Soft on Manufacturers, Tough on Kittens

By: John Honovich, Published on Mar 14, 2013

Finally, a security trade magazine is taking a bold stand! Unfortunately, it is in favor of felicide, justified by austerity.

UK firefighters saved the life of a stray kitten that got stuck inside a car in the freezing cold. While a local newspaper ran this feel good story, a UK security trade publication, IFSEC Global, scrutinized it, saying "I'm sorry, two and a half hours!? Is this really an acceptable use of Cumbria Fire and Rescue Service's time amid a national picture of huge budget cuts to fire services?"

IFSEC Global estimated that saving the cat cost 1,051 GBP or ~$1,600 USD, concluding, "Call me a miserable pedant by all means, but should we really be celebrating this?"

The Real Cost?

Of course, firefighters, are not iPhone factory workers paid piecemeil. Like police, emergency, and security professionals, their shifts are essentially fixed costs, regardless of activity. Unless the firefighters avoided saving human beings in a simultaneous fire, the incremental cost is far far less.

The Potential Return?

More importantly, the Carlisle Fire Department has brought international acclaim to their town. Even if it cost $1,600, the amount of publicity they have received is easily 100 times greater, which can help in tourism [link no longer available] and attracting businesses [link no longer available] (except for IFSEC who evidently does not want their tax money wasted on saving a kitten from being burned alive inside of a car).

Taking a Stand

It's a real shame that IFSEC chooses to take a stand on this. While they continue to routinely run marketing fluff pieces as news, they let pass the more serious sins of the industry. I guess it's easier for them to pick on stray kittens than risk offending their manufacturer customers.

Comments (4) : Members only. Login. or Join.

Related Reports

2020 Camera Book Released on Jan 10, 2020
This is the best, most comprehensive security camera training in the world, based on our unprecedented testing. Now, all IPVM PRO Members can get...
2020 IP Networking Book Released on Jan 06, 2020
The new IP Networking Book 2020 is a 280 page in-depth guide that teaches you how IT and telecom technologies impact modern security systems,...
IPVM Opens 12,000 Sqft Testing Facility on Dec 16, 2019
IPVM is proud to announce the opening of the world's first video surveillance testing facility that will allow us to significantly expand our...
TMA Apologizes to Amazon / Ring on Aug 23, 2019
Not only is Amazon / Ring making major incursions into the residential security market, the organization representing the biggest incumbents, The...
Indonesia Security Association Chairman Interview on Aug 01, 2019
Indonesia is a huge country with a population close to the US and a fast-growing economy. Its security industry is also growing rapidly but faces...
How To Quickly Research An Unknown Company on Jul 23, 2019
There are hundreds of companies in the physical security markets, ranging from a flood of new startups to small companies that may or may not be...
Security Dealer 'Social Media Contractor' Program on Jun 25, 2019
A $20,000 video surveillance system can be yours for free if you are willing to post on social media about the security dealer. Good deal, bad...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...

Most Recent Industry Reports

YCombinator AI Startup Visual One Tested on Apr 02, 2020
Startup Visual One, backed by Silicon Valley's powerful Y Combinator, aims to be "Your 24/7 Watchman" with advanced analytics and object...
Free IPVM Memberships For The Unemployed on Apr 02, 2020
IPVM is giving 3-month free memberships (regular price $99) for the unemployed, no questions asked. To get it, just contact us, your request...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered around a faked detection. Now, Dahua has expanded this to the USA,...
Video Surveillance Trends 101 on Apr 01, 2020
This report examines major industry factors and how they could impact video surveillance in the next 5 - 10 years. This is part of our Video...
USA's Seek Scan Thermal Temperature System Examined on Apr 01, 2020
This US company, Seek, located down the road from FLIR and founded by former FLIR employees is offering a thermal temperature system for the...
Terrible Convergint Coronavirus Thermal Camera Recommendation on Apr 01, 2020
A week after Convergint disclosed falling revenue, pay and job cuts, Convergint is touting 'extensive research' that is either grossly incompetent...
The IPVM New Products Online Show April 2020 Opens With 40+ Manufacturers on Mar 31, 2020
IPVM is excited to announce the first New Products Online show, with 40+ manufacturers, to be held April 14 to the 16th, free to IPVM members,...
USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and branding itself as a "COVID 19 - AI BASED NON CONTACT THERMAL...
JCI Coronavirus Cuts on Mar 31, 2020
JCI has made coronavirus cuts, the company told employees in an email that IPVM has reviewed. Inside this note, we examine the cuts made, the...
Add Door Operators To Fight Coronavirus on Mar 31, 2020
IPVM recommends that integrators advocate and end-users consider adding door operators to fight the spread of coronavirus. This delivers...