IDIS International Expansion Examined

Author: Brian Karas, Published on May 05, 2016

IDIS has been spending large to gain awareness, something we criticized early on: How to Blow $200,000 On A Booth (IDIS).  This trend is continuing into 2016, and expected to continue through 2018..

We spoke with IDIS, and examine their market approach in the report.

**** *** **** ******** ***** ** **** *********, ********* ** criticized early **: *** ** **** $***,*** ** * ***** (****).  **** ***** ** ********** **** ****, *** ******** ** continue ******* ****..

** ***** **** ****, *** ******* ***** ****** ******** ** the ******.

[***************]

Shift ** ******** - ****** *** ** *** **********

** **** **** ***** * ****** ***** **** * "****** *** ******" supplier ** * ****-***** *******.

** ** ***/*** *** ******* *****, **** ***** ***** ******** and ***** ********* ***** ******** **** ********, ********* **** **************, and **** ** ***** ***** *** ******. 

*** ******* ****** **** ****** ** ** **** ** ******* and ****** *** ***** ********** *** ******* ** ******. ****** they **** **** *********'* **** *** * ****** ** **** decision, ** ******* **** ****'* ******** *** ****** ****** ** Hikvision's ********* ** *** **** *** ****.

US ****** *********

**** ***** ***** ****-********* ** *** ** ****** ** ****, after ***** ******* ** ** *** ** *** ****** ****.  The ******* **** **** ***** **** ** **** ** **** of * ********* **** ***** ****.  

*** ** ****, ***** **** ******** ** ***** ******* ** marketing, **** **** **** ***** *** * ** ***** **** of ~** *********, **** **** * ********** ** *** ******** ********.

**** ****** ** ***** ******* * ***** ** **** ***** promotion ** *** **.  

***** *** ******* ***** *** ******** ***** ***** *******, **** acknowledged **** ******* ***** **** ***** ** *** ***** **** would ** ******** ** ** ***** ***** *******, *** ************ primarily ** *** **** *****. 

******: **** ** * ****** ******** ****** ******* *** ***** financials ******* ******* ********* *** ******** *** ******** **********. **** were ********** *********** ****** ** ********* ** *** ******** ******* at *** *** ** **** ****.

 

DirectIP - ****'* ***** ***********

******** ***** ******* *** ********* ******* *****, **** ** ****'* pitch ******** ****** "********", ***** ********* **** *** ** *****-**** plug-n-play ************.

********* ** ****, ******** ******** ****** ****-********* *** *************, ******** an ***-**** ****** ** ** ***** ** **** **** *** with ***** ******* **** *********** *****-****** *******.

******** **** ** ****-********* ********* ******** **** ***** ****** ******* to *****.  **** ********* *** **** ******* ** ******* *** recorders ** * "*********-****" *******, ***** * ****** ***** **** an ******* ******* ******* ** ******** ******* ********/******** ***********, *** once ****** * ***** ******** ** ****** ** *** ******* cannot ******* ** **** **** **** **** ******.

******* ******** ** *********** ** ****, *** ** *** ******** to ***** *********, * **** ***** ** *** ****'* ******* and ********* ** ***** ** *** *** ******* **** **.

** **** **** ** *** * **** ** ****'* *** of *** *** ***** *********.  ******** ** *** ****** ** be ***************, ** ****** *** *** ***** ******** *** ******* available **** * **** ***** **************, ** ***** ****** ****-********* procedures **** ********.

Price *** ***********

*********** ********** ** ** ***-**-*** ***** ********* ********, **** ** claiming ** ***** * ***** ** ******* ******* ******* ** *********** brands **** ****, *** ** **** *********** *******.  **** ****** they ** *** ****** ** ******* **** ********* *** ***-**** pricing.

** ***** **** ******* ** ** ********** ****** **** *******, *** cheaper **** ****.

** ******** ******* **** ** *********** ****** ** * **** products, *** ******** **** ** *********** ********:

No ** ** *.*** ***

******* ****'* ***** ********* ** ** *** *.***, ***** ******** are *** *** ********* *********. 

**** **** **** **** ** ******* *** *.*** ********* **** are ********* ******* ** ******* ** ******* ** ******* ************.

**** ***** ***** ******* *** ** *** *.***-******* ******* ** **** **** this *** ******** ** ** ********* ** **.

Restricted ******* *****

**** ** ****** * ******* ********** ******* ********, ******* ** Avigilon, ** ***** ** *********** ****** ***** *** ****** ******* info ********* ** ******.  **** ******* **** ** ** ********* to *******, ****** **** ********* *** *** ****** ****** ******* pricing ******.

Market **********, ** ****** ***************

**** ** ******** * *** ** ***** ******* * ******** differentiator ** ****** *********, ***** ***** ********** **** ** **** rolling **** ** **** ****** **** ** ***** ** *** level **** ********* *** ******* ********** **** *** **** *** years

********* *** ***** **** **** "****-*-****" ******* ***** ***** *** brand *** ******** ***'*, *** ** ******* ***** ******.  

*** *****-*** ** *** ******** ****** ** ***** ********** ******** by ***-***** ********, ** ***** ** *** **** ****** *************** ******.  

****'* ******* ************** ** ********, ***** ******** ********* ** *** **** *** to *** ** *** *** ******** ** ********.

*********** *** *** ******* *** ** *** ** *** *********** from * **** ********* *****, **** *********** ******** ** ********* and ***** ******* *** **** **** ** ** **********.

 

 

Comments (16)

******!

*** *** *** ********** ********* ** **** ** *** *.*.?

*******:*** ** * *** **** ****-******** ****?

** ***** ****** ****** (********) ** ***** *** *** **** claim ** ****? * ***'* *** *** **** ** ***** to ** * ******* *** **** **** ** *** **. You ****** **** ** ** *** **** ** *** ********. Middle ** *** **** ** * ***** *** ****** ***** for * ** **** *****. ********** **** **** **** ** very ******* ** * ********* *****.

***** ******* ******* *** ****** **** ****. ********** ******. ** don't ** ****** ********, ** **** ** ****'** *** ****, but **** *** **** ****.

*******,

**** ***** **** ** ****? *** **** ***** ******** *** you ********* **** **?

*** ** ** **** ***** *******, *** ********* ********, * found **** ** ** ******* *** **** ********* ** **********.
*'** **** *******, ****, *********, *** ***** ******** ** *** field *** ****** **** **** **** ** ***.

*** *** *** ******* ***** **** **** ************ ********* **********. IDIS ******, ***** *-* ***** ** *********, *** * ***** of $*.* ******* ** ** ** **** **** $***,*** ********* loss, ***** **,***/$ ******** ****. ** **** *** ***** **** $1.93 *******.

**** *******, ******** **** **** ****, *** $***,*** ** ***** with $*.** ******* ********* ****.

*.*.* ********** ********* ** **** ***** (**** *********** ********* **********)

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**** **** **** ****? ******, *** ***** *** ****** ******* of **** ****** & ******* ** ****** **** *** ******* Financial ********** ** **** *****, *** **** ***% ** ***** two ********.

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