IDIS International Expansion Examined

By: Brian Karas, Published on May 05, 2016

IDIS has been spending large to gain awareness, something we criticized early on: How to Blow $200,000 On A Booth (IDIS).  This trend is continuing into 2016, and expected to continue through 2018..

We spoke with IDIS, and examine their market approach in the report.

**** *** **** ******** large ** **** *********, something ** ********** ***** **: *** ** **** $***,*** On * ***** (****).  **** ***** ** continuing **** ****, *** expected ** ******** ******* 2018..

** ***** **** ****, and ******* ***** ****** approach ** *** ******.

[***************]

Shift ** ******** - ****** *** ** *** **********

** **** **** ***** a ****** ***** **** * "****** the ******" ******** ** a ****-***** *******.

** ** ***/*** *** several *****, **** ***** build ******** *** ***** companies ***** ******** **** hardware, ********* **** **************, and **** ** ***** their *** ******. 

*** ******* ****** **** wanted ** ** **** to ******* *** ****** how ***** ********** *** brought ** ******. ****** they **** **** *********'* rise *** * ****** in **** ********, ** suspect **** ****'* ******** was ****** ****** ** Hikvision's ********* ** *** same *** ****.

US ****** *********

**** ***** ***** ****-********* in *** ** ****** in ****, ***** ***** gearing ** ** *** UK *** ****** ****.  The ******* **** **** spent **** ** **** in **** ** * marketing **** ***** ****.  

*** ** ****, ***** they ******** ** ***** heavily ** *********, **** have **** ***** *** a ** ***** **** of ~** *********, **** **** * background ** *** ******** industry.

**** ****** ** ***** another * ***** ** this ***** ********* ** the **.  

***** *** ******* ***** not ******** ***** ***** numbers, **** ************ **** overall ***** **** ***** at *** ***** **** would ** ******** ** an ***** ***** *******, and ************ ********* ** the **** *****. 

******: **** ** * Korean ******** ****** ******* and ***** ********** ******* segment ********* *** ******** and ******** **********. **** were ********** *********** ****** as ********* ** *** comments ******* ** *** end ** **** ****.

 

DirectIP - ****'* ***** ***********

******** ***** ******* *** recorders ******* *****, **** of ****'* ***** ******** around "********", ***** ********* term *** ** *****-**** plug-n-play ************.

********* ** ****, ******** supports ****** ****-********* *** configuration, ******** ** ***-**** system ** ** ***** in **** **** *** with ***** ******* **** competitive *****-****** *******.

******** **** ** ****-********* streaming ******** **** ***** limits ******* ** *****.  IDIS ********* *** **** pairing ** ******* *** recorders ** * "*********-****" process, ***** * ****** pairs **** ** ******* without ******* ** ******** typical ********/******** ***********, *** once ****** * ***** recorder ** ****** ** the ******* ****** ******* or **** **** **** same ******.

******* ******** ** *********** to ****, *** ** not ******** ** ***** companies, * **** ***** to *** ****'* ******* and ********* ** ***** to *** *** ******* from **.

** **** **** ** see * **** ** IDIS's *** ** *** box ***** *********.  ******** it *** ****** ** be ***************, ** ****** did *** ***** ******** not ******* ********* **** a **** ***** **************, or ***** ****** ****-********* procedures **** ********.

Price *** ***********

*********** ********** ** ** end-to-end ***** ********* ********, IDIS ** ******** ** ***** a ***** ** ******* quality ******* ** *********** brands **** ****, *** at **** *********** *******.  They ****** **** ** not ****** ** ******* with ********* *** ***-**** pricing.

** ***** **** ******* to ** ********** ****** **** Samsung, *** ******* **** Axis.

** ******** ******* **** an *********** ****** ** 4 **** ********, *** compared **** ** *********** products:

No ** ** *.*** ***

******* ****'* ***** ********* of ** *** *.***, these ******** *** *** yet ********* *********. 

**** **** **** **** 4K ******* *** *.*** recorders **** *** ********* showing ** ******* ** advance ** ******* ************.

**** ***** ***** ******* *** 4K *** *.***-******* ******* we were **** **** *** expected ** ** ********* in **.

Restricted ******* *****

**** ** ****** * tightly ********** ******* ********, similar ** ********, ** terms ** *********** ****** sales *** ****** ******* info ********* ** ******.  They ******* **** ** an ********* ** *******, noting **** ********* *** not ****** ****** ******* pricing ******.

Market **********, ** ****** ***************

**** ** ******** * lot ** ***** ******* a ******** ************** ** unique *********, ***** ***** ultimately **** ** **** rolling **** ** **** cannot **** ** ***** to *** ***** **** justifies *** ******* ********** over *** **** *** years

********* *** ***** **** have "****-*-****" ******* ***** their *** ***** *** multiple ***'*, *** ** cheaper ***** ******.  

*** *****-*** ** *** security ****** ** ***** negatively ******** ** ***-***** products, ** ***** ** our **** ****** *************** ******.  

****'* ******* ************** ** ********, which ******** ********* ** use IDIS *** ** *** to *** *** ******** of ********.

*********** *** *** ******* for ** *** ** end *********** **** * less ********* *****, **** significant ******** ** ********* and ***** ******* *** find **** ** ** attractive.

 

 

Comments (17)

Thanks!

Who are the authorized resellers of IDIS in the U.S.?

Related: How Do I Buy Some Game-Changing IDIS?

So their closed system (DirectIP) is their one and only claim to fame? I don't see how this is going to be a success for them here in the US. You either need to be the best or the cheapest. Middle of the road is a tough and lonely place for a no name brand. Especially when your name is very similar to a terrorist group.

Their fishers cameras are pretty darn good. Noticeably better. We don't do enough fisheyes, to know if they're the best, but they are very good.

Armando,

What makes them so good? And what other fisheyes are you comparing them to?

Not in an ipvm style matchup, but generally speaking, I found them to be clearer and more intuitive on demorphing.
I've used vivotek, axis, geovision, and dahua fisheyes in thw field and played with many more at isc.

Yes I hand built a rapid deployment camera with the idis 12mp fisheye...customer very happy indeed. Idis mobile app is really excellent my clients like it. Also idis centre is a good viewing software for PC.

Pls see the reports below from IDIS consolidated financial statements. IDIS Europe, after 4-5 years in operation, has a sales of $2.7 million or so in 2015 with $840,000 operating loss, using W1,100/$ exchange rate. In 2014 its sales were $1.93 million.

IDIS America, starting from late 2014, has $200,000 in sales with $1.54 million operating loss.

1.2.4 Affiliated Companies of IDIS Korea (From Consolidate Financial Statements)

Name

Ownership

Fiscal yearend

# of shares

Main businesses

2015

2014

IDIS Europe Limite

100%

100%

GB

12월31일

2,500,000

Security equipment sales

IDIS America(*1)

100%

100%

USA

12월31일

400,000

DVR sales

HD Pro(*2)

35.99%

49.55%

Korea

12월31일

2,133,675

CCTV cameras

-2015 (Unit:000 Won)

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

2,026,490

2,022,834

3,656

2,981,749

(928,194)

(981,977)

IDIS America

1,299,747

715,231

584,516

228,720

(1,694,809)

(1,683,035)

HD Pro(*1)

41,785,986

6,593,014

35,192,972

73,464,989

3,368,750

3,368,750

-2014

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

1,785,879

1,719,935

65,944

2,119,835

(988,302)

(993,566)

Holy crap

Yes I agree, this would just be funny if it wasn't so damn informative.

They're taking the slow ramp up pretty seriously.

I asked IDIS for a response or additional info on this. Will post if they provide additional insight.

While the company would not disclose exact sales numbers...

as it's policy is not to disclose any publicly available information...

What does this mean? Anyhow, the sales and profit figures of IDIS Europe & America is quoted from the Audited Financial Statements of IDIS Korea, who owns 100% of these two entities.

By the way, IDIS Korea is publicly traded at the Korea Stock Exchange.

What does this mean?

*sarcasm* :)

IDIS financials are listed here (in Korean) and they do breakdown financials for America, Europe, Revo, Matrix, e.g.

Is there no IDIS cloud play? What's their take on network security?

If they copy Hik's approach they'll end up saying something like:

IDIS Direct IP cameras have no direct IP.

Login to read this IPVM report.

Related Reports

Favorite Video Analytic Manufacturers 2020 on Feb 25, 2020
Video analytics is now as hot as ever, driven by the excitement of advancing...
Dahua Creates New Car Subsidiary as Current Electric Car Firm Struggles on Mar 19, 2020
Dahua has started a new "intelligent" car subsidiary, even as its current...
IDIS Presents 12MP IR Panoramic Fisheye on May 26, 2020
IDIS presented its 12MP IR panoramic fisheye camera at the April 2020 IPVM...
Proxy Raises $42 Million on Mar 17, 2020
Startup Proxy has raised $42 million, an astounding amount for the access...
Deep Sentinel Presents Crime Response For Business on Jun 11, 2020
Deep Sentinel presented its anti-intrusion and live response for home and...
ISS Presents Face As A Credential and UVSS on Apr 30, 2020
ISS presented its security platform, including access control integration,...
Disruptive Free Lead Generation Added To IPVM on May 15, 2020
IPVM has added lead generation for sellers, for free, disrupting the...
Openpath Presents Two Door PoE Controller on May 21, 2020
Openpath presented its new PoE controller at the May 2020 IPVM Startups...
Proxy Presents Mobile Credentials For BLE Devices and Access on May 29, 2020
Proxy presented Mobile Credentials For BLE Devices and Access at the May 2020...
IPVM To Disrupt Trade Shows With Launch of Online Shows on Mar 17, 2020
IPVM is launching Online Shows, a series of ongoing events that allow sellers...
Mobotix 7 Line Camera Tested on Mar 12, 2020
Mobotix is attempting a turn-around, struggling for years, then releasing the...
Cancel or Not? Industry Split Over ISC West on Feb 26, 2020
The industry is split, polarized, over whether ISC West 2020 should run or be...
NetApp Video Surveillance Profile on Mar 09, 2020
NetApp is increasing its efforts in video surveillance and told IPVM...
Qumulex Presents Unified VMS and Access Control on Jun 08, 2020
Qumulex presented its unified video management and access control system at...
London Live Police Face Recognition Visited on Feb 13, 2020
London police have officially begun using live facial recognition in select...

Recent Reports

Huawei HiSilicon Shortage Impacts Surveillance Manufacturers on Aug 14, 2020
Huawei acknowledged problems and challenges for its HiSilicon chip business,...
Final Rule Does Not Expand Hikvision Dahua Blacklist on Aug 14, 2020
The final White House rule (200.216) has been added and contrary to the...
Taiwan Lilin NDAA Compliant Cameras Tested on Aug 13, 2020
Taiwan-based manufacturer Lilin is taking direct aim at Dahua and Hikvision...
White House Expands Dahua Hikvision Blacklist To Federal Funding [Final Rule Reverses] on Aug 13, 2020
The White House is expanding the NDAA to blacklist anyone who "uses" banned...
Actual Coronavirus Testing Options Examined on Aug 13, 2020
Fever cameras have emerged as an indirect and flawed way to test for...
Video Analytics Online Show September 2020 Opened - Axis, Avigilon, Bosch, BriefCam, Genetec, Milestone + 30 More on Aug 12, 2020
IPVM's sixth online show will feature 35+ Video Analytics companies...
The German Company Powering Many China Temperature Tablets (Heimann) on Aug 12, 2020
Many fever tablet suppliers market German-made Heimann thermal sensors while...
Salesforce Drops Dahua and Hikvision on Aug 12, 2020
Salesforce has dropped Dahua and Hikvision as customers, forcing the two mega...
Access Control Course Fall 2020 - Register Now on Aug 12, 2020
IPVM offers the most comprehensive access control course in the industry....
Genetec CEO Declares "We Don't Negotiate Payment With Patent Trolls" on Aug 11, 2020
Are patent trolls like terrorists? Genetec's CEO is coming out strongly...
Hanwha AI Analytics Camera Tested on Aug 11, 2020
Hanwha has released their Wisenet P AI camera, adding person and vehicle...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
HID Releases VertX Replacement Aero on Aug 10, 2020
HID is replacing two established and broadly supported types of access...
NDAA Compliant Video Surveillance Whitelist on Aug 10, 2020
This report aggregates video surveillance products that manufacturers have...