IDIS International Expansion Examined

Author: Brian Karas, Published on May 05, 2016

IDIS has been spending large to gain awareness, something we criticized early on: How to Blow $200,000 On A Booth (IDIS). This trend is continuing into 2016, and expected to continue through 2018..

We spoke with IDIS, and examine their market approach in the report.

**** *** **** ******** ***** ** **** *********, ********* ** criticized ***** **:*** ** **** $***,*** ** * ***** (****). **** ***** ** ********** **** ****, *** ******** ** continue ******* ****..

** ***** **** ****, *** ******* ***** ****** ******** ** the ******.

[***************]

Shift ** ******** - ****** *** ** *** **********

** **** **** ***** * ****** ***** **** * "****** the ******" ******** ** * ****-***** *******.

** ** ***/*** *** ******* *****, **** ***** ***** ******** and ***** ********* ***** ******** **** ********, ********* **** **************, and **** ** ***** ***** *** ******.

*** ******* ****** **** ****** ** ** **** ** ******* and ****** *** ***** ********** *** ******* ** ******. ****** they **** **** *********'* **** *** * ****** ** **** decision, ** ******* **** ****'* ******** *** ****** ****** ** Hikvision's ********* ** *** **** *** ****.

US ****** *********

**** ***** ***** ****-********* ** *** ** ****** ** ****, after ***** ******* ** ** *** ** *** ****** ****. The ******* **** **** ***** **** ** **** ** **** of * ********* **** ***** ****.

*** ** ****, ***** **** ******** ** ***** ******* ** marketing, **** **** **** ***** *** * ** ***** **** of ~** *********, **** **** * ********** ** *** ******** ********.

**** ****** ** ***** ******* * ***** ** **** ***** promotion ** *** **.

***** *** ******* ***** *** ******** ***** ***** *******, **** acknowledged **** ******* ***** **** ***** ** *** ***** **** would ** ******** ** ** ***** ***** *******, *** ************ primarily ** *** **** *****.

******: **** ** * ****** ******** ****** ******* *** ***** financials ******* ******* ********* *** ******** *** ******** **********. **** were ********** *********** ****** ** ********* ** *** ******** ******* at *** *** ** **** ****.

DirectIP - ****'* ***** ***********

******** ***** ******* *** ********* ******* *****, **** ** ****'* pitch ******** ****** "********", ***** ********* **** *** ** *****-**** plug-n-play ************.

********* ** ****, ******** ******** ****** ****-********* *** *************, ******** an ***-**** ****** ** ** ***** ** **** **** *** with ***** ******* **** *********** *****-****** *******.

******** **** ** ****-********* ********* ******** **** ***** ****** ******* to *****. **** ********* *** **** ******* ** ******* *** recorders ** * "*********-****" *******, ***** * ****** ***** **** an ******* ******* ******* ** ******** ******* ********/******** ***********, *** once ****** * ***** ******** ** ****** ** *** ******* cannot ******* ** **** **** **** **** ******.

******* ******** ** *********** ** ****, *** ** *** ******** to ***** *********, * **** ***** ** *** ****'* ******* and ********* ** ***** ** *** *** ******* **** **.

** **** **** ** *** * **** ** ****'* *** of *** *** ***** *********. ******** ** *** ****** ** be ***************, ** ****** *** *** ***** ******** *** ******* available **** * **** ***** **************, ** ***** ****** ****-********* procedures **** ********.

Price *** ***********

*********** ********** ** ** ***-**-*** ***** ********* ********, **** ** claiming ** ***** * ***** ** ******* ******* ******* ** established ****** **** ****, *** ** **** *********** *******. **** stated **** ** *** ****** ** ******* **** ********* *** low-cost *******.

** ***** **** ******* ** ** ********** ****** **** *******, but ******* **** ****.

** ******** ******* **** ** *********** ****** ** * **** products, *** ******** **** ** *********** ********:

No ** ** *.*** ***

******* ****'* ***** ********* ** ** *** *.***, ***** ******** are *** *** ********* *********.

**** **** **** **** ** ******* *** *.*** ********* **** are ********* ******* ** ******* ** ******* ** ******* ************.

**** ***** ***** ******* *** ** *** *.***-******* ******* ** were **** **** *** ******** ** ** ********* ** **.

Restricted ******* *****

**** ** ****** * ******* ********** ******* ********, ******* ** Avigilon, ** ***** ** *********** ****** ***** *** ****** ******* info ********* ** ******. **** ******* **** ** ** ********* to *******, ****** **** ********* *** *** ****** ****** ******* pricing ******.

Market **********, ** ****** ***************

**** ** ******** * *** ** ***** ******* * ******** differentiator ** ****** *********, ***** ***** ********** **** ** **** rolling **** ** **** ****** **** ** ***** ** *** level **** ********* *** ******* ********** **** *** **** *** years

********* *** ***** **** **** "****-*-****" ******* ***** ***** *** brand *** ******** ***'*, *** ** ******* ***** ******.

*** *****-*** ** *** ******** ****** ** ***** ********** ******** by ***-***** ********, ** ***** ** ******* ****** *************** ******.

****'* ******* ************** ** ********, ***** ******** ********* ** *** IDIS *** ** *** ** *** *** ******** ** ********.

*********** *** *** ******* *** ** *** ** *** *********** from * **** ********* *****, **** *********** ******** ** ********* and ***** ******* *** **** **** ** ** **********.

Comments (16)

Thanks!

Who are the authorized resellers of IDIS in the U.S.?

Related: How Do I Buy Some Game-Changing IDIS?

So their closed system (DirectIP) is their one and only claim to fame? I don't see how this is going to be a success for them here in the US. You either need to be the best or the cheapest. Middle of the road is a tough and lonely place for a no name brand. Especially when your name is very similar to a terrorist group.

Their fishers cameras are pretty darn good. Noticeably better. We don't do enough fisheyes, to know if they're the best, but they are very good.

Armando,

What makes them so good? And what other fisheyes are you comparing them to?

Not in an ipvm style matchup, but generally speaking, I found them to be clearer and more intuitive on demorphing.
I've used vivotek, axis, geovision, and dahua fisheyes in thw field and played with many more at isc.

Pls see the reports below from IDIS consolidated financial statements. IDIS Europe, after 4-5 years in operation, has a sales of $2.7 million or so in 2015 with $840,000 operating loss, using W1,100/$ exchange rate. In 2014 its sales were $1.93 million.

IDIS America, starting from late 2014, has $200,000 in sales with $1.54 million operating loss.

1.2.4 Affiliated Companies of IDIS Korea (From Consolidate Financial Statements)

Name

Ownership

Fiscal yearend

# of shares

Main businesses

2015

2014

IDIS Europe Limite

100%

100%

GB

12월31일

2,500,000

Security equipment sales

IDIS America(*1)

100%

100%

USA

12월31일

400,000

DVR sales

HD Pro(*2)

35.99%

49.55%

Korea

12월31일

2,133,675

CCTV cameras

-2015 (Unit:000 Won)

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

2,026,490

2,022,834

3,656

2,981,749

(928,194)

(981,977)

IDIS America

1,299,747

715,231

584,516

228,720

(1,694,809)

(1,683,035)

HD Pro(*1)

41,785,986

6,593,014

35,192,972

73,464,989

3,368,750

3,368,750

-2014

Name

Assets

Liabilities

Equity

Sales

Operating P/L

Net Income

IDIS Europe Limited

1,785,879

1,719,935

65,944

2,119,835

(988,302)

(993,566)

Holy crap

Yes I agree, this would just be funny if it wasn't so damn informative.

They're taking the slow ramp up pretty seriously.

I asked IDIS for a response or additional info on this. Will post if they provide additional insight.

While the company would not disclose exact sales numbers...

as it's policy is not to disclose any publicly available information...

What does this mean? Anyhow, the sales and profit figures of IDIS Europe & America is quoted from the Audited Financial Statements of IDIS Korea, who owns 100% of these two entities.

By the way, IDIS Korea is publicly traded at the Korea Stock Exchange.

What does this mean?

*sarcasm* :)

IDIS financials are listed here (in Korean) and they do breakdown financials for America, Europe, Revo, Matrix, e.g.

Is there no IDIS cloud play? What's their take on network security?

If they copy Hik's approach they'll end up saying something like:

IDIS Direct IP cameras have no direct IP.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

The IP Camera Lock-In Trend: Meraki and Verkada on Jan 18, 2019
Open systems and interoperability have not only been big buzzwords over the past decade, but they have also become core features of video...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
Arecont Costar Layoffs on Jan 14, 2019
Arecont Vision, a Costar Company, has laid off more than 10% of their workforce in a move the company described to IPVM as a result of "important...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
H.265 / HEVC Codec Tutorial on Jan 08, 2019
H.265 support improved significantly in 2018, with H.265 camera/VMS compatibility increased compared to only a year ago, and most manufacturers...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
CyberExtruder Face Recognition Profile on Jan 04, 2019
CyberExtruder offers 3D modeling face recognition software that they say provides quicker and more accurate matches than other 2D face recognition...

Most Recent Industry Reports

The IP Camera Lock-In Trend: Meraki and Verkada on Jan 18, 2019
Open systems and interoperability have not only been big buzzwords over the past decade, but they have also become core features of video...
NYPD Refutes False SCMP Hikvision Story on Jan 18, 2019
The NYPD has refuted the SCMP Hikvision story, the Voice of America has reported. On January 11, 2018, the SCMP reported that the NYPD was using...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact