Do reps represent more than a 'free lunch' to integrators? Manufacturer Representatives, called 'reps', frequently find themselves wearing many hats when working with integrators. Not only do reps 'sell to the salesmen', they are also expected to know where to direct technical questions and put the local integrator in a position to successfully sell and install their respective products. We asked integrators 'How useful do you find manufacturer reps to be?', and in this update we share the answers.