Intransa is Dead, Long Live IntransaBrand!

By: Carlton Purvis, Published on Jul 09, 2013

Since 2012, Intransa had been fighting to keep its head above water after spending more than $100 million in hopes of becoming the standard appliance for VMS software. In March 2013, Intransa laid off all of its employees. Then a memo announcing Viakoo’s receivership started circulating. Viakoo, a company made up of “several ex-Intransa engineers” said it had purchased the source code for Intransa and began selling Intransa services to the company's former customers. Now, Instransa has relaunched under Viakoo as IntransaBrand [link no longer available], according to a press release the company published [link no longer available] on Monday.

Here are the before and after photos:

Viakoo now features all of Intransa’s core offerings in its IntransaBrand line including its software and CEO [link no longer available]. The new site says IntransaBrand has partnered with Hitachi Data Systems [link no longer available] to offer server and storage solutions at low-cost. Multiple IPVM sources say that Intransa was in negotiations with Hitachi before going out of business. 

What Happened

What Intransa has done operates similar to a bankruptcy, according to the accounting firm who processed the transaction. They would not talk specifically about Intransa’s case but explained it as an alternative to bankruptcy, a company can sell its assets and “in this case they found a buyer ... Another person has decided to roll the dice on this company to see where it goes.” The name of the buyer was not disclosed.

Anything Different?

We contacted Intransa to see what they planned to do differently this time around and find out details of its partnership with Hitachi. Phone calls and emails were not returned. However, from the website claims, it appears the offering will remain largely the same, which would be puzzling considering that strategy lead to the previous collapse.

Brand Loyalty?

Sticking with the Intransa name (i.e., rebranding as "IntransaBrand") is risky considering the ill will Intransa has generated among users that were left abandoned after Viakoo took over. Also, while Intransa did spent millions on marketing over the last decade, it is not a major name brand even within the surveillance industry.

Like Nothing Ever Happened

One positive marketing impact of switching from 'Intransa' to 'IntransaBrand' is that the company can act like nothing happened. The Intransa website now redirects to the IntransaBrand website, but the company has never publicly acknowledged that it went into receivership. The site features all of Intransa’s old white papers and products re-branded under the "IntransaBrand" brand.

For those people who are not aware what happened, Intransa can just act like it is business as usual, though, of course, it is far from it.

3 reports cite this report:

Quantum Storage Company Profile on Apr 28, 2016
Storage vendor Quantum is bringing their multi-tier storage architecture to...
Invest in a Video Surveillance Storage Startup - Secure Logiq on Nov 06, 2014
Did you miss out on making millions investing in Intransa or Pivot3? Well,...
Winner and Losers of the Milestone Deal on Jun 16, 2014
An industry changing event. Canon's acquisition of Milestone will impact the...
Comments (11) : Members only. Login. or Join.

Related Reports

Viakoo Presents Cyber Hygiene for Cameras on May 28, 2020
Viakoo presented its 'Cyber Hygiene' and 'Service Assurance' products at the...
Sequr Presents HID based Cloud Access Control on Jun 04, 2020
Sequr presented HID based Cloud Access Control at the May 2020 IPVM Startups...
Convergint Coronavirus Cuts on Mar 25, 2020
One of the world's largest security integrators, Convergint, has made a major...
LSP Presents 2nd Generation FP Power Supplies on Apr 29, 2020
Life Safety Power (LSP) presented its FP2 power supply in the April 2020 IPVM...
Anyvision Layoffs on Mar 19, 2020
Anyvision has conducted a layoff, citing the impact of coronavirus, joining a...
Ban Rules Released: Use Dahua or Hikvision, No US Government Contracts on Jul 13, 2020
The US government has released the rules implementing the "Prohibition on...
Every VMS Will Become a VSaaS on Feb 21, 2020
VMS is ending. Soon every VMS will be a VSaaS. Competitive dynamics will be...
Avigilon Shifts Cloud Strategy - Merges Blue and ACC on Jan 23, 2020
Avigilon is shifting its cloud strategy, phasing out its Blue web-managed...
US GSA Explains NDAA 889 Part B Blacklisting on Jul 31, 2020
With the 'Blacklist Clause' going into effect August 13 that bans the US...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups...
70+ Security Industry Companies Take $50 Million PPP Funding on Jul 15, 2020
70+ security industry companies have taken more than $40 million in PPP...
IPConfigure Presents Orchid Fusion VSaaS on Apr 30, 2020
IPConfigure presented Orchid Fusion VSaaS at the April 2020 IPVM New Products...
Dormakaba Presents Switch Tech Smartlocks on May 01, 2020
Dormakaba presented its Switch Tech smartlock at the April 2020 IPVM New...
London Live Police Face Recognition Visited on Feb 13, 2020
London police have officially begun using live facial recognition in select...
Access Control Course Fall 2020 - Register Now - Last Chance on Sep 09, 2020
Starts next week! IPVM offers the most comprehensive access control course in...

Recent Reports

OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...
Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations are at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
Norway Council of Ethics Finds Hikvision Human Rights Abuses "Ongoing" on Sep 23, 2020
Hikvision's involvement in "serious human rights abuse" in Xinjiang is...
IPVM Camera Calculator User Manual / Guide on Sep 23, 2020
Learn how to use the IPVM Camera Calculator (updated for Version 3.1). The...
Installation Course Fall 2020 - Save $50 - Last Chance on Sep 22, 2020
This is a unique installation course in a market where little practical...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...
FLIR CEO: Many New Fever Entrants "Making Claims That The Science Just Won't Support" on Sep 22, 2020
FLIR's CEO joins a growing number calling out risks with fever / screening...
China Bems Temperature Measurement Terminal Tested on Sep 22, 2020
Guangzhou Bems (brand Benshi) is the manufacturer behind temperature...
Axis Exports To China Police Criticized By Amnesty International on Sep 21, 2020
Axis Communications and other EU surveillance providers are under fire from...
Milestone XProtect on AWS Tested on Sep 21, 2020
Milestone finally launched multiple cloud solutions in 2020, taking a...