Internet Surpasses Trade Mags and Sales People?

Author: John Honovich, Published on Jun 05, 2010

A trade magazine industry organization finds that the Internet has surpassed print trade magazines in effectiveness over the last few years. The study, from the Canadian Business Press, provides numerous tables and comparisons tracking trends over the past 15 years.

  • Over the past 15 years, the number of people reporting specialized business publications as very useful has held steady at about 2/3rds
  • In the last 6 years, the number of people reporting the Internet as very useful surged from 53% to 76%
  • The rise of the Internet rose across all business categories including the one security systems most likely falls under - "resources and construction" where the number rose from 59% to 85%

Role of Sales People

At the same time, people reporting salespeople being very useful has continued to sink. Not even half of respondents found salespeople to be very useful in both the computer and "resources and construction" industry.

In May 2010, we examined and discussed challenges for the future of trade magazines.

In our experience interacting with trade magazines (both online and off), we have been disapointed. When we launched in 2008, we thought that references and links in print magazines or magazine websites would provide a large boost. However, despite numerous writeups and links to us, traffic was poor (with 10 click throughs per mention being a lot). In speaking with other industry people, this seems to be the case for many.

We suspect that the role and impact of trade magazines in our industry is minimal and far surpassed in importance from direct connections between manufacturers, dealers, integrators and end users.

In the past two years, growth of the Internet for video surveillance information has been modest with the rise of LinkedIn groups being the most important advance.

Comments : PRO Members only. Login. or Join.

Related Reports

Security Sales Course Summer 2018 on Jun 14, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer...
Buy Arecont: Top Bid $10 Million Cash on May 22, 2018
Last year, Arecont had a deal for a purchase price of $170 million (see Failed Arecont China Acquisition). This year, Arecont has a deal for a...
Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
Worst Manufacturer Technical Support 2018 on May 16, 2018
5 manufacturers stood out as providing the worst technical support to 190+ integrators in new IPVM results. These integrators answered: In the...
SSN Publisher Quits, Starts New Print Trade Magazine on May 11, 2018
After a decade as the publisher and face of Security System News (SSN), Tim Purpura has joined the UK's Hand Media where they are starting a new...
March Networks Targets Cannabis Market on May 10, 2018
Will the next March Networks customer appreciation event be held a steakhouse or at a Taco Bell at 2 am? Can March sell the types of systems to the...
Canon Acquires Briefcam, Now Owns Briefcam, Milestone and Axis on May 09, 2018
Canon already owns two of the biggest names in video surveillance, Axis (acquired in 2015) and Milestone (acquired in 2014). Now, Canon...
Bad Research Plus Lazy Reporting - SSI And 'Global Market Insights' Examined on May 07, 2018
If you wonder why there is so much obviously wrong information online (factually, not simply disagreeing on opinions), this is a great example of...
Integrators Divided On Website Importance to Business (Statistics) on May 04, 2018
Are websites important? Still quite a number of integrators have no websites.  New IPVM statistics show that nearly half of all integrators find a...
Correcting Hikvision USA's False Accusations on May 01, 2018
Hikvision USA has falsely accused IPVM's DeepInMind test. The truth, which Hikvision USA knows, despite their statements to the contrary, is...

Most Recent Industry Reports

July 2018 IP Networking Course on Jun 22, 2018
  This is the only networking course designed specifically for video surveillance professionals. Register now. Lots of network training exists...
Installation Hardware for Video Surveillance - Indoor Fasteners on Jun 22, 2018
As part of our Installation for Video Surveillance series, in this note, we cover drywall anchors. A key part of installing security hardware is...
Hikvision ColorVu Integrated Visible Light Cameras Examined on Jun 22, 2018
When it comes to low light, infrared light has become the defacto standard in surveillance. But IR is limited to monochrome images, making colors...
'Secure Channel' OSDP Access Control Examined on Jun 21, 2018
Despite claiming to be better than Wiegand, OSDP's initial releases did not address the lack of encryption between reader and controller, leaving...
Most Wanted Improvements In Manufacturer Technical Support (Statistics) on Jun 21, 2018
5 key areas of improvement and 1 clear wanted support feature were voiced by 140+ integrator responses to: What improvement in manufacturer...
GDPR / ICO Complaint Filed Against IFSEC Show Facial Recognition on Jun 20, 2018
IPVM has filed a complaint against IFSEC’s parent company UBM based on our concern that the conference violates core GDPR principles on...
IFSEC 2018 Final Show Report on Jun 20, 2018
IPVM attended the IFSEC show for the first time this year. The Chinese took over the show, centered on Hikvision, flanked by Dahua, Huawei and a...
Mobotix Releases 'Move' Into 21st Century on Jun 20, 2018
For years, Mobotix stood resolutely against, well, every other manufacturer, selling it as a virtue: MOBOTIX equipment is designed with no...
Cybersecurity Startup VDOO Disclosing 10 Manufacturer Vulnerabilities Starting With Axis And Foscam on Jun 20, 2018
Cybersecurity startup VDOO has uncovered significant vulnerabilities in Axis cameras along with many others not yet disclosed. In this report, we...
Axis Guardian - Cloud VMS And Alarm Monitoring - Released on Jun 19, 2018
Axis has struggled to deliver a cloud-based managed service video platform. Video service providers have utilized AVHS for over a decade, and have...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact