IFSEC Show Struggles With Just 32 Exhibitors
IFSEC 'International', the longstanding UK trade show is still planning to run this July with just 32 exhibitors listed, down more than 90%.
Inside this note, we examine what is happening at IFSEC, contrast it to the challenges of ISC West, and look at the future of IFSEC and trade shows generally.
Exhibitors *******, **, **** **** ** **
**** ****,***** ******** ********** ********* ********* *** ******** (Avigilon), *** ***** ** ******* *****, the ********* ******* ******* ** **** 32, **** ********* *** ******** (********) being *******.
***** *** *** ******* ** ****.
***** *** *** ** *************** ******* ********* ** ******:
**** ** **** ~**% ** *** exhibitor ***** ***-*****. *****, ** ** hard ** *******, *** **** ** attend *** **** ***** * ********* of **********.
Struggling ***** ***-********
***** *** ******** ** ********* *** main ****** ** **** ********, ***** has **** ********** ****** ****. *** example, ******, ********* *******, ******** ********* **** **** "***** that ***** ** **** ** ****** is ********** ** **". ***, * months ****** *** ******** ******* ** 2020,**** *** ******* **** ********** ****.
****, ***** *** * ***** ****** competitor, "*** ******** *****" ***** ** ******* *** ***** show **** *********.
Leaves - ***** **** ****
************, *** **** ** *** ***** show,***** *****, **** ** *** ***** ** the ******** ** ** ** * race *** ********:
Online ***** **** *****
***** ****-***** ***** **** ** ** bad *****, ***** ** ******* ** an ****** **** *** *** ****** month ** ****, ** **** ******* from***** ***** *************:
***** **** **** ** ** '**** first ***********', *****, ***, *** *** have *** ****** ***** **** **** sold ** ********** **** *** ******.
*****, *** *** *****, **** ******* video ***** ******* ********** *** *********, as *** ******* ***** ********:
*** ******* ** ********, ****** **** what ** *** **** ***, ***** the **** ********, *** ****** ******, and ******* ** **** ***** *** questionable.
ISC **** **********
*****'* ******** **** *** **** ***'*, though *********** ** ***** *** *****, look *******. *** ****** ******** ** the ** *** *****'* ****** *********** positioning ******** **** *** ******** *** factors ****** *****'* ******** *****.
Outlook *** *****
** *** *** ****, ***** ***** is **** ** * ********** ** shows (****, **********, *********, ******, ***.), we ****** ** **** ******** ** be *** ** ***** ** ****:
** *** ***** ****, ***** *** be ******* *** ***** (** ***********) as ** ***** **** ********* ***************, a ***** *****, *** ** ******* shift ** **** ******* **** ****-**** events.
******: ** ********* **** ** **** the **** **** **** *** **-****** event *** **** *********.
* ********* ***** ***** ************ *********** **** ** ****** ***** ** provided *** **** **** ** ***** I ********* * *** **** ****.