"Stats Don't Lie" Says Deceptive IFSEC

By: John Honovich, Published on Jul 30, 2019

While IFSEC has declared #statsdontlie and trumpeted seemingly skyrocketing visitor numbers, they are decieving about their show's problems.

On July 29, 2019, IFSEC declared:

34,000+ is an impressive number, especially since it represents a 25% surge versus their 2018 reported attendance of 27,350.

New Statistics

As we reported earlier this month, IFSEC has changed their statistics.

In the past, they just counted people who registered specifically for IFSEC. This year, they counted people who registered for other shows that were co-located in the same center and days and who they tracked as having attended IFSEC as well. They explained to IPVM:

We have found through the customer insight work we’ve been doing this year that there is huge crossover between brands, with many people attending more than 1 of the shows due to an overlap in their interests. For example, FMs attending Facilities Show are increasingly finding that security installation and technology fall under their remit, hence they also attend IFSEC; going to seminars, speaking with Exhibitors etc.

This increased understanding, and better tracking capabilities, has allows us to quantify just how many of these crossover attendees there are and we welcome them with open arms as we attempt to make the event a more holistic experience allowing all four shows to merge creating a one stop shop for everything Security, Fire, Safety, Health and Facilities related.

Refuse To Release IFSEC Registrant Count

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Making things worse, the organizers refuse to release the specific IFSEC registrant count for 2019, the approach they have used for many years and still evidently do for other co-located shows that actually have increased visitor numbers, e.g.:

FIREX International saw an impressive 4% increase in year-on-year visitors...

Facilities Show also demonstrated a 3% increase in visitors...

Safety & Health Expo secure a 3% increase in visitors

Attendance is Down

The decline in real IFSEC is obvious. For example, SourceSecurity, an IFSEC media partner, reported the headline of "A Shrinking IFSEC 2019 In London".

Moreover, IHS-Markit posted a report saying that IFSEC 2019 attendance had declined:

attendance at the 2019 exhibition held in London in June was small compared to previous years...

the noticeable decline in visitors and exhibitors

What is especially ironic about the IHS report is that their security group has (literally) been traded to Informa, which is the owner of IFSEC. So effectively, their own co-workers are reporting the obvious reality and contradicting IFSEC.

IFSEC Response

We previewed our concerns about "#statsdontlie" prior to publishing and IFSEC responded, reiterating their new approach:

The headline figure comes from all of those who enter the IFSEC halls and interact with exhibitors, or go into one of the seminar theatres. This number has seen increases due to a larger numbers of relevant visitors crossing over from the events IFSEC is co-located with, which we can now track more effectively than ever due to our exhibitors using our industry-leading data capture system and improved data and analytics capabilities internally. Exhibitors have told us that these crossover visitors are really valuable to them, as they have pressing needs for the security products and solutions that are being launched and demonstrated at IFSEC.

I am sorry you feel this is misleading but we stand by our figures as an accurate reflection of attendance at IFSEC this year.

Deceptive

IFSEC is obviously being deceptive and throwing it in the face of the industry by tagging it with 'statsdontlie'.

Sure, IFSEC can argue that this literally is not a lie, just corporate marketing sleight of hand, where they replace one statistic with another, call it essentially the same thing and hope people do not notice.

Maybe IFSEC exhibitors are dumb. Maybe people in the UK are gullible. Or maybe that is just IFSEC's bad bet.

However, we are in the security industry so we should strive not to deceive and wrap it a hashtag of 'statsdontlie'.

2 reports cite this report:

IFSEC And The Security Event Both Postponed To September Due to Coronavirus on Mar 10, 2020
IFSEC, the UK's largest security show and held in London, has been delayed to September 8-10 due to the coronavirus. The show was originally...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Comments (16) : Members only. Login. or Join.

Related Reports

Disaster At ISC West: Reed And SIA Burn Manufacturers on Mar 16, 2020
ISC West is a disaster but there's a winner for now. Reed and SIA have burned the manufacturers in spectacular fashion. The coup de grâce was...
Manufacturers And Reed Speak on Planned July 2020 ISC West on Mar 11, 2020
Last week, the drama of the March 2020 ISC West cancellation transfixed much of the industry. Now, with the planned July 2020 edition, many are...
IFSEC And The Security Event Both Postponed To September Due to Coronavirus on Mar 10, 2020
IFSEC, the UK's largest security show and held in London, has been delayed to September 8-10 due to the coronavirus. The show was originally...
ISC West March 2020 Cancelled, Postponed to July 2020 on Mar 06, 2020
[Now the July 2020 show is cancelled with hopes to run it in October 2020.] ISC West March 2020, scheduled to start in just 10 days, has been...
Directory of Companies Dropping ISC West 2020 on Mar 06, 2020
UPDATE March 2020: UPDATE April 2020: ISC West 2020 Cancelled Again, Rescheduled For October 2020 As companies continue to drop out of ISC...
SIA Director Dismisses Coronavirus, Don't Cancel ISC West on Mar 03, 2020
SIA Director and ISS executive Janet Fenner has come out criticizing the lack of education and the 'mainstream media', arguing against canceling...
Motorola / Avigilon Drops ISC West on Feb 26, 2020
Motorola Solutions has pulled out of ISC West 2020 effective immediately, because of coronavirus concerns, IPVM has learned. This is done amidst...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Freebie Face-Off: Rise of ~$30 Giveaways Examined on Dec 02, 2019
The freebies are growing. Verkada started this (see The Fastest Growing Video Surveillance Sales Organization Ever - Verkada) and now has given...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...

Most Recent Industry Reports

"Fever Camera" Show Starts Tuesday on May 31, 2020
IPVM is excited for the world's first "Fever Camera" show, to be held this Tuesday, June 2nd and Wednesday the 3rd from 11am to 3pm EDT, giving you...
Proxy Presents Mobile Credentials For BLE Devices and Access on May 29, 2020
Proxy presented Mobile Credentials For BLE Devices and Access at the May 2020 IPVM Startups show. Inside this report: A 30-minute video...
ISC West 2020 Moves To The Basement on May 29, 2020
The twice cancelled/postponed show will now not only be held in a different month (October) but on a different floor, moving down to the...
Integrators Avoiding Coronavirus Air Travel on May 29, 2020
IPVM asked integrators if air travel is part of their 2020 plans to see how significantly Coronavirus will impact future...
Viakoo Presents Cyber Hygiene for Cameras on May 28, 2020
Viakoo presented its 'Cyber Hygiene' and 'Service Assurance' products at the April 2020 IPVM New Products show. Inside this report: A...
Seek Scan Thermal Temperature Screening System ReTested on May 28, 2020
Now that IPVM has tested Dahua, Hikvision, and Sunell, we are returning to Seek, the first blackbody system we tested and retested it with our...
Directory of 110 "Fever" Camera Suppliers on May 28, 2020
This directory provides a list of "Fever" scanning thermal camera providers to help you see and research what options are available. There are...
Fever Cameras Are Medical Devices, Per The FDA, Dahua, Feevr, Hikvision, InVid Contrary Claims Are False on May 28, 2020
Fever cameras are medical devices, despite what euphemisms various sellers use. The US FDA clearly categorizes them as medical devices and...
Wyze Raises $10 Million And Seeks Services Expansion on May 27, 2020
Wyze has raised $10 million, the company's first disclosed raise since the $20 million announced at the beginning of 2019. Inside this note,...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups show. A 30-minute video from Videoloft including IPVM...