Internet Marketing for Integrators

Author: John Honovich, Published on Jul 28, 2012

Terrible best describes most integrator websites. Antiquated, wacky or generic are common descriptions that come to mind. Fortunately, it does not take much money to correct this. Indeed, snake oil salesman who typically charge a lot will generally make things worse. In this note, we break down the most important steps to develop strong Internet marketing optimized for security integrators and why focusing locally is so important.

No Dancing Robots

* ****** ****** **** ****** - ** ******* ******, ** flash ***** *****, ** ************* ********* *****. ** *******, ** gimmicks. ***** * ** *******? ***** **** ******* **** * well ***** ****** ********** *******:

dancing robot

*** ******** ******, **** ******** ****** ***** **** ***** **** look ****. ****** *** *** ******* ******, ****** ******* ** 8 **** **** ** ***** ******** ** ****** ** ****, just ***** ****.

Use ******** *******

***** ******** *******, **************** ************* **** ******, ***** ** ********** **** **** * ****** ********. ***** doing ** ******** ** ****** * ***** *** ********. ************ websites *** *********** **** ***, **** ***********, *********** ***** ** web **** *********. *** *** **** ****** ****** *** ******* and ********** ** **** *** ******** *** ****.

Focus *****

************** *********** **** ***** ********* ****** *** ***** ** ***** office(s). ******* ****, ***** ******** ********* **** ****** ******* ** their ***** ******, ******* **** * ****** ******* ** * global ******** ****. ** *** **** * ****** ****** ** Albany **, ******* *** *********** ******* ******** ** "******'* **** Security **********" ** "******* *** ****'* ****** **********." *** ******* of ** ****** ********** ******* ******** ** ********* ** ****** are **** ***. ******* ***********, ** *** ****** **** *****, people **** ****** *** ******* ***** **** ****, ******** **** you *** *** * *** ** ****.

** * ****** *********** **** ******** ** ****** ****** *** tens ** ********* ** ***********, *********** **** *** ********** ********* - ***** ******** ********. **** *** **** ** ** ** focusing ***** ******* ** *** **** ***** ***** ***** ****** and *** **** *****. *** ***** *** *** ******* ******** information **** ******** ** ***** ********* *** ***** *** **** few *** *** ***** ** ******* ***** ****, **** ** community.

Ignore ******* *******

**.*****% ** ****** ** *** ******** *** ********** ** ** integrator's ********. ****** **** **** ** **** **** ** *******. Ultimately, ******* * *** ******** **** ***** **** *** ******* would ** * ******* ***** ** **** ***********. *************, ****** real **** *********, *** ******'* **** ** **** *******. ** you **** **** ****** ** *** ***** ********** ******, *** will ****** *** * ****** ** ********* **** **. *******, you *** *** **,*** ******** ** *** *** *** ** they ****'* *********, ** **** **** ** *****. ***** ** making *** ******* ********* ** ***** ****** *** *** *** do **** **** **** **** **** ******* *******.

Showcase ***** ********

**** *********** **** ****** ****** ***** - ********* ******* ** ****** ********** ****** *****. ***** ** ** ********* **** ** **** local *******, *** *** ***** ** *** ****** *** ** share ******** *** ****** **** ***** *******. ** *** *** going ** '****', ****** ******* ********** ****** **** *.*** ** multimegapixel ******* (**** **** *** ***** ****** ** *** **** about ** *** *** ****** *********** *********). **** **** *** you **** ********** ** ***** ******** ** *** ** ***** neighbor's **********. ********* **** **** **** ** ****** ****** (***** else *** **** *** ***** **** ******* **** **** *** block?) *** ****** ******** ** ***** *** *****.

Live ********* ***** **** * ***** **********

***** **** *********** ****** * ****** **** ***** ******* ***, if *** ****** **** ** *** ****** *******, *** ** an ** ****** ** * ***** **********. ** *** ** a *****, * ********, * *******, ** ******** **** ****** locally **** ***** **. **** **** ** *** *** ******* quality ** ****** *** ****, ******* ** **** **** ****** will **** **** *** *** ***** (*'* ********* * *** / *** ***** **** ** ***** ****** **** ********). ******* *** ******* **** ** *** ******, ***** ** on *** *******, *** ***** ***** ********** *** **.

**** **** *********** ******** ***** ******* ********** ****** ***** ********* something **** *** ********* *****. ** ** * **** ************ starter *** *** **** ***** ****** ******** *** *******.

Beware ** ***

****** ****** ************** **** **** **** *********, ********** *** *** ******* **********. Good *** *********** **** ****** ********* ** ******* *** *****, a **** ** ******* ****** **** ************ *******. ***** *** SEO ******** **** ***** ********* ** ***** *** **** ** dollars. *******, **** **** *** ** ** ********* *** **** can **** ****** **** ***** *** *** **** ******.

** *** ****** **** *** *** ***, ***** *****. ***'* try ** **** #* *** "******** **********" ****** *** *** an ***. ***'** **** ***** * *** ** ***** *** get ***** **** ** *** *******. *******, ** *** ** rank ** *** *** *** *** ***** ******* ***** **** "Albany ******** **********" ** "****** ***** ************", ***. ***** *** far **** ********* (********* */**** *** **** ** ****) *** will ****** ** *** **** ******** *****.

The ***** ** *****

***** *** ** ********* ******** ** **** ** *** ** not ******* ********** ************ ********** ******** ****** **** '*** ***' ******. **** **** *** site, ***** *** ****** ** ***** ***********, **** ** * case ***** ** * ***** ******* *** **** *********. ****** help *** ********* ******** ***** *** **** ** **** *** not ***** ** *** (** *******) ***. ** ****** ********* and **** *********** **** **** **** **** *** ***** * month (** * ****) **** ***, **** ***** ***** ******* you. ***** **** *** ****** ** ** **** *******, * periodic ***** **** ******** ***** *********** **** **** *** *** of ****.

Website ** **********

******** *** ******* ********* ** ******** ** ********** ****** *** buying *******. * ****** ******* *** **** * ***** *** approval **** ***** **** ** **********. ***** **** *** *** interact **** ** ********** ** ***** ** **********'* ******, **** are ***** ****** ** **** ** *** *******'* *******. ******, an ********** ****** ***** **** **** ** *** ******* (** well ** *** **** ** ***** ***** ****). * ******* that ** ****** *** ******** ***** **** ******* **** ** a **** *** ** ******** ********** ****** *** *****'* ************.

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