Hosted Video Taking Off! Hundreds of Channels Per Week!

By: John Honovich, Published on Jan 02, 2013

Big news coming out of mega camera manufacturer, Axis. They have confirmed [link no longer available] that "hosted video is taking off, with hundreds of new channels being installed each week." Not tens, not dozens, not scores, but hundreds!

Let's appreciate how 'big' this is. Axis's 2012 revenue was ~$600 million USD and they roughly shipped 1 million channels (cameras and encoders) in that time. That is ~20,000 channels per week and, of them, a few hundred are hosted video - working out to be 1 to 2% of their total channels.

This is after years of pushing it and setting up more than 30 service providers [link no longer available] around the world. Indeed, based on this news, the average Axis partner is moving about 10 channels per week.

The Good News

There is a bright light at the end of this tunnel and Axis is acknowledging it [link no longer available]:

"Yet with the emergence of easy onboard storage solutions, where the camera or encoder acts as the recorder itself, some integrators who haven’t embraced the hosted concept are disregarding it as an option for small system IP solutions. There are many reasons why a hosted solution would be a great option for an end user, but the main sweet spot is the multisite installation where only a few cameras are needed per site, whereas onboard storage is better for single-site deployments." [Emphasis added]"

No doubt, onboard storage is increasing in popularity and Axis has done an excellent job at promoting and packaging it (i.e., ACC). We are seeing amazing adoption of it, at levels that blow away their hosted video. That's not surprising - the value proposition of eliminating recorders plus no monthly fee is highly attractive.

What we find weird is Axis's segmentation of hosted video for multi-site and onboard storage for single site. There is no technological rationale for this. Axis product positioning artificially creates this. All onboard storage needs is a cloud based front end (no need for hosting video on the cloud) to enable access from any site (like what March is doing for their recorders).

We expect Axis to steadily steer their promotions to ACC as they feed the winner and slowly admit the obvious - the failure of AVHS to become a mainstream offering.

Comments : PRO Members only. Login. or Join.

Related Reports

Rhombus Cameras, VMS and Analytics Tested on Nov 06, 2019
Rhombus boasts they have created "the new standard in Enterprise, cloud-managed video security" and told IPVM in January 2019 they offer twice the...
90+ Companies Profile Directory on Nov 05, 2019
While IPVM covers the largest companies in the industry regularly (like Axis, Dahua, Hikvision, etc.), IPVM strives to do a profile post on each...
Alarm.com Acquires OpenEye on Oct 21, 2019
Alarm.com is targeting commercial expansion and now they have a commercial cloud VMS with the acquisition of OpenEye. In this note, based on...
Network Optix NxWitness 4.0 Tested on Oct 10, 2019
Network Optix released Nx Witness 4.0, proclaiming new features like a deep learning analytics metadata SDK, increased H.265 support, and UX...
Milestone Has Problems on Oct 01, 2019
Milestone has problems. While the company previously excelled in the shift to IP cameras, as IP has matured and competitive differentiation has...
China Enforces Barriers Against Foreign AI and VSaaS Providers on Sep 30, 2019
While AI and VSaaS is the future of video surveillance, these are obstructed to foreign firms in China (the PRC), where authorities are tightening...
Consumer IP Camera Analytics / AI Shootout - Arlo, Google / Nest, Amazon / Ring, Hikvision / Ezviz, Wyze Cam, Yi Home on Sep 26, 2019
AI analytics are hitting the mainstream in the consumer camera market, with entrants Wyze and Yi Home releasing free people detection on their...
Directory of 70 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Genetec Stratocast VSaaS Tested on Sep 05, 2019
The VSaaS market is rapidly expanding in 2019, with Verkada, Meraki, Eagle Eye, Avigilon and numerous startups growing their market share. When we...
UK Facewatch GDPR Compliance Questioned on Aug 27, 2019
Even as the GDPR strictly regulates biometrics, a UK company called Facewatch is selling anti-shoplifter facial recognition systems to hundreds of...

Most Recent Industry Reports

ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...
Gatekeeper Security Company Profile - Detecting Faces Inside Vehicles on Nov 14, 2019
Border security is a common discussion in mainstream US news and politics, as is the use of banned Chinese equipment by US Government agencies....
Hikvision CEO And Vice-Chair Under PRC Government Investigation on Nov 14, 2019
In a surprising and globally covered move, Hikvision CEO Hu Yangzhong and Vice-Chairman Gong Hongjia are being investigated by China's securities...
Camera Field of View (FoV) Guide on Nov 13, 2019
Field of View (FoV) and Angle of View (AoV), are deceptively complex. At their most basic, they simply describe what the camera can "see" and seem...
UK Big Brother Watch: Hikvision Is 'Morally Bankrupt' on Nov 13, 2019
UK civil liberties advocate Big Brother Watch has condemned Hikvision as being 'morally bankrupt' following IPVM exposing Hikvision marketing...
Color Low Light Mega Camera Shootout - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Panasonic, Speco, Sony, Vivotek on Nov 12, 2019
This is the biggest color low light shootout ever, testing 20+ super low light models from 10 manufacturers: Increasingly, each manufacturer...
Wireless / WiFi Access Lock Guide on Nov 12, 2019
For some access openings, running wires can add thousands in cost, and wireless alternatives that avoid it becomes appealing. But using wireless...
Hikvision Global News Reports Directory on Nov 11, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...
Hikvision Markets Uyghur Ethnicity Analytics, Now Covers Up on Nov 11, 2019
Hikvision has marketed an AI camera that automatically identifies Uyghurs, on its China website, only covering it up days ago after IPVM questioned...
Open vs End-to-End Systems: Integrator Statistics 2019 on Nov 11, 2019
Preference for open systems is on the decline, according to new IPVM statistics. We asked integrators: For video surveillance systems, do you...