IDIS International Expansion Examined

By: Brian Karas, Published on May 05, 2016

IDIS has been spending large to gain awareness, something we criticized early on: How to Blow $200,000 On A Booth (IDIS). This trend is continuing into 2016, and expected to continue through 2018..

We spoke with IDIS, and examine their market approach in the report.

**** *** **** ******** large ** **** *********, something ** ********** ***** on:*** ** **** $***,*** On * ***** (****). **** ***** ** continuing **** ****, *** expected ** ******** ******* 2018..

** ***** **** ****, and ******* ***** ****** approach ** *** ******.

[***************]

Shift ** ******** - ****** *** ** *** **********

** **** **** ***** a ****** ***** **** a "****** *** ******" supplier ** * ****-***** company.

** ** ***/*** *** several *****, **** ***** build ******** *** ***** companies ***** ******** **** hardware, ********* **** **************, and **** ** ***** their *** ******.

*** ******* ****** **** wanted ** ** **** to ******* *** ****** how ***** ********** *** brought ** ******. ****** they **** **** *********'* rise *** * ****** in **** ********, ** suspect **** ****'* ******** was ****** ****** ** Hikvision's ********* ** *** same *** ****.

US ****** *********

**** ***** ***** ****-********* in *** ** ****** in ****, ***** ***** gearing ** ** *** UK *** ****** ****. The ******* **** **** spent **** ** **** in **** ** * marketing **** ***** ****.

*** ** ****, ***** they ******** ** ***** heavily ** *********, **** have **** ***** *** a ** ***** **** of ~** *********, **** **** * background ** *** ******** industry.

**** ****** ** ***** another * ***** ** this ***** ********* ** the **.

***** *** ******* ***** not ******** ***** ***** numbers, **** ************ **** overall ***** **** ***** at *** ***** **** would ** ******** ** an ***** ***** *******, and ************ ********* ** the **** *****.

******: **** ** * Korean ******** ****** ******* and ***** ********** ******* segment ********* *** ******** and ******** **********. **** were ********** *********** ****** as ********* ** *** comments ******* ** *** end ** **** ****.

DirectIP - ****'* ***** ***********

******** ***** ******* *** recorders ******* *****, **** of ****'* ***** ******** around "********", ***** ********* term *** ** *****-**** plug-n-play ************.

********* ** ****, ******** supports ****** ****-********* *** configuration, ******** ** ***-**** system ** ** ***** in **** **** *** with ***** ******* **** competitive *****-****** *******.

******** **** ** ****-********* streaming ******** **** ***** limits ******* ** *****. IDIS ********* *** **** pairing ** ******* *** recorders ** * "*********-****" process, ***** * ****** pairs **** ** ******* without ******* ** ******** typical ********/******** ***********, *** once ****** * ***** recorder ** ****** ** the ******* ****** ******* or **** **** **** same ******.

******* ******** ** *********** to ****, *** ** not ******** ** ***** companies, * **** ***** to *** ****'* ******* and ********* ** ***** to *** *** ******* from **.

** **** **** ** see * **** ** IDIS's *** ** *** box ***** *********. ******** it *** ****** ** be ***************, ** ****** did *** ***** ******** not ******* ********* **** a **** ***** **************, or ***** ****** ****-********* procedures **** ********.

Price *** ***********

*********** ********** ** ** end-to-end ***** ********* ********, IDIS ** ******** ** offer * ***** ** product ******* ******* ** established ****** **** ****, but ** **** *********** pricing. **** ****** **** do *** ****** ** compete **** ********* *** low-cost *******.

** ***** **** ******* to ** ********** ****** than *******, *** ******* than ****.

** ******** ******* **** an *********** ****** ** 4 **** ********, *** compared **** ** *********** products:

No ** ** *.*** ***

******* ****'* ***** ********* of ** *** *.***, these ******** *** *** yet ********* *********.

**** **** **** **** 4K ******* *** *.*** recorders **** *** ********* showing ** ******* ** advance ** ******* ************.

**** ***** ***** ******* for ** *** *.***-******* cameras ** **** **** this *** ******** ** be ********* ** **.

Restricted ******* *****

**** ** ****** * tightly ********** ******* ********, similar ** ********, ** terms ** *********** ****** sales *** ****** ******* info ********* ** ******. They ******* **** ** an ********* ** *******, noting **** ********* *** not ****** ****** ******* pricing ******.

Market **********, ** ****** ***************

**** ** ******** * lot ** ***** ******* a ******** ************** ** unique *********, ***** ***** ultimately **** ** **** rolling **** ** **** cannot **** ** ***** to *** ***** **** justifies *** ******* ********** over *** **** *** years

********* *** ***** **** have "****-*-****" ******* ***** their *** ***** *** multiple ***'*, *** ** cheaper ***** ******.

*** *****-*** ** *** security ****** ** ***** negatively ******** ** ***-***** products, ** ***** ** our**** ****** *************** ******.

****'* ******* ************** ** DirectIP, ***** ******** ********* to *** **** *** to *** ** *** the ******** ** ********.

*********** *** *** ******* for ** *** ** end *********** **** * less ********* *****, **** significant ******** ** ********* and ***** ******* *** find **** ** ** attractive.

Comments (16)

Undisclosed #1

05/05/16 08:03pm

Thanks!

Who are the authorized resellers of IDIS in the U.S.?

Related: How Do I Buy Some Game-Changing IDIS?

Avatar

Jon Dillabaugh

Pro Focus LLC | 05/05/16 10:41pm

So their closed system (DirectIP) is their one and only claim to fame? I don't see how this is going to be a success for them here in the US. You either need to be the best or the cheapest. Middle of the road is a tough and lonely place for a no name brand. Especially when your name is very similar to a terrorist group.

Avatar

Armando Perez

IPVMU Certified | In reply to Jon Dillabaugh | 05/06/16 02:09pm

Their fishers cameras are pretty darn good. Noticeably better. We don't do enough fisheyes, to know if they're the best, but they are very good.

John Honovich

IPVM | In reply to Armando Perez | 05/06/16 02:11pm

Armando,

What makes them so good? And what other fisheyes are you comparing them to?

Avatar

Armando Perez

IPVMU Certified | In reply to John Honovich | 05/06/16 03:02pm
Not in an ipvm style matchup, but generally speaking, I found them to be clearer and more intuitive on demorphing.
I've used vivotek, axis, geovision, and dahua fisheyes in thw field and played with many more at isc.

Undisclosed Manufacturer #2

05/06/16 11:08am

Pls see the reports below from IDIS consolidated financial statements. IDIS Europe, after 4-5 years in operation, has a sales of $2.7 million or so in 2015 with $840,000 operating loss, using W1,100/$ exchange rate. In 2014 its sales were $1.93 million.

IDIS America, starting from late 2014, has $200,000 in sales with $1.54 million operating loss.

1.2.4 Affiliated Companies of IDIS Korea (From Consolidate Financial Statements)

Name

Ownership

Fiscal yearend

# of shares

Main businesses

2015

2014

IDIS Europe Limite

100%

100%

GB

12월31일

2,500,000

Security equipment sales

IDIS America(*1)

100%

100%

USA

12월31일

400,000

DVR sales

HD Pro(*2)

35.99%

49.55%

Korea

12월31일

2,133,675

CCTV cameras

-2015 (Unit:000 Won)

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

2,026,490

2,022,834

3,656

2,981,749

(928,194)

(981,977)

IDIS America

1,299,747

715,231

584,516

228,720

(1,694,809)

(1,683,035)

HD Pro(*1)

41,785,986

6,593,014

35,192,972

73,464,989

3,368,750

3,368,750

-2014

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

1,785,879

1,719,935

65,944

2,119,835

(988,302)

(993,566)
Avatar

Armando Perez

IPVMU Certified | In reply to Undisclosed Manufacturer #2 | 05/06/16 02:10pm

Holy crap

Undisclosed #1

In reply to Armando Perez | 05/06/16 02:38pm

Yes I agree, this would just be funny if it wasn't so damn informative.

Avatar

Armando Perez

IPVMU Certified | In reply to Undisclosed #1 | 05/06/16 03:01pm

They're taking the slow ramp up pretty seriously.

Avatar

Brian Karas

IPVM | In reply to Undisclosed Manufacturer #2 | 05/06/16 02:11pm

I asked IDIS for a response or additional info on this. Will post if they provide additional insight.

Undisclosed #1

05/06/16 06:03pm

While the company would not disclose exact sales numbers...

as it's policy is not to disclose any publicly available information...

Undisclosed Manufacturer #2

In reply to Undisclosed #1 | 05/06/16 07:12pm

What does this mean? Anyhow, the sales and profit figures of IDIS Europe & America is quoted from the Audited Financial Statements of IDIS Korea, who owns 100% of these two entities.

Undisclosed Manufacturer #2

In reply to Undisclosed Manufacturer #2 | 05/06/16 08:00pm

By the way, IDIS Korea is publicly traded at the Korea Stock Exchange.

Undisclosed #1

In reply to Undisclosed Manufacturer #2 | 05/06/16 09:14pm

What does this mean?

*sarcasm* :)

John Honovich

IPVM | In reply to Undisclosed Manufacturer #2 | 05/07/16 12:50pm

IDIS financials are listed here (in Korean) and they do breakdown financials for America, Europe, Revo, Matrix, e.g.

Undisclosed #1

05/07/16 03:51pm

Is there no IDIS cloud play? What's their take on network security?

If they copy Hik's approach they'll end up saying something like:

IDIS Direct IP cameras have no direct IP.

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