IDIS International Expansion Examined

By: Brian Karas, Published on May 05, 2016

IDIS has been spending large to gain awareness, something we criticized early on: How to Blow $200,000 On A Booth (IDIS).  This trend is continuing into 2016, and expected to continue through 2018..

We spoke with IDIS, and examine their market approach in the report.

**** *** **** ******** large ** **** *********, something ** ********** ***** **: *** ** **** $***,*** On * ***** (****).  **** ***** ** continuing **** ****, *** expected ** ******** ******* 2018..

** ***** **** ****, and ******* ***** ****** approach ** *** ******.

[***************]

Shift ** ******** - ****** *** ** *** **********

** **** **** ***** a ****** ***** **** * "****** the ******" ******** ** a ****-***** *******.

** ** ***/*** *** several *****, **** ***** build ******** *** ***** companies ***** ******** **** hardware, ********* **** **************, and **** ** ***** their *** ******. 

*** ******* ****** **** wanted ** ** **** to ******* *** ****** how ***** ********** *** brought ** ******. ****** they **** **** *********'* rise *** * ****** in **** ********, ** suspect **** ****'* ******** was ****** ****** ** Hikvision's ********* ** *** same *** ****.

US ****** *********

**** ***** ***** ****-********* in *** ** ****** in ****, ***** ***** gearing ** ** *** UK *** ****** ****.  The ******* **** **** spent **** ** **** in **** ** * marketing **** ***** ****.  

*** ** ****, ***** they ******** ** ***** heavily ** *********, **** have **** ***** *** a ** ***** **** of ~** *********, **** **** * background ** *** ******** industry.

**** ****** ** ***** another * ***** ** this ***** ********* ** the **.  

***** *** ******* ***** not ******** ***** ***** numbers, **** ************ **** overall ***** **** ***** at *** ***** **** would ** ******** ** an ***** ***** *******, and ************ ********* ** the **** *****. 

******: **** ** * Korean ******** ****** ******* and ***** ********** ******* segment ********* *** ******** and ******** **********. **** were ********** *********** ****** as ********* ** *** comments ******* ** *** end ** **** ****.

 

DirectIP - ****'* ***** ***********

******** ***** ******* *** recorders ******* *****, **** of ****'* ***** ******** around "********", ***** ********* term *** ** *****-**** plug-n-play ************.

********* ** ****, ******** supports ****** ****-********* *** configuration, ******** ** ***-**** system ** ** ***** in **** **** *** with ***** ******* **** competitive *****-****** *******.

******** **** ** ****-********* streaming ******** **** ***** limits ******* ** *****.  IDIS ********* *** **** pairing ** ******* *** recorders ** * "*********-****" process, ***** * ****** pairs **** ** ******* without ******* ** ******** typical ********/******** ***********, *** once ****** * ***** recorder ** ****** ** the ******* ****** ******* or **** **** **** same ******.

******* ******** ** *********** to ****, *** ** not ******** ** ***** companies, * **** ***** to *** ****'* ******* and ********* ** ***** to *** *** ******* from **.

** **** **** ** see * **** ** IDIS's *** ** *** box ***** *********.  ******** it *** ****** ** be ***************, ** ****** did *** ***** ******** not ******* ********* **** a **** ***** **************, or ***** ****** ****-********* procedures **** ********.

Price *** ***********

*********** ********** ** ** end-to-end ***** ********* ********, IDIS ** ******** ** ***** a ***** ** ******* quality ******* ** *********** brands **** ****, *** at **** *********** *******.  They ****** **** ** not ****** ** ******* with ********* *** ***-**** pricing.

** ***** **** ******* to ** ********** ****** **** Samsung, *** ******* **** Axis.

** ******** ******* **** an *********** ****** ** 4 **** ********, *** compared **** ** *********** products:

No ** ** *.*** ***

******* ****'* ***** ********* of ** *** *.***, these ******** *** *** yet ********* *********. 

**** **** **** **** 4K ******* *** *.*** recorders **** *** ********* showing ** ******* ** advance ** ******* ************.

**** ***** ***** ******* *** 4K *** *.***-******* ******* we were **** **** *** expected ** ** ********* in **.

Restricted ******* *****

**** ** ****** * tightly ********** ******* ********, similar ** ********, ** terms ** *********** ****** sales *** ****** ******* info ********* ** ******.  They ******* **** ** an ********* ** *******, noting **** ********* *** not ****** ****** ******* pricing ******.

Market **********, ** ****** ***************

**** ** ******** * lot ** ***** ******* a ******** ************** ** unique *********, ***** ***** ultimately **** ** **** rolling **** ** **** cannot **** ** ***** to *** ***** **** justifies *** ******* ********** over *** **** *** years

********* *** ***** **** have "****-*-****" ******* ***** their *** ***** *** multiple ***'*, *** ** cheaper ***** ******.  

*** *****-*** ** *** security ****** ** ***** negatively ******** ** ***-***** products, ** ***** ** our **** ****** *************** ******.  

****'* ******* ************** ** ********, which ******** ********* ** use IDIS *** ** *** to *** *** ******** of ********.

*********** *** *** ******* for ** *** ** end *********** **** * less ********* *****, **** significant ******** ** ********* and ***** ******* *** find **** ** ** attractive.

 

 

Comments (16)

Thanks!

Who are the authorized resellers of IDIS in the U.S.?

Related: How Do I Buy Some Game-Changing IDIS?

So their closed system (DirectIP) is their one and only claim to fame? I don't see how this is going to be a success for them here in the US. You either need to be the best or the cheapest. Middle of the road is a tough and lonely place for a no name brand. Especially when your name is very similar to a terrorist group.

Their fishers cameras are pretty darn good. Noticeably better. We don't do enough fisheyes, to know if they're the best, but they are very good.

Armando,

What makes them so good? And what other fisheyes are you comparing them to?

Not in an ipvm style matchup, but generally speaking, I found them to be clearer and more intuitive on demorphing.
I've used vivotek, axis, geovision, and dahua fisheyes in thw field and played with many more at isc.

Pls see the reports below from IDIS consolidated financial statements. IDIS Europe, after 4-5 years in operation, has a sales of $2.7 million or so in 2015 with $840,000 operating loss, using W1,100/$ exchange rate. In 2014 its sales were $1.93 million.

IDIS America, starting from late 2014, has $200,000 in sales with $1.54 million operating loss.

1.2.4 Affiliated Companies of IDIS Korea (From Consolidate Financial Statements)

Name

Ownership

Fiscal yearend

# of shares

Main businesses

2015

2014

IDIS Europe Limite

100%

100%

GB

12월31일

2,500,000

Security equipment sales

IDIS America(*1)

100%

100%

USA

12월31일

400,000

DVR sales

HD Pro(*2)

35.99%

49.55%

Korea

12월31일

2,133,675

CCTV cameras

-2015 (Unit:000 Won)

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

2,026,490

2,022,834

3,656

2,981,749

(928,194)

(981,977)

IDIS America

1,299,747

715,231

584,516

228,720

(1,694,809)

(1,683,035)

HD Pro(*1)

41,785,986

6,593,014

35,192,972

73,464,989

3,368,750

3,368,750

-2014

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

1,785,879

1,719,935

65,944

2,119,835

(988,302)

(993,566)

Holy crap

Yes I agree, this would just be funny if it wasn't so damn informative.

They're taking the slow ramp up pretty seriously.

I asked IDIS for a response or additional info on this. Will post if they provide additional insight.

While the company would not disclose exact sales numbers...

as it's policy is not to disclose any publicly available information...

What does this mean? Anyhow, the sales and profit figures of IDIS Europe & America is quoted from the Audited Financial Statements of IDIS Korea, who owns 100% of these two entities.

By the way, IDIS Korea is publicly traded at the Korea Stock Exchange.

What does this mean?

*sarcasm* :)

IDIS financials are listed here (in Korean) and they do breakdown financials for America, Europe, Revo, Matrix, e.g.

Is there no IDIS cloud play? What's their take on network security?

If they copy Hik's approach they'll end up saying something like:

IDIS Direct IP cameras have no direct IP.

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