Insight Marketplace / VSaas 'Apps' Examined

Author: John Honovich, Published on Nov 01, 2010

In November 2010, Envysion announced a partnership program called the Insight Marketplace. While partner announcements are common and generally uninteresting, we think Envyison's is notable. Specifically, Envysion is leveraging its VSaaS offering to greatly simplify partner implementation.

The Insight Marketplace connects third party service providers such as loss prevention auditing services, remote monitoring, analytics, etc. to Envysion's customer's surveillance systems.

Normally, such partnerships are accomplish by sales forces co-marketing and a fairly complex implementation. Either the partner's system needs to be deployed on-site (co-located with the recorder) or remote connectivity/VPN access to the site needs to be established (for the remote partner system - such as virtual guard services). Both of these approaches are fairly time consuming, costly and diminish interest in pursuing such systems.

By contrast, since Envysion already has direct connectivity into the on-site recorders for full management/viewing (it's a managed video service), the partner's system does not need to be deployed on-site nor does the partner need to negotiate with IT to allow remote access for their system. With customer permission, Envysion can simply and quickly provide access to partner's with no on-site changes nor IT negotiations.

Use of 3rd party auditing and monitoring services are extremely low in retail. We believe a primary reason for this is that implementation difficulties discourage adoption.

Envysion's approach is a good opportunity for them and a template for the future of VSaaS providers.

For Envysion, they can up-sell their existing customer base (a few hundred customers with a number of notable chain QSRs) and better attract new customers with a broader service portfolio.

For VSaaS providers in general, as this matures, they will be able to offer a broader portfolio of 3rd party integrations and services that will increase their competitive differentiation.

From a business model perspective, partners can directly bill Envysion's customers and Envysion will receive a percentage of revenue that they note is "not Apple App Store-like numbers".

Envysion will start announcing specific partners later in November 2010.

Comments : PRO Members only. Login. or Join.

Related Reports on VSaaS

Directory of 50+ LPR / ANPR Providers on Feb 21, 2018
License Plate Recognition / Automatic Number Plate Recognition are a type of video analytics software that can identify and match license / number...
Smartvue VSaaS / Cloud Video Profile on Feb 01, 2018
Smartvue, a US company, has raised over $20 million to develop 'The IoT Video Network' but what does that mean and what does Smartvue offer...
VSaaS Usage Statistics 2018 on Jan 18, 2018
VSaaS has been a 'next big thing' for more than a decade. The prospect of managing, storing and streaming video from the cloud rather than...
Eagle Eye Investor Pitch Analyzed on Dec 20, 2017
Eagle Eye CEO Dean Drako presented an investor-oriented corporate pitch at the 2017 Imperial Capital Security Investor Conference, highlighting...
Directory of VSaaS / Cloud Video Surveillance Providers on Dec 15, 2017
This directory provides a list of VSaaS / cloud video surveillance providers to help you see and research what options are available. 2018 State...
Verkada, Silicon Valley VSaaS Startup, Targets Enterprise on Oct 19, 2017
Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the...
Cloud Guy Prints Book, Misses Irony on Sep 15, 2017
On-premise security systems are dead. But $75 print books are alive and well. Such are the lessons from Brivo's CEO new book "The Five...
Microsoft Video AI Cloud Services Examined on Jul 18, 2017
Microsoft has released one of the most amazing video analytics marketing videos ever. In it, they detect oil spills, track individual people giving...
Milestone / Canon Launch Cloud Startup Arcus Global, Now Arcules on Jun 27, 2017
Milestone has spun off a business, Arcus Global, funded by their parent company Canon. The new company aims to transform the VSaaS market with an...
Panasonic Sells VSaaS Company To Eagle Eye (Cameramanager) on Jun 15, 2017
While many VSaaS companies might hope for one acquisition, Cameramanager has managed to get acquired twice. First they were acquired by Panasonic,...

Most Recent Industry Reports

May 2018 Camera Course on Apr 25, 2018
Save $50 on early registration until this Thursday, the 26th. Register now (save $50) for the Spring 2018 Camera Course This is the only...
Death Of A Dummy Camera Manufacturer on Apr 25, 2018
5 years ago, IPVM gathered insights from a dummy camera manufacturer, who was then the top selling dummy camera provider on Amazon and 3rd in all...
Hikvision Critical Cloud Vulnerability Disclosed on Apr 25, 2018
Security researchers Vangelis Stykas and George Lavdanis discovered a vulnerability in Hikvision's HikConnect cloud service that: just by...
The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
DMP Adds Ring Video Doorbell Integration on Apr 24, 2018
Video doorbells have become one of the hottest items for security systems. After several years with no doorbell, DMP has announced integration with...
Milestone 2017 Financials Examined on Apr 24, 2018
For ISC West 2018, Milestone released ... their financials, touting "strong revenue growth in 2017". However, there were discrepancies with the...
Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam) on Apr 23, 2018
In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video...
Favorite Biometrics 2018 on Apr 23, 2018
Biometrics are on the rise, or at least integrator opposition to them is declining, according to new IPVM integrator statistics.   Almost half of...
Dahua and Hikvision Win Over $1 Billion In Government-Backed Projects In Xinjiang on Apr 23, 2018
Dahua and Hikvision have won well over $1 billion worth of government-backed surveillance projects in China’s restive Xinjiang province since 2016,...
Global Real-Time Video Surveillance - EarthNow on Apr 20, 2018
A new company, EarthNow, with backing from Bill Gates, Airbus and more, is claiming that: Users will be able to see places on Earth with a delay...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact