Internet Surpasses Trade Mags and Sales People?

By: John Honovich, Published on Jun 05, 2010

A trade magazine industry organization finds that the Internet has surpassed print trade magazines in effectiveness over the last few years. The study, from the Canadian Business Press [link no longer available], provides numerous tables and comparisons tracking trends over the past 15 years.

  • Over the past 15 years, the number of people reporting specialized business publications as very useful has held steady at about 2/3rds
  • In the last 6 years, the number of people reporting the Internet as very useful surged from 53% to 76%
  • The rise of the Internet rose across all business categories including the one security systems most likely falls under - "resources and construction" where the number rose from 59% to 85%

Role of Sales People

At the same time, people reporting salespeople being very useful has continued to sink. Not even half of respondents found salespeople to be very useful in both the computer and "resources and construction" industry.

In May 2010, we examined and discussed challenges for the future of trade magazines.

In our experience interacting with trade magazines (both online and off), we have been disapointed. When we launched in 2008, we thought that references and links in print magazines or magazine websites would provide a large boost. However, despite numerous writeups and links to us, traffic was poor (with 10 click throughs per mention being a lot). In speaking with other industry people, this seems to be the case for many.

We suspect that the role and impact of trade magazines in our industry is minimal and far surpassed in importance from direct connections between manufacturers, dealers, integrators and end users.

In the past two years, growth of the Internet for video surveillance information has been modest with the rise of LinkedIn groups being the most important advance.

Comments : Members only. Login. or Join.

Related Reports

IPVM's 12th Anniversary - Thank You! on Apr 07, 2020
IPVM is proud to celebrate it's 12 anniversary expanding our commitment to...
IPVM Editorial Staff on Aug 01, 2020
IPVM has the largest and most experienced editorial team covering video...
Free IPVM All Access - Concluded! on Mar 18, 2020
The 2-day event has concluded. Thanks to everyone who accessed the IPVM...
2020 Mid Year Video Surveillance Industry Guide on Jul 27, 2020
The first half of 2020 has been shocking, for the world generally, and for...
Integrated IR Camera Usage Statistics 2019 on Oct 21, 2019
Virtually every IP camera now comes with integrated IR but how many actually...
Density Presents Occupancy Monitoring For Coronavirus Protection on May 22, 2020
Density presented its cloud-based occupancy sensor to deal with Coronavirus...
Favorite Access Control Credentials 2020 on Sep 15, 2020
Credential choice is more debated than ever, with hacking risk for 125kHz and...
Verkada Raises $80 Million, Triples Valuation To $1.6 Billion on Jan 30, 2020
Verkada's rocketing valuation continues. 9 months ago, they got a...
Bias In Facial Recognition Varies By Country, NIST Report Shows on Jul 15, 2020
While many argue that face recognition is inherently racist, results from one...
Free Online NFPA, IBC, and ADA Codes and Standards 2020 on Sep 03, 2020
Finding applicable codes for security work can be a costly task, with printed...
100+ Companies Profile Directory on Nov 06, 2019
While IPVM covers the largest companies in the industry regularly (like Axis,...
ZKTeco Body Temperature and Mask Detection Reader Tested on May 26, 2020
While dedicated fever cameras emerged first, now tablet/kiosk fever detectors...
Favorite Network Switches 2020 on Aug 31, 2020
Cisco has long been the gorilla of network switches but would an upstart...
Directory of 400+ Fever Camera News Reports Globally on Jul 22, 2020
This global directory tracks 400+ articles about thermal cameras used to...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two...

Recent Reports

Temperature Tablet Shootout - Dahua, Hikvision, ZKTeco, TVT + 5 More on Sep 30, 2020
Temperature tablets, aka terminal or stations, have emerged as a 'low-cost...
New Products Show Fall 2020 Tomorrow Bosch, FLIR, Hanwha, Tyco, Avigilon More! on Sep 30, 2020
IPVM's sixth online show concludes tomorrow with our special temperature...
ButterflyMX Raises $35 Million on Sep 30, 2020
Startup ButterflyMX has raised $35 million for its smartphone based intercom...
Worst Access Control Manufacturers 2020 on Sep 30, 2020
200+ Integrators told IPVM "In the past year, what access control...
Access Control Levels and Schedules Tutorial on Sep 29, 2020
Configuring access levels and setting up schedules is central to maintaining...
Avigilon / Motorola VS Virtual ISC West on Sep 29, 2020
ISC West has historically been so dominant that no player would think of...
Dartmouth College Deploys K3 Temperature Screening on Sep 29, 2020
While Dartmouth College has a $6+ billion endowment, the College has bought...
Hanwha AI Object Detection Tested on Sep 28, 2020
Hanwha has added detection and classification of people, cars, clothing...
Favorite Access Control Manufacturers 2020 on Sep 28, 2020
200+ Integrators told IPVM "What is your favorite access control management...
OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...
Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations are at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...