"Stats Don't Lie" Says Deceptive IFSEC

By John Honovich, Published on Jul 30, 2019

While IFSEC has declared #statsdontlie and trumpeted seemingly skyrocketing visitor numbers, they are decieving about their show's problems.

On July 29, 2019, IFSEC declared:

34,000+ is an impressive number, especially since it represents a 25% surge versus their 2018 reported attendance of 27,350.

New Statistics

As we reported earlier this month, IFSEC has changed their statistics.

In the past, they just counted people who registered specifically for IFSEC. This year, they counted people who registered for other shows that were co-located in the same center and days and who they tracked as having attended IFSEC as well. They explained to IPVM:

We have found through the customer insight work we’ve been doing this year that there is huge crossover between brands, with many people attending more than 1 of the shows due to an overlap in their interests. For example, FMs attending Facilities Show are increasingly finding that security installation and technology fall under their remit, hence they also attend IFSEC; going to seminars, speaking with Exhibitors etc.

This increased understanding, and better tracking capabilities, has allows us to quantify just how many of these crossover attendees there are and we welcome them with open arms as we attempt to make the event a more holistic experience allowing all four shows to merge creating a one stop shop for everything Security, Fire, Safety, Health and Facilities related.

Refuse To Release IFSEC Registrant Count

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Making things worse, the organizers refuse to release the specific IFSEC registrant count for 2019, the approach they have used for many years and still evidently do for other co-located shows that actually have increased visitor numbers, e.g.:

FIREX International saw an impressive 4% increase in year-on-year visitors...

Facilities Show also demonstrated a 3% increase in visitors...

Safety & Health Expo secure a 3% increase in visitors

Attendance is Down

The decline in real IFSEC is obvious. For example, SourceSecurity, an IFSEC media partner, reported the headline of "A Shrinking IFSEC 2019 In London".

Moreover, IHS-Markit posted a report saying that IFSEC 2019 attendance had declined:

attendance at the 2019 exhibition held in London in June was small compared to previous years...

the noticeable decline in visitors and exhibitors

What is especially ironic about the IHS report is that their security group has (literally) been traded to Informa, which is the owner of IFSEC. So effectively, their own co-workers are reporting the obvious reality and contradicting IFSEC.

IFSEC Response

We previewed our concerns about "#statsdontlie" prior to publishing and IFSEC responded, reiterating their new approach:

The headline figure comes from all of those who enter the IFSEC halls and interact with exhibitors, or go into one of the seminar theatres. This number has seen increases due to a larger numbers of relevant visitors crossing over from the events IFSEC is co-located with, which we can now track more effectively than ever due to our exhibitors using our industry-leading data capture system and improved data and analytics capabilities internally. Exhibitors have told us that these crossover visitors are really valuable to them, as they have pressing needs for the security products and solutions that are being launched and demonstrated at IFSEC.

I am sorry you feel this is misleading but we stand by our figures as an accurate reflection of attendance at IFSEC this year.

Deceptive

IFSEC is obviously being deceptive and throwing it in the face of the industry by tagging it with 'statsdontlie'.

Sure, IFSEC can argue that this literally is not a lie, just corporate marketing sleight of hand, where they replace one statistic with another, call it essentially the same thing and hope people do not notice.

Maybe IFSEC exhibitors are dumb. Maybe people in the UK are gullible. Or maybe that is just IFSEC's bad bet.

However, we are in the security industry so we should strive not to deceive and wrap it a hashtag of 'statsdontlie'.

2 reports cite this report:

IFSEC And The Security Event Both Postponed To September Due to Coronavirus on Mar 10, 2020
IFSEC, the UK's largest security show and held in London, has been delayed to...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC...
Comments (16) : Members only. Login. or Join.

Related Reports

Face Masks Increase Face Recognition Errors Says NIST on Aug 04, 2020
COVID-19 has led to widespread facemask use, which as IPVM testing has shown...
Access Control and Video Integration Statistics 2020 on Oct 08, 2020
Video Surveillance and Access Control are two of the most common security...
Verkada Video Analytics Tested 2020 on Oct 08, 2020
In 2019, Verkada released people and face analytics but our testing then...
Access Visitor Management Systems Guide on Jul 22, 2020
"Who are you, and why are you here?" Facilities that implement Visitor...
Temperature Screening Is Ineffective, Says US, UK, Canada, Israel, And Ireland Health Leaders on Aug 25, 2020
Health leaders around the world are increasingly speaking out about the...
Nokia Fever Screening Claims To "Advance Fight Against COVID-19" on Oct 22, 2020
First IBM, then briefly Clorox, and now Nokia becomes the latest Fortune 500...
Startup Calipsa Presents AI False Alarm Filtering on Jul 21, 2020
Calipsa presented its AI false alarm filtering platform at the 2020 IPVM...
Face Shields Impact On Temperature Measurement And Mask Detection on Jul 27, 2020
First, the use of face masks, and now, plastic face shields are rising...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
ButterflyMX Raises $35 Million on Sep 30, 2020
Startup ButterflyMX has raised $35 million for its smartphone based intercom...
Hikvision Impossible 30 People Simultaneously Fever Claim Dupes Baldwin Alabama on Sep 01, 2020
The Alabama school district which spent $1 million on Hikvision fever cameras...
China Dali Fever Cameras and Booming Sales Examined on Sep 11, 2020
Zhejiang Dali, one of China's original thermal technology developers, has...
Mobile Access Control Usage Statistics 2020 on Sep 21, 2020
Most smartphones can be used as access control credentials, but how...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...
Virtual ISC West and GSX+ Exhibiting Contrasted on Sep 17, 2020
Both ISC West and ASIS GSX are going virtual this year, just weeks apart, but...

Recent Reports

Motorola Solutions Total Revenue Down, Video Revenue Up on Oct 30, 2020
Motorola Solutions' total revenue is down, but video (both fixed and...
Recruiters Show 2020 On-Demand Recordings on Oct 30, 2020
Recordings from the 12 recruiter presentations are now available...
Consultants Show 2020 On-Demand Recording on Oct 29, 2020
Recordings from the consultant show are available on-demand at the end of...
Hikvision AcuSense G2 Camera Test on Oct 29, 2020
Hikvision has released their next generation of AcuSense analytic cameras...
Biggest Problems Selling Access Control 2020 on Oct 29, 2020
Access control can cause integrators big headaches. What practical issues do...
Taiwan Geovision AI Analytics and NDAA Examined on Oct 29, 2020
Taiwan manufacturer Geovision's revenue has been falling for years. However,...
Bedside Cough and Sneeze Detector (Sound Intelligence and CLB) on Oct 28, 2020
Coronavirus has increased interest in detecting symptoms such as fever and...
Fever Tablet Thermal Sensors Examined (Melexis) on Oct 28, 2020
Fever tablet suppliers heavily rely on the accuracy and specs of...
Verkada Fires 3 on Oct 28, 2020
Verkada has fired three employees over an incident where female colleagues...
Eagle Eye Networks Raises $40 Million on Oct 27, 2020
Eagle Eye has raised $40 million aiming to "reinvent video...
Hikvision Q3 2020 Global Revenue Rises, US Revenue Falls on Oct 27, 2020
While Hikvision's global revenue rises driven by domestic recovery, its US...
VICE Investigates Verkada's Harassing "RawVerkadawgz" on Oct 26, 2020
This month, IPVM investigated Verkada's sexism, discrimination, and cultural...
Six Flags' FDA Violating Outdoor Dahua Fever Cameras on Oct 26, 2020
As Six Flags scrambled to reopen parks amid plummeting revenues caused by the...
ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...