How Bad was the Q4 2009?

Author: John Honovich, Published on Jan 01, 2009

As an industry, bad. In Oct-Dec, sales decelerated in IP video and turned negative in analog video. The main reason: "project delays." While the growth rate of IP video segment is still positive, growth has decelerated across the entire industry.

This report is for readers who sell video surveillance. 50 people answered each of the poll questions below (polling is now closed).

Slowing growth should not be a suprise as many companies already pre-announced dissapointing 4th quarters:

Even the so-called good news, like Bosch bizarely announcing that two of their products had growing sales, certainly begged the question of how poorly their other products were doing.
Beyond that, in Q4, there have been at least 5 layoffs from prominent companies (only the smallest actually being publicly reported - that of Pelco).
In private conversations, the results match these public trends - project delays reducing sales growth and for companies previously with modest growth, actually turning growth negative.

** ** ********, ***. ** ***-***, ***** *********** ** ** video *** ****** ******** ** ****** *****. *** **** ******: "project ******." ***** *** ****** **** ** ** ***** ******* is ***** ********, ****** *** *********** ****** *** ****** ********.

**** ****** ** *** ******* *** **** ***** ************. ** people ******** **** ** *** **** ********* ***** (******* ** now ******).

******* ****** ****** *** ** * ******* ** **** ********* already ***-********* ************* *** ********:

**** *** **-****** **** ****, **** ***** ******** ********** ******* ** ***** ******** *** ******* *****, ********* ****** *** ******** ** *** ****** ***** ***** products **** *****.
****** ****, ** **, ***** **** **** ** ***** * layoffs **** ********* ********* (**** *** ******** ******** ***** ******** reported - **** *******).
** ******* *************, *** ******* ***** ***** ****** ****** - project ****** ******** ***** ****** *** *** ********* ********** **** modest ******, ******** ******* ****** ********.

[***************]

Specific ********* *** ** ****

******** ** ********** ******, ****** ** ** ****** ******* **-**%. Specifically, **** ***** ******* ***** ************ ** * ***** *** growing **% *** **** *** *** **** *** *****, ** looks **** ****** **** ******* *** ****** **** ** -*%. For ** *****, ***** ****** *** **** **** **% *** year, ** ***** **** ****** *** ********* ** ***** **% and ******* ****** ** **% ****** ****.

**** ** ******* ******* ********* ***** ******* ***** ******* *** spinning **** ** ****** ******** ********. ***********, ** **** ***** are ****** **** *** ******** ********, ** **** ** * record *******. *******, **** ** ********* **********. *** ** *****, the ***** (***** ***) ** *** ******* *** ******** ** shrinking *** ******* *** ********'* ****** **** ** *******. ** that *****, * *** ** ***** **** *** ** ***** market, ** * ***** ** *******.

*** *** ***** *** ******** ** ******* ******. * ** consistently ******* ******* ** **** ***** ** ******* ** ** and *** *** ******** ** **** ******.

Forecast *** ** ****

*** *** ******** ********, ** **** ** ********* ***. *** macroeconomic ********** *** *** **** *** *** ******** ** ***** this. *** **** ** ** **** ** ****** **** ******** bankruptices *** ******* ** *** ****** *******.

* *** ** ****** *** *** **** **** *** ** January ** ** * *** ****** *** ****** (*) ******** themselves ** (*) ****** *** ** **** **** ********. * do ***** **** **** **** ******* *** ********* **** ** much ****** **** **** *** ***********.

***** ** ******* **** *** ** **** ** *** **** 90 **** ** ******** *** ****** ******* *** ********** *** purchase ** ***** ************. **** ** ***** ****** * ******** dollar ******** **** *** ***** ** * ***** ********* ******, it's **** *** **** ** ******** ********** ** ****** ** capital *****.

* ******, ** *******, ***** ** ** **** ******* **% next *******. *** ********* *** ****** *** *****. **** **** not **** *** ****** ***** *** *** *** ********* ********** with ****** ******** ******.

How ***** **** *****

** ***, * ** *** *** ******* ** ****** ** buying ****** **** ** ********* **** **** *** ****** ** another ** **** *** **** ** ******* ** *******. *******, such ****** *** ****** ** **** ** ******** **** ******* under ******* ******* *** ******* ******** *** **** ************. * believe *** ****** **** *** ** * **** ****:

  • ** ***** **** ** **** ****************** ** ****** *****. **** does *** **** ** ***** ***** **** ** ****** **** analog. **** **** ****** ****** ** *** ****** *** ******* IP ***** *** ****** ***** **** ******. *** ********, ** 2007, ****** *** ******* ** **% *** ** *** ******* at **% - *** * *** ** **%. **'* ****** that ** ****, ** **** *** **** ******* **** ************* with ** ****** **** ********* ****** - ******** *** *** and ******** *** ******** ** **.
  • ******* ******** **** **** **** ** **** **** **** ********** ****** ******** **** ** ****. "**** ******" **** ** *** ******* ** ** ********** number ** ******. ********* ** ********* *****, *** ***** **** **** ** ** ****** ** ********* ROI **** ******* ******* **** **** ********* ******* *****.

Recommendations *** ****

**** ****** *** ****** ****** ** *** **** **** *** industry ** ***** ** *** ***. ** ** ********* ****** that *** **** **** ***********. ** * ******** ** *********** *****, ****** ** ***** * **% *** ** **** ***********. Be ********* ***** ****** **** **** *** ******** **** ****** plans. ************ ** ******* *****:

  • ****** *** ** ********* ********** ***** ******
  • ******** ** ***** ***** ** *** ********* *******
  • ******** **** ******
*** ********'* ********* **** *** ******* ***** *** ****** ******:
  • *** ****** ******* ******** ************* **** **** ********** ******* *** habits *** ********** (**** **** ****** **** ** *** ****** of **** **** *** ******* ******)
  • *** ****** ** ********* *** ***** ****** ** ***** ************ are *************** *******
** *** ********, ***** ** ** **** *** **** **** in ****** ***** *****. ******** **** ******** ***, *** **** competitors ****** *** **** * *** **** ** * ** 9 ****** **** *** ************ *** ****** ******.
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