Intransa is Dead, Long Live IntransaBrand!

By: Carlton Purvis, Published on Jul 09, 2013

Since 2012, Intransa had been fighting to keep its head above water after spending more than $100 million in hopes of becoming the standard appliance for VMS software. In March 2013, Intransa laid off all of its employees. Then a memo announcing Viakoo’s receivership started circulating. Viakoo, a company made up of “several ex-Intransa engineers” said it had purchased the source code for Intransa and began selling Intransa services to the company's former customers. Now, Instransa has relaunched under Viakoo as IntransaBrand [link no longer available], according to a press release the company published [link no longer available] on Monday.

Here are the before and after photos:

Viakoo now features all of Intransa’s core offerings in its IntransaBrand line including its software and CEO [link no longer available]. The new site says IntransaBrand has partnered with Hitachi Data Systems [link no longer available] to offer server and storage solutions at low-cost. Multiple IPVM sources say that Intransa was in negotiations with Hitachi before going out of business. 

What Happened

What Intransa has done operates similar to a bankruptcy, according to the accounting firm who processed the transaction. They would not talk specifically about Intransa’s case but explained it as an alternative to bankruptcy, a company can sell its assets and “in this case they found a buyer ... Another person has decided to roll the dice on this company to see where it goes.” The name of the buyer was not disclosed.

Anything Different?

We contacted Intransa to see what they planned to do differently this time around and find out details of its partnership with Hitachi. Phone calls and emails were not returned. However, from the website claims, it appears the offering will remain largely the same, which would be puzzling considering that strategy lead to the previous collapse.

Brand Loyalty?

Sticking with the Intransa name (i.e., rebranding as "IntransaBrand") is risky considering the ill will Intransa has generated among users that were left abandoned after Viakoo took over. Also, while Intransa did spent millions on marketing over the last decade, it is not a major name brand even within the surveillance industry.

Like Nothing Ever Happened

One positive marketing impact of switching from 'Intransa' to 'IntransaBrand' is that the company can act like nothing happened. The Intransa website now redirects to the IntransaBrand website, but the company has never publicly acknowledged that it went into receivership. The site features all of Intransa’s old white papers and products re-branded under the "IntransaBrand" brand.

For those people who are not aware what happened, Intransa can just act like it is business as usual, though, of course, it is far from it.

3 reports cite this report:

Quantum Storage Company Profile on Apr 28, 2016
Storage vendor Quantum is bringing their multi-tier storage architecture to the security industry, claiming cost-effective long-term data...
Invest in a Video Surveillance Storage Startup - Secure Logiq on Nov 06, 2014
Did you miss out on making millions investing in Intransa or Pivot3? Well, here is a limited opportunity to get in on an up and coming video...
Winner and Losers of the Milestone Deal on Jun 16, 2014
An industry changing event. Canon's acquisition of Milestone will impact the industry for years to come. But who fared the best and worst from...
Comments (11) : Members only. Login. or Join.

Related Reports

Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
ADT Acquires Much Maligned "Defenders" on Jan 07, 2020
"The Defenders" has the dubious distinction of being ADT's largest partner and a long history of customer and employee complaints and...
Arcules CEO Retracts False GDPR Claim + Dahua and Milestone Claims Examined on Dec 03, 2019
Arcules CEO has retracted a false claim about his organization being a "fully compliant GDPR company" after IPVM reporting (Arcules CEO Threatens...
Arcules CEO Threatens Over "Security Breach" on Nov 25, 2019
An Arcules employee called out a recent 'security breach', however, Arcules CEO disputed this as 'inaccurate' and threatened to sue IPVM. Inside...
Wyze Fires Back at JCI - Your Patents Are Invalid, Pay All Of Our Costs on Nov 18, 2019
Goliath JCI targeted startup Wyze this summer alleging the fast-growing consumer startup was violating a slew of JCI's patents. Now, Wyze has...
TMA Apologizes to Amazon / Ring on Aug 23, 2019
Not only is Amazon / Ring making major incursions into the residential security market, the organization representing the biggest incumbents, The...
JCI Sues Wyze on Aug 21, 2019
The mega manufacturer / integrator JCI has sued the fast-growing $20 camera Seattle startup Wyze. Inside this note: Share the court...
Ionodes Company Profile on Jul 31, 2019
What happened to Ionodes? With seasoned leadership from Jean-Paul Saindon founder of SmartSight and Dr. Michael Gilge, founder of VCS, back in...
ASCMA / Monitronics Declares Chapter 11 Bankruptcy on May 22, 2019
Monitronics is entering into Chapter 11 bankruptcy. The company, also called Ascent Capital Group Inc., aka ASCMA, aka Brinks Home Security,...
UK Installer CCTV Aware - Flat Pricing, No Salespeople on Apr 10, 2019
This is a different kind of company. They do flat pricing, they do not have any salespeople and 50% of their sales are sold and booked...

Most Recent Industry Reports

"Fever Camera" Show Starts Tuesday on May 31, 2020
IPVM is excited for the world's first "Fever Camera" show, to be held this Tuesday, June 2nd and Wednesday the 3rd from 11am to 3pm EDT, giving you...
Proxy Presents Mobile Credentials For BLE Devices and Access on May 29, 2020
Proxy presented Mobile Credentials For BLE Devices and Access at the May 2020 IPVM Startups show. Inside this report: A 30-minute video...
ISC West 2020 Moves To The Basement on May 29, 2020
The twice cancelled/postponed show will now not only be held in a different month (October) but on a different floor, moving down to the...
Integrators Avoiding Coronavirus Air Travel on May 29, 2020
IPVM asked integrators if air travel is part of their 2020 plans to see how significantly Coronavirus will impact future...
Viakoo Presents Cyber Hygiene for Cameras on May 28, 2020
Viakoo presented its 'Cyber Hygiene' and 'Service Assurance' products at the April 2020 IPVM New Products show. Inside this report: A...
Seek Scan Thermal Temperature Screening System ReTested on May 28, 2020
Now that IPVM has tested Dahua, Hikvision, and Sunell, we are returning to Seek, the first blackbody system we tested and retested it with our...
Directory of 110 "Fever" Camera Suppliers on May 28, 2020
This directory provides a list of "Fever" scanning thermal camera providers to help you see and research what options are available. There are...
Fever Cameras Are Medical Devices, Per The FDA, Dahua, Feevr, Hikvision, InVid Contrary Claims Are False on May 28, 2020
Fever cameras are medical devices, despite what euphemisms various sellers use. The US FDA clearly categorizes them as medical devices and...
Wyze Raises $10 Million And Seeks Services Expansion on May 27, 2020
Wyze has raised $10 million, the company's first disclosed raise since the $20 million announced at the beginning of 2019. Inside this note,...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups show. A 30-minute video from Videoloft including IPVM...