'Confidential' Security Product Pricing Revealed

By: John Honovich, Published on Nov 25, 2012

When preparing a security project, one of the first questions is: "How much will this cost?" Tighter budgets restrict organizations all the time. Cost is often,for better or for worse, a prime factor in decisions. For this reason, price lists are often desired to ensure the lowest costs are achieved.

Industry manufacturers, however, generally do not make pricing publicly available. If the public has no idea what an item should cost, based on MSRP pricing, their dealers may mark up hardware and software to whatever level they choose. One way end users across all segments can get a better idea of pricing is to utilize publicly available pricing from purchasing agreements, such as the US government's General Services Administration (more commonly referred to as the GSA).

GSA requires manufacturers or vendors to disclose pricing in order to take part in the bid. Some contracts allow vendors to show pricing as "25% off of MSRP", which keeps their costs hidden, but others require the vendor to submit their actual cost and markup, to be truly transparent. This does not mean, however, that multiple bidders cannot offer the same product at different prices. This can and does happen on public contracts, even GSA, as we will demonstrate.

A search of the GSA Advantage website reveals most any major manufacturer you can think of, for example:

  • Megapixel manufacturer Avigilon: Here's their 29MP camera for ~$7,400 and here's a listing of 100 different Avigilon products, including cameras, encoders and VMS.
  • PSIM manufacturers Vidsys and Proximex can both be found. For those wondering how large the price tag of PSIM actually is, this will be especially interesting. For example, a Vidsys remote site connection costs ~$9,250 and a single operator user license costs ~$2,300. Proximex Surveillent server software, on the other hand, ranges from about $6,200 to nearly $25,000, not including any integrations.
  • A search for access control and security management company Lenel shows the differences in what an end user may pay for the same product from different vendors. Searching for "SWS-32ESI" provides results from ten different vendors offering the same license, with prices ranging from $1,511 to $1,756. This is a 14% difference, which could result in considerable savings using GSA. If using these prices simply for estimates, however, averaging these out is likely a better choice for more accurate costs.
  • Numerous video surveillance manufacturers may be found via GSA as well. Companies such as Verint, NICE, DVTel, Exacq, which all guard pricing, may be found for reference.

Buyers should beware of using GSA pricing if they're not eligible for purchasing from the GSA contract. Pricing on the GSA schedule is typically much lower (in the range of 20-40%) of MSRP. Basing any project estimates on GSA pricing will lead to underpriced systems. Additionally, pricing is not necessarily kept up-to-date. Some pricing may no longer be accurate, and new products may not be listed. All things considered, GSA may be a valuable tool when preparing cost estimates, but should not be used as a sole source of pricing information.

[Note this post was originally posted on June 7, 2011 but was revised and updated in November 2012.]

Comments : Members only. Login. or Join.

Related Reports

Phone Camera Calculator Released on Mar 10, 2020
IPVM has released the first-ever Phone Calculator, video surveillance design software that you can use on your phone, without installing an...
2020 Camera Book Released on Jan 10, 2020
This is the best, most comprehensive security camera training in the world, based on our unprecedented testing. Now, all IPVM PRO Members can get...
End User Buying Axis At Prices Better Than Axis Gold on Jan 10, 2020
IPVM recently found an integrator contract with an end-user that guaranteed the end user could buy Axis products at a price / discount better than...
2020 IP Networking Book Released on Jan 06, 2020
The new IP Networking Book 2020 is a 280 page in-depth guide that teaches you how IT and telecom technologies impact modern security systems,...
Security Sales Course January 2020 - Last Chance on Jan 02, 2020
Notice: This is the last chance to register for the course. This sales course is customized for the current needs and challenges specific to...
3 Weeks Later, Honeywell Still Cannot Say Whether They Are Vulnerable To Dahua Wiretapping [Now Admits] on Aug 27, 2019
The Dahua wiretapping vulnerability and Dahua's decision to delay disclosing it until IPVM inquired underscored problems with cybersecurity and...
Online Video Surveillance Sales Comparison - Amazon, B&H, CDW, LTS, Super Circuits, More on Jul 31, 2019
IPVM has uncovered the key trends and top options being offered across commonly used surveillance sellers. How has the market shifted since we...
Beware African 50,000 IP Camera Contract Scam on Jul 12, 2019
A “Nigerian Prince” scam for the video surveillance market is going around. You, or at least we, could be lucky enough to be the single bidder for...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Axis Will Not Block Resellers on Jun 10, 2019
While Axis generally has strong favorability amongst integrators, the biggest complaint is their channel model, which results in smaller integrator...

Most Recent Industry Reports

Athena CEO Criticizes 'Deplorable' 'Nitpicking', IPVM Refutes on Mar 27, 2020
Athena Security's CEO Lisa Falzone has strongly objected to IPVM's reporting on Athena, calling it 'deplorable' and repeatedly criticizing IPVM's...
Hikvision Admits Sanctions Harming Its Financial Performance on Mar 27, 2020
While Hikvision initially downplayed being sanctioned for human rights abuses, the company is now admitting a significant impact in a new PRC...
New Axis M30 Cameras Tested on Mar 26, 2020
Axis has released a new generation of, for them, relatively low cost M30 series cameras, claiming to deliver "sharp video quality even in poor...
Coronavirus Shuts Down ADT Door Knockers on Mar 26, 2020
Coronavirus has another victim - this time, alarm giant ADT has stopped all door to door sales. Door knockers are a critical but controversial...
Access Control Course Spring 2020 - Save $50 Last Day on Mar 26, 2020
Register Now - Spring 2020 Access Control Course. Today, March 26th is the last day to save $50. IPVM offers the most comprehensive access...
Convergint Coronavirus Cuts on Mar 25, 2020
One of the world's largest security integrators, Convergint, has made a major move to handle the impact of coronavirus, with cuts across the...
VSaaS 101 on Mar 25, 2020
Video Surveillance as a Service (VSaaS) is the common industry term for cloud video. But what does it mean? How does it all work? Inside this...
TVT / InVid Facial Recognition Tested on Mar 25, 2020
Facial recognition is frequently sold for thousands of dollars per channel but some China manufacturers are offering full facial recognition...
IPVM Launches On-Demand Courses on Mar 24, 2020
For nearly a decade, IPVM has been a leader in online live courses. Now, we have added on-demand versions for all courses. The same course...