

Iomega's biggest problem is VMS support - both current and potential. Today, Iomega supports no mainstream VMSes. This, of course, can change over time. However, Iomega's restriction to Linux is a major practical issue for VMS support. A very small percentage of VMS systems can run on Linux. For example, most of the best known VMSes, like Genetec, Milestone and OnSSI are Windows only applications. The most well known VMS that runs on Linux is likely Exacq. Iomega needs more VMSes to run on their platform yet are constrained on what can possibly be added.

Potential Market Impact

SMBs, including small retailers, are the segments we see this offering have the most potential impact. Today, the available choices for low cost IP camera recorders (NVR, VMS, etc.) is very weak. Very few options cost less than $1,000, especially adding in the cost of VMS licenses, a PC, setup time, etc. By contrast, dozens of budget DVRs are available at low price points (between $300 - $700). This challenge was a central point in our analog vs MP debate for a 4 camera convenience store [link no longer available].

Iomega offers attractive pricing and hardware features for this market segment. The pricing is low - ranging from $200 for a 2TB NAS to less than a $1,000 for large, 8TB units. The reliability and acceptance of the iomega platform is high from general IT use. Plus, unlike DVRs, it provides storage redundancy as a 'free' feature. As such, it has the fundamentals to be a solid, low cost option for budget minded small businesses.

Compared to Synology and QNAP

Synology and QNAP are the two best known bundlers of NAS appliances and VMS software, offering a broad range of appliances. Each company uses their own VMS software, supporting no third party applications. The most common criticism of these offerings is the limited functionality and reputation of the VMS software provided.

Iomega's VMS offering do not appear to be notably better or better known than Synology or QNAP's. Its main advantage likely comes from the Iomega brand. To be more competitive, Iomega will need more 3rd party VMS options from more respected providers.

Future

Today, Iomega's platform approach to VMS systems is an interesting concept with limited practical appeal. It will be important to see if the ecosystem grows and expands to support more mainstream offerings.

Comments : PRO Members only. Login. or Join.

Related Reports

Avigilon H4 Intercom Tested on Nov 20, 2019
Avigilon is well-known for video surveillance and access, but how well does the company's intercom work? We purchased and tested Avigilon's H4...
Open vs End-to-End Systems: Integrator Statistics 2019 on Nov 11, 2019
Preference for open systems is on the decline, according to new IPVM statistics. We asked integrators: For video surveillance systems, do you...
Rhombus Cameras, VMS and Analytics Tested on Nov 06, 2019
Rhombus boasts they have created "the new standard in Enterprise, cloud-managed video security" and told IPVM in January 2019 they offer twice the...
90+ Companies Profile Directory on Nov 06, 2019
While IPVM covers the largest companies in the industry regularly (like Axis, Dahua, Hikvision, etc.), IPVM strives to do a profile post on each...
Aiphone Video Intercom Tested (IX Series 2) on Nov 05, 2019
Aiphone was one of integrator's favorite intercom manufacturers but how well do their products work? The company's newest offering, the IX Series 2...
Avigilon Appearance Search Tested on Oct 30, 2019
Avigilon Appearance Search claims that it "sorts through hours of video with ease, to quickly locate a specific person or vehicle of interest...
Remote Access (DDNS vs P2P vs VPN) Usage Statistics on Oct 25, 2019
Remote access can make systems more usable but also more vulnerable. How are integrators delivring remote access in 2019? How many are using...
Security Canada Central Show Report 2019 on Oct 24, 2019
IPVM attended Security Canada Central in Toronto to see what is new in the Canadian market. Inside, we share videos and dozens of images...
Illustra Pro Gen3 4K Camera Tested on Oct 23, 2019
Johnson Controls has released the latest generation in their Illustra Pro line, the Pro Mini-Dome Gen 3, a non-OEM model claiming to "optimize...
Access Control Door Controllers Guide on Oct 22, 2019
Door controllers are at the center of physical access control systems connecting software, readers, and locks. Despite being buried inside...

Most Recent Industry Reports

Axis "Best Of The Best" 4K Camera Tested (Q1798-LE) on Nov 21, 2019
Axis has released their "best of the best" Q1798-LE bullet camera, touting "4K without compromise" with a large Micro 4/3" image sensor, custom...
Glass Doors and Access Control Tutorial on Nov 21, 2019
One of the biggest access challenges are locking and securing glass doors. Unlike wood or steel doors that can be modified to work with...
Avigilon H4 Intercom Tested on Nov 20, 2019
Avigilon is well-known for video surveillance and access, but how well does the company's intercom work? We purchased and tested Avigilon's H4...
The Cowardly, Greedy "Leaders" of Video Surveillance - SIA on Nov 19, 2019
The video surveillance industry suffers from cowardly, greedy 'leaders' focused on maximizing easy money while undermining public trust. The...
Hikvision Dual Lens Face Recognition Camera Tested on Nov 19, 2019
Hikvision's Dual Lens Facial Recognition camera, claims that it "adopts advanced deep learning algorithm and powerful GPU to realize instant face...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two largest manufacturers, Dahua and Hikvision, being sanctioned for human...
Hidden Camera Detectors Tested on Nov 18, 2019
Hidden cameras are a growing problem as cameras become smaller, cheaper and easier to access. However, some companies claim to be able to detect...
Wyze Fires Back at JCI - Your Patents Are Invalid, Pay All Of Our Costs on Nov 18, 2019
Goliath JCI targeted startup Wyze this summer alleging the fast-growing consumer startup was violating a slew of JCI's patents. Now, Wyze has...
ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...