IDIS International Expansion Examined

By Brian Karas, Published May 05, 2016, 12:18pm EDT (Info+)

IDIS has been spending large to gain awareness, something we criticized early on: How to Blow $200,000 On A Booth (IDIS).  This trend is continuing into 2016, and expected to continue through 2018..

We spoke with IDIS, and examine their market approach in the report.

Shift ** ******** - ****** *** ** *** **********

** **** **** ***** * ****** ***** **** a "****** *** ******" ******** ** a ****-***** *******.

** ** ***/*** *** ******* *****, IDIS ***** ***** ******** *** ***** companies ***** ******** **** ********, ********* with **************, *** **** ** ***** their *** ******. 

*** ******* ****** **** ****** ** be **** ** ******* *** ****** how ***** ********** *** ******* ** market. ****** **** **** **** *********'* rise *** * ****** ** **** decision, ** ******* **** ****'* ******** was ****** ****** ** *********'* ********* in *** **** *** ****.

US ****** *********

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*** ** ****, ***** **** ******** to ***** ******* ** *********, **** have **** ***** *** * ** sales **** ** ~** *********, **** **** * ********** ** the ******** ********.

**** ****** ** ***** ******* * years ** **** ***** ********* ** the **.  

***** *** ******* ***** *** ******** exact ***** *******, **** ************ **** overall ***** **** ***** ** *** level **** ***** ** ******** ** an ***** ***** *******, *** ************ primarily ** *** **** *****. 

******: **** ** * ****** ******** traded ******* *** ***** ********** ******* segment ********* *** ******** *** ******** operations. **** **** ********** *********** ****** as ********* ** *** ******** ******* at *** *** ** **** ****.

 

DirectIP - ****'* ***** ***********

******** ***** ******* *** ********* ******* ONVIF, **** ** ****'* ***** ******** around "********", ***** ********* **** *** an *****-**** ****-*-**** ************.

********* ** ****, ******** ******** ****** auto-discovery *** *************, ******** ** ***-**** system ** ** ***** ** **** time *** **** ***** ******* **** competitive *****-****** *******.

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** **** **** ** *** * demo ** ****'* *** ** *** box ***** *********.  ******** ** *** appear ** ** ***************, ** ****** did *** ***** ******** *** ******* available **** * **** ***** **************, or ***** ****** ****-********* ********** **** Avigilon.

Price *** ***********

*********** ********** ** ** ***-**-*** ***** solutions ********, **** ** ******** ** ***** a ***** ** ******* ******* ******* to *********** ****** **** ****, *** at **** *********** *******.  **** ****** they ** *** ****** ** ******* with ********* *** ***-**** *******.

** ***** **** ******* ** ** moderately higher **** *******, *** ******* **** Axis.

** ******** ******* **** ** *********** source ** * **** ********, *** compared **** ** *********** ********:

No ** ** *.*** ***

******* ****'* ***** ********* ** ** and *.***, ***** ******** *** *** yet ********* *********. 

**** **** **** **** ** ******* and *.*** ********* **** *** ********* showing ** ******* ** ******* ** general ************.

**** ***** ***** ******* *** ** *** H.265-enabled ******* ** **** **** **** *** expected ** ** ********* ** **.

Restricted ******* *****

**** ** ****** * ******* ********** channel ********, ******* ** ********, ** terms ** *********** ****** ***** *** making ******* **** ********* ** ******.  They ******* **** ** ** ********* to *******, ****** **** ********* *** not ****** ****** ******* ******* ******.

Market **********, ** ****** ***************

**** ** ******** * *** ** money ******* * ******** ************** ** unique *********, ***** ***** ********** **** to **** ******* **** ** **** cannot **** ** ***** ** *** level **** ********* *** ******* ********** over *** **** *** *****

********* *** ***** **** **** "****-*-****" systems ***** ***** *** ***** *** multiple ***'*, *** ** ******* ***** points.  

*** *****-*** ** *** ******** ****** is ***** ********** ******** ** ***-***** products, ** ***** ** *** **** ****** *************** ******.  

****'* ******* ************** ** ********, ***** ******** customers ** *** **** *** ** *** to *** *** ******** ** ********.

*********** *** *** ******* *** ** end ** *** *********** **** * less ********* *****, **** *********** ******** on ********* *** ***** ******* *** find **** ** ** **********.

 

 

Comments (17)

Undisclosed #1

IPVMU Certified | 05/05/16 08:03pm

Thanks!

Who are the authorized resellers of IDIS in the U.S.?

Related: How Do I Buy Some Game-Changing IDIS?

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Jon Dillabaugh

Pro Focus LLC
05/05/16 10:41pm

So their closed system (DirectIP) is their one and only claim to fame? I don't see how this is going to be a success for them here in the US. You either need to be the best or the cheapest. Middle of the road is a tough and lonely place for a no name brand. Especially when your name is very similar to a terrorist group.

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Armando Perez

IPVMU Certified | In reply to Jon Dillabaugh | 05/06/16 02:09pm

Their fishers cameras are pretty darn good. Noticeably better. We don't do enough fisheyes, to know if they're the best, but they are very good.

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John Honovich

IPVM | In reply to Armando Perez | 05/06/16 02:11pm

Armando,

What makes them so good? And what other fisheyes are you comparing them to?

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Armando Perez

IPVMU Certified | In reply to John Honovich | 05/06/16 03:02pm
Not in an ipvm style matchup, but generally speaking, I found them to be clearer and more intuitive on demorphing.
I've used vivotek, axis, geovision, and dahua fisheyes in thw field and played with many more at isc.
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R Castle

In reply to Armando Perez | 11/15/19 06:27pm

Yes I hand built a rapid deployment camera with the idis 12mp fisheye...customer very happy indeed. Idis mobile app is really excellent my clients like it. Also idis centre is a good viewing software for PC.

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Undisclosed Manufacturer #2

05/06/16 11:08am

Pls see the reports below from IDIS consolidated financial statements. IDIS Europe, after 4-5 years in operation, has a sales of $2.7 million or so in 2015 with $840,000 operating loss, using W1,100/$ exchange rate. In 2014 its sales were $1.93 million.

IDIS America, starting from late 2014, has $200,000 in sales with $1.54 million operating loss.

1.2.4 Affiliated Companies of IDIS Korea (From Consolidate Financial Statements)

Name

Ownership

Fiscal yearend

# of shares

Main businesses

2015

2014

IDIS Europe Limite

100%

100%

GB

12월31일

2,500,000

Security equipment sales

IDIS America(*1)

100%

100%

USA

12월31일

400,000

DVR sales

HD Pro(*2)

35.99%

49.55%

Korea

12월31일

2,133,675

CCTV cameras

-2015 (Unit:000 Won)

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

2,026,490

2,022,834

3,656

2,981,749

(928,194)

(981,977)

IDIS America

1,299,747

715,231

584,516

228,720

(1,694,809)

(1,683,035)

HD Pro(*1)

41,785,986

6,593,014

35,192,972

73,464,989

3,368,750

3,368,750

-2014

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

1,785,879

1,719,935

65,944

2,119,835

(988,302)

(993,566)
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Armando Perez

IPVMU Certified | In reply to Undisclosed Manufacturer #2 | 05/06/16 02:10pm

Holy crap

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Undisclosed #1

IPVMU Certified | In reply to Armando Perez | 05/06/16 02:38pm

Yes I agree, this would just be funny if it wasn't so damn informative.

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Armando Perez

IPVMU Certified | In reply to Undisclosed #1 | 05/06/16 03:01pm

They're taking the slow ramp up pretty seriously.

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Brian Karas

IPVM | In reply to Undisclosed Manufacturer #2 | 05/06/16 02:11pm

I asked IDIS for a response or additional info on this. Will post if they provide additional insight.

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Undisclosed #1

IPVMU Certified | 05/06/16 06:03pm

While the company would not disclose exact sales numbers...

as it's policy is not to disclose any publicly available information...

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Undisclosed Manufacturer #2

In reply to Undisclosed #1 | 05/06/16 07:12pm

What does this mean? Anyhow, the sales and profit figures of IDIS Europe & America is quoted from the Audited Financial Statements of IDIS Korea, who owns 100% of these two entities.

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Undisclosed Manufacturer #2

In reply to Undisclosed Manufacturer #2 | 05/06/16 08:00pm

By the way, IDIS Korea is publicly traded at the Korea Stock Exchange.

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Undisclosed #1

IPVMU Certified | In reply to Undisclosed Manufacturer #2 | 05/06/16 09:14pm

What does this mean?

*sarcasm* :)

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John Honovich

IPVM | In reply to Undisclosed Manufacturer #2 | 05/07/16 12:50pm

IDIS financials are listed here (in Korean) and they do breakdown financials for America, Europe, Revo, Matrix, e.g.

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Undisclosed #1

IPVMU Certified | 05/07/16 03:51pm

Is there no IDIS cloud play? What's their take on network security?

If they copy Hik's approach they'll end up saying something like:

IDIS Direct IP cameras have no direct IP.

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