The IFSEC "Global Influencers" Is A JokeBy John Honovich, Published Jan 19, 2021, 10:04am EST
IFSEC, best known for its struggling UK trade show, is expanding its 'influencer' rankings. Ranking 'influence' is inherently dubious but IFSEC's random approach shows how much of a joke it is.
In their most recent rankings, they had 100+ people. If you know of even 1/5th of these people, that would be impressive.
The category most relevant to IPVM readers is "Commercial Security – Manufacturers/Vendors/Integrators/Installers", so let's take a look.
IFSEC's rationale for Milne's influence in the security industry is that he volunteers for the Boy Scouts and likes boating, sailing, and camping? Is IFSEC that lazy to leave this in or are they trying to tell us to not take these rankings seriously?
Btw, Pivot3's claim to fame is the industry's largest layoff in recent memory. Pivot3 'influenced' investors to burn through hundreds of millions for this shamble of a company.
Pelco? Influential? Is this 2005?
Arcules is the answer to the question: how can a multi-billion dollar company (Canon) and one of the world's largest VMS (Milestone) spend tens of millions to struggle and lag startups?
And if Arcules head of sales is #8, what does that mean for Eagle Eye and Verkada (not on the IFSEC list) who have whipped Arcules in the market?
No idea who this person is. LinkedIn shows its a UK integrator with 19 employees:
#5 and #6 more of the same, no idea who they are.
Like Hikvision or not, everyone should agree that Hikvision belongs on a list of influential people or companies in the industry. But the only Hikvision person to make the list is a white British guy who is some 6 levels below Hikvision's actual executives? Can we nominate Hikvision's co-founder, Chairman, Communist Party Secretary, and national government member Chen Zongnian?
PSIM was a bust. Bloodworth pitched and pushed PSIM for 2 decades before finally giving up and selling to Everbridge. This is influence?
The Axis claim is even more laughable. Bloodworth has been gone from Axis for more than 30 years. Axis did not even develop its first network camera until 6 years after Bloodworth left.
Also, only one current Axis employee made any of these lists, coming in at #17, which is odd considering they are one of the security industry's largest and most influential companies, by any metric.
I literally have no idea who he is. In fairness, he's probably more influential than Keith Bloodworth.
I do remember CSL's 'Engineers of Tomorrow':
A number of years ago, I published The Engineers of Tomorrow Are Men, The Women Remain Props. The following year, CSL stopped using women as props. Is that influence?
LinkedIn Promo Tool
While the IFSEC trade show was struggling even before the pandemic and their planned July 2021 site has no been transformed into a vaccination center amidst the London lockdown, the 'influencer' rankings have gained popularity as a self-promotional tool on LinkedIn.
Stunt, Not Substance
To that end, any organization that wants to run promotional stunts, influencer rankings is a good idea.
But what is the substance to this? I do not think there is a way to do this fairly and accurately, given the complexity of assessing influence (in what ways, segments, regions, etc.). However, if IFSEC is going to do this, can they at least try to think it through?
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