IFSEC And The Security Event Both Postponed To September Due to Coronavirus

By John Honovich and Charles Rollet, Published Mar 10, 2020, 05:54am EDT (Info+)

IFSEC, the UK's largest security show and held in London, has been delayed to September 8-10 due to the coronavirus. The show was originally scheduled for May 19-21.

And a day later, IFSEC's upstart rival 'The Security Event' is also announcing its postponement, also until September.

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Comments (26)

Security Essen is scheduled for 22-25 September. As many exhibitors do both shows it will be interesting to see how that plays out.

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Ramsey, good point! I forgot about that. That's definitely a negative then, Essen skews more German / continental but there is definitely overlap in audience and Essen only occurs every other year.

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Oh and add Intersec Saudi rescheduled to 1-3 September. Albeit a local show but starting to be a busy month. And GSX as well...

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I wonder how much the GSX / IFSEC overlap is. I recall very few Americans the times I went to IFSEC but there could be Europeans who decide to go GSX instead of IFSEC / Essen.

Your broader point is definitely sensible - lots of big shows now scheduled in the same month.

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I don't know many Europeans that attend GXS. And many folks are a bit snookered with their travel insurance as it won't cover epidemic or pandemic - hence a lot of companies have just halted international travel.

Yet the EHIC (EU card as most of us call it) gives you the right to access state-provided healthcare in another EU country during a temporary stay and the UK is still in the EU for now.

It might be a deciding factor or all of us could all be hunkered down with Netflix and our stockpiled toilet paper, hand sanitiser, and pasta within in a few weeks and we'd have a totally different view especially when we look at what's happening in Italy.

We simply don't know.

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I don't know many Europeans that attend GXS

I think it's predominantly Security managers / end users that would go (e.g., those that have CCPs). Likewise, even in the US, GSX does poorly with integrators and the channel in general.

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Yes sorry that is what I meant - but it's those big corporate security managers and directors that already have a travel ban - hospital bills in the US? That could be some kind of bill just right there for one person. Also, the stranded part is a bit of a problem right now - airlines are cancelling more and more of their schedule so a week-long trip could turn into a bit longer than planned.

Small to mid-size companies probably haven't had to think about it yet. SOME - so before I get attacked on here - British small to mid-sized installers and integrators are the more likely the companies to actually crack on as normal unless blockades come into force. These are some typical conversations...nah I'll be alright mate...only a bit of a cold init....love to go owt to the states, bit a networkin, week away from the missus, exchange rate not bad...might get a bit a clobber while I'm owt there...

I'm going into hiding now!

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You might have missed it from outside of this little Island but the UK is NOT actually in the EU any more though some agreements such as the EHIC will remain in place until the end of the year. I for one had already decided to pull out of IFSEC this year as any footfall less than last year would have been disastrous. I am considering my options with the rescheduled date.

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You’ve either misread, misinterpreted or completing ignored the posters comments....

Not for one minute has anyone mentioned Brexit (except you) and I can assure you the poster actually lives on this “little island”” as you eloquently put it.

If you are going to contribute something, please make it without unnecessary sarcasm.

Interesting also that you had decided to pull out for May but might consider your options for September...do you see an increased foot fall for that month?

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As with most shows you are 'strongly encouraged' to sign up for the next year during the show, often before the half way mark. Quantifying ROI is difficult at the best of times but certainly a longer term process. Contributing factors to pulling out were 1. Disappointing footfall in 2019 2. Proximity to 'The Security Event' 3. A couple of the crowd-pullers from the Enterprise arena have pulled out likely diminishing our ideal demographic and 4. Coronavirus, we had agreed to give it one more go but the fourth factor put it over the edge.

International leads made up quite a large percentage last year (in fact more than 50% the last 4 years), which is fine as export has been a big growth market for us but with Essen so close to the rescheduled September date I can see quite a negative impact on footfall again, the shows are very similar and I see little point in a non exhibitor visiting both, exhibitors will not relish the idea of two mayor shows with just one week in-between.

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There is also, I think, an "IFSEC Europe", later in September. IFSEC Europe Has Launched | IFSEC International

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I believe IFSEC Europe starts in 2021 and is designed to be bi-annual like Essen filling the Essen 'fallow year'.

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My bad I read the page wrong.

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The UK is currently in a transition period until 31 December 2020, during which your EHIC will remain valid.

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This is a really smart move by IFSEC and a welcome one too.

They have clearly seen the debacle of the postponement of ISC West, whereby REED dithered and delayed, and clearly decided to act with conviction. It really does convey a good message that the organisers of a trade show do actually care about the welfare of their exhibitors and the people visiting. Well done IFSEC!

Interesting that THE SECURITY EVENT are still ploughing on with their local show in Birmingham and it would be insightful to understand what their latest position is?

John - are you aware?

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David, thought experiment - if ISC West (March) and IFSEC (May) had their months switched, would IFSEC have handled this any differently than ISC West? One benefit here is that IFSEC had more time to make a decision since their show was still a while out.

As for 'The Security Event', is still going forward. They have a Coronavirus statement. Main detail offered is blocking people from areas impacted by Coronavirus:

As per the UK government guidance, attendees should note that anyone who has traveled to a Category 1 location,(Wuhan city and Hubei Province, Iran, Daegu or Cheongo (Republic of Korea) Any Italian town under containment measures) whether they have symptoms or not, should self- isolate at home and must not attend the event.

Anyone who has a relevant travel of contact history in a category 2 location (Cambodia, China, Hong Kong, Northern Italy, Japan, Laos, Macau, Malaysia, Myanmar, Republic of Korea, Singapore, Taiwan, Thailand and Vietnam) and is concerned that they might have symptoms also must not attend the event and should contact NHS 111 for further advice.

How bad are things in the UK? I saw this - "UK health minister tests positive for coronavirus, days after attending gathering with Boris Johnson" - this morning, which does not inspire confidence.

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As a planned exhibitor at The Security Event, we have just received a phone call from them to state that they are now postponing the show until September 2020- they have not yet provided a new date but will be sending a mass email shortly.

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#4, thanks for an informative first comment! I emailed them asking for a copy of the statement.

If these things are stacked for September going to be one hell of a month!

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#4, thanks again, The Security Event published a letter, copied below:

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Note, it is the same week as Essen, though The Security Event is predominantly a UK audience. However, it could be an issue with some exhibitors that might have difficulties staffing both.

I also spoke with The Security Event and they said their salespeople called every exhibitor, which was an interesting approach. While we are not sure how IFSEC did it, Reed called very exhibitors, leaving most in the dark about what was happening to them specifically beyond what the general announcement email said.

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It’s very interesting that last year The Security Event was “Powered by Essen” however they repay the favour by going directly up against them this year due to their (TSE) postponement.

Loyalty?? If this happens between friends, who needs enemies!!!

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Ah John.....where’s the crystal ball when you need it!! :)

I think Europe as a whole is more advanced with the outbreak of COVID-19 than US (both in outbreak itself and the political fallout of it) so you’d need to factor that in....

Whatever the fallout of these postponements it does appear that September could be a very busy month!!

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John, as for the UK, the consensus of political and medical opinion is that we are trending about two weeks behind Italy so things are looking grim at the moment to be fair.

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The publisher of AR Media has some strong and highly negative comments about the future (or lack thereof) of IFSEC and Essen:

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It's pretty eerie to watch your evening news for the last week and see a raft of hospital beds exactly where your booth is due to be at IFSEC or where it was last year and the year before...where we are normally selling, chatting, laughing, drinking beers...

It's still incomprehensible...and no doubt for anyone that has exhibited or attended any show at the ExCel.

I disagree with AR Media on this occasion. AR Media is based in Sweden. Just about the only European country not to be locked down to keep their economy up and running and opting for the herd immunity approach.

If the UK can get back to any sense of normal by September and put on a show (any show - clothes, boats, homes ) I think a lot of people will be happy to see business back up and running and to meet all their work buddies in the person.

They'll have been cooped up so long and know the economy needs a boost like never before - so you never know we might see a spectacular, fighting spirit, turn out...and I wouldn't be surprised if Germans don't think the same about Essen.

So, Lennart fella you might have missed a trick here. Because certainly, one is already missing a time where any fair was a veritable gathering place...

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IFSEC's owner Informa being hit hard by various postponements and cancellations - Informa Cuts Executive Pay, Suspends Dividends and Issues New Equity - Folio:

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this is an interesting thread based on time.

i.e. the march 10th comments vs the april comments and those that will add their own words halfway through April (right now) and hopefully continue into May - and beyond...

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